Sierra Lakes Golf Club

What Sierra Lakes Golf Club does

Sierra Lakes Golf Club is a privately held, single-site golf and lifestyle venue located at 16600 Clubhouse Drive, Fontana, California (Inland Empire region), operating since approximately 1990 on an 18-hole par-72 championship course designed by architect Ted Robinson. The course is the venue's core asset, featuring creeks, lakes, strategic bunkers, and named signature holes such as 'The Monster,' 'Sneaky Tough,' and 'The Final Stretch.' Around this core product, the club has assembled a multi-vertical offering: PGA-certified golf instruction, a fully stocked pro shop with both physical and online storefront (shop.sierralakes.com), a clubhouse restaurant with casual and fine dining plus a Sunday brunch buffet ($49.95 per adult), and event hosting for weddings, quinceañeras, corporate tournaments, and meetings with ballroom capacity up to 300 guests.

The company's revenue mechanics are distributed across several paid use cases rather than anchored on a single product. Green fees range from $49 (9-hole evening) to $108 (weekends/holidays), with senior, twilight, and super-twilight tiering. Weddings carry food-and-beverage minimums of $3,000–$8,000 depending on day/time, while tournaments require a minimum of 32 players and 14-day advance payment at $65–$120 per player. The firm also offers an SCGA Associates Club membership at $75/year and supplementary instruction fees. Distribution is primarily direct-to-consumer through the company website, third-party booking platforms (TeeItUp.com for tee times, OpenTable for dining), email newsletter capture for golf specials, and a small in-house sales function led by a dedicated Wedding/Banquet Coordinator and an F&B Manager.

The customer base is intentionally fragmented across individual golfers/families, wedding and quinceañera hosts, corporate and group tournament organizers, dining guests, and club members, with operating geography limited to the Inland Empire. Headcount is reported at 11–50 employees, and there is no disclosed external funding, parent company, or M&A activity, indicating a bootstrapped, independently operated small business whose growth depends on product diversification within a single physical footprint rather than geographic or capital-driven expansion.

Name

Sierra Lakes Golf Club

Legal name

Sierra Lakes Golf Club

Website

https://sierralakes.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Sierra Lakes Golf Club is a privately held 18-hole championship golf course and lifestyle venue in Fontana, California, offering tee times, PGA instruction, a pro shop, clubhouse dining and brunch, weddings, quinceañeras, and corporate tournament hosting for Inland Empire consumers and event organizers.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Wedding venue services
• Golf instruction
• Event hosting
• Clubhouse dining

Headquarters

HQ city

Fontana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees & Tee Times: Revenue from golf green fees charged at varying rates based on day of week, time of day, and player category (regular, senior, twilight, super twilight). Primary revenue driver with rates ranging from $49-$108 per round.
2. Pro Shop & Merchandise: Fully stocked pro shop selling premium golf equipment, apparel, footwear, accessories, and Sierra Lakes logo merchandise. Revenue from direct retail sales.
3. Dining & Restaurant: Lakeside dining experience offering casual fare, fine dining, outdoor patio, and full-service bar. Additional revenue from brunch buffet events at $49.95 per adult.
4. Wedding & Event Hosting: Revenue from wedding ceremonies and receptions, quinceañeras, and corporate events. Food minimums ranging from $3,000-$8,000 depending on day and time, with additional revenue from customized catering and bar packages.
5. Golf Memberships: SCGA Associates Club membership offered for $75 annually, providing golf association affiliation and club benefits. Additional membership categories for ladies club and other membership tiers.
6. Golf Instruction: Revenue from PGA-certified professional instruction including private lessons, group clinics, and junior programs. Certified teachers with instruction since 1989.
7. Practice Range: Revenue from driving range ball sales at various bucket sizes ($11-$20), rental clubs, and associated practice facility use fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Sierra Lakes Golf Club operates an 18-hole par-72 championship golf course designed by Ted Robinson, complemented by practice facilities, PGA-certified instruction, a fully stocked pro shop, and clubhouse dining. The club also functions as an event destination, hosting weddings, quinceañeras, corporate tournaments, and meetings with comprehensive event coordination and catering services.

