Fuellox

What Fuellox does

Fuellox is an IoT-based fuel management system (FMS) developed and marketed by IOTIQ Pty Ltd, an Australian proprietary limited company headquartered at the USC Innovation Centre in Sippy Downs, Queensland. Founded in 2016, the company sells a proprietary micro-computer controller that communicates with iOS and Android smartphones via Bluetooth Low Energy, eliminating the need for SIM cards, FOBs, or dedicated hardware screens. The hardware family includes the Fuellox Portable, Facia, Facia Dual (for DEF/dual-fluid), V2 HD (heavy-duty), Mini Bowser, Starter Pack, Remote BLE range extender, and Fuellox Level tank gauging, supported by QR code asset identification, a range of pulse meters, and bundled Kockon anti-syphon physical-security devices. The hardware pairs with the Fuellox mobile app and a cloud-based web dashboard for real-time transaction reporting, GPS-tagged dispense events, geo-fencing, project-level fuel costing, automated ATO fuel tax credit reporting, and carbon reporting.

The platform is sold on a hybrid model: one-time hardware purchase plus recurring annual subscriptions for app/cloud access, with tiers ranging from Lite ($720pa) to Enterprise ($1,860pa), extended warranty via Fuellox Care ($540pa), and a custom Enterprise PCO tier for large deployments with API access. A standalone Fuellox Logbook App offers software-only digital logbook tracking without hardware, opening a separate SaaS-only path. Go-to-market combines direct website/e-commerce sales, a global distributor network (Agriculture, Construction, Earthmoving, Mining, Transport, Manufacturing), white-label partners (notably iFUEL operating 50+ units), referral partners on commission, and tank-supplier resellers. Named customers span civil construction (Acciona, Lend Lease, Jirgens Civil, Longford Civil), infrastructure (Cross River Rail/CPB Contractors, Colas Australia, Brisbane New Parallel Runway), forestry (BORG Fleet), and excavation (Earthworx, Hitec Drainage). The company is founder-led by David White (Fullstack CEO) with a small in-house team and has operated without disclosed external funding, though an Investors page on the website signals upcoming capital-raise intent.

Name

Fuellox

Legal name

IOTIQ Pty Ltd

Website

https://fuellox.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuellox, built by Australian IOTIQ Pty Ltd since 2016, sells an IoT fuel management system combining Bluetooth-linked hardware with a smartphone app and cloud dashboard. It serves civil construction, forestry, agriculture, infrastructure, and mining operators with portable and fixed diesel tanks via hardware sales, subscriptions, distributors, and white-label partners.

Ownership category

akta.pro rank

Product category

Fuel Management Systems

akta.pro primary industry

Fuel Management, Idling Reduction & EV Range/Charging Telematics (TLAEAFAH)

akta.pro secondary industry

Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF)

Keywords

• Fuel management systems
• IoT fuel tracking
• Diesel tank monitoring
• Fleet fuel reporting
• Fuel dispense software

Headquarters

HQ city

Sippy Downs

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of Fuellox hardware units (Portable, HD, Facia, Facia Dual, Mini Bowser) along with pulse meters, QR codes, and accessories. One-time hardware purchase with optional extended warranty (Fuellox Care).
2. Subscription Services: Annual subscription services for app access, cloud reporting, and support. Tiers include Lite ($720pa), Standard ($1440pa), and Enterprise ($1860pa) for Logbook; Fuellox Care ($540pa) for extended warranty.
3. Hardware Service Plans: Service options including Fleet Service Level, Lite Service Level, and Enterprise service for larger deployments with tank monitoring and API access.
4. White Label Licensing: Partners can white label the Fuellox platform for their region, building their own brand of App-Based fuel management.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Fuellox designs, manufactures, and sells IoT-based fuel management hardware modules that retrofit to diesel pumps and tanks, paired with an iOS/Android smartphone app and a cloud-based web dashboard. Each dispense event is captured with operator identity, asset ID (via QR codes), GPS location, and quantity, enabling project-level fuel costing, fuel tax credit reporting, theft prevention, and tank level monitoring. The system is sold as proprietary hardware plus an annual subscription for cloud reporting and support.

