brandnooz
brandnooz is a Hamburg-based German consumer portal and B2B marketing services company operating a 400,000-plus member food enthusiast community ('Noozies') through subscription food boxes, product testing, and word-of-mouth marketing services for over 600 consumer goods brands.
- Company typePrivate
- Founded2009
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What brandnooz does
brandnooz (legal entity: brandnooz Media GmbH) is a Hamburg-based consumer product discovery platform and B2B marketing services company founded in 2009 by Daniele Fontaniello. The company operates a dual-sided business model that combines a direct-to-consumer subscription commerce operation with professional sampling and market research services for consumer goods manufacturers. On the consumer side, brandnooz runs a subscription box program anchored by the Classic Box (€15.99/month) and goodnooz Box (€16.99/month, with a charitable meal-donation component) and supported by seasonal themed boxes (Cool Box, Pasta Abend, Movie Night, Grill & BBQ, Advent Calendar, etc.), a brandnooz Prime premium membership, a product shop featuring over 500 brands, and a Noozie Points loyalty system that rewards reviews, referrals, and engagement. The company has built a community of over 400,000 registered members, known as 'Noozies,' who receive curated new food products monthly and provide structured product feedback.
On the B2B side, brandnooz provides in-home product sampling, word-of-mouth marketing, consumer insights, and social media engagement services to over 600 consumer goods manufacturers including Coca-Cola, Haribo, Milka, Nestlé, Heineken, Kellogg, and GAZi. Each product tester is reported to share recommendations with an average of 5.2 additional persons, giving brands measurable reach beyond direct box recipients. The underlying technology stack is a proprietary e-commerce and product-testing platform with integrations to DHL for shipping, PayPal/Adyen/GoCardless for payments, Mailchimp for email, Awin for affiliate tracking, and Google Analytics and Bing UET for web analytics. There is no disclosed AI/ML capability, proprietary recommendation engine, or public API. The company operates only in Germany and Austria, employs over 30 people, and is privately held by its founder with no disclosed institutional investors, parent company, or external funding rounds.
brandnooz firmographics
Firmographics- Name
- brandnooz
- Legal name
- brandnooz Media GmbH
- Website
- https://brandnooz.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- brandnooz is a Hamburg-based German consumer portal and B2B marketing services company operating a 400,000-plus member food enthusiast community ('Noozies') through subscription food boxes, product testing, and word-of-mouth marketing services for over 600 consumer goods brands.
- Ownership category
- akta.pro rank
brandnooz industry classification
Industry- Product category
- Food Subscription Boxes
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
Keywords
Where brandnooz is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
brandnooz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Box Revenue: Monthly subscription boxes (Classic Box, goodnooz Box) generating recurring monthly revenue. Also includes themed one-time boxes and gift subscriptions.
- B2B Brand Services: Professional sampling, word-of-mouth marketing, and social media services for consumer goods manufacturers. Over 600 brand partners including Coca-Cola, Haribo, Milka, Nestlé.
- One-Time Box Purchases: Individual themed boxes (Cool Box, themed boxes, advent calendar, etc.) sold as one-time purchases
- Product Shop: Direct product sales through the brandnooz product shop featuring over 500 brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Classic Box - monthly subscription for new food product discovery |
| Subscription | Monthly | goodnooz Box - Classic Box + extra product with charitable donation |
| Subscription | Multi-year contract | Classic Box - 12-month commitment |
| Subscription | Multi-year contract | Classic Box - 6-month commitment |
| One time/ perpetual license | Pay-as-you-go | Cool Box Trio - Prepaid bundle of 3 cooled boxes |
| One time/ perpetual license | Pay-as-you-go | Cool Box Quattro - Prepaid bundle of 4 cooled boxes |
| Unit Pricing | Pay-as-you-go | Themed boxes - Various seasonal and event-based boxes |
| Subscription | Multi-year contract | Gift subscriptions |
| Subscription | Annual | brandnooz Prime membership |
| Subscription | Monthly | Noozie Points redemption |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
brandnooz product offering
Product offeringCore offering
brandnooz sells monthly and one-time food discovery subscription boxes (Classic Box, goodnooz Box, Cool Box, themed and seasonal boxes) to individual consumers via brandnooz.de, with prices starting at €15.99/month and guaranteed product value exceeding the subscription price. To consumer goods manufacturers it sells in-home product sampling, word-of-mouth marketing, consumer insights/questionnaire reporting, and social media/influencer activation services through its 400,000+ member Noozies community, serving more than 600 brand partners including Coca-Cola, Haribo, Milka, Nestlé, Kellogg, and Heineken.
