Delzongle Colors & Decoration

What Delzongle Colors & Decoration does

Delzongle Couleurs & Décoration (legal entity DELZONGLE MIDI-PYRENEES) is a French privately held specialty retail company headquartered in Balma near Toulouse, founded in 1922. The company operates a multi-channel home improvement and interior decoration business organized around five core product categories: paints (interior, exterior, facade, biosourced and depolluting formulations), floor coverings (laminate, parquet, PVC/LVT, artificial grass, carpets), wall coverings (wallpapers, panoramics, glass fiber textiles), home décor (curtains, textiles, candles and fragrances, decorative objects, tableware), and tools and accessories. Distribution runs through 11 physical stores across the Grand Sud-Ouest region of France, an e-commerce platform at delzongle.com, Click & Collect at the Balma flagship, and a rapid home delivery service.

The business serves two primary customer segments with equal priority: individual consumers undertaking DIY home renovation and interior decoration projects, and professional contractors (painters, decorators, renovators) served through a dedicated Espace Pro portal at mondelzongle.ovh with separate pricing and account management. The assortment is anchored by long-standing supplier partnerships with premium paint brands (Guittet, Levis, San Marco), high-end wallpaper publishers (Casamance, Casadeco, Caselio, Elitis, Rasch, Erismann), and niche decor labels (ESTEBAN fragrances, RÄDER porcelain, Panaget parquet, QUELYD adhesives), with in-store custom services including a Luxaflex window treatment atelier and the Fil à Fil made-to-measure sewing service. The technology base is a standard e-commerce retail platform with integrated store locator, online ordering, and delivery logistics; no proprietary software, AI capabilities, or patented technology are disclosed.

The revenue model is transaction-based unit pricing across all four merchandising streams (paints/coatings, floor and wall coverings, decoration items, tools/accessories), with publicly disclosed product pricing ranging from €1.25 consumables to over €340 for premium panoramics. Customer acquisition combines a regional physical footprint with an active organic social presence on Facebook, Instagram, Pinterest, and YouTube, email newsletter marketing, and seasonal promotional campaigns. The company is privately held with no disclosed parent, investors, or external funding; operations are confined to a single French region with no international footprint.

Name

Delzongle Colors & Decoration

Legal name

DELZONGLE MIDI-PYRENEES

Website

https://delzongle.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Delzongle Colors & Decoration is a French regional specialty retailer operating 11 stores across Southwest France and an e-commerce platform, selling paints, floor and wall coverings, home décor, and tools to DIY consumers and professional contractors under the legal entity DELZONGLE MIDI-PYRENEES.

Ownership category

akta.pro rank

Product category

Home Improvement and Interior Decoration Retail

NAICS

Paint and Wallpaper Retailers (444120), Window Treatment Retailers (449122)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Craft, DIY & Value Variety Stores (CRAEAGAC)

akta.pro secondary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

Keywords

• Paint retail
• Home decoration
• Floor coverings
• Wall coverings
• Home improvement supplies

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Paints and Coatings: Sale of professional and consumer paints including interior, exterior, facade, and specialized coatings
2. Retail Sales - Floor and Wall Coverings: Sale of floorings (laminate, parquet, PVC/LVT, artificial grass, carpets) and wall coverings (wallpapers, panoramic murals, glass fabrics)
3. Retail Sales - Decoration Items: Sale of home decoration products including curtains, linens, candles, fragrances, tableware, and decorative objects
4. Retail Sales - Tools and Accessories: Sale of professional tools for painters, upholsterers, floor layers, and plasterboard installers, plus preparation products and safety equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Delzongle is a multi-channel home improvement and interior decoration retailer that sells paints, floor and wall coverings, home decoration items (curtains, textiles, candles, fragrances, decorative objects), and professional/DIY tools and accessories. The company operates 11 physical stores across the Grand Sud-Ouest region of France and an e-commerce platform, serving both individual consumers and professional trade customers through a dedicated PRO space and separate professional portal. It also offers in-store custom services including Luxaflex window treatments and made-to-measure curtains.

