Van den Boer & Roggen Financieel Advies

What Van den Boer & Roggen Financieel Advies does

Van den Boer & Roggen Financieel Advies is a privately held, family-owned Dutch financial advisory firm founded in 1998 and headquartered in Eindhoven, with a second office in Weert opened in July 2021. The firm provides independent advice on mortgages (first-home purchase, home switching, equity release, relationship termination handling, and refinancing) and insurance products (home, auto, travel, legal, and life insurance) to individual Dutch households in North Brabant and Limburg. Its core technical footprint is minimal — it relies on standard third-party digital tools including VerzekeringApp, the Mijn Polissen insurance portal, and a mortgage customer portal, with no proprietary platform or proprietary technology. The firm employs nine advisors holding combined experience of nearly 60 years in the Dutch mortgage market and certified under Erkend Hypothecair Planner, NVHP, and CFP credentials.

The firm operates on a fee-basis pricing model without commissions (provisie) since 2008, generating revenue from advisory fees rather than product commissions. Customers access services through free initial consultations and in-person appointments at either office, supported by content marketing via a 100+ article blog, SEO-optimized location-specific landing pages, and referrals evidenced by 600+ positive reviews on Advieskeuze, Google, and NH1816. Distribution is overwhelmingly direct via two physical locations; digital channels serve post-sale policy management rather than acquisition.

Go-to-market is sales-led and relationship-driven: clients are matched to products from approximately 40 banks and insurers, with no commission bias following the 2008 fee-model transition. The Roggen family leads the firm — Frank Roggen as director, with son Yvo Roggen joining in January 2025 to represent generational succession. The firm maintains no external investors, no parent company, and no subsidiaries.

Name

Van den Boer & Roggen Financieel Advies

Legal name

Van den Boer & Roggen Financieel Advies

Website

https://vdbr.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Van den Boer & Roggen Financieel Advies is a family-owned Dutch financial advisory firm offering fee-based, independent mortgage and insurance advice to individual households across North Brabant and Limburg via offices in Eindhoven and Weert.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Other Insurance Related Activities (52429)

SIC

Finance Services (6199)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Mortgage advisory services
• Financial advisory services
• Insurance advisory
• Life insurance planning
• Property insurance services

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fee-based Financial Advisory: Van den Boer & Roggen operates on a fee-basis model without commission (provisie) since 2008. Clients pay for advisory services through transparent fees rather than product commissions, ensuring independent advice in the client's best interest.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Van den Boer & Roggen Financieel Advies is an independent Dutch financial advisory firm that provides personalized mortgage, life insurance, and property/casualty insurance advice to individuals and families. The firm operates on a fee-basis model without commission (since 2008), with access to products from approximately 40 banks and insurers to deliver independent, customized solutions across first home purchases, home switching, equity release, refinancing, and various insurance needs.

Product overview

Van den Boer & Roggen Financieel Advies is a financial advisory firm offering a unified portfolio of services centered on mortgage advice and insurance products. The core offering consists of Hypotheekadvies (mortgage advisory services) covering first-time home purchases, home switching, equity release, relationship termination scenarios, and mortgage transfers; and Verzekeringen (insurance advisory) including home, auto, travel, legal, and life insurance. The firm provides these services through personal, independent advisory with offices in Eindhoven and Weert, supplemented by digital customer portals (Mijn Verzekeringen and Mijn Hypotheken) for policy management. The company operates on a fee-basis model without commission since 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypotheekadvies (Mortgage Advisory) Comprehensive independent mortgage advisory for Dutch consumers covering first-time home purchases, moving to a next home (doorstromen), leveraging home equity (overwaarde benutten), handling mortgage matters during relationship breakdowns, and mortgage transfer or refinancing (oversluiten). Delivered through personalized in-office consultations in Eindhoven and Weert.
• Verzekeringen (Insurance Advisory) Independent insurance advisory for Dutch individuals and families covering home insurance (woonverzekering), auto and vehicle insurance, travel and recreation insurance, legal insurance (recht), and life/income insurance (inkomensverzekering). Includes comparison across approximately 40 insurers for optimal coverage matching.
• Financieel Advies (General Financial Advisory) Broader financial advisory services including wealth accumulation planning (vermogensopbouw) and business financing (zakelijke financiering), providing personalized advice tailored to individual situations and future plans. Delivered by CFP-certified advisors.

