What Royal Plus does

Royal Plus Public Company Limited is a Thai beverage manufacturer founded in 1998 and headquartered in Bangkok, with its main production facility in Samut Songkhram and a distribution warehouse in Samut Sakhon. The company operates under three business models — OEM (Original Equipment Manufacturer), ODM (Original Design Manufacturer) and OBM (Original Brand Manufacturer) — meaning it manufactures beverages under clients' brands, develops proprietary recipes for partners, and sells under its own brands, including COCO ROYAL (coconut water and coconut milk), MABU (fruit juices with nata de coco), Nita (basil seed beverages) and Cocogurt (cultured coconut drink). Its core technology centers on a proprietary coconut processing method that preserves authentic flavor and nutritional content, applied across a portfolio of more than 25 coconut, fruit juice, basil-seed, chia-seed and functional variants.

Royal Plus generates revenue through four streams: OEM contract manufacturing, ODM recipe development services, OBM sale of its own brands, and international export sales. Pricing is quote-based for B2B OEM/ODM contracts and unit-priced for consumer retail (example promotions: Coco Royal 45 THB combo at Jiffy, 40 THB for 2 bottles at CJ More). Distribution is dual-track: domestically through major Thai modern-trade and convenience chains (Foodland, CJ More, Jiffy, Lawson108) plus Shopee e-commerce, and internationally through direct export to distributors and buyers in over 116 countries, supported by an enterprise field-sales motion built around major Asian and Middle East food trade fairs.

The company is publicly listed on the Stock Exchange of Thailand under the ticker PLUS since May 20, 2022, with leadership still founder-led — Mr. Plaeng Saeng Be serves as Managing Director/CEO and Mr. Kitti Wachirajirakar as Deputy Managing Director in charge of operations, supply chain and sustainability. Royal Plus targets a 5-year CAGR exceeding 25% as part of its 2026 "Year of Accelerated Growth" strategy and differentiates on the breadth of its international certifications (ISO 22000, FSSC 22000, GMP, HACCP, FDA, ISO 9001, ISO 14001, ISO 14064-1, plus AEO and CFO), its multi-brand coconut portfolio, and recent entry into adjacent functional categories such as beauty and tea-based beverages.

Name

Royal Plus

Legal name

Royal Plus Public Company Limited (บริษัท โรแยล พลัส จำกัด (มหาชน))

Website

https://royalplus.co.th

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Royal Plus Public Company Limited is a Thai beverage manufacturer founded in 1998 that produces and exports coconut water, coconut milk, fruit juices, and functional drinks under its own brands (COCO ROYAL, MABU, Nita, Cocogurt) and via OEM/ODM services to brand owners in over 116 countries worldwide.

Ownership category

akta.pro rank

Product category

Coconut Beverage Manufacturing

NAICS

Beverage Manufacturing (3121), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Beverage and Tobacco Product Manufacturing (312)

SIC

Beverages (2080), Dairy Products (2020), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

akta.pro secondary industries

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Juice Concentrates & Fruit Bases (AFAFAGAB)

Keywords

• Coconut beverage manufacturing
• OEM ODM beverage services
• Fruit juice production
• Bottled coconut water
• Health and functional drinks

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. OEM Manufacturing Services: Original Equipment Manufacturing services where Royal Plus manufactures products under clients' brand names. Provides comprehensive service from production to delivery for brand owners.
2. ODM Manufacturing Services: Original Design Manufacturing services including research and development of unique recipes specifically for brand partners, offering proprietary formulations as a service.
3. OBM Brand Products: Manufacturing and sales of products under Royal Plus's own brands (COCO ROYAL, Nita, MABU, Cocogurt) sold domestically in Thailand and exported to over 116 countries worldwide.
4. International Export: Revenue from exporting finished beverage products to international markets across more than 116 countries globally, with recent expansion efforts in Middle East and Asian markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Royal Plus manufactures and distributes coconut-based beverages and fruit juices under its own brands (COCO ROYAL coconut water and coconut milk, MABU fruit juices with nata de coco, Nita basil seed drinks, COCOGURT coconut yogurt drinks). Alongside branded sales, the company provides OEM, ODM, and OBM contract manufacturing services for partner brands, with R&D-driven recipe development and end-to-end production from sourcing to packaging in multiple formats (glass and PET bottles). Products are sold domestically in Thai retail chains and exported to more than 116 countries.

Product overview

Royal Plus is a Thai beverage and health product manufacturer operating under three main business models: OEM (Original Equipment Manufacturer), ODM (Original Design Manufacturer), and OBM (Original Brand Manufacturer). The company produces coconut-based beverages and fruit drinks under its own brands, primarily COCO ROYAL (coconut milk and coconut water products), MABU (fruit juices with nata de coco), COCOGURT (coconut yogurt drinks), and Nita (basil seed beverages). The product portfolio includes coconut water 100%, coconut milk in multiple flavors, fruit juices with various toppings (nata de coco, basil seeds, chia seeds), and new innovations like Coconut with Matcha and Fruit Tea Naturally Refreshing. Products are manufactured to international standards and exported to over 116 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• COCO ROYAL: Premium coconut water brand featuring 100% coconut water and coconut milk products. The flagship brand of Royal Plus, known internationally.
• MABU
• Nita
• CocoGurt

