What Landofcoder does

Landofcoder is a private e-commerce software company headquartered in Hanoi, Vietnam, that develops and sells Magento 2 extensions, a Multi-vendor Marketplace Suite, and related professional services. Founded in 2009 with a current headcount of 51-100, the company has assembled a catalog of more than 200 paid and free modules spanning navigation (Mega Menu), checkout (One Step Checkout), B2B functionality (Company Account, Order Approval, RFQ, Hide Price), inventory and fulfillment (Multi Warehouse, Table Rate Shipping, Preorder, RMA), marketplace operations (Auction, Seller Verification, Mobile App Builder), and customer retention (Store Credit, Reorder, Reward Points). Technology is built as native Magento 2 modules distributed digitally with domain-bound licensing and lifetime updates, supplemented by PWA development and migration services.

The business operates on a direct-to-consumer e-commerce model at landofcoder.com with instant digital delivery and a 30-day money-back guarantee. Revenue is generated through one-time license fees (free to $1,599 per extension), professional services (installation, customization, migration, support, developer staffing), commission on third-party seller transactions in the Landofcoder Marketplace, and a 30% affiliate referral program. A tiered Partner Program (Bronze/Silver/Gold/Diamond) channels extensions through web development agencies. Self-described customer segments include Magento 2 eCommerce store owners, B2B businesses, multi-vendor marketplace operators, and website development companies, with a horizontal segmentation approach.

The company owns the Truestorefront subsidiary (Shopify Hydrogen/Liquid theme development) as an adjacent platform extension, and lists Adobe/Magento Commerce, Cloudways, Magecomp, MageStore, Magentech, and Litetension among its partners. There are no disclosed funding rounds, no M&A activity, no named institutional investors, and ownership commentary suggests founder/owner operation. AI capability is limited to published integration guides for third-party LLMs (OpenAI, Anthropic, Google) and RAG patterns; no proprietary AI product ships in the extension catalog.

Name

Landofcoder

Legal name

Landofcoder

Website

https://landofcoder.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Landofcoder is a Hanoi-based private software company that develops and sells a catalog of more than 200 paid and free Magento 2 extensions, a Multi-vendor Marketplace Suite, and related professional services to global Magento 2 store owners, B2B merchants, marketplace operators, and web development agencies via direct e-commerce and a tiered partner program.

Ownership category

akta.pro rank

Product category

E-commerce Platform Extensions

NAICS

Software Publishers (5132)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Mobile App Stores & Marketplaces (BPAMADAA)

akta.pro secondary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Magento 2 extensions
• Multi-vendor marketplace software
• Ecommerce platform modules
• Adobe Commerce add-ons
• Magento development services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Extension Licenses: One-time license fees for Magento 2 extensions ranging from free to $1,599 per extension. Each license covers one production domain with lifetime updates included. No recurring fees or subscriptions required.
2. Professional Services: Paid services including Magento support and maintenance, migration, installation, upgrades, integration, site audits, customization, module development, site development, and hire developer services.
3. Marketplace Seller Fees: Commission-based revenue from sellers on the Landofcoder Marketplace, with refund handling and deposit maintenance per FAQ documentation.
4. Affiliate Program: Partners earn up to 30% commission for referring customers to purchase extensions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Landofcoder develops, sells, and licenses a portfolio of Magento 2 (Adobe Commerce) extensions and operates a third-party marketplace for Magento 2 extensions through its own e-commerce site, landofcoder.com. Its flagship offering is the Multi-vendor Marketplace Suite (available in BASIC, PRO, and Enterprise editions), supported by 40+ individual extensions covering navigation, checkout, B2B workflows, inventory, fulfillment, marketing, and loyalty, plus a full range of Magento professional services (support, migration, installation, customization, PWA development, and developer staffing).

Product overview

Landofcoder is an open-source Magento 2 extension marketplace and e-commerce solutions provider offering over 40 paid and free extensions alongside professional services. The product portfolio centers on the Multi-vendor Marketplace Suite (available in BASIC, PRO, and Enterprise EE tiers with related add-ons), complemented by a comprehensive suite of Magento 2 extensions covering key e-commerce functions: navigation and merchandising (Mega Menu PRO, PRO-EE), customer acquisition and conversion (Form Builder, Hide Price, One Step Checkout), B2B capabilities (Quote Extension, Company Account, Order Approval, Reward Points), inventory and fulfillment (Multi Warehouse Inventory, Table Rate Shipping, Preorder, RMA), marketplace features (Auction, Seller Verification), and customer retention (Store Credit, Reorder, Out of Stock Notification). The company also provides Magento PWA Development services and a full range of technical services including Support & Maintenance, Migration, Installation, Upgrade, Integration, Customization, Module Development, Site Development, and Developer staffing.