Quantifiable outcome

• Access to approximately 40 banks and insurers for comprehensive comparison and optimal product selection
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• NH1816 VerzekeringencoreChannel Partner/ Reseller/ Distributor · 1 December 2021NH1816 is VDBR's primary house insurer (huisverzekeraar). VDBR recommends and sells NH1816 insurance products to customers. They have a strong relationship evidenced by premium reduction announcements (December 2021), sponsorship of NH1816 events (Antje de Musical in Weert), and NH1816 member reviews referencing VDBR customers.
• SEH - Erkend Financieel AdviseurcoreOthersSEH (Stichting Erkend Hypotheekadviseur) certification body. VDBR displays the SEH logo as recognition of being an 'Erkend Financieel Adviseur' (Recognized Financial Advisor).
• NVHP - Nederlandse Vereniging van Hypothecair PlannerscoreOthersNVHP is the Dutch Association of Mortgage Planners. VDBR displays the NVHP logo indicating membership or certification as a mortgage planning professional.
• CFP - CFP-professionalcoreOthersCFP (Certified Financial Planner) professional designation. VDBR displays the CFP logo indicating advisors hold this internationally recognized financial planning certification.
• HomeQgominorGTM or Marketing PartnerHomeQgo (www.homeqgo.nl) provides housing scans for energy efficiency assessments. VDBR refers customers to HomeQgo for home scans to identify energy improvements, savings, and available subsidies.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Pricewise: Pricewise is a Dutch price comparison platform for insurance, mortgages, energy, and financial products. Comparable to VDBR in addressing Dutch consumers' need for independent comparison and selection of insurance and mortgage products.
• Hypotheek.nl: Hypotheek.nl is a Dutch online mortgage comparison and brokerage platform. Directly comparable to VDBR in mortgage advisory services for Dutch consumers, though delivered through a digital-first model rather than in-person consultations.
• Hypotheek Visie: Hypotheek Visie is a nationwide Dutch mortgage advisory franchise network. Directly comparable to VDBR as an independent mortgage broker serving Dutch consumers via local offices, with similar product focus on mortgage advice and ancillary insurance.
• Van Bruggen Adviesgroep: Van Bruggen Adviesgroep is one of the largest independent Dutch financial advisory chains offering mortgage, insurance, and financial planning services. Highly comparable to VDBR in product mix (mortgage + insurance + financial advice) and target customer (Dutch consumers), though operating at significantly larger scale nationally.
• 100% Hypotheek: 100% Hypotheek is a Dutch mortgage advisory franchise focused on independent mortgage advice. Directly comparable to VDBR in core mortgage advisory services and target market (Dutch homebuyers), with similar intermediary positioning.
• DAK Intermediairscollectief: DAK is a Dutch intermediary network offering mortgage and financial advisory services through affiliated local advisors. Comparable to VDBR in being an intermediary-led advisory model targeting Dutch consumers with mortgage and insurance needs.
• De Hypotheker: De Hypotheker is the largest Dutch mortgage broker franchise with hundreds of local offices nationwide offering independent mortgage advice. Directly comparable to VDBR in core service (mortgage advisory) and locally-anchored distribution model, competing for the same Dutch homeowner customers.
• Independer.nl: Independer.nl is a leading Dutch online comparison and advisory platform for insurance, mortgages, and financial products. Comparable to VDBR as it serves the same Dutch consumer need for independent insurance/mortgage advice, but via a digital/online channel rather than physical offices.

Broad incumbents

• RegioBank: RegioBank (part of de Volksbank) is a Dutch bank with a strong regional-branch advisory model focused on mortgages and savings. Comparable to VDBR in serving Dutch consumers in regional markets with mortgage and personal finance advisory, though operating as a regulated bank rather than independent intermediary.
• ASR Nederland: ASR Nederland is one of the largest Dutch insurance and asset management groups, owning advisory brands and offering mortgages, life, and P&C insurance products. Comparable as a broad incumbent that supplies products to VDBR's clients and competes for the same Dutch consumer financial-services wallet.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van den Boer & Roggen Financieel Advies