Black Rabbit Service

What Black Rabbit Service does

Black Rabbit Service Co. is a US-based, privately held commercial coffee equipment retailer and parts distributor headquartered in Portland, Oregon. Founded in 2016 by co-founders Alex Lambert and Jason Johnson, the company operates a Shopify-powered direct-to-consumer e-commerce storefront serving cafés, independent coffee shops, restaurants, hotels, home baristas, and mobile coffee operators across the United States.

The company's core offering is a curated, multi-brand catalog of professional-grade espresso machines, grinders, batch brewers, milk steamers, water filtration systems, barista accessories, and replacement parts. It is an authorized reseller for more than twenty equipment manufacturers, including La Marzocco, Slayer, Synesso, Sanremo, Victoria Arduino, Nuova Simonelli, PUQPress, Mahlkonig, Mazzer, Curtis, Fetco, Bunn, Marco, Modbar, and others, and stocks spare parts across 25+ brands to support heterogeneous café equipment fleets. Notable proprietary programs include an Open Box & Refurbished Equipment line with a 90-day warranty and a Closeout Parts channel offering up to 40% off select inventory.

Black Rabbit Service generates revenue almost entirely through one-time product sales — equipment, parts, refurbished units, water filtration, and branded merchandise — with free shipping on parts orders over $100 as the principal pricing incentive. Go-to-market is primarily product-led through its own e-commerce storefront, supplemented by content marketing (the "High Maintenance" column in Barista Magazine, The Rabbit Hole blog, tech videos, and email newsletter) and SEO to reach specialty coffee trade buyers. The business has no disclosed outside funding, no parent company, and no publicly reported financials.

Name

Black Rabbit Service

Legal name

Black Rabbit Service Co.

Website

https://blackrabbitservice.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Rabbit Service Co. is a Portland-based, US nationwide e-commerce retailer and authorized multi-brand distributor of commercial espresso machines, grinders, brewers, parts, and accessories serving cafés, restaurants, and home baristas.

Ownership category

akta.pro rank

Product category

Commercial Coffee Equipment

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Coffee & Tea Service Supplies Wholesale (AFAIALAH)

akta.pro secondary industries

Coffee, Espresso & Tea Appliances Retail (CRACADAC), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Commercial coffee equipment
• Espresso machines
• Coffee grinders
• Spare parts
• Water filtration

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: One-time sale of commercial espresso machines, grinders, brewers, and accessories. Products range from entry-level home equipment to high-end commercial machines (up to $38,920 for premium espresso machines).
2. Spare Parts Sales: Replacement parts for commercial coffee equipment from multiple brands including La Marzocco, Mazzer, Mahlkonig, Synesso, Slayer, and others.
3. Refurbished Equipment Sales: Certified pre-owned equipment with 90-day warranty, having gone through thorough deep cleaning and bench testing process.
4. Water Filtration Products: Water filtration systems including Optipure, Everpure, reverse osmosis, and water softeners for commercial coffee equipment.
5. Merchandise: Branded apparel, mugs, cups, stickers, and tchotchkes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Black Rabbit Service Co. is a commercial coffee equipment retailer and distributor selling professional-grade espresso machines, grinders, brewers, milk steamers, water filtration systems, spare parts, and barista accessories from multiple premium brands (La Marzocco, Slayer, Synesso, Mazzer, Mahlkonig, Sanremo, Victoria Arduino, Nuova Simonelli, Curtis, Fetco, Bunn). The company also offers open-box/refurbished equipment with a 90-day warranty, branded merchandise, and equipment repair and consultation services.

