What InfoTRADE does

InfoTRADE SRL is a privately held Romanian software company founded in 2001 and headquartered in Bucharest. It develops and distributes the Prima ERP suite — a Visual FoxPro-based business management application covering accounting, inventory, fixed assets, and payroll — alongside a set of specialized modules: a managerial reporting suite, an Excel-based reporting tool (IRT), agricultural lease management (Arenda), auto-service management (ISM), and IBuget for budgetary institutions. The company also sells computer hardware, custom development, training, and technical support, and publishes utility applications such as the Impozitar net/gross salary calculator and an E-Factura XML-to-PDF converter that tracks Romanian fiscal-legislation changes (most recently in 2018). The product architecture integrates Microsoft Access Connectivity Engine, MySQL ODBC connectors, and .NET components.

The firm serves 100+ clients, including important Romanian government institutions and organizations with complex activities across economic sectors, with secondary exposure to agricultural and educational verticals. It distributes software directly via its website downloads and a CUI-keyed client portal, and supports customers through a dedicated helpdesk with category-specific ticketing. Pricing is quote-based under multi-year enterprise contracts; the company does not publish a price list. Marketing is sales-led, primarily B2B, with no public funding, no parent company, and no institutional investors disclosed.

Revenue is generated from one-time software licenses and subscriptions, professional services (technical assistance, consulting, training, custom development), and hardware sales. Two technology relationships are signaled by logo placement on the corporate site: Microsoft and SolarWinds. The "Prima" brand is registered. Operating status appears active, though several product pages remain marked as work-in-progress and the website copyright spans 2010-2013, suggesting limited recent web-side investment.

Name

InfoTRADE

Legal name

InfoTRADE SRL

Website

https://infotrade.ro

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Accounting and Business Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Public Sector & Government ERP (HDAEAEAG)

Keywords

• Accounting software
• Payroll software
• ERP systems
• Business management software
• Fiscal compliance software

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Licenses and Subscriptions: Sale and distribution of proprietary business control software including Prima ERP, payroll applications, and specialized modules for service management and lease accounting.
2. Professional Services: Technical assistance, consulting, training, and custom software development services for specific client requirements.
3. Hardware Sales: Commercialization of computer equipment including PCs, Pocket PCs, servers, microelectronic devices, accessories, and peripherals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

InfoTRADE develops and sells the PRIMA ERP suite and related business-control software — including accounting, fixed assets management, payroll/HR, and managerial reporting — tailored to Romanian fiscal and legislative requirements. The company also provides specialized modules (lease management, auto service management, budgetary consolidation, legislative news, E-invoice PDF conversion, and salary calculators), and complements the software with IT consulting, technical support, training, and computer hardware sales.

Product overview

InfoTRADE is a Romanian software company founded in 2001 specializing in enterprise resource planning and business management solutions. The company offers a modular product portfolio centered around the PRIMA ERP system, which includes integrated modules for accounting and inventory management (PRIMA), payroll and human resources (PRIMA - Salarii), and managerial reporting (Raportari Manageriale). The product line extends to specialized modules including InfoTrade Lease Management for agricultural land lease contracts, InfoTrade Service Management (ISM) for auto service operations, IBuget for budgetary institutions, and InfoTrade Announcement Centre for legislative news updates. Additional utilities include salary calculators (Impozitar), E-invoice PDF converters, and Excel reporting tools (InfoTrade Reporting Tools). The company also provides custom application development, technical support, IT consulting, and computer hardware commercialization services.