Product overview

Fuellox is an IoT-based fuel management platform developed by IOTIQ Pty Ltd, comprising a family of hardware devices and cloud-connected software applications. The core offering includes Fuellox Portable (compact mobile unit), Fuellox Facia/Facia Dual (containerized tank installations), Fuellox V2 HD (heavy-duty applications), and Fuellox Mini Bowser (all-in-one system). These hardware units work with the Fuellox App (iOS/Android) and Fuellox Web Dashboard for real-time monitoring and reporting. Supporting products include Fuellox Level (tank gauging), Fuellox Remote BLE (range extension), QR code systems, pulse meters, and the Kockon anti-syphon security devices. The standalone Fuellox Logbook App provides software-only tracking. The ecosystem is managed through cloud-based reporting with tiered service levels (Lite, Fleet, Enterprise) and Fuellox Care extended warranty options.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuellox Portable Compact, small form factor fuel management system designed for portable tanks and small pumps, operating on 12 or 24V DC power with optional level monitoring. Targets operators needing mobile refueling tracking.
• Fuellox Facia Flush-mount fuel management system for containerized tanks, featuring a powder-coated steel weatherproof exterior that locks away electronics and equipment.
• Fuellox Facia Dual Dual-fluid version of the Facia system for containerized tanks, designed to handle diesel and DEF (AdBlue) or light vehicle and heavy vehicle arrangements.
• Fuellox V2 HD 12V Heavy-duty fuel management system built for challenging applications and rugged environments, featuring a larger enclosure with optional dual-fluid capability.
• Fuellox Mini Bowser Ready-to-use fuel management system with built-in pump, meter, hose, nozzle switch, and E-Stop; operates on 240V with 70 lpm flow rate for complete refueling setups.
• Fuellox Starter Pack Entry-level package for small portable mobile tanks with existing pumps, providing essential Fuellox fuel management functionality at lower cost.
• Fuellox Remote BLE Remote aerial extension that boosts Fuellox Bluetooth Low Energy signal range and reliability for additional operational coverage.
• Fuellox Level Tank level monitoring and gauging system that provides affordable precision tank gauging, taking level readings at each dispense event for reorder and delivery scheduling.
• Fuellox Pulse Meters Range of pulse meters required for Fuellox units to measure fuel dispensed, including high-precision Flomec meters (up to 200lpm) and budget-friendly Piusi options.
• Fuellox QR Codes QR code stickers for instant and reliable plant and equipment asset identification, ensuring correct tank selection during refueling.
• Kockon Anti Syphon Range Anti-syphon fuel security devices by Genesis (Kockon brand) distributed by Fuellox, preventing fuel theft from vehicle tanks through mechanical barriers and float systems.
• Fuellox Web App Dashboard Cloud-based web application offering fleet management dashboards with configurable user roles, access levels, and reporting features for small to large fleets.
• Fuellox Logbook App Standalone digital logbook application that replaces paper-based fuel records without requiring hardware, offering automated reporting and cloud functionality with tiered Lite, Standard, and Enterprise subscriptions.
• Fuellox Care Extended Warranty Extended hardware warranty and service program providing ongoing protection with free replacement for hardware faults and critical spare parts support, with Fuellox Care ($540pa) and Fuellox Care PLUS tiers.

Quantifiable outcome

• Reduce fuel-related office admin by 90%
• +3 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• iFUELcoreOEM/ Whitelabel/ Licensing PartneriFUEL was the first company to white label the Fuellox product range. They have been instrumental in the success and are a key partner in the development and support of Fuellox technology. iFUEL has over 50 units operational in the field with integration of ATG to iFUEL dashboards.
• Kockon (Genesis)coreStrategic or Co-development PartnerFuellox partnered with Kockon (by Genesis) to offer best-in-class diesel fuel anti syphon products. Kockon provides advanced anti-syphon devices that prevent removal of fuel from tanks. These products complement Fuellox's electronic fuel management systems.
• JoyquipminorImplementation/ SI/ Consulting PartnerJoyquip specializes in fuel storage solutions. Manuel Escobar built and installed the custom tank setup for Hitec Drainage customer case study.
• Diesel LinkminorStrategic or Co-development PartnerDiesel Link provides bulk diesel deliveries for Hitec Drainage. Alex Mahony relies on the Fuellox system to be simple and robust to keep Hitec's tanks full without issues.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Geotab: Leading fleet telematics and connected-vehicle platform with fuel usage, idling, and EV range analytics. Comparable as a broad incumbent adjacent to Fuellox's fuel/CO2 reporting capabilities inside enterprise fleet stacks.
• Piusi: Italian global manufacturer of fuel dispensing pumps, pulse meters (K24/K600 — sold by Fuellox), and fleet refuelling equipment. Comparable as a hardware ecosystem incumbent whose products integrate with Fuellox installations.
• Samsara: Large fleet telematics platform with connected-vehicle IoT and fuel/energy management modules. Comparable as a broader incumbent that bundles fuel management into a wider telematics stack, competing for the same fleet buyer.
• OPW (Petrovend): Global fuel handling equipment manufacturer including fleet fuel management systems (Petrovend) and tank-side electronics. Comparable as a broader incumbent in fuel management hardware serving fleet and industrial end markets.

Direct peers

• FuelCloud: US-based IoT fuel management platform offering app-based dispensing control, pump authorisation, and cloud reporting for fleets. Directly competes with Fuellox on hardware-plus-app fuel-tracking for SMB and mid-market operators across agriculture, construction, and trucking.
• BlueTree: Fleet fuel management and reporting platform for trucking and construction fleets, with electronic on-board recording and automated fuel-tax reporting. Competes with Fuellox for fleet-side fuel-tracking, project costing, and compliance reporting.
• Otodata: IoT tank-monitoring specialist providing cellular-connected tank level sensors and a cloud platform for fuel and fluid inventory management. Highly comparable to Fuellox on the connected-tank / cloud-reporting proposition, particularly for unattended and remote tanks.
• Fueltek: UK-based manufacturer of fuel management systems with pump-control hardware and web-based fleet reporting. Comparable to Fuellox's hardware-plus-cloud fuel-management model, particularly for small commercial fleets.

Emerging players

• Sampson Equipment: Specialist in fuel management and dispensing control hardware with cloud reporting for construction and industrial fleets. Comparable to Fuellox on tank-side fuel management with similar use cases in civil construction.

Others

• Kockon (Genesis): Australian maker of mechanical anti-syphon fuel security devices, partnered with Fuellox to bundle theft-prevention hardware. Comparable as an adjacent/complementary supplier to Fuellox's electronic fuel management system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fuelloxfms
• Facebookfacebook.com/FuelloxFMS

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuellox