Mission Bay RV Resort

What Mission Bay RV Resort does

Mission Bay RV Resort is a privately held waterfront RV and tent camping resort operating on tidelands leased from the City of San Diego at De Anza Cove along Mission Bay in San Diego, California. The legal entity is Northeast MB, LLC, with day-to-day operations managed by Terra Vista Management, Inc. The property offers two distinct camping products: the South Resort (paved, full-hookup RV sites accommodating rigs up to 45 feet, with 30/50 amp power, water, wastewater, WiFi, and cable TV) and the North Resort (147 unpaved RV and tent campsites added in 2024 near the Mission Bay Golf Course). Resort-style amenities include a pool and spa, clubhouse with lounge and games, access to 14+ miles of pedestrian and bike trails, De Anza Cove beach access, 12 public EV charging stations, 24-hour gated security, and on-site RV/boat storage. Adjacent Campland on the Bay serves as a sister property with marina rentals, restaurant, arcade, skatepark, and entertainment accessible to guests.

The business operates a direct-to-consumer hospitality model, accepting reservations through its NewBook Cloud booking engine, phone, and email. Customer segments span RV enthusiasts, families with children, tent campers, group bookings of 10+ sites (with a 20% off-season discount), snowbirds and remote workers on extended October-May stays, and San Diego City residents (20% discount with valid ID). Pricing is published and tiered: $58-$245/night for campsites and $560-$2,330/month for extended stays, with additional revenue from RV rentals and a charitable donation opt-in program supporting eight local organizations. Marketing channels include the company website, blog, Facebook, Instagram, email/SMS via Constant Contact, and award-driven PR positioning. The resort has earned the San Diego Union-Tribune readers' Best Staycation 2024 and RV Life's Best of the Best Campground Award 2025.

Revenue figures, founding year, ownership composition beyond Northeast MB, LLC, and management team are not publicly disclosed. The firm reports 1-10 employees and operates with no disclosed venture or institutional funding, suggesting private-owner and outsourced-manager capitalization. The company holds no patents or trademarks and integrates third-party SaaS (NewBook Cloud, Constant Contact) rather than proprietary technology platforms.

Name

Mission Bay RV Resort

Legal name

Northeast MB, LLC

Website

https://missionbayrvresort.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mission Bay RV Resort is a privately held, direct-to-consumer waterfront RV and tent camping resort on City of San Diego-leased tidelands at De Anza Cove, serving RV travelers, families, snowbirds, and groups with full-hookup sites, 147 new campsites, and resort-style amenities in San Diego.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality / RV Resort Camping

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Marina RV & Waterfront Campgrounds (THAMAJAH)

akta.pro secondary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• RV campground reservations
• Waterfront camping sites
• Extended stay RV
• Tent camping resort
• Group campsite bookings

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Others, Marketing or Sales, Personnel

Revenue model

1. Campsite Rentals: Nightly campsite rentals for RV and tent camping with rates ranging from $58-$245 per night depending on site type, season, and location. Rates vary between South Resort (paved, full-hookup sites) and North Resort (unpaved sites).
2. Extended Stay Rentals: Monthly extended stay rates ranging from approximately $560 to $2,330 per month (October through May off-season), targeting snowbirds, remote workers, and digital nomads.
3. Group Bookings: Discounted group rates for bookings of 10+ campsites, with 20% off for off-season stays at South Resort and special rates at North Resort. Group leaders booking 20+ sites receive free stay.
4. RV Rentals: The resort offers RV rentals as an additional service for guests who don't own RVs.
5. Charitable Donations: Voluntary opt-in donation program where campers contribute $1 per day during reservation, with Mission Bay RV Resort matching or making donations to local charities supporting humans, animals, wildlife, and environment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mission Bay RV Resort operates a waterfront RV and tent campground on De Anza Cove along Mission Bay in San Diego. It offers two distinct camping areas: South Resort with paved full-hookup RV sites accommodating rigs up to 45 feet (with 30/50 amp power, water, wastewater, WiFi, and cable TV), and North Resort (added in 2024) with 147 unpaved sites for both RV and tent camping near Mission Bay Golf Course. Additional paid offerings include RV rentals, group camping bookings, monthly extended stays, and on-site RV and boat storage.

Product overview

Mission Bay RV Resort is a waterfront RV and tent camping resort in San Diego, California, offering two distinct camping areas: South Resort (paved full-hookup sites along the bay accommodating RVs up to 45 feet with WiFi and cable TV) and North Resort (147 unpaved RV and tent sites added in 2024 near Mission Bay Golf Course). The resort provides resort-style amenities including a pool and spa, clubhouse with lounge and games, pedestrian/bike trails, and direct beach access at De Anza Cove. Additional services include RV rentals, group camping rates, extended stays, RV/boat storage, and a remote work program. The resort also operates a charitable giving program (Mission Bay RV Resort Cares) and offers a 20% resident discount for San Diego City residents. Group bookings of 10+ sites receive discounted rates with coordinated check-in.

