Freedom Property Management
Freedom Property Management is a privately held, full-service residential property management firm serving property owners and tenants across Grand Junction, Colorado and surrounding Mesa County communities. It manages single-family and multi-family rentals using the AppFolio platform with a small in-house team.
- Company typePrivate
- Founded2012
- HeadquartersGrand Junction, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Freedom Property Management does
Freedom Property Management is a privately held, full-service residential property management company headquartered in Grand Junction, Colorado. Founded in 2012 by Jesse and Dena Watson when they acquired the accounts of Wakefield Property Management, a firm with more than 30 years of operating history in the region, the company manages single-family homes, townhomes, condos, duplexes, and multi-family properties across the Grand Valley, including Grand Junction, Fruita, Palisade, Clifton, Orchard Mesa, Redlands, Loma, and Whitewater. The firm operates with a small staff (1-10 employees) and serves two customer segments: property owners and real estate investors on the client side, and residential tenants on the consumer side, with Dena Watson serving as the employing broker.
The company's technology backbone is the AppFolio property management platform, which powers separate owner and resident portals providing 24/7 access to financial reporting, statements, rent payments, and maintenance requests. The integrated vendor stack includes Rentvine for tenant screening (credit, background, eviction, and rental history), RentEngine for online rental applications, Nighttenders for after-hours emergency maintenance dispatch, PetScreening for pet applications, Utility Concierge for resident utility setup, PMW for website hosting, and Tschetter, Sulzer Attorneys at Law for lease review and legal compliance with Colorado habitability, fair housing, and right-to-cure laws. The firm is a member of the National Association of Residential Property Managers (NARPM).
Freedom Property Management generates revenue primarily through management fees of 8-12% of collected rent, structured so that the company is paid only when the owner is paid, with an additional 1% surcharge for paper statements and printed checks. Complementary revenue streams include a $250 one-time account setup fee, $50 per-applicant application fees, a $20 monthly lease administration and technology fee, retained late fees, $300 refundable pet deposits plus a $35 monthly pet fee, and optional $20/month renters liability insurance. The company markets to owners through free rental price analyses and its website, and to tenants by syndicating listings to more than 100 rental websites including Zillow, Trulia, Hotpads, Rentals.com, and Craigslist, supplemented by yard signs and selective print advertising.
Freedom Property Management firmographics
Firmographics- Name
- Freedom Property Management
- Legal name
- Freedom Property Mgmt., LLC
- Website
- https://freedomprop.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Freedom Property Management is a privately held, full-service residential property management firm serving property owners and tenants across Grand Junction, Colorado and surrounding Mesa County communities. It manages single-family and multi-family rentals using the AppFolio platform with a small in-house team.
- Ownership category
- akta.pro rank
Freedom Property Management industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Freedom Property Management is headquartered
LocationHeadquarters
- HQ city
- Grand Junction
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Freedom Property Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Property Management Fees: The primary revenue stream is a management fee ranging from 8% to 12% of collected rent, depending on property type, rental rate, and owner preferences. The fee structure is performance-based: If the owner doesn't get paid, Freedom Property Management doesn't get paid. Paper statements and printed checks incur an additional 1% fee.
- Account Setup Fee: One-time setup fee of $250 charged to new clients to cover property inspection, utility company setup, photography, and video documentation
- Application Fees: $50 per application fee for prospective tenants, with guarantors also required to submit applications and pay fees
- Late Fees: Late fees are retained by Freedom Property Management to offset the costs of aggressive debt collection efforts required when tenants don't pay on time
- Lease Administration/Technology Fee: $20 per month mandatory fee covering lease administration, operational expenses, credit boost reporting, online portal access, 24/7 emergency maintenance line, and resident benefits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Management fee: 8-12% of collected rent |
| One time/ perpetual license | Pay-as-you-go | Account Setup Fee: $250 |
| Transaction based/ take rate | Pay-as-you-go | Application Fee: $50 per applicant |
| Subscription | Monthly | Lease Administration/Technology Fee: $20/month |
| Other | Pay-as-you-go | Security Deposit: Rent + $25 to 2x monthly rent |
| Other | Monthly | Pet Deposit: $300 per pet (refundable) |
| Subscription | Monthly | Optional Renters Liability Insurance: $20/month |
| Subscription | Monthly | Mandatory Monthly Lease Admin Fee (property-specific): $15/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Freedom Property Management product offering
Product offeringCore offering
Freedom Property Management provides full-service residential property management for property owners in the Grand Junction, Colorado area. The company handles rental marketing, tenant screening, lease execution, rent collection, maintenance coordination, financial reporting, eviction handling, and rent-ready preparation for single-family homes, townhomes, condos, duplexes, and multi-family properties. Property owners and tenants access services through AppFolio-powered online portals for 24/7 self-service.
Product overview
Freedom Property Management operates as a full-service residential property management company serving Grand Junction and the surrounding Mesa County areas (Fruita, Palisade, Clifton, Orchard Mesa, Redlands). The core offering consists of Property Management Services and a Homes for Rent Listings platform. Supporting modules include Tenant Screening Services, Rent Collection, Financial Reporting, Maintenance Services, Eviction & Pet Protection, Lease Execution & Renewals, and Property Rent Ready Services. Both property owners and residents access the platform through separate Appfolio-powered portals - the Owner Portal for financial management and the Resident Portal for rent payment and maintenance requests. The company accepts portable tenant screening reports under Colorado HB23-1099 and provides utility concierge and pet screening integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Residential Property Management Comprehensive property management service for residential and multi-family property owners in the Grand Junction, Colorado area, covering marketing, tenant screening, lease execution, rent collection, 24/7 maintenance coordination, monthly financial reporting, eviction handling, and rent-ready preparation.
