JetBlack Products

What JetBlack Products does

JetBlack Products (legal name: JetBlack Cycling) is an Australia-based cycling equipment company founded in 2005 that designs and manufactures its own branded indoor cycling products while simultaneously acting as a multi-brand distributor of global cycling labels. The company employs between 11 and 50 people and operates from Rous Mill, Australia, with dedicated regional e-commerce storefronts serving Australia, the United States, the United Kingdom, New Zealand, the European Union, and Canada, plus a global storefront. Distribution extends through owned e-commerce, selected physical retail and local bike shops, and third-party online marketplaces.

The company's core product is the VICTORY Smart Trainer V2, a smart indoor cycling trainer featuring integrated Zwift Cog and Click technology, 1,800-watt maximum power output, 16% maximum gradient simulation, and accurate power measurement. The VICTORY line received three independent accolades in 2025 — Best Overall Smart Trainer from Bike Radar, The Best Smart Trainer from Road.cc, and an in-depth review from DC Rainmaker — establishing third-party credibility. The proprietary product portfolio is complemented by an extensive catalog of distributed third-party brands including Pivot Cycles (premium bikes), Cruzee (balance bikes), Stan's No Tubes (tubeless systems), WTB (trail components), GU Energy (nutrition), ESI Grips, Nutcase (protection), Weldtite (maintenance), Moon Sport (lights), Token, Bar Fly Bike, 661, Legion, and Bone Collection. The company holds patents on cycling training equipment referenced via its website.

The business model is hardware sales through direct-to-consumer e-commerce, physical retail partnerships, and third-party marketplaces, with publicly listed pricing, bundle discounts of up to 15% on accessories when purchased with a trainer, and a 30-day return policy. Pricing is one-time/perpetual rather than subscription, with the VICTORY V2 listed at A$599 inc GST (reduced from A$749) in Australia and £399 in the UK. Customer segments are entirely B2C, spanning indoor cycling enthusiasts, mountain/trail cyclists, kids/youth cyclists, and competitive/performance cyclists. No management team, funding history, M&A activity, or revenue figures were disclosed in the source data.

Name

JetBlack Products

Legal name

JetBlack Cycling

Website

https://jetblackproducts.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

JetBlack Products designs and manufactures branded indoor cycling equipment — notably the VICTORY Smart Trainer V2 with integrated Zwift compatibility — and distributes 15+ global cycling brands across six regional e-commerce markets (Australia, USA, UK, New Zealand, EU, Canada), serving consumer cyclists from entry-level to competitive performance segments.

Ownership category

akta.pro rank

Product category

Cycling Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Indoor cycling trainers
• Smart trainers
• Cycling equipment distribution
• Bicycle components
• Cycling accessories

Headquarters

HQ city

Rous Mill

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware product sales: JetBlack generates revenue primarily through the sale of physical cycling products including smart trainers, wheels, tyres, bike parts, accessories, protection gear, nutrition, and bikes. Products are sold at both full and discounted prices through owned e-commerce channels and retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JetBlack Products designs and manufactures its own branded indoor cycling equipment, with the VICTORY Smart Trainer V2 as its flagship smart trainer, and distributes a comprehensive portfolio of own-brand and third-party cycling products including wheels, tyres, bike parts, accessories, protection gear, nutrition, and bikes. The company sells directly to consumers worldwide through six regional e-commerce storefronts, physical retail partners, and online marketplaces.

Product overview

JetBlack Products is a cycling equipment company that designs and manufactures its own branded indoor cycling products while also distributing top global cycling brands. The core product portfolio centers on the Victory Smart Trainer V2, a smart trainer with integrated Zwift Cog technology, complemented by a comprehensive range of cycle trainers, smart trainers, traditional trainers, and trainer accessories including device holders, riser blocks, and essential accessories. Beyond their own branded trainers, JetBlack distributes an extensive cycling product catalog including wheels and tyres (27.5" and 29" wheels, carbon and alloy rims, various tyre sizes), bike parts (brakes, pedals, grips, saddles), bike accessories (bags, lights, pumps, security), protection gear (helmets, eyewear, pads), nutrition products (energy gels, chews, hydration tablets), tools and workshop equipment, and kids bikes. The company operates as both a manufacturer of proprietary indoor cycling technology and a multi-brand distributor representing brands like WTB, Stans No Tubes, Cruzee, Pivot Cycles, GU Energy, ESI Grips, Nutcase, and Weldtite.

