Campland on the Bay
Campland on the Bay is a privately-held waterfront RV and tent campground on Mission Bay in San Diego, operating 595 campsites plus a 124-slip marina, on-site dining, and 18 resort amenities. Founded in 1969, it serves families, RV enthusiasts, group bookers, and extended-stay snowbirds with an 80% repeat customer rate.
- Company typePrivate
- Founded1969
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Campland on the Bay does
Campland on the Bay is a privately-held waterfront camping resort located at 2211 Pacific Beach Drive on Mission Bay in San Diego, California. Founded in 1969 and operating continuously for 54 years, the resort is owned by Campland, LLC and managed by Terra Vista Management, Inc. The property comprises 595 RV and tent campsites with multiple hookup tiers (primitive through luxury Supersite), a 124-slip marina with boat launch, two heated pools and spas, on-site dining (Cantina restaurant and bar, Ice Cream Parlor), a convenience market, and 18 documented resort-style amenities. The business generates revenue across five streams: campsite rentals (primary, with summer nightly rates ranging $92-$593 and monthly extended-stay rates from $1,691), equipment rentals (watercraft, bikes, surrey carts, golf carts), food and beverage, group event packages (10+ sites), and marina/boat storage services. Transient Occupancy Tax of 12.75% is added to reservations; San Diego City residents receive a 20% discount.
The company operates a direct-to-consumer, event-driven go-to-market motion without third-party OTA distribution. Reservations are handled through a proprietary online booking platform powered by Newbook, supplemented by a dedicated phone reservation line, a wagonmaster line for group bookings, and walk-in check-in. The customer base is consumer/family-oriented with an 80% year-over-year repeat rate and 1,200,000+ lifetime reservations hosted. The resort operates on City of San Diego-owned tidelands under a long-term lease that was unanimously extended 15 years in July 2025, providing operational security through approximately 2040. Technology is non-proprietary and standard for the hospitality vertical, with no disclosed AI/ML capabilities; the underlying infrastructure is a physical campground, marina, and amenity complex rather than a software platform.
Campland on the Bay firmographics
Firmographics- Name
- Campland on the Bay
- Legal name
- Campland, LLC
- Website
- https://campland.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Campland on the Bay is a privately-held waterfront RV and tent campground on Mission Bay in San Diego, operating 595 campsites plus a 124-slip marina, on-site dining, and 18 resort amenities. Founded in 1969, it serves families, RV enthusiasts, group bookers, and extended-stay snowbirds with an 80% repeat customer rate.
- Ownership category
- akta.pro rank
Campland on the Bay industry classification
Industry- Product category
- RV Resort and Campground
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Marina RV & Waterfront Campgrounds (THAMAJAH)
- akta.pro secondary industries
- Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)
Keywords
Where Campland on the Bay is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Campland on the Bay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Campsite Rentals: Primary revenue from nightly, weekly, and monthly campsite rentals including RV sites with full/partial/no hookups, tent sites, and premium beachfront/bayview locations. Revenue varies by season with summer peak rates significantly higher than winter rates.
- Equipment Rentals: Watercraft rentals including pontoon boats, kayaks, pedal boats; bicycle and surrey cart rentals; golf cart rentals. Also fishing boat rentals. These are ancillary revenue from guests seeking recreational experiences.
- Food & Beverage: On-site dining through Cantina restaurant and bar, Ice Cream Parlor, and Market with groceries and supplies. Generates food, beverage, and convenience retail revenue from guests.
- Group Events: Special event hosting for family reunions, car clubs, church groups, and organizations with discounted group rates for 10+ campsites plus event tent access.
- Marina Services: Boat slips, guest slips, boat launch ramp, and boat/RV storage facilities. Revenue from boaters and watercraft enthusiasts staying at the resort.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Limited - Water/Electric Only (No Sewer) |
| Unit Pricing | Pay-as-you-go | Standard - Full Hookups |
| Unit Pricing | Pay-as-you-go | Select - Full Hookups (Near Beach) |
| Unit Pricing | Pay-as-you-go | Preferred - Full Hookups |
| Unit Pricing | Pay-as-you-go | Distinguished - Full Hookups (Premium) |
| Unit Pricing | Pay-as-you-go | Bay View - Full Hookups (Waterfront) |
| Unit Pricing | Pay-as-you-go | Beach Front - Full Hookups (Premium Beach) |
| Unit Pricing | Pay-as-you-go | Supersite - Full Hookups (Luxury) |
| Subscription | Multi-year contract | Extended Stay Monthly Rates |
| Other | Pay-as-you-go | Extra Fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
Campland on the Bay product offering
Product offeringCore offering
Campland on the Bay operates a waterfront RV and tent camping resort on Mission Bay in San Diego, offering 595+ campsites across tiered categories (Limited, Standard, Select, Preferred, Distinguished, Bay View, Beach Front, and luxury SuperSite) with seasonal nightly, weekly, and monthly pricing. The resort bundles campsite accommodations with on-site amenities including a 124-slip marina and boat launch, watercraft and bike rentals, the Cantina restaurant and bar, an Ice Cream Parlor, a Market, multiple pools and spas, and seasonal live entertainment (Campland Rocks) for families and groups.
