TEK IT UP

What TEK IT UP does

TEK IT UP is a privately held, founder-led managed IT services provider headquartered in Oakville, Ontario, serving small businesses across the Greater Toronto Area West (Oakville, Burlington, Mississauga, Milton, Etobicoke). The firm delivers a unified suite of IT support services including email management for Microsoft 365 and Google Workspace, onsite and remote technical support, data protection and risk management, IT documentation and asset management, cloud solutions, disaster recovery planning, patch management, and multi-layered cybersecurity protection. There is no proprietary software platform; service delivery rests on the personal expertise of founder and CEO Marco Hernandez, who has 30+ years of IT experience and personally acquires, onboards, and manages client relationships.

The business operates on a subscription/recurring managed services model with annual billing cycles and quote-based pricing; specific contract values are not publicly disclosed. Technology partnerships with Microsoft, Dell, Lenovo, and iDrive underpin the offering, but TEK IT UP does not develop or resell its own software products. The go-to-market is sales-led and owner-led, relying on a free 12-point cybersecurity health checkup as the primary lead-generation tool, supported by a personal-brand social media presence ('Marco the IT Guy') across TikTok, LinkedIn, Facebook, and Instagram, plus an educational cybersecurity blog.

The company is small (1-10 employees, with a named team of four including the CEO, Head of Marketing, Public Relations, and a mascot) and serves 'dozens' of SMB clients in industries such as auto services, healthcare, and professional services. There is no evidence of external funding, M&A activity, regulatory actions, or expansion outside the GTA West region. Customer concentration risk is moderate given long-tenured anchor relationships and the small overall client base, while growth trajectory is difficult to classify due to the absence of disclosed revenue or hiring data.

Name

TEK IT UP

Legal name

TEK IT UP

Website

https://tekitup.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

TEK IT UP is a founder-led managed IT services provider in Oakville, Ontario, delivering subscription-based IT support, cybersecurity, and cloud services to small businesses across the Greater Toronto Area West, centered on the personal expertise of CEO Marco Hernandez.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Governance, Risk & Compliance (GRC) Managed Services (BPAEADAJ), Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

Keywords

• Managed IT services
• Cybersecurity protection
• Cloud solutions
• IT support
• Data backup

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Support Services: Ongoing IT managed services providing end-to-end tech support for small businesses including email management, remote/onsite technical support, patch management, cloud solutions, and disaster recovery planning. Revenue is generated through recurring service agreements with transparent, predictable pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TEK IT UP delivers managed IT services to small businesses in the Greater Toronto Area West, bundling email management (Microsoft 365 and Google Workspace), onsite and remote technical support, multi-layered cybersecurity, cloud solutions, data backup and disaster recovery, patch management, and IT documentation into a recurring service agreement. The founder, Marco Hernandez, personally acquires, supports, and manages each client, offering a free 12-point cybersecurity health checkup as the entry point into the engagement.

Product overview

TEK IT UP is a managed IT services provider offering a unified suite of IT support and cybersecurity services for small businesses in the Greater Toronto Area West. The core offering consists of integrated services including Email Management (Microsoft 365 and Google Workspace), OnSite/Remote Technical Support & Training, Data Protection & Risk Management, IT Documentation & Asset Management, Cloud Solutions, Disaster Recovery Planning, Patch Management, and Multi-Layered Cybersecurity Protection. The company differentiates through its personalized approach and offers a Free 12-Point Cybersecurity Health Checkup as an entry point service. All services are delivered as a single integrated managed IT offering rather than discrete modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Support Services
• Free Cybersecurity Health Checkup A complimentary 12-point cybersecurity assessment for small businesses that reviews the current setup, highlights risks or inefficiencies, and delivers an easy-to-read report with recommendations. Used as a no-pitch, no-obligation entry point into TEK IT UP's paid managed IT engagements.

Quantifiable outcome

• 30-minute average response time
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationCore technology partnership for Microsoft 365 and related Microsoft cloud services. TEK IT UP configures and manages Microsoft 365 and Google Workspace for clients, with Microsoft being a central platform in its service delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Long View Systems: One of the larger Canadian managed IT and cloud services providers with offices across Western Canada and beyond. Comparable as a Canadian MSP serving businesses with Microsoft-centric, end-to-end IT support, but at far greater scale and breadth than TEK IT UP's GTA West boutique.
• Ricoh Canada: Canadian arm of Ricoh's IT and workplace services, providing managed IT, cloud, and document/endpoint support to SMB and enterprise. Overlaps with TEK IT UP's workplace service desk and on-site support model, but as part of a much larger national portfolio.
• Softchoice: Major Canadian-headquartered IT solutions and managed services provider focused on Microsoft, cloud, and end-user computing. Overlaps with TEK IT UP's core Microsoft 365, cloud, and endpoint management stack but serves a much broader enterprise and mid-market customer base.
• Herjavec Group: Canadian-founded cybersecurity and managed IT services firm serving SMBs through enterprises globally. Comparable cybersecurity-led managed services positioning to TEK IT UP but with a national/international footprint and broader security operations center capability.
• Compugen: Canadian IT solutions and managed services company with end-to-end offerings including cloud, cybersecurity, and workplace support. Direct functional overlap with TEK IT UP's managed IT and cybersecurity stack, but Compugen targets larger enterprise and multi-site customers.
• CDW Canada: Canadian arm of the large CDW IT solutions and services business, delivering hardware procurement plus managed IT services to SMB and enterprise customers. Comparable in that it bundles Dell/Lenovo hardware with managed IT support, but operates at vastly larger scale and geography.

Direct peers

• Binatech: Smaller Canadian managed IT services provider offering Microsoft 365, cloud, and cybersecurity support to SMBs. Direct comparable to TEK IT UP in target customer, service mix, and Microsoft-centric stack, though operating across a broader Canadian geography.
• Cantata: Canadian SMB-focused IT services and managed support firm working with Microsoft and cloud platforms. Comparable in offering end-user support, Microsoft 365 management, and cybersecurity to small businesses similar to TEK IT UP's GTA West client profile.
• Bulletproof (GLI): Canadian-origin managed security and IT services provider specializing in cybersecurity, compliance, and managed IT for SMB and mid-market clients. Closely comparable to TEK IT UP's enterprise-grade, multi-layered cybersecurity and managed services bundle for SMBs.
• Afixi: Small Canadian managed IT services provider targeting SMBs with recurring IT support, cloud services, and cybersecurity. Closely comparable in size, customer segment, and service offering to TEK IT UP's boutique GTA West model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tekitup
• Facebookfacebook.com/tekitupcanada
• LinkedInlinkedin.com/company/tekitup
• Instagraminstagram.com/marcotheitguy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEK IT UP