Differentiator

Problem solved

Functional benefit

Products and services

• Victory Smart Trainer V2 A smart trainer with integrated Zwift Cog and Click technology for wireless connectivity to indoor cycling platforms. Features accurate power readings, quiet operation, 1,800 watt max power output, and 16% max gradient simulation. Designed for indoor cycling enthusiasts using Zwift and similar platforms.
• Cycle Trainers Indoor cycling trainers for stationary bike training, including both smart and traditional trainer variants.
• Traditional Trainers Non-connected trainers for basic indoor cycling training without app integration.
• Wheels & Tyres Complete range of wheels including 27.5-inch and 29-inch wheels, wheel parts, wheel sets, and valves with valve extensions, plus tyres in sizes 700x36c through 700x50c and rims in 24-inch to 29-inch sizes (alloy and carbon fiber).
• Bike Parts Bicycle components including brakes (pads and rotors), bottom brackets, pedals, bicycle bells, grips and bar tape (BMX, gel, lock-on, MTB, silicone, slip-on), and saddles (comfort, rocket, solano, speed, volt models).
• Bike Accessories Bicycle accessories including bags (frame and saddle), bike mounts and phone holders, bike locks and security products, bike racks, bottles and bottle cages (600ml to 900ml), lights (front, tail, headlamps, combo), and pumps (floor, hand, CO2 inflators).
• Protection Gear Protective cycling gear including helmets (full face MTB, kids, spares), eyewear (sunglasses, goggles, goggle accessories, lens options), and elbow and knee pads (including youth-specific protective pads).
• Nutrition Products Energy and hydration products including energy chews, energy gels, Roctane Energy Gel, and hydration tablets for cyclists, distributed under the GU Energy brand.
• Tools & Workshop Equipment Bicycle maintenance tools including chain tools, workstands, bike wash, degreaser, chain lube, grease, gripper paste, suspension oil, rim tape, tire sealant, and tubeless kits.
• Cruzee Balance Bikes Kids balance bikes and balance bike parts for young cyclists learning to ride, distributed from Cruzee and prominently featured on the JetBlack homepage as a best-seller category.
• Pivot Cycles Bikes Premium mountain and road bicycles distributed through JetBlack in Australia, with a dedicated brand page redirecting to pivotcycles.com.au.
• Gift Voucher Digital gift cards available for purchase to give as presents or store credit for JetBlack cycling products.

