Custom Design Partners

What Custom Design Partners does

Custom Design Partners is a privately held, founder-owned web design and digital marketing agency headquartered at 212 East Forsyth Street in Jacksonville, Florida, co-founded by Andrew Goebel and Alexander Hatala circa 2016. The firm offers custom website design and development, search engine optimization, paid ad management, social media management, WooCommerce e-commerce consulting, photography and videography, ADA compliance, online reputation management, customer journey mapping, and data and analytics services, alongside newer specialized offerings such as RentManager integration consulting. All design and development work is performed in-house and is not outsourced, and the firm holds Google Partner certification (Agency ID 2352052872). The company markets to small and medium-sized businesses as well as service-based professionals (law firms, healthcare, fitness, real estate) primarily in the Jacksonville and broader Southeast Florida area, and reports having served hundreds of customers over its roughly nine-year history.

The technology stack is centered on WordPress and WooCommerce, with performance optimization expertise in caching (WP Rocket, LiteSpeed Cache, Varnish), Core Web Vitals tuning, and High-Performance Order Storage. The firm integrates third-party tools including Zapier, GoHighLevel, Gravity Forms, Jotform, Mailgun, Rank Math, Yoast SEO, Google Tag Manager, and Microsoft Clarity to deliver digital automation, lead management, and analytics workflows. Custom quoting is offered free of charge, with engagement typically beginning through phone consultation (904-299-6868) or in-person office visits, supported by dedicated account and project managers handling the client lifecycle from analysis through ongoing maintenance.

The business model combines one-time website design and build projects with recurring digital marketing retainers, supplemented by professional services in e-commerce consulting and visual content creation. Go-to-market is consultative and sales-led, with inbound demand generated through content marketing, local SEO, and a strong regional reputation. Distribution is direct (phone, office, and online), and the company is bootstrapped with no disclosed funding rounds, parent entities, or external investors.

Name

Custom Design Partners

Legal name

Custom Design Partners

Website

https://customdesignpartners.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Design Partners is a bootstrapped Jacksonville, Florida web design and digital marketing agency that builds WordPress and WooCommerce sites in-house and provides SEO, paid ads, and social media services to small and medium-sized businesses locally.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Web design services
• Digital marketing agency
• WooCommerce development
• Search engine optimization
• Ecommerce consulting

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design & Development: Custom website design, development, and optimization services including mobile-first design, conversion optimization, and ADA compliance implementation. Projects are custom and quote-based.
2. Digital Marketing Services: Ongoing services including SEO, paid ad management, social media management, content marketing, and online reputation management. Typically billed on retainer or project basis.
3. eCommerce Consulting: Advisory and implementation services for ecommerce strategy, platform optimization, checkout improvements, and operational efficiency.
4. Photography & Videography: Visual content creation services for websites and marketing materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Custom Design Partners builds custom websites and delivers digital marketing services for small and mid-sized businesses, including website design, SEO, paid ads, social media management, eCommerce consulting, ADA compliance, photography/videography, and digital automation. They specialize in WordPress and WooCommerce platforms, with niche expertise in RentManager integrations for property management clients.

