Splash Digital

What Splash Digital does

Splash Digital is an Auckland, New Zealand-based digital marketing agency founded in 2018 that operates as an "ecommerce growth partner" for direct-to-consumer brands and multi-brand ecommerce retailers generating $1M+ in annual revenue. The company delivers a vertically integrated service stack spanning strategy, paid media, creative, design, development, and SEO, with explicit emphasis on margin optimization rather than vanity metrics such as standalone ROAS. Client engagement is selective and consultative, with senior team members retained from initial contact through delivery — explicitly positioned against the junior-staffing model common to the agency sector.

The company's technical footprint is platform-agnostic: e-commerce builds are delivered on BigCommerce, Shopify, WooCommerce, and HubSpot CMS, with WordPress used for content and CMS implementations, and HubSpot CRM deployed for B2B marketing automation. Its proprietary "finance-first" methodology uses P&L analysis, contribution margin, blended ROAS, and New Customer Acquisition Cost (NCAC) as the diagnostic baseline before any media spend, and its SEO offering has been extended to include GEO (Generative Engine Optimization) for visibility on LLM-driven platforms such as ChatGPT. Partnerships with HubSpot, BigCommerce, Shopify, WooCommerce, WordPress, Google, Meta, and LinkedIn support the service lines.

Commercially, Splash Digital generates revenue through professional services — a mix of project-based fees (website builds, brand refreshes) and ongoing retainer arrangements for managed paid media, SEO, and HubSpot services. Pricing is not publicly disclosed; quotes are provided via direct contact (phone: +64 9 300 7336; [email protected]). The go-to-market motion is direct sales with a "Book a Call" CTA and selective onboarding gated on the $1M+ revenue threshold, positioning the firm as an extension of client leadership rather than a vendor. The company is privately held and founder-operated, with no disclosed funding rounds, parent company, or subsidiaries.

Name

Splash Digital

Legal name

Splash Digital

Website

https://splashdigital.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Splash Digital is an Auckland-based digital marketing agency founded in 2018 that serves DTC brands and multi-brand ecommerce retailers doing $1M+ in revenue with performance marketing, e-commerce development, SEO/GEO, and HubSpot CRM services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• ECommerce growth marketing
• Performance media buying
• HubSpot CRM implementation
• Search engine optimization
• ECommerce web development

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering strategy, paid media (Google and Meta), creative development, SEO, and eCommerce development. Revenue generated through project-based fees and ongoing retainer arrangements for managed services.
2. HubSpot Implementation Services: HubSpot CRM and marketing automation implementation including audits, onboarding, lead generation, marketing automation setup, strategy, dashboards, and reporting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Splash Digital is a digital marketing agency that helps DTC and multi-brand eCommerce retailers scale revenue through paid media on Google and Meta, SEO/GEO (including AI/LLM visibility), creative strategy and design, and platform-agnostic eCommerce website builds on BigCommerce, Shopify, WooCommerce, or HubSpot CMS. They also implement HubSpot CRM and marketing automation for B2B manufacturers and wholesalers. Services are delivered under project-based fees and ongoing retainers.

Product overview

Splash Digital is an e-commerce growth partner offering a suite of digital marketing and development services for DTC brands and multi-brand retailers. The core offerings include E-Commerce Website Development (built on BigCommerce, Shopify, WooCommerce, and HubSpot CMS), Performance Marketing (Google Ads, Meta, paid social), SEO & GEO (including AI-driven discovery and LLM visibility), Creative Strategy & Design, Strategy & Consulting (finance-first approach with P&L analysis), Social Media Marketing, and HubSpot CRM & Marketing Automation services. The company also provides brand refresh and point-of-sale materials. Services are designed to work together with a focus on profitable growth rather than vanity metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Commerce Website Development

Quantifiable outcome

• Helped a brand scale from $750k to $1.5M revenue and launch into new markets through understanding numbers rather than just increasing ad spend

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot Solutions Partner providing CRM implementation, marketing automation, and CMS services. Services include HubSpot audits, onboarding, lead generation, marketing automation setup, content strategy, and dashboard creation. They specialize in migrating clients to HubSpot CMS from other platforms.
• BigCommercecoreTechnology or IntegrationPlatform partner for eCommerce website development. They build eCommerce sites on BigCommerce as part of their 'Platform agnostic' approach to finding the best fit for clients.
• ShopifycoreTechnology or IntegrationPlatform partner for eCommerce website development. Mentioned as one of the leading platforms they leverage with a 'business-first approach' to ensure best fit for clients.
• WooCommercecoreTechnology or IntegrationPlatform partner for eCommerce development, particularly used for clients requiring specific integrations (e.g., RML Machinery project using WooCommerce due to integration needs and costs).
• WordPresscoreTechnology or IntegrationWordPress development for content and CMS implementations. Used for projects requiring custom functionality or rebuilds from legacy tech stacks (e.g., Interlogic website rebuild).
• Google (Ads & Analytics)coreTechnology or IntegrationGoogle Ads platform for paid search campaigns and Google Analytics for tracking and reporting. They set up tracking, create reporting dashboards, and manage campaigns on Google and Bing.
• Meta (Facebook & Instagram)coreTechnology or IntegrationMeta advertising platform for performance campaigns on Facebook and Instagram, built around margin optimization and customer research-driven creative.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, paid media, web development, and HubSpot services to mid-market and enterprise clients. Comparable in service breadth, mid-market enterprise targeting, and integrated tech-stack approach similar to Splash Digital.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and paid social for small and mid-market businesses. Comparable in service breadth and integrated offering; Splash differentiates on finance-first positioning and NZ focus.
• Hawke Media: eCommerce growth agency offering paid media, retention marketing, creative, and website development for DTC and multi-brand retailers. Direct overlap with Splash's core customer segments (DTC and multi-brand retailers doing $1M+).
• KlientBoost: Performance marketing agency focused on paid media, CRO, and creative for eCommerce and SaaS brands. Highly comparable to Splash on eCommerce growth focus, paid-media-led offering, and mid-market client base.
• Lilo Social: eCommerce-focused paid social and creative agency for DTC and retail brands doing $1M+ revenue. Highly comparable to Splash on eCommerce growth focus, creative-plus-paid-media integration, and similar revenue-tier client targeting.
• Insivia: B2B and SaaS digital marketing agency offering web design, HubSpot implementation, and demand generation. Comparable on HubSpot Solutions Partner status and B2B/wholesaler client focus (a secondary segment for Splash).
• Disruptive Advertising: Digital marketing agency specializing in paid search, paid social, and SEO with a focus on ROI-driven outcomes for mid-market brands. Comparable methodology and client profile to Splash Digital's finance-first approach.
• LYFE Marketing: Digital marketing agency serving eCommerce, SaaS, and small business clients with social media, SEO, PPC, and email services. Comparable full-service eCommerce agency profile and mid-market targeting.

Regional players

• Zyber: New Zealand digital agency providing Shopify development, SEO, and digital marketing for eCommerce brands. Comparable geographic focus (NZ) and eCommerce development + marketing integration, though more platform-specialized than Splash's platform-agnostic stance.
• Blackbay: New Zealand-based digital agency offering web development, digital marketing, and eCommerce solutions to NZ and AU businesses. Comparable regional positioning and similar SMB-to-mid-market client base within the same NZ/AU geography as Splash Digital.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/splash-digital-nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Digital