RaceRaves

What RaceRaves does

RaceRaves, LLC operates a web-based race discovery and review community founded in 2014 by co-founder Mike Sohaskey and headquartered in Los Angeles. The platform serves recreational and enthusiast runners by aggregating 10,000+ races across 700+ distances in all 50 U.S. states and 80+ countries, enabling users to search by keyword, distance, terrain, date, and geography; read and write finisher reviews rated on a 1-5 scale (overall, course difficulty, scenery, production, and swag); and track personal racing history through the My Staging Area dashboard and the Smart 50 States Map visualization. Core products include Find a Race, Race Calendar, Races by State/Distance/Series, Race Reviews, My Staging Area, and the 50 States Map, alongside community initiatives such as the annual March Lunacy tournament and Runner's Choice Best Marathons/Half Marathons polls.

The platform is free to join for runners and operates without a mobile app, with technology limited to standard web application functionality plus Facebook and Google social login integrations. Revenue is derived from two streams: race organizer partnerships (featured placements and promotional programs offered to race directors for word-of-mouth amplification) and display advertising from running-industry sponsors such as BSIM and Army Ten Miler. The customer base spans four segments — recreational runners (primary), 50 States/Hardcore enthusiasts (Marathon Maniacs, Half Fanatics, 50 States Club), goal-oriented racers, and race directors/organizers (B2B) — with a horizontal segmentation approach. RaceRaves is a privately held LLC with 1-10 employees, no disclosed funding rounds, no parent company, and no acquisitions or leadership changes in its operating history.

Name

RaceRaves

Legal name

RaceRaves, LLC

Website

https://raceraves.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

RaceRaves is a free, web-based race discovery and review community for runners, aggregating 10,000+ races across 700+ distances in 50 U.S. states and 80+ countries. It generates revenue through race organizer partnerships and running-industry display advertising, serving recreational runners, 50 States enthusiasts, and race directors.

Ownership category

akta.pro rank

Product category

Online Race Discovery and Reviews

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Online race discovery
• Race reviews community
• Marathon finder platform
• Running event directory
• Finisher reviews platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Race Organizer Partnerships: Partnerships with race organizers to encourage finisher reviews, amplify event visibility, and provide marketing support. Revenue derived from featured placements and promotional partnerships with race directors.
2. Advertising: Display advertising on the platform, including sidebar ads from sponsors like BSIM, Army Ten Miler, and other running-related brands. Multiple ad placements throughout the site.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

RaceRaves is a web-based race discovery and reviews community where runners can search and browse 10,000+ races across 700+ distances in all 50 US states and 80+ countries. Members read and write finisher reviews on a 1–5 scale covering course difficulty, scenery, production, and swag, and use personal dashboards (My Staging Area and the 50 States Map) to organize past races, future races, personal bests, and geographic progress. The platform also hosts community initiatives such as the annual March Lunacy tournament and Runner's Choice awards polls.

Product overview

RaceRaves is a single unified platform offering an online race finder and reviews community for runners. The core product includes race discovery tools (Find a Race, Race Calendar, Races by State, Races by Distance, Races by Series), the Race Reviews system for rating and reviewing races, and the My Staging Area personal dashboard with 50 States Map for tracking personal racing history and progress. The platform also hosts the annual March Lunacy tournament featuring top races.

Differentiator

Problem solved

Functional benefit

Products and services

• RaceRaves Platform Free-to-use online race discovery and reviews community platform for individual runners, aggregating 10,000+ races across 700+ distances in all 50 US states and 80+ countries, with finisher reviews, personal race tracking, and a 50 States Map.
• Race Organizer Partnership Program Partnership offering for race directors and organizers that includes event visibility amplification, finisher review encouragement, and optional paid featured placements to drive word-of-mouth marketing to an engaged running community.

Quantifiable outcome

• Announcement of Best Half Marathons in the US was the 4th most-viewed press release of 2019 on Endurance Sportswire

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Race Organizers (North America)coreStrategic or Co-development PartnerRaceRaves works with dozens of race organizers across North America to encourage their finishers to spread the word and share race experiences on the platform. Partners benefit from word-of-mouth marketing and increased event visibility to an engaged running community.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Athlinks: Running race results database and community that allows runners to track and share race history — overlaps directly with RaceRaves' My Staging Area and personal-bests functionality.
• Cool Running: Long-running online running community and race calendar/directory; historically a direct comparator in the same runner-discovery vertical.
• Marathon Guide: Long-standing marathon directory with race listings, reviews, and runner community in the same core road-running vertical as RaceRaves.
• BibRave: Direct competitor operating a running race reviews and ambassador community; matches RaceRaves' core model of matching runners to races through authentic reviews and organizer partnerships.

Others

• Eventbrite: Large general events marketplace that increasingly indexes endurance and community races; adjacent competitor for race-organizer marketing budgets and consumer discovery.

Broad incumbents

• RunSignup: Largest US endurance race registration platform with built-in race discovery, results, and organizer marketing tools — a broader incumbent that competes for race-organizer attention and runner mindshare.
• MapMyRun (Under Armour): Runner-focused training, route, and community platform owned by Under Armour; competes for daily-runner engagement with a mobile-first, training-led experience.
• Strava: Mobile-first activity tracking and social network spanning running, cycling, and other endurance sports; competes for runner engagement and adjacent endurance audiences.
• Runner's World (Hearst) Race Finder: Major running media brand with a race finder, training content, and community reach that competes for the same runner-discovery audience as RaceRaves.

Emerging players

• UltraSignup: Specialized ultra and trail running registration and community platform — a niche peer whose segment focus (ultras/trails) intersects with the secondary endurance coverage on RaceRaves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/raceraves
• Facebookfacebook.com/raceraves

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaceRaves