247 Blinds
247 Blinds is a UK-based direct-to-consumer e-commerce retailer selling made-to-measure window blinds, shutters, and no-drill blind systems to UK homeowners, renters, and trade buyers, with a sister brand for curtains and UK-based manufacturing.
- Company typePrivate
- Founded2005
- HeadquartersHuddersfield, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What 247 Blinds does
247 Blinds (legal entity 247 Home Furnishings Ltd) is a UK-based direct-to-consumer e-commerce retailer of made-to-measure window blinds, plantation shutters, and adjacent home furnishing products. Founded in 2005 and headquartered in Huddersfield, the company operates exclusively through its own transactional website (247blinds.co.uk) supported by phone-based order support, with no physical retail presence. The product catalogue spans more than a dozen blind categories — roller, wooden, Venetian, Roman, vertical, blackout, ultra blackout, motorised, pleated, day & night, skylight, bifold, door and solar — plus a dedicated no-drill family (Twist&Fit, Stick Fit, Clip Fit, Perfect Fit, STICKFITLite) targeting renters and DIY consumers. Pricing spans from roughly £11 for basic blinds to £150+ for premium motorised options, with frequent promotions of up to 70% off, free delivery above £179, and a MeaSUREguard measurement-error protection service sold at 10% of order value.
The core technology layer is a bespoke e-commerce platform supporting online product configuration, customer-entered measurements, free sample ordering, and delivery logistics integration, paired with UK-based made-to-measure manufacturing that ships directly to consumers. The platform is integrated with Clearpay for instalment payments and offers third-party Somfy motors alongside a proprietary 247 Control motor option across 87 motorised SKUs. Distribution is purely domestic UK; a sister brand (247 Curtains) operates a parallel storefront at 247curtains.co.uk for the adjacent curtains category.
The business model is a transactional one-time-sale DTC retailer with multiple attach revenue streams: premium services (MeaSUREguard, FastTrack/Same Day Express delivery from £6.99), BNPL transaction economics via Clearpay, and a secondary commercial/trade segment serving offices, rental property managers, and hospitality. The primary customer segment is UK residential consumers (homeowners and renters), with a smaller trade and commercial buyer base. The company has 51-100 employees, is privately held with no disclosed institutional backing, and is currently investing in product-line expansion (2025 launches include STICKFITLite Blinds, Twist&Fit Shutters, Awnings, and Fly Screens) and designer fabric partnerships (Laura Ashley, Orla Kiely, William Morris).
247 Blinds firmographics
Firmographics- Name
- 247 Blinds
- Legal name
- 247 Home Furnishings Ltd
- Website
- https://247blinds.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 247 Blinds is a UK-based direct-to-consumer e-commerce retailer selling made-to-measure window blinds, shutters, and no-drill blind systems to UK homeowners, renters, and trade buyers, with a sister brand for curtains and UK-based manufacturing.
- Ownership category
- akta.pro rank
247 Blinds industry classification
Industry- Product category
- Custom Window Blinds and Shutters
- NAICS
- Window Treatment Retailers (449122)
- SIC
- Retail-Retail Stores, Nec (5990)
- akta.pro primary industry
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)
- akta.pro secondary industries
- Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
Keywords
Where 247 Blinds is headquartered
LocationHeadquarters
- HQ city
- Huddersfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
247 Blinds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time sale of made-to-measure window blinds and shutters directly to consumers. Products include roller, wooden, Venetian, vertical, Roman, blackout, ultra blackout, motorised, pleated, day & night, perfect fit, and plantation shutters. Prices range from approximately £11 for basic blinds to over £150 for premium motorised options. The company also sells complementary products including awnings and fly screens.
- Premium Services: Additional revenue from MeaSUREguard measurement protection (10% of order value), FastTrack/Same Day Express delivery (from £6.99), and potentially commercial/trade services.
- Flexible Payment (Clearpay): Partnership with Clearpay allowing customers to pay in installments, potentially generating transaction fees or interest income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Made-to-measure blinds at various price points based on type and specifications |
| Unit Pricing | Pay-as-you-go | Premium motorised and specialty blinds |
| Other | Pay-as-you-go | Delivery options |
| Other | Pay-as-you-go | Measurement protection service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
247 Blinds product offering
Product offeringCore offering
247 Blinds is a UK online retailer that manufactures and sells made-to-measure window blinds and plantation shutters directly to consumers via its e-commerce website. Its catalogue spans roller, wooden, Venetian, Roman, vertical, blackout, ultra blackout, pleated, thermal, day & night, skylight, bifold door, and motorised blind types, plus complementary no-drill installation systems (Twist&Fit, Perfect Fit, Stick Fit, Clip Fit, STICKFITLite) and adjacent products such as awnings and fly screens. Orders are placed online or by phone, manufactured to custom measurements, and shipped direct to UK customers with optional FastTrack/Same Day Express delivery and MeaSUREguard measurement-error protection.
Product overview
247 Blinds is a UK-based online retailer specialising in made-to-measure window blinds and shutters. The core product portfolio centres on roller, wooden, Venetian, Roman, vertical, and blackout blind types, alongside plantation shutters. Key differentiators include multiple no-drill installation systems (Twist&Fit, Stick Fit, Clip Fit, STICKFITLite, and Perfect Fit®) enabling tool-free, damage-free installation ideal for renters. The company offers motorised/electric blind upgrades across multiple blind types using proprietary 247 Control or Somfy motors. Additional offerings include ultra blackout honeycomb blinds with thermal insulation, Day & Night zebra blinds, pleated/cellular thermal blinds, waterproof bathroom blinds, skylight/VELUX-compatible blinds, and new product lines for fly screens and awnings. Services include FastTrack express delivery, MeaSUREguard measurement protection, and free samples. The company operates exclusively online, passing cost savings to customers while maintaining quality through UK-based manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- 247 Curtains: Related brand operating at 247curtains.co.uk, offering made-to-measure curtains as an adjacent product category to the blinds business.