Quantifiable outcome

• 1,800 watt max power output and 16% max gradient simulation on the VICTORY smart trainer
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ZwiftcoreTechnology or IntegrationJetBlack's VICTORY smart trainer is designed with integrated Zwift compatibility, featuring the Zwift Cog and Click system for seamless indoor cycling platform connectivity. This integration is a core feature of the VICTORY product line and is prominently marketed to consumers.
• 661 SIX SIX ONEminorChannel Partner/ Reseller/ DistributorJetBlack distributes 661 SIX SIX ONE cycling protection and gear products through its e-commerce platform and retail network in Australia.
• Stan's No TubesminorChannel Partner/ Reseller/ DistributorJetBlack distributes Stan's No Tubes tubeless sealant and wheel/tubeless products through its e-commerce platform and retail network.
• WTBminorChannel Partner/ Reseller/ DistributorJetBlack distributes WTB (Winebrenner Tire) trail bikes and components through its Australian platform and retail network.
• WeldtiteminorChannel Partner/ Reseller/ DistributorJetBlack distributes Weldtite bike cleaning and maintenance products (cleaners, lubes, degreasers) through its platform.
• GU EnergyminorChannel Partner/ Reseller/ DistributorJetBlack distributes GU Energy nutrition products including energy gels, energy chews, and hydration tablets.
• Pivot CyclesminorChannel Partner/ Reseller/ DistributorJetBlack represents and distributes Pivot Cycles bikes in Australia, with a dedicated brand page and redirect to pivotcycles.com.au.
• CruzeeminorChannel Partner/ Reseller/ DistributorJetBlack distributes Cruzee balance bikes and kids bikes, with Cruzee being prominently featured on the homepage and as a best-seller.
• ESI GripsminorChannel Partner/ Reseller/ DistributorJetBlack distributes ESI Grips cycling grips and bar tape products.
• NutcaseminorChannel Partner/ Reseller/ DistributorJetBlack distributes Nutcase helmets and eyewear, prominently featured in the protection category.
• TokenminorChannel Partner/ Reseller/ DistributorJetBlack distributes Token bike components in Australia.
• Moon SportminorChannel Partner/ Reseller/ DistributorJetBlack distributes Moon Sport cycling lights and accessories.
• Bar Fly BikeminorChannel Partner/ Reseller/ DistributorJetBlack distributes Bar Fly Bike device mounts and phone holders.
• LegionminorChannel Partner/ Reseller/ DistributorJetBlack distributes Legion cycling products.
• Bone CollectionminorChannel Partner/ Reseller/ DistributorJetBlack distributes Bone Collection cycling accessories.
• Love To RideminorGTM or Marketing PartnerJetBlack's Australian website (jetblackcycling.com.au) is co-branded with 'Love To Ride', indicating a community and marketing partnership focused on cycling encouragement and engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wahoo Fitness: Wahoo is the leading direct competitor in smart trainers (KICKR line) and indoor cycling accessories. It competes head-to-head with JetBlack's VICTORY in Zwift-integrated smart trainers and broader cycling electronics, with global retail presence and a stronger subscription software layer (SYSTM).
• Garmin (Tacx): Garmin acquired Tacx, the European smart-trainer incumbent, making it a primary competitor in Zwift-compatible smart trainers. Comparable in offering Zwift Cog integration and a global premium-brand distribution footprint, with the additional scale of Garmin's broader fitness electronics portfolio.
• Elite (cycling): Italian manufacturer of smart and traditional indoor trainers (Elite Justo, Direto, Suito). Direct competitor to JetBlack's trainer line with broad European distribution and similar mid-to-high-end positioning, including Zwift compatibility.
• Saris (CycleOps / PowerBeats): US-based manufacturer of indoor trainers (Hammer, H3, M2) and outdoor cycling equipment. Directly comparable as a Zwift-compatible smart trainer competitor with a multi-channel US/global distribution model similar to JetBlack's.

Broad incumbents

• Zwift: The dominant indoor-cycling platform with which JetBlack's VICTORY is natively integrated via Zwift Cog and Click. Zwift is the upstream ecosystem owner — both a partner and a potential competitive threat if it vertically integrates hardware.
• Decathlon: Global sporting goods retailer with extensive cycling assortment including own-brand smart trainers and bikes. Comparable as a multi-brand cycling retailer at much larger scale, though Decathlon does not focus specifically on indoor cycling trainers as its core.

Regional players

• Chain Reaction Cycles: Large online cycling retailer with global shipping from the UK/Ireland. Comparable as a multi-brand cycling parts and accessories distributor, though it does not manufacture proprietary trainers.
• Wiggle: Major UK-headquartered online cycling and tri-sports retailer. Comparable as a multi-brand cycling distributor with global shipping and a broad accessory catalog, but no proprietary smart trainer product line.
• 99 Bikes: Australian specialty cycling retailer with national footprint. Comparable as a domestic (AU) cycling retailer overlapping with JetBlack on bikes, parts, and accessories, but without proprietary smart trainer manufacturing.

Emerging players

• BikeExchange: Australian cycling marketplace connecting consumers with retailers, brands, and services. Comparable as an Australian cycling ecosystem participant but operates as a marketplace rather than a vertical retailer/manufacturer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jetblack_aus
• YouTubeyoutube.com/channel/UC3ZJh44sxmDmbaMnLxCkW2g
• Facebookfacebook.com/jetblackproducts
• Instagraminstagram.com/ridejetblack
• LinkedInlinkedin.com/company/jetblack-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JetBlack Products