What GameDay does

GameDay is a cloud-based sports and events management technology provider, founded in 2005 and operating as a wholly owned subsidiary of Stack Sports under the legal entity Stack Sports Australia Pty Limited. The company serves sports organizations across the full hierarchy, from national governing bodies and state associations to grassroots clubs, charities, and foundations in Australia, New Zealand, the United Kingdom, Ireland, and the United States, with coverage spanning more than 20 sports including AFL, Rugby League, Rugby Union, Basketball, Netball, Football, Cricket, and Athletics. Its core platform, GameDay Passport, provides membership and registration management, event ticketing, competition and tournament administration, online payments, and reporting, supplemented by specialized modules including GameDay View (real-time business intelligence), Schedula (match official management), Courtside (live scoring), and the consumer-facing GameDay mobile App. The platform is built on AWS infrastructure hosted onshore in Australia (AWS Sydney) with triple-redundancy availability zones and geo-redundant backups, and the company maintains GDPR compliance and adherence to Australia's Privacy Act 1988.

GameDay generates revenue through a mix of subscription and license fees (quote-based, billed annually), transaction processing fees via Stripe integration spanning seven countries and multiple currencies, professional services for implementation and training, and marketplace commissions on integrated third-party partner solutions including Xero, etrainu, Rosterfy, Teammo, TidyHQ, Mailchimp, and Team App. Distribution is via direct enterprise field sales with regional offices in Richmond, Australia (APAC headquarters), Auckland, New Zealand, London and Manchester (UK), and Plano, Texas (North America). The customer base includes high-profile anchor accounts such as Football Federation Australia, Athletics New Zealand, Basketball New Zealand, the Rugby Football League (since 2016), England Handball (since September 2022), Hong Kong China Rugby, Little Athletics NSW, and Little Athletics Victoria, alongside a long tail of community clubs and event organizers. Marketing channels emphasize case studies, a community platform, YouTube training content, an eLearning portal, and a knowledge base, supported by a monthly newsletter and direct enquiry/demo forms.

Name

GameDay

Legal name

Stack Sports Australia Pty Limited

Website

https://mygameday.app

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

GameDay provides cloud-based sports management software to national governing bodies, state associations, and grassroots clubs across Australia, New Zealand, the UK, Ireland, and the US. Its Passport platform covers membership, events, competitions, payments, and match official management across 20+ sports.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription/License Fees: Organizations pay subscription fees to access the GameDay platform for membership management, event registration, competition management, and other core functionalities. Pricing varies by organization size, complexity, and feature requirements.
2. Transaction Processing: GameDay processes online payments for registrations, events, memberships, and merchandise through integrated Stripe payments, earning fees on each transaction processed.
3. Professional Services: Implementation, training, and customization services to help organizations set up and optimize their use of the GameDay platform.
4. Marketplace Add-ons: Revenue from integrated partner solutions within the GameDay Marketplace including Xero accounting integration, etrainu eLearning, and other third-party platform connections.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GameDay provides a cloud-based sports and events management platform centered on its GameDay Passport product, enabling sports organizations to manage memberships, registrations, events and ticketing, competitions, payments, and communications. The offering is complemented by branded modules including GameDay View for business intelligence, Schedula for match official management, Courtside for live scoring, and the GameDay mobile app, with an AI initiative called GameDay IQ layered across the ecosystem.

Product overview

GameDay offers a platform-plus-modules architecture built around GameDay Passport as the core administrative system. The platform includes specialized modules for Business Intelligence (GameDay View), match official management (Schedula), and live scoring (Courtside), alongside dedicated mobile access (GameDay App) and AI-powered capabilities (GameDay IQ). Supporting infrastructure includes an eLearning Portal for training, a Community platform for news and feedback, and a Marketplace ecosystem connecting integrated third-party tools including etrainu, Xero, Stripe, Rosterfy, Teammo, TidyHQ, Mailchimp, and Team App. The system serves National Governing Bodies to grassroots clubs and charities across multiple sports.

