Family Choice of New York

What Family Choice of New York does

Family Choice of New York (FCNY) is a privately held, for-profit clinical care management company founded in 2005 and headquartered in Depew, New York. The firm delivers three integrated care programs — an Assisted Living/Adult Program, a Nursing Facility Based Care program, and a Community Based Care Management program launched in 2008 — to seniors and individuals with chronic and/or complex illness. Services include regular nurse practitioner and physician assistant visits, 24/7 on-call clinical support staffed by NPs/PAs with medical director backup, care coordination across facilities, physicians, and family members, social worker services (insurance and benefits navigation, advanced care planning, community resource referrals), and in-home plus telephonic care management for community-dwelling individuals. Selectable healthcare setting by setting, FCNY positions itself as an additional layer of clinical oversight intended to reduce unnecessary hospitalizations and emergency room visits.

The company's underlying technology is a healthcare care management and coordination platform that supports in-home and telephonic service delivery rather than a standalone software product. Its proprietary capabilities center on domain specialization (24/7 on-call clinical coverage, integrated social work) and interoperability (coordination with the individual's primary care physician, facility staff, and health plans), as described in its technology disclosures. The firm does not publish a separate product API, SDK, or documented AI capabilities, and its differentiators are operational rather than technology-led.

FCNY's business model is managed-services clinical care reimbursed through Medicare, Medicaid, and contracted health plans (including Independent Health and other regional payers). Go-to-market is sales-led, anchored on direct facility and health-system partnerships across Western New York — specifically Erie, Niagara, and Genesee counties — with 40+ partner facilities including Elderwood affiliates, Catholic Health System facilities, McGuire Group facilities, Kaleida Health, Avante Care Management, Absolut Care, Erie County's Terrace View, and numerous independent skilled nursing and assisted living operators. Marketing channels are predominantly community-driven (Buffalo Walk to End Alzheimer's, Network in Aging annual meetings, blog content, and earned media). The company was founded and remains led by Jill Mendlen (President and CEO), with Lisa Wheeler (COO since 2006), Eduardo Silva (CFO), Dr. Stephen Evans (CMO and co-founder), and Dr. Ken Garbarino (Medical Director). No funding rounds, parent company, or institutional investor involvement are disclosed.

Name

Family Choice of New York

Legal name

Family Choice of New York

Website

https://familychoiceny.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Family Choice of New York is a privately held, founder-led clinical care management company founded in 2005 that delivers nurse practitioner–led care programs to seniors with chronic and complex illness across nursing facilities, assisted living settings, and community residences in Western New York, reimbursed via Medicare, Medicaid, and contracted health plans.

Ownership category

akta.pro rank

Product category

Geriatric Care Management Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

akta.pro secondary industry

Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Senior care management
• Chronic illness care
• Geriatric care services
• Nursing facility care
• Community health services

Headquarters

HQ city

Depew

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Services Revenue: Family Choice generates revenue through providing clinical care management services to individuals in nursing facilities, assisted living facilities, and community-based settings. Services are delivered in partnership with healthcare facilities and are coordinated with individuals' primary care physicians and health insurance providers including Medicare, Medicaid, and specialty programs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Family Choice of New York provides clinical care management services to seniors and individuals with chronic or complex illness through three integrated programs: Assisted Living/Adult Program, Nursing Facility Based Care, and Community Based Care Management. Services are delivered by Nurse Practitioners, Physician Assistants, Social Workers, and Medical Directors in partnership with healthcare facilities and primary care physicians, with 24/7 on-call clinical support.

Product overview

Family Choice of New York is a healthcare services company offering three integrated care programs: the Assisted Living/Adult Program providing on-site healthcare services at assisted living facilities; the Nursing Facility Based Care delivering additional clinical support to long-term care residents; and the Community Based Care Management offering in-home and telephonic care coordination. These programs work together to provide comprehensive care management for seniors and individuals with chronic/complex illness across nursing facilities, assisted living settings, and community residences.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living/Adult Program A healthcare program providing Nurse Practitioner or Physician Assistant visits, 24/7 clinical support, care coordination, social work services, and assistance with transitions between care settings for individuals residing in assisted living and adult facilities. Oversight is provided by a Medical Director working with individuals, families, and facility staff.
• Nursing Facility Based Care
• Community Based Care Management A care management program providing in-home and telephonic support, initial assessments, medication management reviews, safety and fall risk assessments, care coordination, and early identification of problems for community-dwelling individuals with chronic or complex illness. Includes social worker referrals for community resources and is coordinated through health plans including Medicare, Medicaid, and specialty programs.