Product overview

Black Rabbit Service Co. is a commercial coffee equipment retailer and distributor offering a curated portfolio of professional-grade espresso machines, grinders, brewers, steamers, dispensers, accessories, water filtration systems, and spare parts. The company operates as a multi-brand reseller featuring equipment from La Marzocco, Slayer, Synesso, Sanremo, Victoria Arduino, Nuova Simonelli, Mahlkonig, Mazzer, PUQPress, Curtis, Fetco, Bunn, Marco, and other specialty coffee equipment manufacturers. The product lineup includes espresso machines with various control systems (manual, volumetric, paddle), precision grinders with advanced features like Grind-by-Sync connectivity, commercial brewers, automated milk steamers, and comprehensive barista accessories. The company also offers open box and refurbished equipment with warranty coverage, along with branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• La Marzocco Espresso Machines Italian-crafted commercial espresso machines featuring dual-boiler technology and PID temperature control. Includes Linea PB, Linea Classic S, Linea Mini, GS3, KB90, Strada, and GB5 models. Sold to cafés and specialty coffee retailers.
• Slayer Espresso Machines Handcrafted Seattle-made espresso machines with needle-valve technology for precise flow profiling. Includes Steam EP, Steam LP, Steam Single, and Espresso v3 models for commercial coffee shops.
• Synesso Espresso Machines Hand-built Seattle espresso machines with patented thermal stability and progressive pre-infusion. Includes MVP, MVP Hydra, S200, and S300 models.
• Sanremo Espresso Machines Italian-engineered espresso machines with independent boiler control and advanced temperature stability. Includes 2026 ZOE Compact, 2026 ZOE, D8, and F18 MB models.
• Victoria Arduino Espresso Machines Historic Italian espresso machines founded in 1905. Includes Black Eagle Maverick, E1 Prima, Eagle One, and Eagle Tempo models for commercial coffee operations.
• Nuova Simonelli Espresso Machines Italian-crafted espresso machines known for consistent extraction and durable build. Includes Appia Life Compact, Appia Life Semi-Auto, Aurelia Wave, and related models.
• PUQPress Automatic Tampers Automatic espresso tampers delivering consistent, leveled puck preparation. Includes standalone models (MINI, Q GEN 6, PRO GEN 6) and M-Series under-grinder tampers for Mahlkonig, Mazzer, Fiorenzato, and Mythos grinders.
• Mahlkonig Grinders Commercial coffee grinders including EK43, EK43 S Short, Guatemala, and the Grind-by-Sync series (E65T, E65W, E80, E80T) featuring smart connectivity for espresso machine synchronization.
• Mazzer Grinders Italian espresso grinders including Kony SG, Kony S, Super Jolly V UP, Philos, Major VP, Robur S, and ZM Filter/Plus models.
• Coffee Brewers Commercial and home drip brewing equipment from Curtis, Fetco, Bunn, Marco, and Poursteady. Includes batch brewers, thermal servers, airpot brewers, and pour-over systems.
• Milk Steamers Professional milk steamers including Astra standalone steamers, Modbar under-counter steam systems, and La Marzocco Wally Milk automated steaming solution.
• Water Filtration Systems Water filtration products including Optipure, Everpure filters, reverse osmosis systems, water softeners, and filtration accessories for espresso machines.
• Barista Accessories Cafe equipment accessories including Lucca steaming pitchers, Acaia scales (Pearl, Lunar), espresso tamps, distribution tools, pitcher rinsers, shot glasses, knock boxes, and cleaning supplies.
• Coffee Dispensers Thermal carafes, airpots, shuttles, and tea dispensers from Bunn, Curtis, and Fetco for serving and storing brewed coffee.
• Refurbished Equipment Open box and refurbished commercial espresso machines, grinders, and brewers that have undergone deep cleaning and bench testing, backed by a 90-day warranty.
• Spare Parts Replacement parts for espresso and coffee machines covering 100+ brands including Astra, Bunn, CMA Astoria, Compak, Ditting, E61 Group, La Marzocco, Mahlkonig, Mazzer, Nuova Simonelli, Slayer, Synesso, Victoria Arduino, and others.
• Black Rabbit Merch Branded merchandise including apparel, mugs and cups, stickers, and other tchotchkes featuring the Black Rabbit Service Co. branding.
• Equipment Repair and Consultation Services Repair, maintenance, and consultation services for commercial coffee equipment, including technician support and service backing for equipment purchases.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered core, major and supporting.

• La MarzoccocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of La Marzocco espresso machines including Linea PB, Linea Classic S, Linea Mini, GS3, KB90, Strada, GB5, and Smart Steam. One of the primary premium espresso machine brands sold.
• MazzercoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Mazzer grinders including Philos, Kony S, Kony SG, Super Jolly V UP, Major VP, Robur S, and ZM Filter. Parts also available.
• MahlkonigcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Mahlkonig grinders including EK43, EK43 S Short, Guatemala, E65W Grind by Sync, E80 Grind-by-Sync, E80T Grind-By-Sync, E65T Grind by Sync, DK15L, DK15LS, DK15LH. Smart Grinding Collection partner.
• Slayer EspressocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Slayer espresso machines including Steam EP, Steam LP, Steam Single, and Espresso v3.
• SynessocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Synesso espresso machines including MVP, MVP Hydra, S200, and S300.
• PUQPresscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of PUQPress automatic tampers including Gen 5 Q2, Gen 5 M3, Gen 5 M5, Gen 5 M2, Gen 5 M4, Gen 5 M6, MINI, and PRO (GEN 6). Parts and brackets also available.
• Victoria ArduinocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Victoria Arduino espresso machines including Black Eagle Maverick, E1 Prima, Eagle One, and Eagle Tempo.
• Nuova SimonellicoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Nuova Simonelli espresso machines including Appia Life Compact, Aurelia Wave Semi-Automatic, and Aurelia Wave Volumetric.
• SanremocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Sanremo espresso machines including 2026 ZOE Compact, 2026 ZOE, D8, and F18 MB.
• Curtis (Wilbur Curtis)majorChannel Partner/ Reseller/ DistributorAuthorized reseller of Curtis coffee brewers including G4 ThermoPro, G4 GEMX, D500GT, TLP, ILGD-10, and dispensers. Commercial hot water equipment also available.
• FetcomajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Fetco equipment including CBS-1231 Plus, CBS-1221, CBS-2232, CBS-2251, CBS-2231, CBS-1241, dispensers, hot water towers, and iced tea dispensers.
• BunnmajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Bunn equipment including espresso machines, grinders (MHG, G1HD), brewers, airpots, hot water towers, and dispensers.
• FellowsupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of Fellow products including Stagg EKG kettle, Corvo EKG Pro kettle, Stagg Pour-Over kettle, and Clara French Press.
• Marco Beverage SystemssupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of Marco hot water systems including SP9 Twin, MT4, MT8, MIX Font, FRIIA HCS, and UC3 under-counter boilers.
• ModbarsupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of Modbar steam systems and additional steam taps for under-counter installation.
• AnfimsupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of Anfim grinders including Luna and Alba espresso grinders.
• DittingsupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of Ditting grinders including KFA1403 Industrial, KR1403 Retail, 807 Lab Sweet, and 807 Filter.
• Optipure / EverpuresupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of water filtration products for commercial coffee equipment.
• La Marzocco Wally MilksupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of La Marzocco Wally Milk automated milk steaming system.
• Astra ManufacturingsupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of Astra milk steamers including Semi Automatic Milk Steamer (STS2400).
• PoursteadysupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of Poursteady PS2 Commercial Pourover System.
• ChemexsupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of Chemex coffee makers including Classic and Glass Handle variants.
• AeroPresssupportingChannel Partner/ Reseller/ DistributorAuthorized reseller of AeroPress products including Go Travel Coffee Press and standard Coffee Maker.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Espresso Parts: Specialty coffee equipment and replacement parts distributor serving repair technicians and cafés. Strong overlap with Black Rabbit's parts catalog and multi-brand spare-parts inventory.
• Seattle Coffee Gear: Specialty retailer of commercial and prosumer espresso machines, grinders, and accessories. Direct overlap with Black Rabbit across La Marzocco, Mazzer, Mahlkonig, and a similar nationwide e-commerce GTM targeting cafés and home baristas.
• Clive Coffee: Premium home and prosumer espresso equipment retailer emphasizing curation and education. Comparable content-led GTM and overlap in La Marzocco, Slayer, and grinder brands.
• Prima Coffee Equipment: Long-established specialty coffee equipment retailer with deep parts inventory and technician-backed service. Mirrors Black Rabbit's multi-brand catalog and technical-support-led value proposition for cafés.
• Whole Latte Love: Multi-brand espresso equipment retailer with showrooms and online store. Overlaps with Black Rabbit on commercial and prosumer espresso machines, grinders, and accessories.
• Chris' Coffee Service: Family-owned commercial and prosumer espresso equipment retailer with technician service and parts. Directly comparable business model to Black Rabbit across equipment, parts, and refurbished offerings.
• 1st-line Equipment: Specialty retailer of commercial espresso machines and parts with strong technical-support focus. Comparable parts inventory breadth and authorized reseller relationships across premium brands.

Broad incumbents

• Webstaurant Store: Massive broadline foodservice equipment and supplies e-tailer carrying commercial coffee equipment and parts. Overlaps with Black Rabbit on Curtis, Bunn, Fetco, and accessories but at vastly larger scale and broader category coverage.
• KaTom Restaurant Supply: Large broadline restaurant equipment and supply wholesaler with a commercial coffee equipment category. Comparable in selling commercial brewers, dispensers, and water filtration but as a wider portfolio play.

Others

• Puqpress (manufacturer): OEM manufacturer of automatic tampers that Black Rabbit resells. Included as an ecosystem participant representing the supplier side of Black Rabbit's core partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blackrabbitservice
• LinkedInlinkedin.com/company/black-rabbit-service-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Rabbit Service