What Williams Whittle does

Williams Whittle, operating commercially as Yes&, is an independent, fully-integrated creative agency founded in 1978 and headquartered in Alexandria, Virginia. The firm provides enterprise and government clients with a comprehensive suite of marketing services organized into seven capability areas: Strategy & Research, Creative & Content, Media, Digital, Events, Communications, and AI. Service delivery spans brand strategy, content production, paid and programmatic media, website development, event management, public relations, and influencer marketing, with client engagements structured on project and retainer bases.

The agency operates across multiple US hubs including Alexandria (HQ), Chicago, Atlanta, and Tallahassee, with additional claimed presence in Philadelphia and New York. The business model is professional services-based, with scope-driven, quoted pricing typical of B2B agency engagements. Revenue is generated through integrated marketing campaigns, media buying, digital production, and communications programs for enterprise clients across verticals such as higher education, nonprofit, associations, B2B, B2G/government, healthcare, travel & tourism, and automotive.

The company has pursued an acquisition-led growth strategy, completing two acquisitions within seven months: Modo Modo (June 2025, B2B marketing specialist, Atlanta) and Symmetri Marketing Group (January 2026). Sub-brands Lipman Hearne (education focus) and Comm Core (communications) operate under the Yes& umbrella. The named client roster spans more than 20 enterprise and government organizations including Disney, Dell, IHG Hotels & Resorts, Pirelli, Optima Health (Sentara), American Heart Association, BIO, FEMA, the US Mint, Smithsonian, and UC San Diego. The firm is privately held with no disclosed institutional investors or funding rounds.

Name

Williams Whittle

Legal name

Yes& Agency

Website

https://williamswhittle.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Williams Whittle, operating as Yes&, is an independent, fully-integrated creative agency founded in 1978 in Alexandria, Virginia. It delivers strategy, creative, media, digital, events, communications, and AI services to enterprise and government clients across nine verticals.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Integrated marketing services
• Creative agency services
• Brand strategy consulting
• Digital marketing services
• Media planning buying

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Yes& generates revenue through providing integrated marketing agency services including strategy, branding, creative, media, digital, events, and communications services to enterprise clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Williams Whittle (operating as Yes&) is an independent, fully-integrated creative agency that delivers comprehensive marketing services across Strategy & Research, Creative & Content, Media, Digital, Events, Communications, and AI capabilities. The agency serves enterprise, government, nonprofit, education, and B2B clients through project-based and retainer engagements.

Product overview

Yes& is an independent, fully-integrated creative agency that offers a comprehensive suite of marketing services organized into seven core capability areas: Strategy & Research, Creative & Content, Media, Digital, Events, Communications, and AI. The agency operates on a unified platform approach where these capabilities work together to provide integrated marketing solutions. The company has also expanded through acquisitions of Modo Modo (B2B specialist) and Symmetri Marketing Group.

Differentiator

Problem solved

Functional benefit

Brands

• Lipman Hearne: A sub-brand operating under Yes& for certain services.
• Comm Core

Products and services

• Strategy & Research Strategic consulting services including brand strategy, positioning, architecture, communications planning, qualitative and quantitative research, customer journey mapping, persona development, and user and usability testing for enterprise and government clients.
• Creative & Content Design and copywriting services including audio and video production, content studio, brand identity, and production services for enterprise clients across industries.
• Media Traditional and digital media services including broadcast, out-of-home, programmatic, performance marketing, paid search, and paid social for enterprise clients.
• Digital Digital marketing services including website design and development, SEO, UX/UI design, personalization and automation, content strategy, and email marketing for enterprise clients.
• Events Event management services including event strategy, content development, theme and branding, event marketing, event production, and onsite management for enterprise and association clients.
• Communications Communications services including public relations, social media, influencer marketing, speaker coaching, crisis communications, and organizational development for enterprise and government clients.
• Yes& AI AI-powered marketing capabilities leveraging artificial intelligence for creative production and marketing automation purposes for enterprise clients.

Named customers20 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Two partnerships are on record, tiered core.

• Symmetri Marketing GroupcoreStrategic or Co-development Partner · 21 January 2026Yes& acquired Symmetri Marketing Group in January 2026, expanding capabilities and market presence.
• Modo ModocoreStrategic or Co-development Partner · 1 June 2025Modo Modo, a B2B marketing agency, joined Yes& to strengthen the agency's B2B expertise and Atlanta presence. The acquisition brings deep B2B expertise to help complex brands grow with smarter, performance-driven marketing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global communications and advertising holding company whose creative networks (Leo Burnett, Saatchi & Saatchi, Publicis) compete for enterprise integrated mandates — represents the upper-bound incumbent against which Yes& competes for share of large enterprise clients.
• BBDO Worldwide: Global creative network within Omnicom serving major enterprise brands with full-service advertising, digital, and content capabilities — overlaps with Yes& on enterprise client mandates but operates at global holding-company scale.
• Ogilvy: Global creative network within WPP offering advertising, PR, digital, and consulting across all major verticals — competes with Yes& for enterprise mandates but with vastly broader geographic, capability, and scale advantages.

Direct peers

• RPA: Independent, full-service advertising agency headquartered in Los Angeles serving major consumer brands with creative, media, and digital capabilities — comparable to Yes& in scale, independent ownership, and full-service enterprise offering.
• Duncan Channon: Independent, integrated creative agency based in San Francisco serving enterprise B2B and consumer clients across brand, digital, and media — closely comparable to Yes& in independent integrated positioning and mid-size enterprise focus.
• The Martin Agency: Independent, full-service creative agency headquartered in Richmond, VA, serving enterprise clients across multiple verticals with integrated strategy, creative, and media capabilities — directly comparable in operating model, scale, and geographic footprint to Yes&.
• McGarrah Jessee: Independent, integrated brand and advertising agency based in Austin, TX serving enterprise consumer and B2B clients — comparable to Yes& in independent integrated structure and mid-market enterprise client profile.
• GSD&M: Independent, fully-integrated advertising agency based in Austin, TX, known for serving complex consumer and government clients with a unified creative/media/digital offering — closely aligned with Yes&'s integrated full-service positioning.
• MullenLowe U.S. Integrated creative agency with US presence offering creative, media, digital, and PR services to enterprise clients — comparable to Yes& as an integrated full-service shop, though now part of IPG's network structure.
• Barkley: Independent, employee-owned integrated agency in Kansas City offering advertising, media, digital, and PR services to enterprise clients — comparable to Yes& as an independent mid-sized integrated shop with a multi-capability platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/27179288
• Instagraminstagram.com/YesAndAgency
• Xx.com/williamswhittle
• Facebookfacebook.com/williamswhittle

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williams Whittle