Degustabox
- Company typePrivate
- Founded2012
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Degustabox firmographics
Firmographics- Name
- Degustabox
- Legal name
- DEGUSTABOX, SL
- Website
- https://degustabox.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Degustabox is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Degustabox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Subscription Boxes: Recurring monthly subscription revenue from surprise food and beverage boxes. Customers pay monthly (£14.99 in UK, €16.99 in EU markets) and receive 10-15 products worth over £24/€25. Subscription types include monthly, quarterly, semi-annual, and annual plans with increasing discounts for longer commitments. Auto-renewal with recurring charges.
- Gift Box Purchases: One-time gift box purchases available starting from £13.75/€14.58 per box. Gift recipients register independently to receive their surprise box. Gifts can be scheduled for specific dates and include a gift code mechanism.
- B2B Sampling Services: In-home sampling services for food and beverage brands. Brands pay to have their products included in subscriber boxes, reaching targeted consumers in their homes. Services include social media marketing, influencer campaigns, and market research surveys. Over 3,000 brands with more than 9,500 products have worked with the company.
- Market Research Services: Customizable surveys sent to subscribers providing valuable consumer insights to B2B brand partners. Results are shared anonymously and statistically with clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | UK Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Gift Boxes |
| Subscription | Monthly | Degusta Box PLUS |
| One time/ perpetual license | Pay-as-you-go | Cold Box Limited Edition |
| Subscription | Monthly | Italy Monthly Subscription |
| Subscription | Monthly | Germany Monthly Subscription |
| Subscription | Monthly | France Monthly Subscription |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Degustabox product offering
Product offeringCore offering
Degustabox operates a monthly food and beverage subscription box service, delivering a themed surprise box of 10-15 curated products (often new to market) to consumers' homes across six European countries. Boxes are sold by monthly recurring subscription (e.g., £14.99 in the UK, €16.99 in EU), with gift, premium PLUS, and limited-edition Cold Box variants. The company also runs a B2B platform that places third-party brand products into subscriber homes for in-home sampling, complemented by social media/influencer activation and consumer market research surveys.
Product overview
Degusta Box is a multi-regional food and beverage subscription box company offering surprise discovery boxes to consumers across 6 countries (Spain, France, Germany, UK, Italy, Austria). The core product is the monthly Degusta Box containing 10-15 curated food and beverage items, many from new-to-market brands. The offering portfolio includes: the standard Degusta Box subscription (core product), the premium Degusta Box PLUS tier with exclusive items, the Cold Box limited edition for perishable products, and Gift Box for one-time purchases. The company also operates a B2B division providing brands with In-Home Sampling, Social Media & Influencer Marketing, and Market Research services. Pricing varies by region with UK at £14.99/month, Germany/Austria at €16.99/month, and France/Italy at €16.99/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Degusta Box Monthly Subscription Monthly recurring subscription delivering a themed surprise box of 10-15 curated food and beverage products, many new to market, to consumers' homes across six European countries.
- Degusta Box PLUS Premium subscription tier that adds exclusive products (e.g., Maggi Global Kitchen ready meals, Love Corn) unavailable in the standard Degusta Box.
Quantifiable outcome
- Over £24 value in products for £14.99 monthly subscription
- +2 more outcomes
Companies that use Degustabox
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
Degustabox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Degustabox partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core, flagship and minor.
- BahlsencoreFeatured brand partner in Degusta Box sampling network. German biscuit and cracker manufacturer.
- Euro Food BrandscoreFeatured brand partner distributing European food products through Degusta Box sampling network.
- St PierrecoreFeatured brand partner in Degusta Box sampling network.
- LindtflagshipPremium chocolate brand partner. One of the major global chocolate brands working with Degusta Box for product sampling.
- NestléflagshipMajor global food conglomerate partner. Nestlé Italiana has run multiple campaigns with Degusta Box, including sampling, social media, and market research components.
- Molson CoorsflagshipMajor beverage company partner in Degusta Box sampling network.
- Mondelez InternationalflagshipGlobal snack company partner with brands like Cadbury, Oreo, and Milka in sampling network.
- UnileverflagshipMajor consumer goods company partner with diverse food and beverage portfolio.
- PladiscoreGlobal confectionery and snack company partner.
- EPCcorePartner brand in Degusta Box sampling network.
- KP SnackscoreUK crisp and snack company partner.
- Valeo FoodscoreEuropean food company partner with brands across confectionery and snacks.
- BaulicoreItalian bakery and sweet company featured in Italy sampling operations.
- FeliciacoreItalian pasta brand partner in sampling network.
- GarofalocoreItalian pasta brand featured in Degusta Box Italy sampling.
