DealerMine

What DealerMine does

DealerMine Corporation is a privately held, bootstrapped B2B web marketplace founded in 2006 and headquartered in Clackamas, Oregon. The platform connects franchised automotive dealership parts departments, medium and heavy duty truck dealers, luxury brand stores (Porsche, Jaguar, Mercedes-Benz), and Canadian dealers on a single network of more than 5,000 buyers and sellers. Its core service is a two-sided parts exchange: dealers can liquidate slow-moving and obsolete inventory at 50 cents on the dollar, and source fast-moving parts at the same discounted price, with a 7% finder's fee charged on the purchasing side. The underlying technology is a web-based portal with automated daily inventory data collection via secure file upload, a parts matching database that generates deal flow (often in under 15 minutes), and email-based buyer-seller notifications. DealerMine also offers banner advertising on its site, a free online opportunity-cost/ROI calculator as a lead generation tool, and a partnership-enabled channel for purchasing new ACDelco and Motorcraft parts in bulk at dealer discounts.

Name

DealerMine

Legal name

DealerMine Corporation

Website

https://dealermine.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

DealerMine is a web-based B2B marketplace that connects auto, truck, and luxury franchised dealers to buy and sell OEM parts, charging a 7% finder's fee on purchases across a 5,000+ member network.

Ownership category

akta.pro rank

Product category

Automotive Parts Marketplace

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Automotive parts marketplace
• Parts inventory management
• Dealer obsolescence liquidation
• OEM parts trading
• B2B parts exchange

Headquarters

HQ city

Happy Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Transaction Fees (Finder's Fee): 7% finder's fee on each transaction based on dealer cost (not half price). The company only earns revenue when deals are successfully completed.
2. Advertising Services: Banner advertising placement on the DealerMine website targeting parts buyers in the network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DealerMine operates a web-based B2B marketplace that connects auto, trucking, and powersports parts sellers (dealerships) to liquidate slow-moving and obsolete OEM parts inventory at 50 cents on the dollar and to purchase fast-moving parts at half price from a nationwide network. The platform provides automated inventory data collection, parts matching between buyers and sellers, and earns a 7% finder's fee on each completed transaction, supplemented by banner advertising services.

Product overview

DealerMine is a web-based B2B marketplace platform for auto dealership parts departments, operating as a single unified service with two core modules — an obsolescence liquidation module (Selling) and a parts purchasing module (Buying) — supplemented by optional advertising services and a free ROI calculator tool. The platform connects buyers and sellers of OEM automotive parts through an extensive network, facilitating bulk transactions at 50 cents on the dollar, with no monthly fees and a performance-based 7% finder's fee on purchasing transactions. The company also offers ACDelco and Motorcraft auto parts through a parts supplier partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Obsolescence Management Service (Selling) A parts liquidation service enabling auto, trucking, and powersports dealers to sell slow-moving and idle OEM parts inventory to a network of buyers at 50 cents on the dollar. Dealers submit parts lists via secure file upload or direct data dial-in, receive buyer offers through the platform, and ship parts to complete transactions.
• Parts Purchasing Service (Buying) A parts sourcing service allowing dealers to purchase fast-moving OEM parts at 50 cents on the dollar through DealerMine's nationwide network. The platform matches dealer stocking lists with available sellers and charges a 7% finder's fee per transaction based on dealer cost.
• Advertising Services Banner advertising placement on DealerMine's website targeting an audience of parts buyers in the network, with strategic ad placement designed to generate maximum response from active automotive parts purchasers.

Quantifiable outcome

• Parts that haven't sold within 6 months have 65% chance of never selling; 9 months increases to 85%; 12 months holding cost equals profit margin
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ACDelco and Motorcraft Parts SuppliercoreStrategic or Co-development Partner · 14 January 2013New partnership with large parts supplier enabling DealerMine customers to purchase new ACDelco and Motorcraft auto parts in bulk at discounted prices. The large buying power allows smaller dealerships to purchase parts in lesser quantities at excellent discounts.
• Corporate BillingminorOthersProvides factoring solutions to help companies eliminate credit risk, improve cash flow, and grow their business.
• Parts EdgeminorStrategic or Co-development PartnerConsultative process to 'Power your Parts Inventory as a Profit Center'.
• NADAcoreGTM or Marketing PartnerNADA (National Automobile Dealers Association) provides education and consulting for parts management. DealerMine exhibits at NADA Convention and Expo to reach franchised new-vehicle dealers.
• Smart Service TrainingminorImplementation/ SI/ Consulting PartnerMeasures profit potential of business, identifies strategic alternatives, and provides solutions in operational structures and employee/management training to increase profits in Fixed Operations.
• ACI TransportminorChannel Partner/ Reseller/ DistributorProvides transport services to the automotive industry, helping with shipping parts between dealers.
• National Business BrokersminorOthersProvides professional business brokerage, business valuations, and intermediary services.
• AUTOJobs.comminorOthersRecruiting platform for finding potential candidates for open positions in automotive dealerships.
• JR Marketing GroupminorChannel Partner/ Reseller/ DistributorStrategic representation of big wholesalers to the collision industry in Texas region. Also provides customized promotional products.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PartsTrader: PartsTrader operates a B2B marketplace connecting collision and mechanical parts buyers and sellers, including dealers and body shops. It directly competes with DealerMine in cross-dealer parts matching and uses a comparable transaction-based fee model.
• PartsTech: PartsTech is a B2B parts procurement platform serving auto dealers, shops, and fleets, aggregating inventory from multiple suppliers for dealer-side buying. It overlaps with DealerMine's buying module but with a more modern software/SaaS delivery model.
• RevolutionParts: RevolutionParts provides e-commerce platforms for dealer parts departments to sell parts online to consumers and other dealers. It competes with DealerMine in the dealer parts digital commerce and B2B parts visibility layer.
• OEConnection: OEConnection (OEC) runs a major dealer-to-dealer OEM parts marketplace and collision parts network, directly overlapping DealerMine's wholesale parts exchange value proposition for franchised dealers.
• Car-Part.com: Car-Part.com operates one of the largest online marketplaces for recycled and aftermarket auto parts, connecting dismantlers, dealers, and buyers. It overlaps with DealerMine's buyer/seller matching function, with heavier emphasis on salvage/recycled inventory.

Broad incumbents

• Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, provides dealer management systems, inventory management, and parts solutions to franchised dealers. It is a broad incumbent whose parts modules could subsume functionality DealerMine offers today.
• CDK Global: CDK Global supplies DMS, CRM, and parts inventory tools to a large share of US franchised dealers. Its parts inventory features compete with and could integrate or displace standalone parts marketplaces like DealerMine.
• Motorcar Parts of America: Motorcar Parts of America is a remanufactured and new aftermarket parts supplier serving distributors and dealers. It addresses a similar parts inventory pain point as DealerMine but via supply rather than marketplace matching.
• Genuine Parts Company (NAPA): Genuine Parts Company, owner of NAPA Auto Parts, is a large-scale distributor of aftermarket parts to installers and dealers. It addresses similar dealer parts economics through distribution scale, serving as a broad alternative to DealerMine's marketplace model.

Emerging players

• PartsVoice: PartsVoice, co-founded by DealerMine founder Mark De Lucia in 1985 and later sold to The Cobalt Group, was a pioneering automotive parts locator. It is the historical predecessor to DealerMine and a reference point for what a scaled parts marketplace can become.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/129139007102
• LinkedInlinkedin.com/company/157
• Xx.com/dealerminecorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DealerMine