Cement Design
Cement Design is a Spanish manufacturer of ecological decorative continuous cement coatings, serving hospitality, retail, restaurant, residential, and institutional clients across 60+ countries through showrooms, international delegations, a certified installer network, and direct e-commerce.
- Company typePrivate
- Founded2005
- HeadquartersPantoja, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cement Design does
Cement Design is a Spanish manufacturer of ecological decorative cement coatings (microcement), founded in 2005 and headquartered in Pantoja, Toledo. The company produces continuous, joint-free coatings applied at 1-8mm thickness over existing surfaces without demolition, formulated on a water-based, mostly recycled raw materials base with nanotechnological composition for high adhesion and resistance. Its portfolio spans six core collections (Eco Cement, Microterrazzo, Metallic, Glass, Nature, Textil) plus Porocret, StonEdry, and BioClay lines, supported by sub-brands Panelcret (prefabricated panels), CementRoll (roll-format coating), and Cement Home (decorative objects), with over 1,500 colors, 50+ textures, and an exclusive Stamping System for custom patterns. The company holds EMICODE, CE Marking, and Applus+ certifications and has applied coatings to over 3 million square meters of surface.
The company serves hospitality, retail, restaurants, residential, commercial offices, and institutional clients through a hybrid distribution model combining direct sales via company-owned showrooms (Madrid Chueca, Madrid La Latina, Milan Brera), an online store, a certified installer network, and more than 60 distribution points across 60+ countries via international delegations, points of sale, and corners. Revenue is generated through three purchase tiers: material-only for DIY or customer-selected installers, material plus Cement Design-recommended professional installer, and full turnkey project management. Additional revenue streams include professional applicator training courses and Cement Home decorative lifestyle objects produced through artist collaborations under the LAB+ART program.
Cement Design employs 101-250 staff and is led by founder and Commercial Director Carolina Valencia. The company is privately held with no disclosed external funding rounds; intellectual property is referenced under Microfloor Europa SL. Marquee customers include Zara, Sfera, Stradivarius, El Corte Inglés, Ushuaïa Ibiza Beach Hotel, StreetXo by David Muñoz, Porto Cruise Terminal, and Museo de la Selección de Fútbol de Brasil, with international operations spanning Europe, LATAM, Asia Pacific, and Central America.
Cement Design firmographics
Firmographics- Name
- Cement Design
- Legal name
- Cement Design
- Website
- https://cement-design.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cement Design is a Spanish manufacturer of ecological decorative continuous cement coatings, serving hospitality, retail, restaurant, residential, and institutional clients across 60+ countries through showrooms, international delegations, a certified installer network, and direct e-commerce.
- Ownership category
- akta.pro rank
Where Cement Design is headquartered
LocationHeadquarters
- HQ city
- Pantoja
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Cement Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Decorative Cement Materials: Sale of cement decorative coating materials including Eco Cement, Microterrazzo, Metallic, Glass, Nature, Textil, Porocret, and other collections. Materials can be applied by customers themselves or by professional installers.
- Professional Installation Services: Turnkey project services where Cement Design manages projects from start to finish, including material supply and professional application by trained installers.
- Training Courses: Professional training programs for applicators and industry professionals on proper application of Cement Design products, ensuring quality installation.
- Cement Home Decor Objects: Sale of decorative home objects created using Cement Design materials, including lamps, tables, sculptures, and furniture designed by collaborating artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Cement Design product offering
Product offeringCore offering
Cement Design designs, manufactures, and distributes a portfolio of ecological decorative cement coatings for floors, walls, ceilings, furniture, and wet areas. Products are applied as continuous, seamless finishes directly over existing substrates without demolition, and are sold both through certified applicator networks for commercial projects and through direct retail/DIY channels for residential customers. The company operates internationally in more than 60 countries from its manufacturing base in Pantoja, Toledo, Spain.
Product overview
Cement Design is a manufacturer, distributor, and installer of decorative continuous cement coatings (microcement). The product portfolio is organized into six main collections: Eco Cement (the foundational line with Classic, Concret, Transit, Rustic products), Microterrazzo (Veneziana, Pietra, Murano, Mate, Fluor), Porocret, Nature (Rattan, Mukali, Raphia, Hebra, Quercus), Textil (Denim, Tricolor, Natur Tex, Jeans), Metallic (Acero, Cobre, Zinc, Bronce, Latón, Aluminio), and Glass (Diamante, Zirconio, Turmalina, Pirita). Supporting sub-brands include Panelcret (decorative panels), CementRoll (roll format coating), and Cement Home (decorative objects/lifestyle products). Add-on modules include finishes and metallic washes (Acabados y Veladuras) and the LAB+ART artist collaboration program. The company also offers a proprietary Stamping System for custom patterns. Products are applied at 1-3mm thickness without joints on any surface (walls, floors, ceilings, furniture) both indoors and outdoors, with over 120 customizable colors and 50+ textures.