Products and services

• COCO ROYAL Coconut Milk Lactose-free coconut milk beverage made from coconut milk and pure young coconut water, marketed as high-energy and cholesterol-free under the COCO ROYAL brand. Targets health-conscious consumers and is sold in domestic retail and exported internationally.
• COCO ROYAL Coconut Water 100% Premium 100% coconut water produced from Royal Plus's proprietary processing method, not from concentrate, with no added sugar, no preservatives, and naturally high in potassium. Targets health-conscious consumers and is exported to over 116 countries.
• COCO ROYAL Coconut Water with Pulp Coconut water blended with coconut pulp for added texture and nutrition, available in glass bottle packaging under the COCO ROYAL brand.
• MABU COCO / Fruit Juice with Nata De Coco Fruit juice beverage with coconut jelly (nata de coco), low in calories and marketed for digestive health, sold under the MABU brand in multiple flavors.
• COCOGURT Cultured Coconut Drink Cultured coconut yogurt drink made from coconut water, marketed for probiotic and digestive benefits as a dairy-free alternative.
• Nita Fruit Flavored Drinks with Basil Seeds Fruit-flavored drink with basil seeds, high in fiber and marketed for digestive health under the Nita brand, available in glass (290 mL) and PET (300 mL) bottles.
• Fruit Flavored Drinks with Chia Seeds Fruit-flavored beverage with chia seeds, marketed for Omega-3 fatty acids, protein, fiber, digestive health, and skin benefits under the Nita-adjacent portfolio.
• Milk Drink with Basil Seed, Nata De Coco, Konjac Noodle Milk-based beverage with textural mix-ins including basil seeds, nata de coco, and konjac noodle, marketed for added texture and nutritional value.
• Coconut with Matcha Coconut water blended with matcha, marketed as a premium lifestyle beverage combining coconut water refreshment with matcha flavor for health-conscious consumers.
• Coconut Water Peach (with Collagen and Vitamin C) COCo ROYAL branded coconut water with peach flavor, fortified with 1,000 mg collagen and high vitamin C, marketed as a beauty functional beverage.
• Fruit Tea Naturally Refreshing (MABU) Fruit tea beverage under the MABU brand with a 'Sip, Refresh, Recharge' positioning, targeted at consumers seeking refreshing and energizing drinks.
• OEM (Original Equipment Manufacturer) Service Original Equipment Manufacturing service in which Royal Plus manufactures beverage products under client brand names, providing end-to-end production and delivery for brand owners and B2B partners.
• ODM (Original Design Manufacturer) Service Original Design Manufacturing service covering research and development of unique recipes and formulations for partner brands, with comprehensive service support from concept through production.
• OBM (Original Brand Manufacturer) Service Original Brand Manufacturing contract service covering production of PLUS's portfolio brands (COCO ROYAL, MABU, Nita, COCOGURT) for sale in Thailand and export to international markets.

Quantifiable outcome

• Products exported to over 116 countries worldwide
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Reebok ThailandminorGTM or Marketing PartnerRoyal Plus partnered with Reebok Thailand to sponsor the Reebok Training Club event, showcasing Coco Royal products to fitness enthusiasts and health-conscious consumers. The partnership reinforced the health and wellness lifestyle positioning of the brand among young, active consumers.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Goya Foods: US-based Hispanic food and beverage company with coconut water and Latin beverage offerings. Partial category overlap in coconut beverages with significant international distribution.

Direct peers

• Malee Group: Thai fruit juice and beverage manufacturer listed on SET, with similar product categories (juice, coconut water) and modern trade retail distribution. Directly comparable on Thai beverage CPG and export business.
• Tipco Foods: Thai SET-listed juice and beverage company with pineapple/citrus juice focus. Comparable on Thai fruit juice manufacturing scale and export operations.
• Sappe Public Company: Thai SET-listed functional beverage company producing herbal drinks and coconut water, with strong export focus. Comparable on Thai CPG, functional beverage positioning, and international expansion.
• Vita Coco: Global leader in branded coconut water, publicly listed (NASDAQ: COCO). Directly comparable product category (coconut water), though at much larger scale and with consumer brand focus rather than OEM.
• Harmless Harvest: Premium organic coconut water brand owned by Danone. Comparable on coconut water category, premium positioning, and emphasis on sustainable/clean-label sourcing - competing directly in export markets.
• International Food Co (IFC): Thai fruit juice manufacturer producing for domestic and export markets, including OEM services. Comparable on juice manufacturing, export channels, and Thai CPG positioning.
• C2O Coconut Water: US-based coconut water brand with manufacturing in Thailand. Comparable on coconut water category and Thailand-based production for global markets.

Regional players

• OISHI Group: Thai-based beverage and restaurant group producing RTD teas and functional drinks, primarily focused on Japanese-style green tea beverages in Southeast Asia. Comparable on Thai beverage CPG and regional scale.

Broad incumbents

• Thai Beverage (ThaiBev): Thailand's largest beverage conglomerate with diverse alcoholic and non-alcoholic portfolio. Broad incumbent in same Thai beverage industry, though vastly larger scale and different product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/royalplusofficial
• LinkedInlinkedin.com/company/royalplus

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Plus