What Automatic Supply does

Automatic Supply is a wholesale distributor of irrigation and landscape products serving green industry professionals, founded in 1993 and now operating as a legacy brand under Heritage Landscape Supply Group. The company is rooted in the Great Lakes region, with operational coverage spanning Kentucky, Ohio, Indiana, Illinois, and Michigan, and serves landscape contractors, irrigation specialists, and outdoor living professionals across commercial and residential project types. Customer reach now extends through a parent network of 400 branches nationwide, supported by a fleet of nearly 4,000 delivery vehicles fulfilling approximately 2.5 million orders per year, and over 40,000 SKUs sourced from third-party manufacturers covering irrigation, drainage, agronomics, hardscapes, lighting, and outdoor living categories.

The core technology layer is the Heritage+ digital platform, an online storefront with 24/7 access, real-time pricing, real-time inventory availability, and account management tools, complemented by a native Heritage+ mobile application for iOS and Android that supports inventory checks, ordering, invoice viewing, and delivery tracking. Heritage Commercial Services and GRIDS extend the platform into project planning, providing irrigation, drainage, and lighting takeoffs with real-time collaboration intended to tighten contractor bids and smooth installations. Online billing is delivered through a Bill Trust integration, and additional product surfaces include the Heritage Artificial Turf (H.A.T.) line and the Heritage Professional Products Group (HPPG), covering aquatics, lawn care, golf management, ornamental care, pest control, sports turf, and vegetation management.

Revenue is generated through traditional wholesale distribution: customers open accounts with credit terms or cash-on-delivery terms and transact across irrigation, drainage, agronomics, hardscapes, lighting, golf, and outdoor living categories. Pricing is not publicly disclosed. Go-to-market relies on a multi-channel mix: physical branches for in-person service and pickup, the Heritage+ e-commerce platform and mobile app for digital ordering, a large direct delivery fleet serving job sites, and field events including customer appreciation days, vendor days, product demonstrations, and educational classes.

Name

Automatic Supply

Legal name

Heritage Landscape Supply Group

Website

https://askautomatic.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Automatic Supply is a wholesale distributor of irrigation, drainage, agronomics, hardscape, and outdoor living products serving landscape contractors and irrigation professionals across the Great Lakes region as a legacy brand under Heritage Landscape Supply Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Landscape Supply Distribution: Distribution of irrigation, drainage, agronomics, hardscapes, lighting, and outdoor living products to green industry professionals through branch network and digital platform

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Automatic Supply, operating as a legacy brand under Heritage Landscape Supply Group, is a wholesale distributor of irrigation, drainage, agronomics, hardscape, lighting, and outdoor living products serving green industry professionals. The company distributes more than 40,000 products from trusted manufacturers across a network of 400 branch locations, complemented by the Heritage+ digital platform and a fleet of nearly 4,000 delivery vehicles that complete 2.5 million orders per year.

Product overview

Heritage Landscape Supply Group operates as a distribution business serving the green industry with a unified platform combining physical distribution infrastructure and digital commerce capabilities. The core Heritage+ platform provides 24/7 online shopping with real-time pricing and inventory, supported by Heritage Commercial Services and GRIDS for professional planning and bidding tools. The product portfolio spans Irrigation (controllers, sensors, sprinklers, drip irrigation), Agronomics (plant nutrition, fertilizers), Landscape Supply, Lighting, Hardscapes, and Golf categories. Heritage Artificial Turf (H.A.T.) offers PFAS-free artificial turf for residential, commercial, sports, golf, pet, and playground applications. Heritage Professional Products Group (HPPG) provides specialized solutions for aquatics, lawn care, golf management, ornamental, pest control, sports turf, and vegetation management. The company leverages a fleet of nearly 4,000 vehicles delivering 2.5 million orders annually across over 400 locations nationwide, serving Kentucky, Ohio, Indiana, Illinois, and Michigan through legacy brands including Automatic, Green Velvet, Greendell, Musselman, and Wolfcreek.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Artificial Turf (H.A.T.): Artificial turf covering residential, commercial, sports, golf, pet, and playground applications. PFAS-free products designed for Great Lakes climate.
• Heritage Professional Products Group (HPPG)
• Heritage+

Products and services

• Heritage+ Digital Platform Digital online shopping platform offering 24/7 access, real-time pricing, inventory availability, and account management tools for landscape professionals to order irrigation, drainage, agronomic, hardscape, lighting, and outdoor living products.
• Heritage Commercial Services and GRIDS

Quantifiable outcome

• 2.5 million orders delivered annually through fleet of nearly 4,000 vehicles

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Others

• SiteOne子公司-Americanness: Comparable in form, mention as consolidated peer category.

Direct peers

• SiteOne Landscape Supply: SiteOne is the largest national wholesale distributor of irrigation, landscape, agronomic, hardscape, and outdoor living products in the U.S., directly competing with Heritage Landscape Supply Group / Automatic Supply for green industry professionals across overlapping geographies.
• Ewing Outdoor Supply: Ewing is a major wholesale distributor of irrigation, landscape, and golf-course supplies operating across the southern and western U.S., competing head-to-head with Automatic Supply's irrigation, drainage, and outdoor living categories.
• CPS Distributors: CPS is a member-owned wholesale distributor of irrigation, landscape lighting, and outdoor living products, offering comparable product breadth and contractor focus to Heritage / Automatic Supply in overlapping U.S. regions.
• Horizon Distributors: Horizon is a regional wholesale distributor of irrigation, lighting, and water-management products serving landscape professionals — a close comp to the Automatic Supply model prior to its integration into SiteOne.

Broad incumbents

• Central Garden & Pet: Central Garden & Pet operates a broad portfolio in lawn and garden care, including proprietary brands and professional distribution. While its scale and category mix are wider, it overlaps with Heritage / Automatic Supply in professional-grade lawn, garden, and pest-control categories.
• Toro Company: Toro is a leading manufacturer of irrigation, turf maintenance, and outdoor equipment whose products flow through Heritage / Automatic Supply's distribution channels. Toro competes indirectly via its broader commercial-grade product lines and direct relationships with golf and contractor accounts.
• Rain Bird Corporation: Rain Bird is a major manufacturer of irrigation products whose controllers, valves, and sprinkler components are stocked by Automatic Supply's Heritage+ platform. As an upstream supplier and brand owner, it shapes competitive dynamics across the distributor channel.
• Hunter Industries: Hunter Industries manufactures irrigation, lighting, and outdoor living products distributed through landscape supply channels including Heritage / Automatic Supply. Its broad professional-grade portfolio overlaps directly with Heritage's irrigation and lighting categories.

Emerging players

• Helena Agri-Enterprises: Helena is a national distributor of agronomic inputs, specialty products, and crop protection solutions. Its adjacencies in turf and ornamental care overlap with the Heritage Professional Products Group (HPPG) offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AutomaticSupply
• Facebookfacebook.com/AutomaticSupply

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automatic Supply