Products and services
- Roller Blinds
Quantifiable outcome
- Free delivery on orders over £179
- +3 more outcomes
Companies that use 247 Blinds
Customer profileSegments2 records
Ideal customer profiles2 records
247 Blinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
247 Blinds partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ClearpaycoreClearpay is integrated into the 247 Blinds checkout as a flexible payment option, allowing customers to pay in installments. This partnership helps reduce purchase barriers for higher-value made-to-measure products.
- Laura AshleyminorLaura Ashley branded fabric collections available for various blind types, leveraging the established interior design brand to appeal to style-conscious consumers.
- House of AbigailminorDesigner fabric brand available on 247 Blinds products, appealing to premium and design-focused customer segments.
- Orla KielyminorIconic Irish designer fabric collection available for blinds, adding designer credibility to the product range.
- William Morris At HomeminorClassic British design brand available for blinds, leveraging heritage design appeal.
- Prestigious TextilesminorFabric supplier brand featured prominently in motorised blackout blind collections, providing quality fabric options.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
247 Blinds competitors and assessment
Company assessmentBroad incumbents
- John Lewis & Partners: UK department store and online retailer with a significant made-to-measure blinds and curtains offering. Competes for the same homeowner customer on premium positioning and trust, though as part of a much broader retail portfolio.
- Dunelm: Largest UK specialist home furnishings retailer, offering a wide range of made-to-measure and ready-made blinds alongside broader homewares. Competitor for window treatment spend, though blinds represent only one category within its broader assortment.
- Wayfair: Large global online home furnishings marketplace with significant window coverings assortment. Overlaps with 247 Blinds on consumer search intent for blinds and curtains in the UK, though operates a marketplace model rather than a made-to-measure specialist model.
- IKEA: Global home furnishings retailer offering ready-made blinds, curtains, and window treatments at value price points. Competes for entry-level and DIY customer segments that overlap with 247 Blinds' value-driven positioning.
Direct peers
- English Blinds: UK e-commerce retailer specialising in made-to-measure blinds and curtains for residential customers, with a similar product catalogue and online ordering experience to 247 Blinds.
- Swift Direct Blinds: UK online made-to-measure blinds retailer offering competitive pricing and a wide range of blind types with direct-to-consumer delivery. Competes head-to-head with 247 Blinds on price, product breadth, and online customer acquisition.
- Thomas Sanderson: UK premium made-to-measure blinds, shutters, and curtains retailer with a national consultation and installation service. Comparable on product range though differentiated by its higher-touch, service-led sales model.
- Blinds2Go: UK-based online made-to-measure blinds retailer with a similar direct-to-consumer e-commerce model and broad product catalogue spanning roller, wooden, Roman, and motorised blinds. Closest like-for-like competitor to 247 Blinds in the UK online made-to-measure segment.
- Hillarys: One of the UK's largest made-to-measure blinds and curtain retailers, combining a strong online configurator with a national in-home consultation and installation service. Direct competitor on product range, though its service-led model differs from 247 Blinds' pure e-commerce approach.
- Tuiss Blinds Online: UK online specialist retailer of made-to-measure blinds, including motorised and designer fabric collections, selling direct to consumers through an e-commerce storefront. Highly comparable in product mix and customer base to 247 Blinds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
247 Blinds social profiles
Digital presence247 Blinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
247 Blinds leadership team
Management profileNumber of profiles
247 Blinds subsidiaries and ownership
Company hierarchySubsidiaries1 record
247 Blinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
247 Blinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 247 Blinds
What does 247 Blinds do?
247 Blinds is a UK online retailer that manufactures and sells made-to-measure window blinds and plantation shutters directly to consumers via its e-commerce website. Its catalogue spans roller, wooden, Venetian, Roman, vertical, blackout, ultra blackout, pleated, thermal, day & night, skylight, bifold door, and motorised blind types, plus complementary no-drill installation systems (Twist&Fit, Perfect Fit, Stick Fit, Clip Fit, STICKFITLite) and adjacent products such as awnings and fly screens. Orders are placed online or by phone, manufactured to custom measurements, and shipped direct to UK customers with optional FastTrack/Same Day Express delivery and MeaSUREguard measurement-error protection.
Is 247 Blinds a public or private company?
247 Blinds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 247 Blinds founded?
247 Blinds was founded in 2005. It employs 51 to 100 people.
Where is 247 Blinds based?
247 Blinds is headquartered in Huddersfield, United Kingdom, in the Europe region.
How does 247 Blinds make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are premium Services and flexible Payment (Clearpay).
Who are 247 Blinds's main competitors?
Broad incumbents on record are John Lewis & Partners, Dunelm, Wayfair and IKEA. Direct peers are English Blinds, Swift Direct Blinds, Thomas Sanderson, Blinds2Go, Hillarys and Tuiss Blinds Online.
Does 247 Blinds have an API?
No public API is recorded for 247 Blinds.
What industry is 247 Blinds in?
247 Blinds's product category is Custom Window Blinds and Shutters. Its primary akta.pro industry code is CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical), with a secondary code of CRAIAKAE, Shutters Retail (Plantation, Interior/Exterior). Its NAICS code is 449122 and its SIC code is 5990.