Differentiator
Problem solved
Functional benefit
Brands
- PANELCRET: Decorative panels coated with Cement Design textures and colors for quick and convenient assembly.
- CEMENTROLL
- CEMENTHOME
Products and services
- Eco Cement Collection Foundational ecological decorative cement coating for floors, walls, ceilings, and wet areas; applied as a continuous seamless finish without demolition. Sold to professional applicators, architects, and interior designers.
- Microterrazzo Collection Continuous microterrazzo coating that replicates terrazzo aesthetics without joints, applied over existing substrates; targeted at residential and commercial interior projects.
- Metallic Collection Decorative cement coating with metallic-effect finishes for walls, floors, ceilings, and furniture in interior design projects seeking a luxe, contemporary look.
- Glass Collection Decorative cement coating incorporating glass-particle effects for luminous, translucent-look continuous surfaces in architectural and interior projects.
- Nature Collection Decorative cement coating collection inspired by natural textures and tones, for biophilic, natural-look interior finishes on floors and walls.
- Textil Collection Decorative cement coating collection that replicates textile/fabric textures on continuous surfaces, for interiors where soft-look finishes are desired.
- Porocret Porous, breathable decorative cement coating designed for exteriors, façades, and high-moisture environments where permeability is required.
- Panelcret Pre-fabricated cement panels for covering walls, ceilings, and furniture surfaces where trowel-applied coating is not practical.
- CementRoll Flexible roll-format cement coating product for covering large surfaces (walls and ceilings) quickly without traditional trowel application.
- Cement Home DIY-focused sub-brand of Cement Design selling ready-to-use decorative cement coatings and application kits directly to homeowners and end consumers for self-application.
- StonEdry Stone-effect decorative cement coating product line delivering stone-look finishes for interior and architectural surfaces.
- BioClay Bio-based clay and cement decorative coating product line positioned as an ecological, natural-material finish for architectural surfaces.
Quantifiable outcome
- Over 3 million square meters of surface area successfully applied
- +2 more outcomes
Companies that use Cement Design
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles4 records
Cement Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cement Design partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor.
- LuminiaminorItalian lighting brand collaborating with Cement Design to create 'Cement Design by Luminia' collection of lamps with curved structures coated in Cement Design cement and metallic textures, designed by architect Tommaso Marenaci and engineer Fabio Scardino.
- Felipao (Felipe García-Bañón Sanz-Briz)minorSpanish pop art sculptor creating decorative objects including 'Meninas 2.0' polyhedral sculptures coated with Cement Design metallic textures (Acero cortén and Cobre). Artist known for 'Poppi' bulldog sculptures.
- dEmo (Eladio de Mora)minorSpanish multidisciplinary pop artist creating 'Lucky Elephants' sculptures using Cement Design Metallic collection coatings including Cobre, Acero, Aluminio, and Zinc finishes.
- Marcela OnceminorArgentine painter creating 'Arte y Cemento' collection of abstract paintings using Cement Design metallic textures (acero cortén and cobre) from the Metallic Collection.
- Lauwood Luxury HandbagsminorSpanish handbag brand combining wood (zebrano, Spanish walnut) with Cement Design decorative coatings (Glass, Eco Cement, Metallic collections) for handbags inspired by glass skyscraper facades.
- Dolores CortésminorSpanish swimwear brand (founded 1953) displaying collections in Cement Design showrooms during Madrid es Moda fashion festival, featuring Tropical Deco Summer collection.
- ESNE (Escuela Universitaria de Diseño, Innovación y Tecnología)minorSpanish design university collaborating on Madrid es Moda window display competition, with interior design students creating displays using Cement Design decorative cement.
- Sandra FaggianominorItalian architect creating flatware designs using rediscovered papier-mâché techniques mixed with cement, water, and hemp for the Cement Home collection.
- Michelle UrtechominorDominican interior designer recognized as one of 22 professionals ensuring architecture's future in the Dominican Republic, contributing to Cement Home collection.
- Liliana BoterominorColombian painter (niece of Fernando Botero) pioneering application of decorative and metallic cement on murals with extreme and delicate finishes for optical surrealism art.