Product overview

Custom Design Partners is a full-scale website design agency and digital marketing company based in Jacksonville, Florida, offering in-house website design services that are never outsourced. The company's service portfolio centers on three core pillars: (1) Website Design & Optimization as the foundational digital presence service, (2) Growth Marketing encompassing SEO, paid advertising, and social media management, and (3) Strategy including digital automation, data analytics, and competitive analysis. The company specializes in WooCommerce eCommerce consulting, WordPress development, and marketing automation using tools like Zapier, GoHighLevel, Gravity Forms, and Jotform. Additional services include photography and videography, ADA compliance, online reputation management, and customer journey mapping, all delivered with decades of combined experience through dedicated account managers and project managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Optimization Custom website design, redesign, and ongoing optimization services for small and mid-sized businesses seeking a professional online presence.
• Growth Marketing Full-funnel digital marketing services designed to drive traffic, leads, and revenue growth for small and mid-sized businesses.
• Search Engine Optimization (SEO) On-page, off-page, and technical SEO services aimed at improving organic search visibility and rankings for client websites.
• Paid Ad Management Planning, execution, and management of paid advertising campaigns (PPC) across digital ad platforms to generate leads and sales for clients.
• Social Media Management Social media strategy, content creation, posting, and community management services for businesses seeking to build their social presence.
• eCommerce Consulting Consulting and implementation services for eCommerce businesses, with specialization in WooCommerce builds and online store optimization.
• Photography & Videography Professional photography and videography services to support websites, marketing campaigns, and social media content for clients.
• Website ADA Compliance ADA accessibility audit, remediation, and ongoing compliance services to make client websites accessible to users with disabilities.
• Digital Automation & Operations Implementation of digital automation tools and operational workflows to streamline client marketing and sales operations.
• Online Reputation Management Monitoring, management, and improvement of online reviews, listings, and brand reputation across digital channels.
• Customer Journey Mapping Research and mapping of customer journeys to identify touchpoints, optimize conversion paths, and improve user experience.
• Data & Analytics Data collection, analysis, dashboarding, and reporting services to help clients measure and optimize digital marketing performance.
• RentManager Experts and Integration Consultants Specialized consulting and integration services connecting property management software (RentManager) with client websites and digital systems.
• Affiliate Management Setup, management, and optimization of affiliate marketing programs for client eCommerce and online businesses.

Quantifiable outcome

• Billing email input increased by 9.5% with multi-step checkout implementation
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• GooglecoreGTM or Marketing PartnerOfficial Google Partner with verified agency status (Agency ID: 2352052872). Enables the company to manage Google Ads campaigns for clients and access Google's marketing tools and resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large digital marketing agency specializing in SEO, PPC, web design, and marketing automation for SMB and mid-market clients. Larger scale but directly comparable service portfolio (design + SEO + paid + analytics) and revenue model.
• Thrive Internet Marketing Agency: Established full-service digital marketing and web design agency offering SEO, paid ads, social media, and web design for SMBs and mid-market clients. Broader geographic footprint and larger team make it a comparable incumbent in the same horizontal service category as Custom Design Partners.
• Blue Fountain Media: Established digital agency offering web design, development, and marketing across SMB and enterprise segments. Part of a larger parent organization, providing a comparable but broader-scope incumbent benchmark.

Direct peers

• Lounge Lizard: Web design and digital marketing agency offering website design, branding, SEO, and PPC. Comparable in full-service SMB focus and creative-plus-strategy positioning.
• Big Drop Inc: Custom web design and digital marketing agency offering branding, web development, and growth marketing for SMBs and enterprises. Comparable full-service in-house model with project-based engagements.
• Coalition Technologies: Web design and SEO agency with strong WooCommerce and Shopify eCommerce development expertise. Directly comparable in platform specialization, eCommerce consulting, and performance optimization focus.
• Digital Silk: Digital agency offering website design, branding, and digital marketing services. Comparable in service portfolio, customer mix (SMB and mid-market), and project-based pricing structure.
• Huemor: Web design and development agency focused on conversion-driven websites and digital marketing. Comparable in consultative sales motion, SMB-to-mid-market focus, and design-plus-marketing bundle.
• SmartSites: Multi-service digital agency providing web design, SEO, PPC, and eCommerce development with a similar SMB-focused go-to-market. Closely comparable in service mix, customer profile, and project-based + retainer pricing model.
• OuterBox: eCommerce-focused web design and digital marketing agency specializing in Magento, Shopify, and WooCommerce development. Comparable in eCommerce platform specialization and conversion-rate optimization offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/innovatecdp
• LinkedInlinkedin.com/company/digital-marketing-seo-jacksonville-florida

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Design Partners