AT+M Marketing
AT+M Marketing is a full-service marketing, design, and web development agency based in Launceston, Tasmania, serving 100+ Australian SMEs, large companies, and Not-For-Profit organisations with strategy, digital marketing, WordPress website development, graphic design, and traditional marketing services.
- Company typePrivate
- Founded1981
- HeadquartersLaunceston, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AT+M Marketing does
AT+M Marketing is a full-service marketing, design, and web development agency headquartered in Launceston, Tasmania, serving more than 100 clients across Australia. The firm is the trading name of Sprinta Print Pty Ltd (ABN 60 009 552 354) and has been in operation since 1981, operating as a private company with no external institutional investors. The team comprises approximately 15 specialists covering marketing strategy, brand strategy, digital marketing, graphic design, and web development, led by Owner/Director Dan Canham (MBA, Bachelor of Business Management, Advanced Diploma Marketing) and Managing Director Amanda McEvoy, who joined in December 2024 from Launceston Central.
The agency delivers a horizontal service stack: marketing and brand strategy, digital marketing (social media, paid media across Google, Meta, LinkedIn, YouTube, and TikTok, plus email automation via Klaviyo and Mailchimp), custom WordPress website development with WooCommerce eCommerce integration and hosting/maintenance, graphic design (identity, publication, print production), and traditional marketing (OOH, radio, press). Its customer segments are explicitly horizontal — SMEs, large companies (ASX-listed logos include LARK Distillery, Maggie Beer Holdings, Shark Ninja, Michael Hill Jeweller), and Not-For-Profit/government organisations (Tas TAFE, Tasmanian Police, St Vincent de Paul Tasmania, Catholic Care, Tasmanian Government). The technology stack is built on commodity open-source platforms (WordPress CMS, WooCommerce) augmented by standard SaaS tooling (Klaviyo, Mailchimp, Google Ads, Meta Ads, Figma, Google Analytics, DashThis, Cloudflare Turnstile).
The business operates on a blended revenue model: project-based engagements (custom quotes, 30-day validity, billed on completion), retainer agreements (minimum 6-month term, monthly billing, fair-use scope caps), and pass-through web hosting/domain services. Pricing is quote-based and not publicly disclosed. GTM is consultative direct sales: the agency pursues both local Tasmanian clients and national accounts through referrals, case studies, and direct inquiry, with a 2025 Diemen Awards design finalist recognition supporting brand credibility. AI is used as an internal productivity tool for content drafting and image generation, with strategy and creative direction kept human-led.
AT+M Marketing firmographics
Firmographics- Name
- AT+M Marketing
- Legal name
- Sprinta Print Pty Ltd
- Website
- https://atmmarketing.com.au
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AT+M Marketing is a full-service marketing, design, and web development agency based in Launceston, Tasmania, serving 100+ Australian SMEs, large companies, and Not-For-Profit organisations with strategy, digital marketing, WordPress website development, graphic design, and traditional marketing services.
- Ownership category
- akta.pro rank
Where AT+M Marketing is headquartered
LocationHeadquarters
- HQ city
- Launceston
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AT+M Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Project-Based Services: Services delivered on a per-project basis with quotes specifying scope and estimated charges. Invoicing occurs upon project completion or at specified timeframes. Additional fees may apply for scope changes, preliminary work, urgent requests, or delays caused by client.
- Retainer Agreements: Fixed-term ongoing retainer agreements for continued marketing services. Charged monthly with a minimum 6-month term. Subject to fair use policy with scope adjustments possible if monthly hours exceed original scope.
- Web Hosting and Domain Services: Web hosting, SSL certificates, and domain hosting services billed as out-of-pocket expenses. Annual billing from third-party suppliers passed through to clients with automatic renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based services with custom quotes |
| Subscription | Monthly | Monthly retainer for ongoing services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AT+M Marketing product offering
Product offeringCore offering
AT+M Marketing is a full-service marketing and advertising agency that plans, creates, and executes integrated marketing strategies for Australian businesses. The agency sells marketing and brand strategy, social media management, paid digital advertising across Google, Meta, LinkedIn, TikTok, and YouTube, email marketing automation via Klaviyo and Mailchimp, WordPress and WooCommerce website design and development, graphic design and brand identity work, publication and print production, and out-of-home, radio, and press media buying, structured around project engagements and six-month minimum monthly retainers.
Product overview
AT+M Marketing operates as a full-service marketing agency offering integrated services rather than a discrete software product portfolio. The agency combines marketing strategy and brand strategy services with digital marketing (social media, paid advertising, email automation), custom WordPress website development with WooCommerce eCommerce integration and hosting, graphic design (brand identity, publication design, print production), and traditional marketing (out-of-home, radio, print advertising). Services are delivered by an in-house team of marketers, designers, writers, and web developers based in Launceston, Tasmania, working with clients across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy Strategic marketing planning service for Australian businesses, covering research, positioning, campaign planning, and go-to-market direction. Sold as a standalone strategy engagement or as the strategy layer of integrated retainer work.
- Brand Strategy Brand-level strategic work including positioning, messaging architecture, and brand direction-setting for client organisations. Sold as a defined project engagement tied to brand development or rebranding programs.
- Social Media Marketing End-to-end social media management across platforms for Australian clients, covering content planning, posting, community engagement, and reporting. Delivered as a retainer engagement.
- Digital Advertising and Paid Media Paid media buying and management across Google Ads, Meta (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and YouTube Ads, including campaign setup, optimisation, and reporting via DashThis.
