Intelligenzia
Intelligenzia is a São Paulo-based B2B marketing agency, founded in 2012, that delivers inbound marketing, ABM, SEO, GEO, HubSpot CRM implementation, paid media, and PR services to enterprise and mid-market clients in the Technology, Industrial, and Pharmaceutical sectors across Brazil and Latin America.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Intelligenzia does
Intelligenzia is a privately held B2B marketing agency headquartered in São Paulo, Brazil, founded in 2012 as the first dedicated B2B marketing agency in Brazil and Latin America. The company provides an integrated suite of digital marketing services to enterprise clients, organized across four pillars: Digital Strategies (Inbound Marketing, Social Media, SEO, GEO - Generative Engine Optimization, ABM), Performance (Paid Media and Social Ads), Tech Stack (Marketing and Sales Automation, HubSpot CRM Implementation, Digital Analytics, Web Development), and Reputation (B2B Press Relations). Its core technology stack combines marketing automation platforms, HubSpot CRM (where it operates as a certified implementation partner), and digital analytics (GA4), with proprietary tooling supporting campaign execution and ROI dashboards. The agency serves enterprise and mid-market clients concentrated in three verticals: Technology (Red Hat, Trend Micro, Software AG, Genesys, Varonis, among others), Industrial Manufacturing (Mitsubishi Electric, Rockwell Automation, Trumpf, Zeiss, Sealed Air, Vallourec), and Pharmaceutical/Healthcare. It also produces proprietary research including the annual "O Status do Marketing B2B no Brasil" study and the Radar B2B blog and podcast.
The company operates on a professional services revenue model with all five major revenue streams (Marketing Automation, CRM Implementation, Digital Strategy/Consulting, Press/PR, Web Development) billed as professional services engagements. Pricing is quote-based through a website proposal request system rather than publicly disclosed, and engagements are structured as multi-year contracts. Distribution is exclusively direct enterprise sales with no resellers, marketplaces, or self-service channels; the GTM motion is consultative and field-driven, targeting clients with 10+ to 1,000+ employees across Brazil and Latin America. Operating footprint is a single São Paulo headquarters at R. Pais Leme, 215, Pinheiros, with 11-50 employees and no documented subsidiaries, parent company, or external funding rounds; the legal entity is Intelligenzia Apoio Administrativo Ltda. (CNPJ 17.812.614/0001-65). The company is LGPD-compliant and holds no patents or public certifications beyond its HubSpot partner status.
Intelligenzia firmographics
Firmographics- Name
- Intelligenzia
- Legal name
- Intelligenzia Apoio Administrativo Ltda.
- Website
- https://intelligenzia.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intelligenzia is a São Paulo-based B2B marketing agency, founded in 2012, that delivers inbound marketing, ABM, SEO, GEO, HubSpot CRM implementation, paid media, and PR services to enterprise and mid-market clients in the Technology, Industrial, and Pharmaceutical sectors across Brazil and Latin America.
- Ownership category
- akta.pro rank
Intelligenzia industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- Technology & B2B PR (MPAAADAC), B2B / Industrial Market Research (MPAAALAA)
Keywords
Where Intelligenzia is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Intelligenzia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing Automation Services: Professional services for implementing marketing automation solutions, including platform selection, configuration, and ongoing optimization for B2B clients
- CRM Implementation Services: HubSpot CRM implementation, configuration, migration, and training services for enterprise clients seeking to unify marketing, sales, and service operations
- Digital Strategy and Consulting: Strategic consulting for inbound marketing, ABM, social media, SEO, and paid media campaigns tailored for B2B companies
- Press/PR Services: B2B press advisory and media relations services including content creation, journalist relationships, and strategic communications
- Web Development: Custom website and application development focused on B2B prospect journeys with native, clean code
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Intelligenzia product offering
Product offeringCore offering
Intelligenzia is a B2B marketing agency providing integrated digital marketing services for enterprise and mid-market clients in Brazil and Latin America. Service offerings span inbound marketing, social media, SEO, GEO (Generative Engine Optimization), ABM, paid media, marketing and sales automation, HubSpot CRM implementation, digital analytics, web development, and B2B press relations, organized across industry verticals in technology, industrial, and pharmaceutical sectors.