Differentiator

Problem solved

Functional benefit

Brands

• Landofcoder Marketplace: Opensource marketplace for Magento 2 extensions

Products and services

• Magento 2 Multi-vendor Marketplace Suite (BASIC / PRO / Enterprise EE) A multi-tier Magento 2 extension that converts a Magento 2 store into a full multi-vendor marketplace (BASIC, PRO, and Enterprise EE editions), with seller management, product listings, order handling, commission handling, and seller verification. Targeted at merchants who want to operate Amazon/eBay-style marketplaces on Magento 2.
• Magento 2 Mega Menu PRO A dynamic navigation menu extension for Magento 2 with a drag-and-drop interface, horizontal and vertical layouts, and visual customization, designed to reorganize product listings and improve storefront navigation for Magento 2 store owners.
• Magento 2 PRO-EE Mega Menu (Enterprise Edition) An Enterprise Edition variant of the Mega Menu extension for Magento 2, offering horizontal and vertical layouts and advanced customization features for stores running Magento 2 Enterprise Edition.
• Magento 2 Form Builder A drag-and-drop form builder extension for Magento 2 with a visual interface for creating contact forms, surveys, and lead capture forms directly inside the Magento admin.
• Magento 2 Request For Quote PRO (Quote Extension) A Request For Quote extension for Magento 2 that allows guests and logged-in users to submit quotes, negotiate pricing, and manage quotations from the Magento admin, used by B2B and B2C merchants that need custom-priced sales.
• Magento 2 Quick Request For Quote A streamlined, per-product Request For Quote module for Magento 2 that lets customers quickly submit quote requests for individual products with admin management capabilities.
• Magento 2 Auction Extension An auction extension for Magento 2 that adds online and traditional auction functionality, enabling admins to create and manage auction events with bidding capabilities for Magento 2 stores.
• Magento 2 Out Of Stock Notification A Magento 2 extension that alerts customers via notification when out-of-stock products become available again, helping merchants retain shopper interest and recover lost conversions.
• Magento 2 Hide Price A Magento 2 extension that hides or replaces product prices based on customer groups and supports 'Call for Price' workflows, used by B2B merchants needing negotiation-based pricing.
• Magento 2 Image Gallery PRO A Magento 2 image gallery extension that displays product images in enhanced gallery formats to improve the visual merchandising of Magento 2 storefronts.
• Magento 2 Store Credit A Magento 2 loyalty and retention extension that manages store credit accounts for purchases, refunds, and credit balance tracking, aimed at improving customer retention on Magento 2 stores.
• Magento 2 RMA Extension A Magento 2 Return Merchandise Authorization extension that enables admins to manage product returns, track return requests, and process refunds through an organized workflow.
• Magento 2 Table Rate Shipping A Magento 2 shipping extension that enables merchants to configure unlimited shipping methods based on combined conditions such as destination, weight, and price.
• Magento 2 One Step Checkout A Magento 2 checkout extension that consolidates all checkout steps into a single page, claimed to be 75% faster than the default Magento checkout, designed to boost conversion for Magento 2 stores.
• Magento 2 Product Recommendations Step A Magento 2 product recommendation extension that suggests related products on a step-by-step basis based on the current product context and shopper behavior.
• Magento 2 Recommended Products A Magento 2 product recommendation engine that predicts and displays related products on storefront pages based on product context and relationship rules.
• Magento 2 Preorder Extension A Magento 2 preorder / backorder extension that allows customers to pre-order products not yet available, with automated inventory and order processing.
• M2 Reward Points (Loyalty Program) A Magento 2 loyalty program extension with automated point earning and redemption, used to drive repeat purchases on Magento 2 stores.
• Magento 2 Order Attributes PRO A Magento 2 extension that adds custom order and product attribute fields during checkout, enabling richer marketing and order data capture for merchants.
• Magento 2 Multi Warehouse Inventory A Magento 2 inventory management extension that lets merchants manage multiple warehouses, track stock across locations, and optimize fulfillment processes.
• Magento 2 Reorder Products Extension A Magento 2 reorder extension that allows customers to easily repeat previous purchases, designed to maximize shopping convenience and repeat business on Magento 2 stores.
• Magento 2 Company Account (B2B) A Magento 2 B2B account management extension that converts single-user accounts into company accounts with sub-account hierarchies and company-level order management.
• Magento 2 Order Approval A Magento 2 B2B order approval extension that enables merchants to create unlimited approval rules with flexible criteria for organizational purchase authorization workflows.
• Magento 2 B2B Company Account PRO An advanced B2B company account extension for Magento 2 with comprehensive functionality for streamlining B2B purchasing workflows, priced higher than the standard Company Account module.
• Magento 2 Multi Vendor Mobile App Builder A mobile application builder for Magento 2 marketplace operators that creates branded marketplace apps for both sellers and customers on iOS and Android, sold via contact-sales pricing.
• Magento 2 Payment Restrictions A Magento 2 extension that enables store owners to create conditional payment method availability based on customer criteria such as customer group, cart contents, or shipping destination.
• Magento PWA Development Service A professional service that converts Magento 2 sites into Progressive Web Apps using Magento PWA Studio, delivered as a full-stack development engagement by Landofcoder's Magento team.
• Magento Support & Maintenance Service An ongoing technical support and maintenance service for Magento 2 stores, covering performance optimization, security updates, and issue resolution.
• Magento Migration Service A migration service for transitioning stores to newer Magento versions or migrating from other e-commerce platforms to Magento 2.
• Magento Installation Service A professional installation service for Magento 2 extensions; installation is included free for PRO version extension purchases.
• Magento Upgrade Service A Magento upgrade service that upgrades Magento installations to newer versions, including major version upgrades such as Magento 2.3 to 2.4.
• Magento Integration Service A Magento integration service that connects Magento 2 stores with third-party systems, payment gateways, and external business applications.
• Magento Site Audit Service A Magento site audit service that evaluates Magento 2 store performance, security, SEO, and overall technical health.
• Hire Magento Developers A staffing service that provides dedicated Magento developers for project-based or ongoing development engagements for clients needing Magento expertise.
• Magento Customization Service A custom development service that tailors Magento 2 stores and extensions to specific client business requirements.
• Magento 2 Module Development Service A custom Magento 2 module development service that builds new extensions to meet unique client business functionality requirements.
• Magento 2 Site Development Service A complete Magento 2 website development service covering design through deployment for new e-commerce store launches.
• Magento Extended Support Pack A premium extended support package offering priority response times and enhanced SLAs beyond Landofcoder's standard support offerings.

