What Garrison Bespoke does

Garrison Bespoke is a Toronto-based bespoke tailoring house operating since 2008 under founder and creative director Michael Nguyen. The firm designs and produces made-to-measure men's suits, shirts, coats, tuxedos, and a growing line of casual and performance apparel, serving individual clients through two retail showrooms — a Financial District flagship at 26 Wellington St E and a dedicated wedding and formalwear store at the King Edward Hotel — with a third Clubhouse location planned for July 2026. Its primary customer segments are Bay Street finance and legal professionals, men dressing for weddings and black-tie events, professional athletes (notably Toronto Maple Leafs players), and lifestyle customers purchasing ready-to-wear items.

The product portfolio is anchored by the Signature Garrison Cut — a roped-shoulder, peak-lapel silhouette refined over a decade creating the wardrobe for the Harvey Specter character on the TV series Suits — and supported by what the company describes as Canada's largest fabric library, sourcing from mills in Italy, the UK, and Japan. Differentiated offerings include the bulletproof suit, the Garrison Action Suit (a four-way stretch performance garment developed with Lululemon), the Garrison Denim Lab (using ISKO fabrics), and collaborations with named European mills including Bergamo (Italy), Albini, and a German shirt maker. Construction and fitting are managed in-house in Toronto with a 4–6 week bespoke turnaround.

Revenue is generated through one-time bespoke garment sales priced by quote based on fabric selection and customization, complemented by a fixed-price ready-to-wear line that includes functional shirts at $195, tailored walking shorts at $195, the Coppola Field Jacket at $995, and a $395 WFH Essentials Kit co-branded with the founder's adjacent brand Aedelhard. Distribution is direct-to-consumer via 30–60 minute appointment-based consultations at the showrooms, with a limited e-commerce channel for ready-to-wear. Brand promotion runs through an editorial Journal, organic social media, and earned media leveraging named high-profile clients including Drake, Patrick Dempsey, Auston Matthews, and the Suits TV wardrobe association.

Name

Garrison Bespoke

Legal name

Garrison Bespoke

Website

https://garrisonbespoke.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Garrison Bespoke is a Toronto-based bespoke tailor producing custom men's suits, shirts, coats, and tuxedos through two retail showrooms. Known as the tailor for Harvey Specter on TV's Suits, it serves professionals, formal-event clients, and athletes via made-to-measure garments and performance fabric lines.

Ownership category

akta.pro rank

Product category

Bespoke Tailoring Services

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Contractors (31521)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253)

akta.pro primary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

akta.pro secondary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

Keywords

• Bespoke tailoring services
• Custom menswear
• Made-to-measure suits
• Wedding formalwear
• Custom dress shirts

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Bespoke Suits and Garments: Primary revenue stream from made-to-order bespoke suits, tuxedos, coats, and shirts. Pricing varies significantly based on fabric type and origin, with costs influenced by unique construction details. Turnaround time is 4-6 weeks for custom garments.
2. Ready-to-Wear and Accessories: Sale of ready-to-wear items including functional shirts ($195), tailored walking shorts ($195), pajama shirts ($195), t-shirts ($150), and outerwear pieces like the Coppola Field Jacket ($995).
3. Collaborative Products: Bundled product collaborations such as the WFH Essentials Kit with Aedelhard priced at $395, combining performance joggers, rugby polo, and performance denim.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Garrison Bespoke is a Toronto-based bespoke tailoring company that designs, measures, and manufactures made-to-order custom suits, shirts, coats, tuxedos, and ready-to-wear apparel for individual men. The company offers appointment-based personal fitting consultations, fabric selection from Canada's largest library of premium Italian, British, and Japanese cloths, and delivers finished garments in a 4-6 week turnaround.