Differentiator

Problem solved

Functional benefit

Products and services

• South Resort Waterfront RV Sites Paved waterfront RV campsites along De Anza Cove on Mission Bay with full hookups (30/50 amp power, water, wastewater), WiFi, cable TV, and picnic tables. Designed for RV travelers seeking waterfront views and resort-style amenities.
• North Resort Unpaved Campsites 147 unpaved RV and tent campsites added in 2024 near Mission Bay Golf Course with a more natural, rustic feel, full hookups available, and access to all South Resort amenities.
• RV Rentals Rental RVs available for guests who do not own their own recreational vehicle, providing a self-contained RV experience at the resort without requiring ownership.
• Group Camping / RV Group Rates Discounted group rates and coordinated check-in for bookings of 10 or more campsites, with special rates during the off-season (Post Labor Day to Pre-Memorial Weekend) and a free wagonmaster stay for bookings of 20+ sites.
• Extended Stay Reservations Monthly extended-stay campsite rentals from October through May at rates ranging from $560 to $2,330 per month, targeting snowbirds, retirees, remote workers, and digital nomads seeking seasonal stays with full resort amenities.
• RV and Boat Storage On-site storage facilities for recreational vehicles and boats, enabling guests and local owners to store equipment on the resort property.

Quantifiable outcome

• Award-winning recognition for waterfront location, friendly staff, and spacious RV sites
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Terra Vista Management, Inc. (TVM)coreImplementation/ SI/ Consulting PartnerTerra Vista Management, Inc. serves as the property manager for Mission Bay RV Resort, operating the resort on behalf of owner Northeast MB, LLC. TVM manages the website, reservations, customer service, and day-to-day operations.
• Campland on the BaycoreStrategic or Co-development PartnerCampland on the Bay is a sister property located nearby. Guests at Mission Bay RV Resort can access Campland amenities including marina rentals (kayaks, SUPs, jetskis), restaurant, arcade, skatepark, and evening entertainment by crossing the Mike Gotch Memorial Bridge over Rose Inlet.
• I Love a Clean San DiegominorOthersLocal environmental charity supported through Mission Bay RV Cares camper-participation charitable giving program. Donations made annually to support environmental cleanup and sustainability efforts.
• San Diego Food BankminorOthersLocal food bank supported through Mission Bay RV Cares charitable giving program, helping address food insecurity in the San Diego community.
• San Diego Humane SocietyminorOthersAnimal welfare organization supported through Mission Bay RV Cares charitable giving program.
• Promises 2 KidsminorOthersChildren's charity supported through Mission Bay RV Cares program, helping support local youth and families.
• Mid-City CANminorOthersCommunity advocacy organization supported through Mission Bay RV Cares charitable giving program.
• Pacific Beach Clean & Safe ProgramminorOthersLocal neighborhood improvement organization supported through Mission Bay RV Cares charitable giving program.
• Project New VillageminorOthersCommunity development organization supported through Mission Bay RV Cares charitable giving program.
• Ocean Discovery InstituteminorOthersEnvironmental education organization supported through Mission Bay RV Cares charitable giving program.
• Young and Prosperous OrganizationminorOthersYouth organization supported through Mission Bay RV Cares charitable giving program.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Hipcamp: Online marketplace connecting travelers to private campsites, RV sites, and glamping experiences; competes for the same RV/camping traveler wallet, particularly in California, but as a digital aggregator rather than an operator.
• Tentrr: Platform that lists and supports outdoor stays including tent camping and glamping; partial overlap with Mission Bay's tent-friendly North Resort, particularly for the boutique/amenitized camping segment.

Others

• Outdoorsy: Peer-to-peer RV rental marketplace that competes with Mission Bay's in-house RV rental offering; adjacent rather than directly competitive, since Mission Bay is a campground operator rather than a rental platform.

Broad incumbents

• Sun Outdoors: Large network of RV resorts and seasonal cottage communities offering full-hookup sites, pools, and amenitized stays; overlaps Mission Bay's extended-stay and amenitized RV resort positioning at broader portfolio scale.
• Encore RV Resorts: Operates a sizable portfolio of RV resorts (formerly under the Encore and Carefree brands) with premium amenities and membership options; competes in the same amenitized RV resort category as Mission Bay.
• Yogi Bear's Jellystone Park: National franchise of family-focused camp resorts with full-hookup RV sites, cabins, and organized recreation; comparable to Mission Bay's family/RV enthusiast positioning but with a national brand and recurring-event programming.
• Kampgrounds of America (KOA): Largest North American franchised campground network with full-hookup RV sites, cabins, and resort-style amenities; competes for the same RV traveler customers as Mission Bay, though at a national scale across many geographies.
• Thousand Trails: Membership-based network of RV resorts and campgrounds in desirable destinations; directly comparable to Mission Bay's resort-style RV product, especially for extended-stay and snowbird customer segments.

Regional players

• Newport Dunes Waterfront Resort & Marina: Southern California waterfront RV resort and marina in Newport Beach offering full-hookup RV sites, cottages, and water recreation — comparable waterfront/RV amenity model but in a different SoCal coastal geography than Mission Bay.

Direct peers

• Campland on the Bay: Mission Bay RV Resort's sister property located across Rose Inlet in San Diego; operates as a waterfront RV/tent resort with full hookups, marina, restaurant, and entertainment — the closest comparable operator in both product and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MissionBayRVResort
• Instagraminstagram.com/missionbayrvresort
• Xx.com/missionbayrv
• LinkedInlinkedin.com/company/mission-bay-rv-resort

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Bay RV Resort