- Homes for Rent Listings Searchable rental property listings for prospective tenants in the Grand Junction, Fruita, Palisade, Clifton, and surrounding Mesa County areas, featuring houses, townhomes, condos, apartments, and duplexes available for rent.
Quantifiable outcome
- If tenant doesn't pay rent, Freedom pays owner's legal fees for eviction
- +2 more outcomes
Companies that use Freedom Property Management
Customer profileSegments2 records
Ideal customer profiles2 records
Freedom Property Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Freedom Property Management partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AppFoliocoreAppFolio provides the property management software platform powering Freedom Property Management's owner and tenant portals, financial reporting, and operational systems. The company uses AppFolio's OP Portal for owners and Connect platform for tenants.
- Nighttenders, Inc.coreNighttenders provides after-hours emergency maintenance call services for Freedom Property Management. When emergency maintenance calls come in outside business hours, Nighttenders may contact preferred vendors to address urgent issues.
- Tschetter, Sulzer Attorneys at LawcoreTschetter, Sulzer is a top Colorado landlord law firm that reviews and approves Freedom Property Management's lease agreements. The firm ensures legal compliance with fair housing laws, Colorado habitability requirements, application screening, and right-to-cure laws.
- RentEnginecoreRentEngine provides the online rental application portal used by Freedom Property Management for prospective tenants to apply for properties.
Scale indicators4 records
Recent moves5 records
Expansion highlights2 records
Freedom Property Management competitors and assessment
Company assessmentDirect peers
- RPM Living: National residential property management firm managing over 200,000 units across conventional multifamily and single-family rentals. Directly comparable service offering for residential property owners.
- Asset Living: Third-largest multifamily property manager in the U.S. with a portfolio spanning conventional, affordable, and student housing. Directly comparable third-party PM services for residential property owners using similar fee-based structures.
- Real Property Management: National franchise network of residential property management offices serving local markets across the U.S. Most directly comparable peer in business model and scale to Freedom PM, with similar small-team local PM operations.
- All County Property Management: Franchise network of local residential property management offices serving markets across the U.S. Operates the same single-family and small multifamily PM model as Freedom PM with similar fee structures and tenant placement services.
Broad incumbents
- Lincoln Property Company: Diversified real estate services firm with a sizable residential property management division. Comparable as a PM operator, but operates much more broadly including commercial and development.
- FirstService Residential: Largest residential property management company in North America, managing single-family, multifamily, and community association properties across the U.S. Comparable as a residential PM operator serving owners and tenants, though vastly larger in scale and geographic reach.
- Cushman & Wakefield: Global commercial real estate services firm with property management capabilities spanning residential, multifamily, and mixed-use assets. Comparable at the PM services layer but with a much larger and more diversified portfolio.
- Greystar Real Estate Partners: Global leader in rental housing property management, managing over 800,000 units worldwide. Operates a similar property management service model but at massive institutional scale and primarily in the multifamily segment.
Others
- Buildium: Property management software platform serving small-to-mid residential and association management firms. Comparable technology layer used by many competitors of Freedom PM; included as an adjacent technology provider.
- AppFolio: Cloud-based property management software platform powering Freedom PM's owner and tenant portals, financial reporting, and operational workflows. Included as a key technology enabler rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Freedom Property Management social profiles
Digital presenceFreedom Property Management compliance and trust
Trust signalCompliance6 records
Freedom Property Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freedom Property Management leadership team
Management profileNumber of profiles
Profiles1 record
Freedom Property Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freedom Property Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freedom Property Management
What does Freedom Property Management do?
Freedom Property Management provides full-service residential property management for property owners in the Grand Junction, Colorado area. The company handles rental marketing, tenant screening, lease execution, rent collection, maintenance coordination, financial reporting, eviction handling, and rent-ready preparation for single-family homes, townhomes, condos, duplexes, and multi-family properties. Property owners and tenants access services through AppFolio-powered online portals for 24/7 self-service.
Is Freedom Property Management a public or private company?
Freedom Property Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freedom Property Management founded?
Freedom Property Management was founded in 2012. It employs 1 to 10 people.
Where is Freedom Property Management based?
Freedom Property Management is headquartered in Grand Junction, United States, in the North America region.
How does Freedom Property Management make money?
Five revenue lines are on record. Property Management Fees are the primary driver. The others are account Setup Fee, application Fees, late Fees and lease Administration/Technology Fee.
Who are Freedom Property Management's main competitors?
Direct peers on record are RPM Living, Asset Living, Real Property Management and All County Property Management. Broad incumbents are Lincoln Property Company, FirstService Residential, Cushman & Wakefield and Greystar Real Estate Partners. Others are Buildium and AppFolio.
Does Freedom Property Management have an API?
No public API is recorded for Freedom Property Management.
What industry is Freedom Property Management in?
Freedom Property Management's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6531.