- Email Marketing and Automation Email marketing campaign execution and automation implementation using Klaviyo and Mailchimp, covering list management, automation flows, campaign sends, and performance reporting.
- Website Development Custom WordPress website design and development, including WooCommerce ecommerce builds for online stores, with anti-bot protection via Cloudflare Turnstile. Sold as project engagements.
- Website Hosting and Maintenance Managed WordPress/WooCommerce hosting and ongoing website maintenance, with annual domain and hosting fees passed through to clients on a recurring basis.
- Brand Development and Rebranding End-to-end brand identity and rebranding service covering brand strategy, brand identity design, and rollout assets for businesses establishing or refreshing their brand.
- Publication Design Design of corporate publications including reports, magazines, and other long-form print and digital documents, executed by the in-house graphic design team.
- Print Production Print production services for marketing collateral and brand assets, drawing on the agency's heritage as a print business under the Sprinta Print Pty Ltd legal entity.
- Out-of-Home Advertising Out-of-home (OOH) advertising planning and buying for clients needing traditional large-format media placements as part of integrated campaigns.
- Radio and Press Advertising Radio and press (newspaper) advertising buying and planning for clients running traditional media campaigns alongside digital and OOH channels.
Quantifiable outcome
- 70% growth in audience and social media engagement for Launceston Central destination marketing campaigns
- +2 more outcomes
Companies that use AT+M Marketing
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
AT+M Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature3 records
AT+M Marketing partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
AT+M Marketing competitors and assessment
Company assessmentBroad incumbents
- Affinity: Australia-wide integrated marketing agency spanning brand strategy, digital, content, and media. Comparable to AT+M as a full-service marketing services provider but at significantly greater scale, serving larger national and enterprise clients across multiple verticals.
- Hatched Media: Adelaide/Melbourne-based full-service creative agency with national reach across brand, design, digital, and content. Comparable to AT+M in offering a similar integrated full-service model but with a larger team, broader geographic footprint, and stronger enterprise positioning.
- The Hallway: Sydney-based full-service creative agency offering strategy, brand, design, and integrated campaigns for major Australian brands. Comparable to AT+M in creative-led full-service positioning but operates at a larger scale and serves more enterprise-level accounts nationally.
- Thinkerbell: Melbourne-based full-service creative agency known for measured communications and brand thinking. Comparable to AT+M in offering strategy, creative, and integrated marketing services to major brands but at significantly larger scale and with stronger national/international profile.
- Liquid Interactive: Australia-wide digital agency offering strategy, web development, digital marketing, and CRM services. Comparable to AT+M in delivering integrated digital marketing and website services with similar platform mix (including WordPress/WooCommerce-adjacent development) but with a larger team and national footprint.
- Big Red Group: Brisbane-headquartered marketing services group offering brand, digital, content, and technology services across Australia. Comparable to AT+M in offering an integrated multi-disciplinary marketing services model but at materially greater scale and geographic reach.
Direct peers
- Phaedrus Studio: Launceston, Tasmania-based creative agency offering brand, design, and digital services to Tasmanian and national clients. Directly comparable as a regional full-service creative agency operating in the same geography and serving overlapping SME and enterprise client segments.
- Sorted Digital Agency: Tasmania-based digital marketing agency offering web design, SEO, social media, and digital advertising services. Comparable to AT+M in regional Tasmanian positioning and a similar mid-market full-service digital offering with a comparable team size and client mix.
- Splash Digital Agency: Brisbane-based full-service digital marketing agency offering web design, paid media, SEO, and social media services. Comparable to AT+M in offering a similar integrated digital + web development service stack aimed at SMEs and mid-market clients across Australia.
Others
- BBDO Australia: Australian arm of global BBDO network offering advertising, brand strategy, content, and digital services to enterprise clients. Provides broader industry context as a large-scale full-service advertising network competing in overlapping segments of the Australian market that AT+M operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
AT+M Marketing social profiles
Digital presenceAT+M Marketing compliance and trust
Trust signalCompliance2 records
AT+M Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
AT+M Marketing leadership team
Management profileNumber of profiles
Profiles16 records
AT+M Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AT+M Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AT+M Marketing
What does AT+M Marketing do?
AT+M Marketing is a full-service marketing and advertising agency that plans, creates, and executes integrated marketing strategies for Australian businesses. The agency sells marketing and brand strategy, social media management, paid digital advertising across Google, Meta, LinkedIn, TikTok, and YouTube, email marketing automation via Klaviyo and Mailchimp, WordPress and WooCommerce website design and development, graphic design and brand identity work, publication and print production, and out-of-home, radio, and press media buying, structured around project engagements and six-month minimum monthly retainers.
Is AT+M Marketing a public or private company?
AT+M Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AT+M Marketing founded?
AT+M Marketing was founded in 1981. It employs 11 to 50 people.
Where is AT+M Marketing based?
AT+M Marketing is headquartered in Launceston, Australia, in the Oceania region.
How does AT+M Marketing make money?
Three revenue lines are on record. Project-Based Services are the primary driver. The others are retainer Agreements and web Hosting and Domain Services.
Who are AT+M Marketing's main competitors?
Broad incumbents on record are Affinity, Hatched Media, The Hallway, Thinkerbell, Liquid Interactive and Big Red Group. Direct peers are Phaedrus Studio, Sorted Digital Agency and Splash Digital Agency. BBDO Australia is listed as an others.
Does AT+M Marketing have an API?
No public API is recorded for AT+M Marketing.