Product overview
Campland on the Bay operates as a single-destination waterfront camping resort on Mission Bay in San Diego, offering a unified portfolio of camping and recreational products. The core offering is RV and tent camping across 595+ campsites with varying hookup levels (full, partial, primitive), supplemented by watercraft and bike rentals through the on-site Marina, food services (Cantina, Market, Ice Cream Parlor), and entertainment programming (Campland Rocks). Premium tiers include the SuperSite with private amenities, Extended Stay programs for long-term visitors, and Group Camping packages for large gatherings. The resort functions as an all-in-one family vacation destination where accommodations, recreation, dining, and activities are available on-property.
Differentiator
Problem solved
Functional benefit
Brands
- Campland Rocks: Live summer concert series featuring tribute bands and live entertainment at Central Park, running from Memorial Day through October.
- Campland Cares
Products and services
- RV Campsites Full-hookup RV sites with water, electric (20/30/50 amp), and sewer connections, available in Standard, Select, Preferred, Distinguished, Bay View, and Beach Front tiers across the resort. Summer rates range from $115 to $497 per night; winter rates from $87 to $216 per night, with weekly rates and site-length/width specifications by tier.
- Tent Camping Sites Tent-only campsites including Primitive sites (no hookups, summer season only) and Limited sites with water and electric hookups. Suitable for tent camping or RVs without sewer needs, with site lengths 20-60 ft. Summer rates $92-$123/night; winter from $72/night; weekly $443.
- SuperSite Luxury Campsite
Quantifiable outcome
- 80% of campers return year after year
- +2 more outcomes
Companies that use Campland on the Bay
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
Campland on the Bay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Campland on the Bay partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Terra Vista Management, Inc.coreProperty management company that manages Campland on the Bay on behalf of Campland, LLC. Handles day-to-day operations, reservations, customer experiences, marketing, analytics, and support services. Located at 445 Marine View Avenue, Suite 110, Del Mar, CA 92014.
- Newport DunesminorSister resort located in Newport Beach, CA. Cross-referenced as a related camping resort property under common ownership or management.
- Mission Bay RV ResortminorSister resort located across Rose Creek from Campland. Recommended for guests seeking a quieter stay while maintaining access to Campland's activities and amenities.
- Adventure Water SportscoreAdjacent water sports operator offering wave runners, water ski boats, and stand-up paddleboards. Located next to Campland's marina office. Campland directs guests to Adventure Water Sports for thrill-seeking water activities not offered directly.
- Camp 'N Style RV RentalsminorLocal RV rental company (877-965-RENT) that delivers and sets up RVs at Campland campsites. One of multiple rental partners enabling non-RV owners to experience the resort.
- El Cajon RV RentalsminorLocal RV rental company (619-571-4200) serving Campland guests who need delivered RV accommodations.
- Travel Time RentalsminorTrusted local RV rental company actively accepted for delivery to Campland resort (after Trailer Time Rentals was discontinued).
- Additional RV Rental CompaniesminorMultiple additional rental partners including Horizon Trailer Rental, JV RV Rentals, LUV 2 Camp, RV Camping Rental, RV Rentals Way of Life, San Diego Ultimate RV Rentals, SoCal Trailer Rentals, Star RV & Trailer Rentals, Stress Free RVs, and Yuma RV Rentals - all experienced in working with Campland visitors.
- City of San DiegocoreLeaseholder of tidelands property. Campland operates on leased City of San Diego tidelands. City Council unanimously approved 15-year lease extension in July 2025. The lease arrangement is fundamental to Campland's operations and provides long-term regulatory moat.
- Kendall-Frost Mission Bay Marsh ReserveminorProtected wetlands wildlife sanctuary adjacent to Campland. Owned by City of San Diego. Campland is the only place guests can camp overnight overlooking this scenic wildlife sanctuary. Reserve provides nature education opportunities for Campland guests.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Campland on the Bay competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Campland on the Bay social profiles
Digital presenceCampland on the Bay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campland on the Bay leadership team
Management profileNumber of profiles
Campland on the Bay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campland on the Bay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campland on the Bay
What does Campland on the Bay do?
Campland on the Bay operates a waterfront RV and tent camping resort on Mission Bay in San Diego, offering 595+ campsites across tiered categories (Limited, Standard, Select, Preferred, Distinguished, Bay View, Beach Front, and luxury SuperSite) with seasonal nightly, weekly, and monthly pricing. The resort bundles campsite accommodations with on-site amenities including a 124-slip marina and boat launch, watercraft and bike rentals, the Cantina restaurant and bar, an Ice Cream Parlor, a Market, multiple pools and spas, and seasonal live entertainment (Campland Rocks) for families and groups.
Is Campland on the Bay a public or private company?
Campland on the Bay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Campland on the Bay founded?
Campland on the Bay was founded in 1969. It employs 51 to 100 people.
Where is Campland on the Bay based?
Campland on the Bay is headquartered in San Diego, United States, in the North America region.
How does Campland on the Bay make money?
Five revenue lines are on record. Campsite Rentals are the primary driver. The others are equipment Rentals, food & Beverage, group Events and marina Services.
Does Campland on the Bay have an API?
No public API is recorded for Campland on the Bay.
What industry is Campland on the Bay in?
Campland on the Bay's product category is RV Resort and Campground. Its primary akta.pro industry code is THAMAJAH, Marina RV & Waterfront Campgrounds, with a secondary code of THAMAJAB, Traditional Campgrounds (Tent & Mixed-Use). Its NAICS code is 72121 and its SIC code is 7000.