Quantifiable outcome

• Enhanced quality of life for individuals with chronic/complex illness through in-home and community-based care
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Ed Tech of WNYminorStrategic or Co-development Partner · 14 October 2021Family Choice Leadership donated 33 out-of-warranty laptops with 100% of proceeds ($3,600 from staff purchases) plus 15 laptops and 8 docking stations to Ed Tech of WNY. Ed Tech of WNY is a 100% volunteer non-profit that has helped more than 150 schools in WNY improve access to modern computer technology.
• Network in AgingminorStrategic or Co-development PartnerFamily Choice is a member of the Network in Aging, a regional organization where professionals from all aspects of senior care come together annually for education and networking. Family Choice maintains an information table at each annual meeting to share updates on their programs.
• Elderwood AffiliatescoreStrategic or Co-development PartnerFamily Choice provides care management services at Elderwood facilities including Amherst, Cheektowaga, Grand Island, Hamburg, Lancaster, Lockport, Wheatfield, and Williamsville locations across Erie and Niagara counties.
• Catholic Health SystemcoreStrategic or Co-development PartnerPartnership with Catholic Health System to provide care at Father Baker Manor, McAuley Residence, Mercy Nursing Facility at OLV, and St. Catherine Laboure in Erie County.
• The McGuire GroupcoreStrategic or Co-development PartnerCare management services provided at McGuire Group facilities including Autumn View Health Care Facility, Garden Gate Health Care Facility, Harris Hill Nursing Facility, Northgate Health Care Facility, and Seneca Health Care Facility.
• Avante Care ManagementcoreStrategic or Co-development PartnerPartnership with Avante Care Management facilities including Fiddler's Green Manor Nursing Home (Erie County) and Humboldt House Rehabilitation and Nursing Center (Erie County).
• Kaleida HealthcoreStrategic or Co-development PartnerCare management services at Kaleida facilities including DeGraff (Erie County) and High Pointe (Erie County).
• RCA Healthcare Management / Absolut CarecoreStrategic or Co-development PartnerPartnership with Absolut Care facilities including Absolut at Aurora Park (Erie County) and Absolut at Gasport (Niagara County).
• Erie County Facilities (Terrace View)coreStrategic or Co-development PartnerPartnership with Erie County's Terrace View Long Term Care Facility for care management services.
• Independent Healthcare OrganizationscoreChannel Partner/ Reseller/ DistributorPartnerships with Independent Health and other health insurers for Medicare and Medicaid specialty programs. The company coordinates care for individuals covered under these health plans.
• Various Independent FacilitiescoreStrategic or Co-development PartnerAdditional partnerships with independent skilled nursing and assisted living facilities including Beechwood Continuing Care, Brothers of Mercy, Greenfield Health and Rehab Center, Our Lady of Peace, Rosa Coplon Weinberg, Schoellkopf Health Center, Schofield Residence, Williamsville Suburban, Tennyson Court, Wheatfield Commons, and others across Erie and Niagara counties.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Senior Helpers: Senior Helpers is a national in-home senior care franchise providing personal care, companionship, and disease-specific care programs including Alzheimer's and dementia support. Comparable to Family Choice's community-based and dementia-supportive services for elderly clients with chronic/complex needs.
• ComForCare Health Care Holdings: ComForCare operates a franchise network of in-home care services for seniors and individuals with chronic conditions, including personal care, companionship, and care coordination. Comparable to Family Choice's community-based care management service and assisted living program, particularly around helping seniors remain safely in their preferred setting.
• Always Best Care Senior Services: Always Best Care is a national franchise network providing in-home care, assisted living placement, and senior care coordination services. Comparable to Family Choice's model of supporting elderly clients across facility and community settings, with both organizations acting as care coordinators between families, facilities, and clinical providers.
• Landmark Health: Landmark Health provides in-home medical care and care management for patients with multiple chronic conditions, primarily frail elderly patients covered by health plans. Direct peer to Family Choice's community-based and nursing facility care management programs, with both organizations focused on reducing hospitalizations through embedded clinical care for complex elderly patients.
• InnovAge Holding Corp. InnovAge operates the Program of All-Inclusive Care for the Elderly (PACE), providing coordinated medical, social, and behavioral health services to frail seniors. Directly comparable to Family Choice's model of geriatric care coordination across settings, with both entities serving dual-eligible and complex elderly populations under value-based reimbursement frameworks.
• BrightStar Care: BrightStar Care is a national franchise network providing in-home medical and non-medical care services for seniors, including skilled nursing and care coordination. Directly comparable to Family Choice's in-home and community-based care program, with overlapping customer segments and similar multi-modality service delivery (in-home, coordinated care).

Broad incumbents

• Amedisys Inc. Amedisys is a national home health and hospice provider with significant clinical services for elderly patients in their homes. Comparable to Family Choice's community-based care management program, though Amedisys operates at national scale and includes skilled nursing, therapy, and hospice services as part of a broader portfolio.
• Visiting Nurse Service of New York: VNSNY is a large not-for-profit home and community-based care provider serving the broader New York region with skilled nursing, care management, and behavioral health services. Overlaps with Family Choice on geriatric care management, community-based clinical services, and payer contracting in NY, though it operates at vastly greater scale across multiple service lines.
• LHC Group: LHC Group is a national home health, hospice, and home-based care provider serving patients across multiple states. Overlaps with Family Choice on community-based clinical care delivery for elderly patients with chronic conditions, though LHC operates at national scale through facility-based and home-based service lines.
• CenterWell Senior Primary Care (Humana): CenterWell is Humana's senior-focused primary care and home care division operating physician practices, home health, and pharmacy services for Medicare Advantage members. Comparable to Family Choice's clinical care management model for complex elderly patients, though CenterWell operates as part of a large vertically integrated payer-provider enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/family-choice-of-new-york

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Choice of New York