Quantifiable outcome

• 75% faster checkout with One Step Checkout extension
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AdobeminorOthersPartner logo displayed on Landofcoder website indicating a partnership or integration relationship. Adobe Magento Commerce logo shown in partners section.
• TruestorefrontcoreStrategic or Co-development PartnerTruestorefront is listed as 'Shopify Hydrogen/Liquid Theme & Development Agency' with a link from Landofcoder homepage, indicating a strategic partnership for Shopify development services alongside Magento offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BSS Commerce: Magento extension provider with strong B2B, multi-vendor marketplace, and checkout extensions. Directly comparable to Landofcoder's product mix and pricing tiers, serving similar SMB and mid-market Magento merchants.
• MageStore: Magento extension provider specializing in multi-vendor marketplace and POS solutions, competing directly with Landofcoder's Marketplace Suite BASIC/PRO/EE offerings. Also listed as a partner on Landofcoder's homepage.
• Mirasvit: Magento extension developer focused on performance, SEO, and advanced e-commerce functionality. Comparable to Landofcoder's premium-tier extensions and serves similar enterprise and pro-merchant segments on the Magento platform.
• Mageplaza: Major Magento extension provider with a 200+ extension catalog covering marketplace, B2B, checkout, and SEO. Competes head-to-head with Landofcoder on core Magento modules and also operates extension bundles for similar SMB and mid-market merchants.
• Magecomp: Magento extension developer with overlapping products in marketplace, mega menu, and B2B functionality. Listed as a partner on Landofcoder's site, indicating direct overlap in the Magento extension market and similar target merchants.
• Aheadworks: Established Magento extension developer offering a wide range of marketplace, B2B, and customer-experience extensions. Comparable to Landofcoder in target market (Magento merchants) and one-time license business model.
• Amasty: One of the largest third-party Magento extension developers globally, offering a broad catalog of marketplace, B2B, navigation, and SEO extensions. Directly competes with Landofcoder on similar Magento extension categories at comparable perpetual-license price points.
• Magentech: Magento development company with extension and theme products overlapping Landofcoder's catalog. Listed as a partner on Landofcoder's site, signaling direct competition in the Magento solutions space.
• Weltpixel: Magento themes and extensions provider with overlapping products in navigation, checkout optimization, and marketplace tools. Competes for the same Magento merchants as Landofcoder with similar perpetual-license pricing.

Broad incumbents

• Magento Marketplace (Adobe): Official Adobe-operated marketplace where Magento merchants discover and purchase extensions. Functions as the platform-level incumbent that Landofcoder's Marketplace directly competes with, and also hosts third-party extensions alongside Landofcoder's own catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LandOfCoder
• Xx.com/landofcoder
• Facebookfacebook.com/landofcoder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landofcoder