- KnorrflagshipGlobal food brand partner (part of Unilever) in sampling network.
- PeronicoreItalian beer brand featured in Degusta Box Italy operations.
- MutticoreItalian tomato products brand partner in sampling.
- JordanscoreUK cereal and snack brand partner.
- Kellogg'sflagshipMajor cereal company partner with dedicated campaigns including Crunchy Nut Salted Caramel Flavour Twist.
- KettlecoreUK premium crisp brand partner.
- McVitie'scoreUK biscuit brand partner.
- NakdcoreUK natural snack brand partner.
- BarillaflagshipItalian pasta giant brand partner in Germany operations.
- BionadecoreGerman functional beverage brand partner.
- dm-drogerie marktcoreGerman drugstore chain partnership.
- Dr. OetkercoreGerman food brand partner.
- FerreroflagshipItalian confectionery giant with Nutella and Ferrero Rocher in sampling network.
- LavazzaflagshipItalian coffee brand partner in Germany.
- MövenpickcorePremium food brand partner.
- PepsiCoflagshipGlobal food and beverage company with brands like Lay's, Pepsi, and Tropicana in sampling network.
- LoackercoreItalian wafer and snack brand partner.
- IntersnackcoreEuropean snack company partner.
- AlprocorePlant-based food and beverage brand (part of Danone) partner.
- Student BeansminorStudent discount partner across UK, Germany, France, and Italy providing exclusive student offers on subscriptions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Degustabox competitors and assessment
Company assessmentEmerging players
- BzzAgent: Product sampling and influencer marketing platform serving CPG brands; overlapping with Degustabox's B2B in-home sampling and social/influencer service line, though BzzAgent focuses on community-led word-of-mouth rather than physical sampling boxes.
Direct peers
- Birchbox: Pioneer of the curated monthly subscription box model (in beauty); highly comparable in subscription mechanics, monthly curation, sampling, and consumer feedback loops despite different product category.
- Oddbox: UK subscription box service focused on surplus/odd-shaped produce; shares the surprise-discovery subscription model and UK consumer base, though focused on produce rather than packaged snacks.
- Love With Food: Subscription snack box service focused on natural and better-for-you snacks in the US; directly comparable in monthly curation and the sampling/discovery value proposition for CPG brands.
- Graze: UK-based subscription snack box service delivering curated portions of healthy snacks; the closest direct competitor to Degustabox, sharing the same model of monthly curated food discovery boxes to consumers.
- Loot Crate: Subscription box service in the pop culture / geek category; highly comparable subscription mechanics and consumer engagement model, despite different product vertical.
- SnackMagic: US-headquartered curated snack box service with a strong B2B/corporate gifting focus; directly comparable in product (curated snack boxes) and target market (B2B bulk gifting).
Others
- Toluna: Global consumer panel and market research provider; comparable to Degustabox's B2B market research service offering surveys and consumer insights to CPG brand clients.
Broad incumbents
- HelloFresh: Large-scale European food subscription service operating meal kits across multiple countries; a much broader incumbent in the European food subscription category but operates adjacent DTC subscription mechanics.
Regional players
- Abel & Cole: UK subscription-based organic food and grocery delivery service; shares the UK market and DTC subscription delivery model, focused on groceries rather than curated snack discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Degustabox social profiles
Digital presenceDegustabox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Degustabox leadership team
Management profileNumber of profiles
Profiles2 records
Degustabox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Degustabox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Degustabox
What does Degustabox do?
Degustabox operates a monthly food and beverage subscription box service, delivering a themed surprise box of 10-15 curated products (often new to market) to consumers' homes across six European countries. Boxes are sold by monthly recurring subscription (e.g., £14.99 in the UK, €16.99 in EU), with gift, premium PLUS, and limited-edition Cold Box variants. The company also runs a B2B platform that places third-party brand products into subscriber homes for in-home sampling, complemented by social media/influencer activation and consumer market research surveys.
Is Degustabox a public or private company?
Degustabox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Degustabox founded?
Degustabox was founded in 2012. It employs 51 to 100 people.
Where is Degustabox based?
Degustabox is headquartered in Barcelona, Spain, in the Europe region.
How does Degustabox make money?
Four revenue lines are on record. Monthly Subscription Boxes are the primary driver. The others are gift Box Purchases, B2B Sampling Services and market Research Services.
Who are Degustabox's main competitors?
BzzAgent is listed as an emerging player. Direct peers are Birchbox, Oddbox, Love With Food, Graze, Loot Crate and SnackMagic. Toluna is listed as an others. HelloFresh is listed as a broad incumbent. Abel & Cole is listed as a regional player.
Does Degustabox have an API?
No public API is recorded for Degustabox.