Product overview

Garrison Bespoke is a modern bespoke tailoring company based in Toronto, Canada, operating since 2008. The company offers a comprehensive portfolio of custom-made men's clothing centered around its core bespoke tailoring services, including custom suits, shirts, coats, and wedding attire. The Signature Garrison Cut defines their signature silhouette featured on Harvey Specter in the TV show Suits. Their product ecosystem spans multiple categories: core tailoring products (Essential Suits, Bespoke Shirts, Custom Coats, Wedding suits and tuxedos), performance products (Action Suit line, Functional Stretch Shirts, Rugby Flannel suits), casual lifestyle offerings (Denim Lab, Leisure Shop with pajamas and shorts, Captains Collar Polos), and premium outerwear (overcoats, rainwear, field jackets, bombers). They also offer the Garrison Essentials sub-brand for accessories like ties and pocket squares. The company differentiates through fabric innovation, partnerships with luxury mills (Italy, UK, Japan), and a focus on versatility across formal and casual settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Suits (Custom Suits) Core custom-made suits tailored to the client's body, lifestyle, and personality, with personalized fabric selection, styling advice, and bespoke construction delivered in 4-6 weeks.
• Bespoke Shirts Custom-made dress shirts designed to fit the client's measurements with options for custom colors, collars, and detailing.
• Custom Bespoke Coats Tailored outerwear including overcoats, Macintosh raincoats, and 3-season raincoats designed to fit over suits with tailored precision.
• Garrison Weddings (Wedding Suits and Tuxedos) Custom wedding suits and tuxedos designed for grooms, featuring classic peak-lapel black tuxedos and personalized styling for the wedding day, served from the King Edward Hotel location.
• Garrison Action Suit Stretch performance jersey suit developed in partnership with Lululemon with four-way stretch fabric, pin-tuck details, and waist tabs for a tailored look with jogger-like comfort, available as separates or complete suit.
• Garrison Denim Lab Custom and ready-to-wear denim program using ISKO stretch fabric with structured drape and hand-distressed washes, including washed grey and dry blue options designed for athletic builds.
• Garrison Tennis Club Collection Sports-inspired capsule collection featuring chambray suits and performance fabrics for the modern active gentleman.
• Garrison Leisure Shop Casual and lifestyle wear including pajama shirts, tailored shorts, swim trunks, and functional shirts designed for comfort and style.
• Garrison Functional Stretch Shirt Ready-to-wear performance dress shirt at $195 in 100% performance fabric with 4-way stretch, breathability, UV protection, quick dry, and non-iron finish, made in partnership with a German shirt maker.
• Garrison Captains Collar Polo Polo shirt with a captains collar design inspired by French Riviera style, made with AIRTEX Pique fabric from Albini of Italy combining stretch and structure.
• Garrison Rainwear Collection Weather-resistant outerwear including the Storm Coat in Ceramica fabric with weatherproof properties, raglan shoulders for movement, and gold findings.
• Garrison Coppola Field Jacket Casual tailoring field jacket priced at $995 in three fabrications: waterproof shell, gun check stretch, and ultra luxe stretch velvet, featuring unlined design with button closure and patch pockets.
• Bulletproof Suits Custom suits with embedded bulletproof protection for clients requiring personal security, with optional luxury details such as embedded gems and gold.
• WFH Essentials Kit (Garrison x Aedelhard Collaboration) Bundled product collaboration at $395 combining a Performance Jogger, Rugby Polo, and Performance Knit Denim, with individual items available separately.
• Garrison Essentials (Accessories) Accessories line including ties and pocket squares, featuring products such as the Grenadine Garza Fina Tie made from silk from Como, Italy.
• Garrison Sports-Inspired Suits (Rugby Flannel) Performance suits developed for professional athletes using English fabrics with natural stretch and stain resistance, including the Rugby Flannel Suit.
• Garrison Luxury Outerwear Premium overcoats including the Military Green Officer Coat (550 grams, mid-thigh length), Slub Alpaca Overcoat (wool, cashmere, alpaca blend), and Brick Red Boucle Overcoat.
• Garrison Fall Jacket Collection Custom fall outerwear including Statement Coats, Icon Ceramica Jackets, Field Jackets in wool/cashmere, Bomber jackets with RIRI two-way zips, and Tailored Trucker jackets.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 10XTO (Ten X)coreStrategic or Co-development PartnerGarrison Bespoke partnered with Toronto's newest Luxury Athletic Facility to reach clients at different touch points in their lives. The partnership focuses on product innovation, testing Garrison garments in 'movement mode' to demonstrate how fabrics stretch and integrate into different lifestyle components. Core collection inspiration centers on the changing way customers work and live, with fitness and wellness as key elements.
• AedelhardcoreStrategic or Co-development PartnerCollaboration with Aedelhard (co-founded by Michael Nguyen and Darrell Kopke, one of the original founders of Lululemon/Kit and Ace) on WFH Essentials Kit and performance apparel. The partnership combines Garrison's cloth expertise and performance tailoring with Aedelhard's technical athletic clothing experience. Products include performance joggers, rugby polo, and performance knit denim sold as bundle ($395) or individually.
• Toronto Maple Leafs (NHL)minorStrategic or Co-development PartnerDeveloped signature custom products for Toronto Maple Leafs retail team to create elevated product offerings for executive clients. Garrison provides exclusive custom suits and styling for the NHL team's executive clientele.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indochino: Canadian-founded made-to-measure suiting brand operating showrooms across North America. Directly competes with Garrison in the custom/made-to-measure menswear category, though positioned at a lower price point and higher volume.
• Tom James: Custom tailoring company with direct-to-customer (in-home/office) sales model. Competes directly with Garrison in bespoke suiting, with overlap on finance and executive clientele.

Broad incumbents

• Loro Piana: Luxury Italian fabric and ready-to-wear brand supplying premium mills (also used by Garrison). Comparable on luxury menswear and premium fabric positioning; competes for the same high-end client.
• Suitsupply: Global menswear retailer offering tailored suits with in-store customization. Comparable on the tailored-suit product category but with a broader, faster-fashion-style assortment and significantly larger scale.
• Kingsman (via MR PORTER): Savile Row-inspired tailored menswear line distributed globally online. Comparable on the modern tailored-suit category and competes for fashion-forward professional men, though at lower price points than Garrison's bespoke offering.
• Brooks Brothers: Iconic American menswear retailer offering tailored and custom suits. Comparable on product (tailored suiting, formalwear) but operates at much larger scale with broader assortment and ready-to-wear emphasis.

Others

• Kit and Ace: Technical apparel brand co-founded by the son of Lululemon's founder and connected to Garrison's founder Michael Nguyen through his Aedelhard co-founder Darrell Kopke. Adjacent in performance/technical fabric apparel and shares founder-network overlap.

Emerging players

• Hockerty: Online custom suiting and shirt maker with made-to-measure offerings. Comparable product (custom suits/shirts) but distributed digitally versus Garrison's appointment-based physical retail model.
• Oliver Wicks: Online made-to-measure tailor offering custom suits at mid-premium price points. Competes with Garrison in the custom-suit category with a digital-first, lower-overhead model.

Regional players

• Sartoria: Toronto-based custom tailor serving a similar downtown professional clientele. Direct local competitor to Garrison Bespoke in the Toronto bespoke menswear market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GarrisonBespokeToronto
• LinkedInlinkedin.com/company/garrison-bespoke
• Xx.com/GarrisonBespoke

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garrison Bespoke