Differentiator

Problem solved

Functional benefit

Brands

• GameDay Passport: Full-featured membership and competition management platform for sports organizations.
• Schedula
• Courtside
• GameDay eLearning
• GameDay View
• GameDay IQ
• GameDay Marketplace
• GameDay Community

Products and services

• GameDay Passport Core administrative platform providing membership and registrations, event management, competition organization, financial tracking, and reporting capabilities for sports organizations ranging from grassroots clubs to national governing bodies.
• GameDay View Standalone business intelligence module providing dynamic, real-time reporting dashboards with actionable insights into organizational data, competitions, and participation metrics.
• Schedula Match official management platform for appointing, scheduling, and paying referees and officials, with availability tracking, panel organization, and pay period management.
• Courtside Mobile and tablet-based live scoring application providing real-time match tracking, team management, and competition management for match day experiences.
• GameDay App Mobile application for sports fans and participants to follow teams and competitions, view fixtures, results, ladders, and explore player and team statistics. Available on iOS and Android.
• GameDay IQ AI-powered initiative integrating artificial intelligence capabilities across the GameDay product ecosystem to enhance experiences and transform products.
• eLearning Portal Online learning platform providing tutorials, interactive lessons, and training for GameDay products including Membership, Events, and Competitions, with trackable progress and certificates.

Quantifiable outcome

• Elimination of multiple fragmented systems through integrated platform
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing integration across multiple countries including Australia, New Zealand, UK, Ireland, USA, Hong Kong, and Singapore. Supports credit card payments and BECS Direct Debit for Australian organizations.
• XerocoreTechnology or IntegrationAccounting integration allowing organizations to record settlement payouts instantaneously within their allocated ledgers in Xero for automated financial reconciliation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PlayMetrics: PlayMetrics is a youth soccer club management platform covering registration, scheduling, communication, and payment processing. It is comparable to GameDay's grassroots-club offering but narrower in sport scope, focused primarily on US youth soccer.
• Tourney Machine: Tourney Machine provides tournament and event management software for youth sports organizers, including brackets, scheduling, and results publication. It overlaps with GameDay's Competitions & Tournaments and live-scoring modules but specializes in US tournament workflows.

Broad incumbents

• Mindbody: Mindbody is a broad fitness and wellness business management platform with scheduling, memberships, payments, and marketing tools. It overlaps with GameDay on membership, payments, and course/program management, but targets commercial fitness studios and wellness businesses rather than amateur sports governing bodies.
• Active Network / Community Brands: Community Brands (parent of the former Active Network) provides a broad portfolio of registration, payment, and member-management software for events, nonprofits, and recreation organizations. It overlaps with GameDay in event registration and recreation-organization workflows but operates at a much larger scale across multiple verticals beyond sport.

Direct peers

• SportsEngine: SportsEngine is a US-focused sports management SaaS provider for leagues, clubs, and governing bodies, and is a sister company under the same Stack Sports parent. It is directly comparable to GameDay in product scope (registration, websites, tournament management) and target customer (national bodies and clubs), but historically concentrated in North America versus GameDay's APAC/EMEA focus.
• TeamSnap: TeamSnap is a leading team and league management platform serving youth and amateur sports organizations with registration, scheduling, communication, and payment features. It competes head-to-head with GameDay in the club-and-team segment with a stronger SMB self-service GTM and a deep US installed base.
• LeagueApps: LeagueApps provides sports league and club management software including registration, payments, websites, and communication tools. It is closely comparable to GameDay Passport in targeting youth and adult amateur sports organizations with multi-tenant, white-label capabilities.
• Daxko: Daxko offers member-based management software for YMCAs, JCCs, and clubs including registration, billing, and program management. It overlaps with GameDay's membership, registration, and program/course/accreditation modules and targets similar mission-driven sports and recreation organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gamedaybystacksports1054
• Xx.com/gamedaystack
• Facebookfacebook.com/GameDayStack
• LinkedInlinkedin.com/company/gamedaybystack

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GameDay