Product overview
brandnooz is a German consumer product discovery platform that operates primarily through subscription box commerce and word-of-mouth marketing. The core offering includes the Classic Box (monthly food subscription, 15.99 EUR/month) and goodnooz Box (with charitable donation component), along with seasonal themed boxes like Cool Box (refrigerated products), Pasta Abend Box, Movie Night Box, and limited editions such as the Adventskalender and Osterei. The platform also features a product testing service where brands distribute free products to selected members for evaluation, supported by consumer insights and social media engagement services for B2B partners. A loyalty program (Noozie Punkte) rewards member engagement, while brandnooz Prime provides premium membership benefits. The B2B division supports over 600 consumer goods manufacturers including Coca-Cola, Haribo, and Milka in product launches and sampling campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Classic Box: Monthly subscription box offering new food products from top brands with guaranteed value exceeding the monthly price.
- goodnooz Box
- Cool Box
- brandnooz Prime
- Noozie
Products and services
- Classic Box Monthly subscription box delivering new food products from top brands to members, priced at €15.99/month with guaranteed product value exceeding €23. Cancelable monthly with no minimum commitment (longer-commitment tiers at €13.99/month for 12 months and €14.99/month for 6 months also available).
- goodnooz Box Monthly subscription combining the Classic Box contents with an extra product worth at least €2; includes a charitable component where one hot meal is donated to children for every two boxes purchased. Priced at €16.99/month with goods value over €25.
- Cool Box Subscription or prepaid bundle of boxes featuring chilled and refrigerated food products such as cheese, butter, gnocchi, tortillas, and hummus, shipped with cold-chain logistics. Available as a monthly subscription or as prepaid bundles (3 boxes for €56.97 or 4 boxes for €72.99).
- brandnooz Prime Annual premium membership providing a free birthday box (€30+ value), 10–20% discount in the product shop, priority shipping five days before main dispatch with extra products, and exclusive access to Prime Weeks promotions.
- Produkt-Shop Online shop selling individual products from over 500 brands featured in past brandnooz boxes, allowing one-off purchases outside the subscription.
- Themen Boxen (Themed and Seasonal Boxes) Limited-edition themed food boxes sold individually (no subscription required) covering topics such as Pasta Abend, Movie Night, Grill & BBQ, Candy & Snack World, Airfryer, WM (football), Dolce Vita, Hitzefrei, Bestie, Osterei (Easter), Adventskalender (Christmas), and Ramadan.
- B2B In-Home Sampling and Word-of-Mouth Marketing Services Managed service for consumer goods manufacturers covering in-home product sampling, word-of-mouth marketing campaigns, structured consumer insights via questionnaires and reporting, and social media / influencer activation (Instagram stories, contests, a network of over 100 influencers). Served more than 600 brand partners including Coca-Cola, Haribo, Milka, Nestlé, Kellogg, Heineken, GAZi, Davert, IBIS, and koawach, with testers averaging 5.2 word-of-mouth recommendations each.
Quantifiable outcome
- Over 90,000 meals donated to children through goodnooz Box program (1 meal per 2 boxes)
- +3 more outcomes
Companies that use brandnooz
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
brandnooz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
brandnooz partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Coca-ColacoreConsumer goods manufacturer using brandnooz sampling and marketing services for product introductions. One of over 600 brand partners served.
- HaribocoreBrand partner using brandnooz platform for product sampling and consumer engagement.
- MilkacoreBrand partner featured in brandnooz boxes and sampling campaigns.
- KelloggcoreTrade marketing partnership for targeted product placement in Bio Box with professional coordination. Testimonial provided by Brand Manager Sophie Rathjens.
- NestlécoreSeasonal marketing partnership for sampling campaigns. Testimonial provided by Marketing Seasonal Sabine Datz.
- HeinekencoreOff-trade marketing partnership for direct consumer feedback and product placement. Testimonial by Marketing Manager Off-Trade Astrid Bölke.
- GAZicoreSince 2014, professional support for brand and product awareness. Testimonial by Marketing Director José Antunez.
- DavertcoreProfessional and uncomplicated cooperation with detailed reporting. Testimonial by Trade Marketing Manager Saskia Strunk.
- IBIScoreProduct novelty presentation to larger audience with professional and constructive collaboration. Testimonial by Marketing Director Ute Senftleben.
