What BlueCare AG does

BlueCare AG is a Winterthur-based Swiss eHealth software vendor founded in 1997 that builds and operates crosslinking and administrative platforms for the Swiss outpatient healthcare market. Its portfolio centers on BlueConnect, a web-based document exchange and HIN-signed prescription platform used by over 1,300 physicians; BlueEvidence, the leading Swiss Managed Care administration system deployed at the country's major physician networks and MCOs (Centramed, Medbase, hawadoc, Grisomed, Monvia, and others); BlueMedication, an OCR-driven medication reconciliation product integrated with Documedis; BlueCCM for chronic care management; and the AVM-Hub modular platform for alternative insurance models. The technology stack is cloud-based (Microsoft Azure) and integrates natively with every major Swiss practice information system (Vitomed, E-Medicus, Tomedo, WinMed, Mediway, CB8, TriaMED, pex II, Swiss-MR), as well as with HIN, Well, DSwiss Medical Safe, and major Swiss health insurers.

The company operates a sales-led go-to-market combining in-person field consultant visits to medical practices (free, no-obligation demonstrations), inside sales via phone and video, and event-based engagement at Swiss healthcare congresses. Revenue is overwhelmingly subscription-based: BlueConnect modules are priced at CHF 34.50-94 per physician per month with one-time onboarding fees of CHF 900-1,300; BlueMedication is CHF 72 per month plus setup; BlueEvidence is licensed to MCOs often as part of bundled packages. The Rezeptübermittlungshilfe prescription tool is provided free of charge to physicians, funded by the Zur Rose online pharmacy partnership as a strategic distribution play.

BlueCare is a wholly owned subsidiary of the Migros-Gruppe, having been majority-owned by the Zur Rose Group since 2015 and tied into the broader Migros/Zur Rose/Medbase/Doc Morris/Zur Rose Suisse ecosystem. The current leadership is a co-CEO structure (Lorenz Fehr as Gérant and Stefan Sieber as Co-Geschäftsführer Informatik). BlueCare operates exclusively in Switzerland and is a significant—though not dominant—player in Swiss eHealth, with 25+ years of domain knowledge, HMG/LPTh-compliant workflows, and a captive channel through the Migros healthcare network.

Name

BlueCare AG

Legal name

BlueCare AG

Website

https://bluecare.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueCare AG is a Winterthur-based Swiss eHealth software vendor that builds crosslinking and Managed Care administration platforms—BlueConnect, BlueEvidence, BlueMedication—for over 1,300 physicians and major Swiss MCOs, operating as a wholly owned subsidiary of the Migros-Gruppe.

Ownership category

akta.pro rank

Product category

eHealth Healthcare Administration Software

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621), Health Care and Social Assistance (62)

SIC

Services-Prepackaged Software (7372), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industries

Value-Based Contracting Analytics (ACO/MSSP/MA, shared savings/risk) (HLACAHAA), Patient Intake, Digital Registration & eForms (HLACAEAF)

Keywords

• Healthcare administration software
• Managed care solutions
• Electronic prescription software
• Medical document exchange
• Medication management software

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. BlueConnect Subscription: Monthly subscription fee for the BlueConnect platform. Tiered pricing with a base module and optional add-on modules for full integration and Managed Care features.
2. BlueMedication Subscription: Monthly subscription fee for BlueMedication with one-time onboarding fees based on practice size.
3. Rezeptübermittlungshilfe (Prescription Tool): Provided free of charge to medical practices, funded via the Zur Rose online pharmacy partnership.
4. BlueEvidence / Managed Care Solutions: Subscription-based Managed Care software licensing to Managed Care organizations and medical practices, often as part of bundled service packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

BlueCare AG provides cloud-based eHealth software (SaaS) for the Swiss healthcare market, sold on a per-physician subscription basis. Its core offerings include BlueConnect (a collaborative document-exchange platform), BlueEvidence (Managed Care administration), BlueMedication (medication-list reconciliation with eMediplan), and a free digital prescription transmission tool. The platform integrates with all major Swiss practice information systems and is targeted at medical practices, Managed Care organizations, hospitals, and health insurers.

Product overview

BlueCare AG is a Swiss eHealth company offering a modular software platform for the digitization and networking of the Swiss healthcare system. The portfolio centers on BlueConnect as the primary collaborative communication platform, complemented by specialized modules including MedicalSafe for secure patient document sharing, a Prescription Transmission Tool for electronic prescribing, and BlueMedication for medication safety management. For Managed Care operations, BlueEvidence serves as the core administrative system, extended by BlueCCM for chronic care management and the AVM-Hub for alternative insurance models. BlueConnect functions as the central hub connecting all solutions, with over 1,200 active physician users. The company operates as part of the Migros Group and serves medical practices, Managed Care organizations, and insurance companies throughout Switzerland with over 25 years of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• BlueConnect: Digital document exchange platform for medical practices - enabling secure sharing of transfers, documents, and reports with treatment partners and patients.
• BlueMedication
• BlueEvidence
• BlueCCM
• AVM-Hub
• MedicalSafe
• Rezeptübermittlungshilfe

Products and services

• BlueConnect Web-based collaborative platform that enables secure, paperless exchange of medical documents within medical practices and with care partners, patients, and pharmacies. Includes a built-in Swiss healthcare address book, digital signatures via HIN identity, integrations with Well/DSwiss Medical Safe patient health apps, and seamless data flow with major Swiss practice information systems.
• MedicalSafe