Product overview

Delzongle Colors & Decoration is a multi-channel home improvement and decoration retailer operating 11 stores in the Grand Sud-Ouest region of France. The company offers a comprehensive portfolio organized into five core product categories: Paints (professional and consumer formulations including interior, exterior, facade, biosourced, and depolluting paints), Floor Coverings (laminate, parquet, PVC/LVT, artificial grass, carpets), Wall Coverings (wallpapers, panoramic designs, glass fiber textiles), Home Decor (curtains, textiles, candles and fragrances, decorative objects), and Tools & Accessories. The business operates a professional customer platform (Espace Pro) and provides custom services including window treatments through Luxaflex partnerships and made-to-measure curtains via the Fil à Fil sewing atelier. Key brands carried include Guittet, Levis, QUELYD, ESTEBAN fragrances, and RÄDER porcelain décor.

Differentiator

Problem solved

Functional benefit

Products and services

• Paints (Peintures) Professional and consumer paints organized by surface and use case: primers, interior walls, ceilings, kitchen/bathroom, interior woodwork and lacquers, exterior woodwork and stains, wood care, iron and floors, aerosols, biosourced paints, depolluting paints, and facade paints (primer, algicide/fungicide treatment, mat). Sold in-store, online, and via the PRO trade channel.
• Floor Coverings (Revêtements de sols) Flooring materials and accessories including laminate flooring, parquet, PVC/LVT flooring, artificial grass, and carpets, along with accessories, underlays, adhesives, leveling compounds, primers, skirtings, thresholds, and stair nosings.
• Wall Coverings (Revêtements de murs) Wall covering solutions including wallpapers, friezes, posters, panoramic murals, glass fiber textiles and paintable wall coverings, bathroom wall coverings, and decorative accessories such as moldings, cornices, and adhesive accessories.
• Home Decor (Décoration) Interior decoration items organized into curtains and voilages with passementerie, textiles (plaids, cushions, chair pads, outdoor textiles, outdoor collection), candles and fragrances (scented candles, bouquets, "Ménage Chic," ambient perfumes), decorative objects (table art, photophores, vases, Christmas figurines, lantern houses, candle holders), door stops, and bed linens.
• Tools and Accessories (Outillage et accessoires) Professional and consumer tools and accessories for painters, upholsterers, floor layers, and plasterboard installers, plus surface preparation (mastics, fillers, masking, cleaners/strippers), protection, working at height, lighting, fans, mosquito nets, multi-function and specialty metal care products (WD-40 Specialist, moto and vélo ranges), and portable power tool chargers, accessories, and storage.
• Espace Pro (Professional Customer Portal) Dedicated professional platform at mondelzongle.ovh providing trade painters, decorators, and contractors with account management and ordering for professional-grade paints, coverings, and tools.
• Atelier Fil à Fil — Made-to-Measure Curtain Sewing Service In-store custom sewing workshop offering made-to-measure curtains and window treatments for residential and professional customers.
• Luxaflex Custom Window Treatments In-store Luxaflex customization atelier ("Art de la fenêtre") offering made-to-measure blinds, shades, and window decoration solutions for residential customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• GuittetcoreOthersPaint manufacturer whose products are featured prominently throughout the store, including professional lines like Calista, Mat 78, Satinéa+, Europan, and specialty finishes. Multiple promotional campaigns and dedicated product sections.
• LeviscoreOthersPaint brand with products including Exponia Express, Oxygène, and Deco Prim lines. Featured in promotional campaigns including liquidation sales and summer promotions.
• CasadecocoreOthersWallpaper publisher featured with new collections (e.g., Hansan-Le beau jardin, Wonderwalls 3) announced for May 2026.
• CasamancecoreOthersHigh-end wallpaper and fabric brand with exclusive collections including ECRIN, Isadora, Lanzea, and Panoramas Les Intemporels announced for 2026.
• CaseliocoreOthersWallpaper publisher featured with collections like Art of Botany and Happy Kids Club Mix & Stripes, with new releases for May 2026.
• LuxaflexminorOthersWindow treatment brand offered in-store for custom window decoration solutions, featured as a specialty service 'Art de la fenêtre'.
• PanagetminorOthersFrench manufacturer of parquet and flooring products, featured as a 'Fournisseur' (supplier) with dedicated product pages.
• QUELYDcoreOthersWallpaper adhesive and preparation products brand including PRO SM3+, Perfect, and Dissoucol paste remover. Featured across wallpaper installation supplies.
• ESTEBANcoreOthersFrench manufacturer of candles, fragrances, and home scents including concentrated perfumes, incense, car diffusers, and diffusers. Products made in France with 100% natural wax and recyclable packaging.
• RÄDERcoreOthersGerman porcelain brand offering vases, candle holders, photophores, and decorative objects with hand-finished details. Known for refined and timeless design in porcelain.
• ElitisminorOthersHigh-end wallpaper publisher featured with products like SANGPI VP 1018 39 Velours Nocturne at €243+
• RaschminorOthersWallpaper manufacturer with products like Colors VI collection
• ErismannminorOthersWallpaper publisher with products like Elysium collection
• San MarcominorOthersItalian paint manufacturer with specialty products including Antica Calce Elite mineral paint and Acrylosilox, featured in destocking promotions
• PlastorminorOthersWood care products including PurT Wood saturator featured in promotions
• AuchanminorOthersShopping center co-location partner - main Balma store located near Auchan Gramont shopping center