- koawachcoreYoung company using brandnooz for product testing with detailed reporting and customer feedback. Testimonial by Marketing Manager Maxime Sieckmann.
- Over 100 InfluencerscoreInfluencer portfolio for product promotion and social media campaigns as part of brandnooz engagement services for brand partners.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
brandnooz competitors and assessment
Company assessmentDirect peers
- Foodist: Foodist is a Germany-based subscription box delivering curated artisanal and branded food products monthly. Closely comparable to brandnooz's Classic Box on product category, target audience, and DTC subscription mechanics; the two are routinely cited as the leading direct competitors in the German food subscription box category.
- Degustabox: Degustabox is a food discovery subscription box operating in Germany and the UK, sending monthly boxes of branded food products to subscribers. Highly comparable on the B2C subscription model, brand partner sourcing, and target consumer profile of food-curious households.
- Glossybox: Glossybox is a Germany-origin beauty subscription box brand using a similar monthly subscription model with curated branded product samples. Directly comparable on the subscription box mechanics, sample-driven value proposition, and word-of-mouth amplification strategy, though beauty rather than food.
- Influenster: Influenster is a product sampling and reviews community platform where members receive free products to test and review. Directly comparable to brandnooz's B2B sampling and consumer insights services and to its engaged Noozies community model.
- BzzAgent: BzzAgent is a word-of-mouth marketing platform that recruits consumers to test products and generate reviews and social content for brands. Closely comparable to brandnooz's B2B word-of-mouth marketing and consumer insights services, including the use of authenticated consumer panels.
Broad incumbents
- HelloFresh: HelloFresh is Germany's largest meal-kit subscription company, operating across Europe and North America. Comparable as a DACH-headquartered food subscription business at scale, though focused on meal kits rather than product discovery; useful as a benchmark for German subscription commerce operating leverage.
- Marley Spoon: Marley Spoon operates meal-kit subscription services in Germany and other European markets. Comparable as a DACH food subscription incumbent; overlaps with brandnooz's subscription model and consumer base but is positioned in meal kits rather than product discovery.
- Lidl Plus: Lidl Plus is a German discount grocer's digital loyalty and couponing app serving tens of millions of households. Comparable as a competitor for German food-affine consumer attention and for CPG marketing budget share, though operating in grocery retail rather than subscription commerce.
Emerging players
- MyMuesli: MyMuesli is a German DTC brand offering customizable subscription muesli/cereal products. Comparable on the German subscription commerce mechanics and food-affine consumer targeting, though specialized in a single product category rather than multi-brand discovery boxes.
- Snackdash: Snackdash is a smaller German food subscription box brand offering curated snack boxes. Comparable on the subscription model and German target market, though at a meaningfully smaller scale than brandnooz.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
brandnooz social profiles
Digital presencebrandnooz financial estimates
Financial estimateRevenue estimate
Valuation estimate
brandnooz leadership team
Management profileNumber of profiles
Profiles2 records
brandnooz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
brandnooz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about brandnooz
What does brandnooz do?
brandnooz sells monthly and one-time food discovery subscription boxes (Classic Box, goodnooz Box, Cool Box, themed and seasonal boxes) to individual consumers via brandnooz.de, with prices starting at €15.99/month and guaranteed product value exceeding the subscription price. To consumer goods manufacturers it sells in-home product sampling, word-of-mouth marketing, consumer insights/questionnaire reporting, and social media/influencer activation services through its 400,000+ member Noozies community, serving more than 600 brand partners including Coca-Cola, Haribo, Milka, Nestlé, Kellogg, and Heineken.
Is brandnooz a public or private company?
brandnooz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was brandnooz founded?
brandnooz was founded in 2009. It employs 11 to 50 people.
Where is brandnooz based?
brandnooz is headquartered in Hamburg, Germany, in the Europe region.
How does brandnooz make money?
Four revenue lines are on record. Subscription Box Revenue is the primary driver. The others are B2B Brand Services, one-Time Box Purchases and product Shop.
Who are brandnooz's main competitors?
Direct peers on record are Foodist, Degustabox, Glossybox, Influenster and BzzAgent. Broad incumbents are HelloFresh, Marley Spoon and Lidl Plus. Emerging players are MyMuesli and Snackdash.
Does brandnooz have an API?
No public API is recorded for brandnooz.
What industry is brandnooz in?
brandnooz's product category is Food Subscription Boxes. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail. Its SIC code is 5399.