Product overview
Intelligenzia is a B2B marketing agency offering an integrated suite of digital marketing services for enterprise clients. The portfolio centers on four service pillars: Digital Strategies (Inbound Marketing B2B, Social Media para B2B, SEO para B2B, GEO - Generative Engine Optimization, ABM), Performance (Paid Media e Social Ads, Google Ads), Tech Stack (Automação de Marketing e Vendas, HubSpot CRM Implementation, Digital Analytics, Web Dev), and Reputação (Assessoria de Imprensa B2B). Services are organized by industry verticals: Industry, Technology, and Pharmaceutical. The agency also produces proprietary research (O Status do Marketing B2B) and content (Podcast Radar B2B, Blog Radar B2B). HubSpot CRM implementation is a key technical service, while GEO - Generative Engine Optimization is a differentiating offering for AI-era visibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Inbound Marketing B2B
Quantifiable outcome
- 700% ROI achieved for press advisory services compared to client investment
- +4 more outcomes
Companies that use Intelligenzia
Customer profileNamed customers35 records
Segments4 records
Ideal customer profiles4 records
Intelligenzia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature3 records
Intelligenzia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreHubSpot is a key technology partner for Intelligenzia. The company is a certified HubSpot implementation partner offering CRM implementation, configuration, integration, migration, and training services. They specialize in HubSpot's marketing, sales, and service hubs, implementing ABM-ready CRM solutions for B2B clients. Services include custom field configuration, pipeline management, email integration, and ongoing optimization.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Intelligenzia competitors and assessment
Company assessmentDirect peers
- Conversion: Brazilian digital marketing agency specializing in performance marketing, inbound, and CRO for B2B and B2C clients. Comparable agency model serving enterprise clients in Brazil with overlapping service portfolio.
- Rock Content: Brazilian content marketing and digital services firm serving B2B clients across the Americas. Closely comparable to Intelligenzia in B2B marketing services focus, content-led strategy, and enterprise mid-market client base.
- Resultados Digitais (RD): Brazil-based B2B marketing and CRM platform company with RD Station, offering inbound marketing, automation, and sales tooling to mid-market and enterprise clients. Direct competitor in B2B marketing services and HubSpot-adjacent technology space.
Broad incumbents
- Publicis Groupe Brazil: Global advertising holding group with strong B2B capabilities (Publicis Sapient, Leo Burnett, Digitas) and active enterprise client wins in Brazil. Competes for the same enterprise marketing and ABM budgets that Intelligenzia targets.
- WPP (B2B / B2B International practice): World's largest advertising holding company with dedicated B2B and ABM capabilities (including via agencies like Ogilvy, VMLY&R, and Mindshare). Increasingly competing for enterprise B2B marketing mandates in Latin America where Intelligenzia operates.
- HubSpot: Core technology partner of Intelligenzia and the platform whose CRM/marketing automation implementations underpin a major service line. As a broader incumbent, HubSpot offers overlapping capabilities natively and through its wider partner ecosystem.
- CI&T: Large Brazilian-origin digital, design, and technology services firm serving global enterprises. Overlaps with Intelligenzia on digital transformation, marketing technology implementation, and enterprise ABM programs, but at significantly larger scale.
- Globant: Global digital transformation and marketing services firm with strong Latin American presence. Comparable to Intelligenzia in enterprise B2B digital strategy and marketing technology execution, but with global scale and broader service portfolio.
Emerging players
- Pipefy: Brazil-headquartered B2B process automation and workflow SaaS firm. Comparable in being a bootstrapped-to-venture-backed Brazilian B2B technology company serving global enterprise clients, though distinct in product vs. agency services.
- Leadster: Brazilian B2B lead generation and conversational marketing platform with agency-like services. Comparable to Intelligenzia in targeting Brazilian mid-market and enterprise B2B clients with performance-oriented demand generation, though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intelligenzia social profiles
Digital presenceIntelligenzia compliance and trust
Trust signalCompliance1 record
Intelligenzia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intelligenzia leadership team
Management profileNumber of profiles
Intelligenzia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intelligenzia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intelligenzia
What does Intelligenzia do?
Intelligenzia is a B2B marketing agency providing integrated digital marketing services for enterprise and mid-market clients in Brazil and Latin America. Service offerings span inbound marketing, social media, SEO, GEO (Generative Engine Optimization), ABM, paid media, marketing and sales automation, HubSpot CRM implementation, digital analytics, web development, and B2B press relations, organized across industry verticals in technology, industrial, and pharmaceutical sectors.
Is Intelligenzia a public or private company?
Intelligenzia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intelligenzia founded?
Intelligenzia was founded in 2012. It employs 11 to 50 people.
Where is Intelligenzia based?
Intelligenzia is headquartered in São Paulo, Brazil, in the Latin America region.
How does Intelligenzia make money?
Five revenue lines are on record. Marketing Automation Services are the primary driver. The others are CRM Implementation Services, digital Strategy and Consulting, press/PR Services and web Development.
Who are Intelligenzia's main competitors?
Direct peers on record are Conversion, Rock Content and Resultados Digitais (RD). Broad incumbents are Publicis Groupe Brazil, WPP (B2B / B2B International practice), HubSpot, CI&T and Globant. Emerging players are Pipefy and Leadster.
Does Intelligenzia have an API?
No public API is recorded for Intelligenzia.
What industry is Intelligenzia in?
Intelligenzia's product category is B2B Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.