Product overview

Sierra Lakes Golf Club is a destination golf resort offering an 18-hole championship golf course designed by Ted Robinson, complemented by practice facilities, PGA-certified instruction, and a fully stocked pro shop. The club provides multiple dining experiences including casual fare, fine dining, and Sunday brunch buffets. Its event services include wedding venues and coordination, quinceañera packages, tournament hosting, and corporate meeting spaces. The club operates a membership program with SCGA Associates Club and Ladies Club options. The product portfolio is organized as a core golf course experience supported by instruction, retail, dining, and event services modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course An 18-hole par-72 championship golf course designed by Ted Robinson, featuring creeks, lakes, strategic bunkers, and challenging holes including 'The Monster', 'Sneaky Tough', and 'The Final Stretch'. Open to individual golfers, families, seniors, and tournament groups.
• Tee Time Booking Online and on-site tee time reservation service with tiered pricing for regular, senior, twilight, super twilight, and 9-hole evening play. Rates range from $49 to $108 per round depending on day and time.
• Golf Instruction PGA-certified professional golf instruction including private lessons, group clinics, junior programs, and on-course playing lessons for beginner, intermediate, and advanced golfers.
• Pro Shop Fully stocked retail shop selling premium golf equipment, apparel, footwear, accessories, and Sierra Lakes logo merchandise, available on-site and online.
• Practice Facilities Practice amenities including a driving range with target greens, large putting green, modern hitting mats, lighting for evening use, and rental clubs. Bucket pricing ranges from $11 to $20.
• Clubhouse Dining Lakeside dining experience offering casual fare, fine dining, outdoor patio seating, full-service bar, and private dining rooms with panoramic views of the golf course and mountains.
• Sunday Brunch Weekly Sunday buffet from 10am-2pm featuring champagne service, prime rib, carved ham, honey fried chicken, smoked salmon, made-to-order omelets, and breakfast items. Adults $49.95, children 10 and under $19.95.
• Wedding Venue & Services Wedding ceremony and reception venues including ballrooms accommodating up to 300 guests, outdoor wedding garden and gazebo, customizable catering packages, private bridal dressing room, and dedicated wedding coordination.
• Quinceañera Packages Quinceañera celebration packages with elegant ballroom and outdoor ceremony options, traditional and contemporary catering menus, and event coordination.
• Tournament & Event Hosting Corporate tournament, charity fundraiser, and private outing services including event planning, customizable golf packages, awards ceremonies, and banquet facilities with minimum 32 players and 14-day advance payment requirement.
• Meetings & Corporate Events Meeting and corporate event spaces with flexible configurations for seminars, luncheons, and special gatherings, including event coordination and catering.
• Golf Membership Membership programs including SCGA Associates Club at $75 annually and Ladies Club, providing golf association affiliation, regular weekly golf activities, and social events.

Quantifiable outcome

• Up to 300 guests capacity for events
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Hesperia Golf & Country ClubminorOthersSister course relationship. Hesperia Golf & CC formerly hosted the PGA tour in the 1970s. Current rates: $57 weekdays, $65 weekends. Contact Greg Ochoa for tournament and outing information. Shared referral relationship for golf groups seeking varied golf experiences.
• Bear Valley Country ClubminorOthersSister course relationship. Bear Valley Country Club is a Robert Trent Jones course in immaculate condition. Current rates: $65/weekdays, $79 weekends. Shared referral relationship for golf groups seeking additional tournament and outing options.
• TeeItUp.comcoreChannel Partner/ Reseller/ DistributorOnline tee time booking platform integration allowing customers to reserve tee times directly through the golf operations booking system. Platform provides booking infrastructure and customer acquisition channel.
• OpenTablecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform integration for brunch bookings. Allows customers to make dining reservations through OpenTable's platform and payment processing.
• SCGA (Southern California Golf Association)coreChannel Partner/ Reseller/ DistributorSierra Lakes serves as an SCGA Associates Club, offering membership renewals and new memberships for $75. The club serves as the home course and association hub for local golfers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tukwet Canyon Golf Club: Public-access championship golf course in Beaumont, CA, also in the Inland Empire region. Competes with Sierra Lakes for the same pool of Southern California golfers and tournament business, with comparable green-fee pricing and event-hosting capabilities.
• Oak Valley Golf Club: Beaumont, CA-based public golf club serving the same Inland Empire market. Directly comparable product offering (championship course, pro shop, events, dining) and similar customer base of regional golfers and tournament organizers.
• San Bernardino Golf Club: Historic public golf club in San Bernardino, CA. Competes for daily-fee rounds and tournament business with Sierra Lakes in the same Inland Empire geography, with overlapping customer demographics.
• Yucaipa Valley Golf Club: Public-access golf course in Yucaipa, CA, within driving distance of Fontana. Similar mid-market positioning, comparable green-fee structure, and overlapping tournament and group-outing customer segments.
• Moreno Valley Ranch Golf Club: Public golf course in Moreno Valley, CA. Directly competes with Sierra Lakes for Inland Empire golfers on green fees, league play, and tournament bookings.

Regional players

• Redlands Country Club: Private country club in Redlands, CA, serving the same Inland Empire region. While membership-based rather than public, it competes for the same wedding, corporate event, and dining clientele in the local market.

Broad incumbents

• Heritage Golf Group: Multi-course golf operator and management company with a portfolio of public and private clubs across the western U.S. Represents the institutional, multi-property operator model that Sierra Lakes could either compete against or partner with for scale.
• Troon: Largest golf management company in the world, operating hundreds of courses globally. Competes broadly for premium course management contracts and tournament business, and represents the professionalized operator model relevant to any Sierra Lakes scaling strategy.

Others

• Wilson Creek Winery & Vineyards: Temecula Valley winery and wedding venue. Not a golf competitor, but competes directly with Sierra Lakes for wedding and corporate event bookings in the broader Southern California market, targeting similar brides, quinceañera families, and corporate planners.
• Mount Palomar Winery: Temecula event venue hosting weddings, corporate events, and private parties. Competes with Sierra Lakes' non-golf event business for Southern California brides and corporate event planners seeking scenic venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sierralakesgolf
• Facebookfacebook.com/sierralakesgolfclub
• LinkedInlinkedin.com/company/sierra-lakes-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Lakes Golf Club