Show Rural Coopavel

What Show Rural Coopavel does

Show Rural Coopavel is one of Latin America's largest agricultural fairs, organized annually by the Coopavel cooperative in Cascavel, Paraná, Brazil. The event, held in early February over five days, draws 600+ exhibitors and 430,300 visitors (2026 edition) to a 720,000 m² venue, generating R$7.5 billion in cumulative business volume during the 2026 fair. Admission is free for visitors, and the event serves as the primary commercial launch window for Brazil's summer crop cycle, attracting major agribusiness players including John Deere, BASF, Corteva, Cargill, and international exhibitors such as XCMG, Mahindra, and Yanmar.

The organization's core product is the annual event itself, anchored on a 720,000 m² physical venue and supported by a portfolio of sub-brands that extend the platform year-round: Show Rural Digital (digital content and hackathons), Show Rural Pecuário (livestock focus), Show Rural de Inverno (winter crop edition), and Espaço Impulso / Impulso Day (innovation hub operated with Itaipu Binacional). The underlying technology is event infrastructure—exhibition grounds, broadcast capability, digital channels—rather than a software or AI platform. The organization also runs institutional partnerships with SEBRAE, IDR-Paraná, Embrapa, BNDES, and the academic partner Unioeste to support farmer outreach and innovation.

Revenue is generated primarily through exhibitor booth rentals and ancillary on-site services, with no direct ticket revenue from visitors. The event is backed by Coopavel's 8,000+ cooperative member base, which provides a captive audience and an inter-cooperative procurement network (Coagru, Comigo, Copagril, Credicoopavel). The structure is that of a producer cooperative rather than a venture-backed company—there are no external investors, and capital projects (such as the R$79.9M BNDES-financed storage facility) are funded through debt, cooperative equity, and institutional partnerships. The dual function of serving both as a commercial marketplace and as an extension of the cooperative's farmer-services platform differentiates Show Rural Coopavel from conventional trade-show operators.

Name

Show Rural Coopavel

Legal name

Show Rural Coopavel

Website

https://showrural.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Show Rural Coopavel organizes one of Latin America's largest annual agricultural fairs in Cascavel, Brazil, serving 600+ exhibitors and 430,000+ visitors across a 720,000 m² venue with year-round sub-brands including Show Rural Digital and Espaço Impulso.

Ownership category

akta.pro rank

Product category

Agricultural Trade Shows / Agribusiness Events

akta.pro industry

PRIMARYTHAHABAM

Agriculture, Farming & AgriTech Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Agricultural trade fairs
• Agribusiness exhibitions
• Farming innovation events
• Rural producer networking
• Agricultural technology showcases

Headquarters

HQ city

Cascavel

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibitor Space Rental: Revenue is generated primarily through charging exhibitors for booth space at the annual fair. The event features over 600 confirmed companies across agricultural machinery, seeds, inputs, financial services, and technology sectors.
2. Event-Related Services: Additional revenue streams include ancillary services such as internet connectivity for exhibitors, restaurant and food services within the event grounds, and partnership/sponsorship arrangements with major brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Show Rural Coopavel organizes and operates the largest agribusiness fair in Latin America, a five-day annual event held each February in Cascavel, Paraná, Brazil. The organization rents exhibition space to 600+ agribusiness companies across machinery, seeds, crop protection, livestock, financial services, and agtech, while providing free admission to 430,000+ visitors, predominantly rural producers. Complementary programs include Show Rural Digital (innovation/agtech), Show Rural Pecuário (livestock), and Show Rural de Inverno (winter crops).

Product overview

Show Rural Coopavel is a major agribusiness event organized by Coopavel cooperative since 1989, consisting of the core Show Rural Coopavel fair (the largest agribusiness fair in Latin America), the Show Rural Digital component for technology and innovation, the Show Rural Pecuário for livestock, and the seasonal Show Rural de Inverno winter edition. The event serves as a platform for knowledge dissemination, technology showcase, and business networking across the entire agricultural value chain.

Differentiator

Problem solved

Functional benefit

Brands

• Show Rural Digital: Digital innovation platform featuring startups, hackathons, pitch competitions, and technology forums for agribusiness
• Show Rural Pecuário
• Show Rural de Inverno
• Espaço Impulso
• Impulso Day

Quantifiable outcome

• 430,300 visitors attended the 2026 edition over 5 days
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Itaipu BinacionalflagshipStrategic or Co-development PartnerItaipu Binacional, the world's largest hydroelectric dam, is a key strategic partner of Show Rural Coopavel. The partnership includes innovation programs through Itaipu Parquetec (Parque Tecnológico de Itaipu), including the Espaço Impulso innovation hub. Itaipu released R$2 million to strengthen family farming at the Show Rural event. The partnership supports the innovation ecosystem and agricultural technology development in the region.
• CargillcoreStrategic or Co-development PartnerGlobal Cargill executives visited Coopavel to strengthen the partnership between the two organizations. Cargill is a major agribusiness company with global operations in agricultural trading, processing, and food products.
• SEBRAE ParanácoreGTM or Marketing PartnerSEBRAE Paraná partners with Show Rural Coopavel on multiple programs including the Espaço SEBRAE at the event, innovation bootcamps, hackathons, startup mapping programs (12th edition), and various entrepreneurship and innovation activities.
• CoagrucoreStrategic or Co-development PartnerCoagru (Cooperativa Agroindustrial Guaraniaçu) and Coopavel signed a partnership for fertilizer supply as part of inter-cooperation efforts between agricultural cooperatives.
• IDR-Paraná (Instituto de Desenvolvimento Rural do Paraná)coreStrategic or Co-development PartnerIDR-Paraná (formerly EMATER research functions) partners with Show Rural for cultivar launches, the Casa da Pesquisa (Research House) exhibit, and the Centro de Experiências do Café (Coffee Experience Center).
• EmbrapacoreStrategic or Co-development PartnerEmbrapa (Brazilian Agricultural Research Corporation) participates in Show Rural as an exhibitor and research partner, demonstrating agricultural technologies and research findings.
• UnioesteminorStrategic or Co-development PartnerState university of Western Paraná (Unioeste) is listed as an exhibitor/partner, contributing academic and research perspectives to the event.
• CredicoopavelcoreChannel Partner/ Reseller/ DistributorCredicoopavel celebrates 43 years of credit cooperative operations, providing financial services to members and participating in the Coopavel ecosystem.
• CopagrilminorStrategic or Co-development PartnerCopagril (Cooperativa Agroindustrial Copagril) is listed as an exhibitor, representing another regional agricultural cooperative in the inter-cooperation network.
• ACIC LabsminorGTM or Marketing PartnerACIC Labs (Associação Comercial e Industrial de Cascavel innovation laboratory) partners with Show Rural on Industry 4.0 programs and Capital Empreendedor/Investing Day activities.
• ComigominorStrategic or Co-development PartnerYoung leaders from Comigo cooperative visited Cascavel to learn about Coopavel as part of inter-cooperation exchange programs between cooperatives.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agrishow: Agrishow is Brazil's largest agricultural technology trade show, held annually in Ribeirão Preto, São Paulo. It is the most direct competitor to Show Rural Coopavel, attracting overlapping exhibitor rosters (John Deere, Case IH, BASF, AGCO) and farmer visitors for product launches and B2B transactions.
• Expointer: Expointer is one of the largest agribusiness and livestock fairs in Latin America, held annually in Esteio, Rio Grande do Sul. It is comparable to Show Rural Coopavel as a long-running, cooperative-affiliated agricultural exhibition with machinery, livestock, and rural credit exhibitors.
• Bahia Farm Show: Bahia Farm Show is a major agribusiness trade fair held in Luís Eduardo Magalhães, western Bahia, focused on grains, fibers, and frontier agriculture. It is a direct regional competitor to Show Rural Coopavel, attracting many of the same input, machinery, and financial exhibitors and a comparable B2B farmer audience.
• Farm Progress Show: Farm Progress Show is one of the largest outdoor agricultural expositions in the United States, held annually in Iowa and Illinois. It is highly comparable to Show Rural Coopavel as an outdoor, farmer-facing, multi-day agribusiness exhibition with field demonstrations, machinery displays, and input vendors.
• World Ag Expo: World Ag Expo in Tulare, California, is the largest outdoor agricultural trade show in the world by exhibit space, drawing exhibitors and visitors from over 65 countries. It is a direct comparable in format — large-scale outdoor ag trade show — though geographically distant from Show Rural Coopavel's Latin American market.
• National Farm Machinery Show: National Farm Machinery Show, held annually in Louisville, Kentucky, is one of the largest indoor farm equipment and agribusiness shows in the United States. It is comparable to Show Rural Coopavel in exhibitor mix (machinery, inputs, financial services) and farmer-attendee profile, though operated indoors.
• Farm Science Review: Farm Science Review, hosted by Ohio State University, is a major three-day outdoor agricultural exhibition featuring field demonstrations, educational programs, and commercial exhibitors. It is comparable to Show Rural Coopavel in its combined demonstration, education, and B2B trade show format targeted at farmers and agribusinesses.

Broad incumbents

• Agritechnica: Agritechnica, organized by the DLG in Hanover, Germany, is the world's leading trade fair for agricultural machinery. It is comparable as a global benchmark for the category Show Rural Coopavel operates in, though at a much larger international scale and with a more machinery-centric focus.
• SIMA (Paris International Agribusiness Show): SIMA is a major European trade show for agriculture and livestock equipment, held biennially in Paris. It is comparable to Show Rural Coopavel as a broad-scope international agribusiness exhibition, though more machinery-focused and serving a European farmer base.
• EIMA International: EIMA International, held in Bologna, Italy, is one of the world's leading exhibitions of agricultural machinery and related technologies. It is comparable in scale and exhibitor profile (machinery manufacturers, input suppliers) to Show Rural Coopavel, but serves a primarily European audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ShowRuralCoopavel
• Xx.com/showrural
• Facebookfacebook.com/showruraloficial
• LinkedInlinkedin.com/company/show-rural-coopavel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show Rural Coopavel