Quantifiable outcome

• Saves 5 minutes per prescription transmitted digitally vs. traditional methods
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Doc Morris / Zur Rose SuissecoreStrategic or Co-development Partner · 1 January 2021Following Doc Morris becoming a Zur Rose Group subsidiary and the creation of Zur Rose Suisse, BlueCare's integration into the broader ecosystem was strengthened, bringing the company closer to its vision of an interconnected and digitally driven healthcare system.
• Zur Rose GroupflagshipStrategic or Co-development Partner · 1 January 2015The Zur Rose Group became the principal shareholder of BlueCare in 2015, integrating it fully into the group. The partnership enables the free prescription transmission tool offering (Zur Rose pharmacy subsidizes the product), and positions BlueCare as a key component of Zur Rose's vision for an interconnected, digitally driven Swiss healthcare system.
• TrustX Management AGcoreStrategic or Co-development Partner · 1 January 2004BlueCare co-founded TrustX Management AG in 2004 to aggregate data from Swiss outpatient physicians, an activity still maintained today. TrustX provides a data aggregation layer for the Swiss ambulatory healthcare sector.
• Migros-GruppeflagshipOthersBlueCare AG is a wholly owned subsidiary of the Migros-Gruppe and subject to the Migros-Gruppe Code of Conduct. This ownership provides BlueCare with the backing and brand credibility of Switzerland's largest retail cooperative. The partnership includes access to the Migros compliance infrastructure and ethics framework.
• HIN (Health Info Net)coreTechnology or IntegrationBlueConnect integrates with HIN (Health Info Net) for physician digital identity verification, enabling legally valid digital signatures on prescriptions in compliance with Swiss LPTh (Therapeutics Act). Until 2015, BlueCare fully operated the HIN platform.
• Well (Health Platform)coreTechnology or IntegrationBlueConnect integrates with the Well health platform, enabling secure, data-protection-compliant transmission of medical documents directly to patients' Well applications. Well is featured alongside DSwiss Medical Safe as a supported patient-facing health app.
• DSwiss Medical SafecoreTechnology or IntegrationMedicalSafe is powered by DSwiss (DSwiss Medical Safe) and Well platforms, enabling physicians to securely transmit medical documents to patients' personal health vaults. Both platforms comply with Swiss data protection regulations.
• HCI Solutions (Documedis)coreTechnology or IntegrationBlueMedication integrates with Documedis by HCI Solutions for automated medication safety checking (interaction checks, dosage verification), enhancing the medication reconciliation workflow for Swiss physician practices.
• Swiss Medical Software Vendors (Vitodata, MedElexix, Kern Concept, Swisscom Health, Ärztekasse, Logival IT, TMR AG, zollsoft)coreTechnology or IntegrationBlueCare products integrate with all major Swiss practice information systems (PIS/PMSI) including Vitomed (Vitodata), E-Medicus, pex II, WinMed (TMR AG), Tomedo (zollsoft), Mediway, CB8 (Ärztekasse), TriaMED (Swisscom Health), and AESKULAP. These integrations enable BlueCare to operate without requiring practices to change existing software.
• Swiss Health InsurerscoreStrategic or Co-development PartnerBlueEvidence maintains interfaces with all major Swiss health insurers, enabling seamless data exchange for Managed Care contract management, cost controlling, and performance monitoring between Managed Care organizations and insurance companies.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• CompuGroup Medical: European healthcare IT vendor providing practice management, EHR, and connectivity solutions for ambulatory physicians and managed care networks across DACH and beyond. Most directly comparable as a multi-product ambulatory SaaS suite serving physicians and MCOs in a regulated European market.
• Dedalus Group: European health IT group offering practice, hospital, and regional care-record software plus integration platforms in DACH and other European countries. Comparable in scope (multi-product health IT with payer/provider connectivity) and go-to-market against physician offices and care networks.

Emerging players

• athenahealth: US cloud-based practice management and EHR vendor for ambulatory groups with embedded telehealth, patient engagement and billing workflows. Comparable in the ambulatory cloud-native SaaS model serving physician practices, though operating primarily in the US.
• NextGen Healthcare: Ambulatory-focused EHR and practice management platform with patient engagement and population health modules for physician practices. Comparable in serving mid-sized ambulatory providers with subscription SaaS, though US-centric and broader.

Others

• Salesforce Health Cloud: Cloud CRM vendor with a healthcare vertical addressing patient engagement, care coordination and payer workflows. Comparable thematically as a CRM/engagement platform targeting healthcare providers and payers, though much broader and not Swiss-localized.
• Health Info Net (HIN): Swiss healthcare identity and secure communication infrastructure used by physicians, pharmacies and hospitals. Comparable as adjacent infrastructure in the Swiss healthcare communications layer and a current BlueCare integration partner; not a direct competitor but ecosystem-relevant.
• DocMorris (Zur Rose Suisse): Online pharmacy subsidiary of the Zur Rose Group (BlueCare's corporate parent) that funds BlueCare's free prescription tool and serves as distribution partner. Adjacent via ownership rather than product overlap; provides insight into BlueCare's pharmacy-channel economics.

Broad incumbents

• Epic Systems: US-headquartered dominant EHR vendor for large health systems and increasingly ambulatory care. Overlap is indirect but relevant: it sets the competitive benchmark for physician-facing, integrated clinical and administrative software and could expand into the Swiss market over time.
• Tietoevry Healthcare (Tieto Healthcare): Nordic-headquartered health IT incumbent with electronic patient record and population health solutions deployed across Northern Europe. Comparable as a multi-country European health IT platform operator with payer/provider-facing modules, though larger and broader than BlueCare.
• MEDISOFT / MEDITECH: MEDITECH provides EHR and care coordination software across hospital and ambulatory settings. Overlap with BlueCare is in physician-side workflow and care-coordination tooling, making it a relevant broader benchmark even though it is a much larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueCare AG