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• ManoMano: France-based pure-play online marketplace for home improvement and DIY, including paints, wallpaper, flooring, and tools. Competes with Delzongle's e-commerce channel and increasingly threatens the brick-and-mortar value proposition through price transparency and home delivery.

Broad incumbents

• Maison du Monde: French home-decoration and furniture retailer with stores across France and a strong e-commerce channel. Overlaps with Delzongle's decoration category (curtains, candles, decorative objects, tableware) and competes for decoration-driven basket spend.
• Leroy Merlin: France's largest home-improvement and decoration retailer (part of Adeo), carrying paints, flooring, wall coverings, and décor across all regions including the Southwest. Overlaps with Delzongle across every product category but competes at much greater scale and price aggressiveness.
• Brico Dépôt: Discount home-improvement chain (Kingfisher) operating across France with a focus on trade and value-oriented DIY customers. Competes with Delzongle on price for paint, flooring, and tools, particularly for professional contractors in the Southwest.
• Bricomarché: French home-improvement chain (Les Mousquetaires group) with stores in regional France, including the Southwest. Overlaps with Delzongle across paint, tools, and flooring categories for both consumers and small contractors.
• Castorama: Kingfisher-owned French home-improvement chain selling paints, flooring, wallpaper, and tools with national store coverage. Direct category overlap with Delzongle but operates at significantly larger scale and with broader assortments.
• Mr. Bricolage: French independent-affiliate home-improvement chain with stores across France. Overlaps with Delzongle across paint, decoration, and tools, and competes for both DIY consumers and small professional customers in regional markets.

Direct peers

• Zolpan: French paint manufacturer and retailer with its own network of stores serving both professionals and consumers. Closest direct peer to Delzongle's paint-centric core business, with similar B2B/B2C mix and expert-advice model.
• Tollens: French paint brand and distributor with a network of affiliated stores focused on professional painters and consumers. Direct competitor in the paint category with overlapping brand portfolio and similar Pro/DIY dual-customer approach.
• Saint Maclou: French specialty retailer focused on floor coverings and wall solutions with nationwide stores. Direct overlap with Delzongle's floor and wall coverings categories, particularly for renovation customers seeking expert advice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvFPMtrZWXkXu3qMLYRCpKQ/videos
• Facebookfacebook.com/delzongle
• Instagraminstagram.com/delzongle_couleurs_decoration/?hl=fr
• Pinterestpinterest.fr/delzongle31
• LinkedInlinkedin.com/company/delzongle-midi-pyrenees

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delzongle Colors & Decoration