- Adam ChristopherminorContemporary sculptor and product designer creating line of pots inspired by geometric figures, side tables, and personalized sculpture for Royal Caribbean.
- Mateo TamponeminorAlpine sculptor exploring effects of time through oxidation processes on Cement Design surfaces, interpreting constant evolution of surfaces over time.
- Juan Vicente UrbietaminorSouth American sculptor with over 100 exhibitions, expressing feelings through sculptures using Cement Design coatings.
- Pamito GuitarsminorGuitar designer collaborating with Cement Design for new designs, materials, and finishes for original guitars.
- Juan XXIII Roncalli FoundationminorSpanish foundation for people with intellectual disabilities. Cement Design conducts creative workshops supporting social integration and labor reintegration of users.
- Gómez Ulla HospitalminorMadrid military hospital that received donation of material for manufacturing 32,000 face masks during COVID-19 pandemic response.
- Devota & LombaminorSpanish fashion designers collaborating on Menina Decadence for Meninas Madrid Gallery as part of 5% annual investment in creative sector.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Cement Design competitors and assessment
Company assessmentDirect peers
- Topciment: Spanish manufacturer of decorative microcement coatings with overlapping product lines (microcement, metallic, terrazzo effects) and similar B2B/B2C distribution across Europe and LATAM; one of Cement Design's closest direct competitors.
- Luxury Concrete: Spanish microcement specialist offering ready-to-use decorative coatings with comparable design collections, training programs for installers, and international distribution — directly competing for the same design-led specification projects.
- Ideal Work: Italian maker of decorative concrete and microcement systems including Microciment and Lixio+ terrazzo; competes head-to-head in European hospitality and residential design projects with similar thin-layer cementitious coatings.
- BEAL International: Belgian specialist in mortars and microcement coatings for decoration, offering comparable product positioning in Europe with installer training and certified applicator networks similar to Cement Design's model.
Broad incumbents
- Mapei: Italian global leader in construction chemicals including decorative coatings, adhesives and cementitious systems; competes with Cement Design through broader portfolios and global distribution that overlap in hospitality and commercial projects.
- Sika: Swiss construction chemicals giant offering flooring, sealing, bonding and decorative cementitious systems; broad incumbent whose product lines intersect with Cement Design's portfolio in commercial flooring and renovation.
- Kerakoll: Italian manufacturer of sustainable building products including decorative microcements, adhesives and finishes; targets the same eco-conscious architects and specifiers Cement Design serves through its EMICODE-certified formulations.
- Sto SE & Co. KGaA: German specialist in building coatings, renders and facade systems with a strong sustainability positioning; broad incumbent whose architectural coatings portfolio overlaps with Cement Design's wall and floor finishes in commercial projects.
Emerging players
- Concrete Collaborative: US-based maker of decorative concrete tiles and architectural surfaces offering terrazzo-look and cement-look products; partial overlap in design-driven hospitality and retail specifications where Cement Design also wins projects.
- Pure & Original: Belgian decorative paint and plaster specialist focused on mineral and lime-based finishes for high-end interiors; comparable eco-friendly, design-led positioning aimed at architects and luxury residential/hospitality segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Cement Design social profiles
Digital presenceCement Design compliance and trust
Trust signalCompliance4 records
Cement Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cement Design leadership team
Management profileNumber of profiles
Profiles1 record
Cement Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cement Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cement Design
What does Cement Design do?
Cement Design designs, manufactures, and distributes a portfolio of ecological decorative cement coatings for floors, walls, ceilings, furniture, and wet areas. Products are applied as continuous, seamless finishes directly over existing substrates without demolition, and are sold both through certified applicator networks for commercial projects and through direct retail/DIY channels for residential customers. The company operates internationally in more than 60 countries from its manufacturing base in Pantoja, Toledo, Spain.
Is Cement Design a public or private company?
Cement Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cement Design founded?
Cement Design was founded in 2005. It employs 101 to 250 people.
Where is Cement Design based?
Cement Design is headquartered in Pantoja, Spain, in the Europe region.
How does Cement Design make money?
Four revenue lines are on record. Decorative Cement Materials are the primary driver. The others are professional Installation Services, training Courses and cement Home Decor Objects.
Who are Cement Design's main competitors?
Direct peers on record are Topciment, Luxury Concrete, Ideal Work and BEAL International. Broad incumbents are Mapei, Sika, Kerakoll and Sto SE & Co. KGaA. Emerging players are Concrete Collaborative and Pure & Original.
Does Cement Design have an API?
No public API is recorded for Cement Design.