Differentiator

Problem solved

Functional benefit

Brands

• Prima: Accounting and management application for accounting, fixed assets, and payroll
• IBuget
• InfoTrade Lease Management (Arenda)
• InfoTrade Announcement Centre
• InfoTrade Service Management
• InfoTrade Reporting Tools (IRT)

Products and services

• PRIMA — Accounting and Inventory Management Application Core accounting and inventory management application for Romanian businesses and government institutions; covers accounting, inventory/fixed assets tracking, and integrates with payroll. Built on Visual FoxPro with Microsoft Access Connectivity Engine, MySQL ODBC, and .NET integration.
• PRIMA — Payroll and HR Application (Salarii si Resurse Umane) Payroll and human resources module handling timesheets (pontaj), salary declarations, and HR management functions, with net/brut salary calculations reflecting employer and employee taxes per current Romanian legislation.
• Raportari Manageriale (Managerial Reporting)
• InfoTrade Reporting Tools (IRT) Excel-based reporting module allowing PRIMA users to generate analysis reports directly from Excel without needing the PRIMA client installed; targeted at managers, accountants, and audit departments.
• InfoTrade Lease Management (Arenda) Land lease management application for Romanian agricultural businesses; provides property location tracking, third-party lease agreements, agricultural lease tracking, invoice generation, document management, and synchronization with accounting systems, with D205 declaration support.
• InfoTrade Service Management (ISM) Auto service management module for tracking service workflow and procurement within auto service departments and parts acquisition.
• IBuget Budget formation and consolidation application for Romanian budgetary institutions.
• InfoTrade Announcement Centre Real-time desktop notification application keeping users updated on economic and legislative news as well as InfoTrade application updates.
• Modul Raportare Arenda (MRA) Reporting module for generating reports related to land lease contracts in the Arenda application.
• Aplicatie conversie E-factura in PDF Utility application transforming XML E-invoice files into readable PDF format for electronic invoicing compliance.
• Impozitar (Calcul salariu net/brut) Salary calculation application supporting NET/BRUT calculations with company and personal taxes for employees with employment contracts, copyright rights, and civil agreements.
• Computer Hardware Commercialization Sale of computer equipment including PCs, Pocket PCs, servers, microelectronic devices, accessories, and peripherals, alongside application and database servers and technical assistance.
• IT Consulting, Training, and Custom Application Development Professional services covering technical assistance, IT consulting, training, document and data flow management, intelligent data archiving, and custom software development tailored to specific client requirements.

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SAP Business One: Global mid-market ERP incumbent used by larger Romanian enterprises and some public-sector units; competes with Prima on complex-organization ERP functionality at the higher end of the same customer spectrum.
• Microsoft Dynamics 365 Business Central: Microsoft's flagship mid-market ERP platform; represents an incumbent competitive threat to InfoTRADE Prima on integration, scalability, and international accounting support in Romania.
• Sage Group (Romania operations): Global accounting/ERP incumbent with an established Romanian reseller channel; competes broadly with InfoTRADE's Prima suite across SMB accounting and payroll, but at much larger international scale.

Direct peers

• Senior Software: Romanian ERP and accounting platform focused on SMBs and the public sector, overlapping InfoTRADE's vertical mix (enterprise and government) and regulatory compliance angle.
• BITSoftware: Romanian accounting and management application provider serving SMBs across verticals; competes with InfoTRADE's Prima and payroll modules on similar legislative-compliance value proposition.
• SAGA Software: Romanian-developed accounting and business management software directly competing with Prima in the same SMB and accountant-user base, with similar continuous legislative-update positioning.
• Universul Software: Local Romanian accounting and ERP software vendor with comparable customer profile (SMBs, accountants, regulated verticals) and focus on continuously updated Romanian fiscal compliance.
• WinMENTOR (Mentor Software): One of the leading Romanian accounting and ERP software suites for SMBs, comparable to InfoTRADE's Prima product in customer segment (Romanian SMBs), regulatory specialization, and on-premise delivery model.

Emerging players

• SmartBill (SB Finance & Accounting): Cloud-native Romanian invoicing and accounting platform with strong SMB and accountant uptake; represents the emerging SaaS threat to InfoTRADE's legacy desktop deployment model.

Regional players

• Transart (WinMENTOR Group): Romania-headquartered ERP/accounting software provider serving Central European SMBs with localized fiscal-compliance features similar to Prima; comparable for technology stack and regulatory-update approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoTRADE