macom

What macom does

macom GmbH – Part of Drees & Sommer is a Stuttgart-headquartered, independent consulting and engineering firm specializing in media technology (AV/IT) for work, learning and brand spaces. Founded in 2003 and operating as a wholly owned subsidiary of Drees & Sommer SE, the company provides end-to-end services across the AV/IT lifecycle: technology strategy, requirements management, consulting and conception, specialist technical planning (Fachplanung), implementation management and ongoing operations. Its supplier-agnostic positioning allows it to recommend technologies without manufacturer bias. An interdisciplinary team of more than 80 experts serves enterprise and mid-market customers through eight offices in Germany plus a UK subsidiary in London, with partner coverage extending into Spain, France, Belgium and Luxembourg.

The company's service portfolio is organized around five primary use cases: work environments (Arbeitswelten), learning environments (Lernwelten), brand and customer worlds (Marken- und Kundenwelten), congress and cultural centers, and hotels and hospitality. Differentiating assets include macomLAB in Eislingen/Fils — described as Germany's only supplier-independent AV/IT innovation and testing hub — and an installed base of more than 2,500 completed projects. Revenue is generated through professional services engagements (strategy, planning, implementation management) supplemented by managed operations support, priced on a custom per-project basis. Go-to-market combines enterprise field sales targeting DAX corporations and mid-sized firms with event-driven demand generation (macomSUMMIT, ISE trade show presence) and thought-leadership content marketing.

Leadership is shared across Managing Directors Prof. Dr. Michael Bauer, Oliver Mack and Björn Jensen. The company has no public funding history and operates without external investors, with growth funded and resourced through its parent. Strategic priorities evident in the data are European geographic expansion (UK subsidiary, partner network), brand extension into experiential and learning verticals, and operational scaling via macomLAB and recurring industry events.

Name

macom

Legal name

macom GmbH – Part of Drees & Sommer

Website

https://macom.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

macom is an independent German AV/IT consulting and engineering firm (subsidiary of Drees & Sommer SE) providing technology strategy, specialist planning, implementation management and operations support to enterprise and mid-market clients across work, learning and brand spaces in Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Technology Consulting Services: Strategy development, requirements management, consulting, and conception services for AV/IT systems
2. Technical Design and Planning: Fachplanung (technical design) for AV/IT equipment and media technology systems
3. Project Management and Implementation: Implementation management and construction supervision during building phases
4. Operations and Managed Services: Ongoing operations support and management of AV/IT systems in regular operations

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

macom provides supplier-independent AV/IT media technology consulting and engineering services covering the entire AV/IT lifecycle — technology strategy development, requirements management, consulting and conception, specialist technical planning (Fachplanung), implementation and project management, and ongoing operations/managed services — for enterprises building modern work, learning, and brand/customer environments.

Product overview

macom is a consulting and engineering company for media technology (AV/IT systems), not a software product company. It provides technology consulting, specialist planning, project management, and operational services across the entire AV/IT lifecycle. Its services include strategy development, requirements management, consulting and conception, specialist technical planning, implementation management, and operations support. macom operates across multiple market segments: work environments (Arbeitswelten), learning environments (Lernwelten), brand and customer environments (Marken- und Kundenwelten), congress and cultural centers (Kongress- und Kulturzentren), and hotels and hospitality. The company has an interdisciplinary team of over 80 experts with more than 25 years of experience in the AV industry. It also maintains macomLAB, an innovation hub and testing facility for AV technology. macom is a wholly owned subsidiary of Drees & Sommer SE and operates across Germany, the UK, and has partnerships in Spain, France, Belgium, and Luxembourg.

Differentiator

Problem solved

Functional benefit

Products and services

• AV/IT Technology Consulting & Conception

Quantifiable outcome

• 2,500+ successfully completed projects
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Mind the SoundminorChannel Partner/ Reseller/ DistributorPartner in Barcelona, Spain. macom refers clients to Mind the Sound for local AV consultancy services in Spain. Contact: Vila i Vilà, 73, SA2, 08004 Barcelona, Tel. +34 606 405840
• Hochschule für Angewandte Wissenschaften (HAW) HamburgcoreStrategic or Co-development PartnerCooperation with University of Applied Sciences creates synergies in Hamburg's creative hotspot. macom is headquartered in the Digital Reality Research and Transfer Centre (FTZ Digital Reality), part of Europe's largest VR competence centre. Joint research and project work with students and start-ups.
• macom GmbH (UK) Ltd.coreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary serving the UK market. Located at 13 New North Street, London WC1N 3PJ. Offers strategic consultation for AV and IT projects with independent approach to technology design.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• HB Communications: HB Communications is a US-based AV integrator offering design, integration, and managed services to enterprise and higher education customers. It mirrors macom's combination of design consulting with downstream delivery and support.
• Spinitar: Spinitar is a US AV integrator providing design, integration, and managed services across corporate, education, and public sector clients. Its end-to-end AV services model is analogous to macom's full lifecycle offering.
• Gahrens + Battermann: Gahrens + Battermann is a German AV rental, sales, and integration company serving events, corporate, and broadcast customers. It is the most relevant German-language peer operating across AV sales, service, and event production.
• Ford Audio-Video: Ford Audio-Video is a US AV integrator providing design, integration, and managed services to enterprise, government, and higher education clients. Its mix of consulting-led design and downstream delivery parallels macom's services portfolio.
• CCS Presentation Systems: CCS Presentation Systems is a US AV integrator offering design, integration, and support services to corporate, education, and government customers. Comparable to macom in serving enterprise AV/IT lifecycle needs.
• AVI-SPL: AVI-SPL is the largest global AV systems integrator, combining AV consulting, design, integration, and managed services for enterprise clients. It is the closest scaled analogue to macom's full-lifecycle AV/IT services, though it also delivers and installs hardware.
• Electrosonic: Electrosonic is an AV integrator with a long heritage in design, consulting, integration, and support for enterprise, control room, and immersive experience environments — a comparable blend of design-led AV services and managed support.
• Quest International: Quest International is a US-based independent AV/IT consulting and engineering firm focused on enterprise environments. Its supplier-agnostic, design-led service model is the closest pure analogue to macom's positioning.

Broad incumbents

• JLL (Jones Lang LaSalle): JLL is a global real estate services firm with workplace experience, technology advisory, and building consultancy practices. It overlaps with macom in advising enterprises on workplace technology and AV strategy, but as part of a much broader real estate platform.
• CBRE Group: CBRE is a global commercial real estate services and investment firm with workplace and building technology advisory capabilities. It competes with macom at the intersection of real estate strategy and workplace AV/IT consulting, but as part of a much larger diversified platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/groupmacom?lang=de
• YouTubeyoutube.com/channel/UCKAFigGJfJYfe0LEAD8SLvg
• LinkedInlinkedin.com/company/macomgroup
• Instagraminstagram.com/macom_lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about macom