Back To Health Chiropractic
Back To Health Chiropractic is a multi-location chiropractic practice in West Michigan operating clinics in Zeeland, Portage, and Muskegon, serving families, pregnant women, athletes, and personal injury patients with 11 doctors under founder Dr. Tonya Westerbeke.
- Company typePrivate
- Founded2006
- HeadquartersZeeland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Back To Health Chiropractic does
Back To Health Chiropractic is a founder-owned, multi-location chiropractic practice headquartered in Zeeland, Michigan. Founded by Dr. Tonya Westerbeke, D.C. (who also holds an ICA Diplomate in Pediatric and Pregnancy Chiropractic), the practice operates three clinics across West Michigan in Zeeland, Portage, and Muskegon, and employs 11 Doctors of Chiropractic who are personally trained by the founder in standardized clinical and patient-experience protocols. The core service is the chiropractic adjustment, performed using Diversified Technique, Activator Method, Flexion-Distraction, and Drop Table methods, and augmented by specialized service lines including Spinal Decompression Therapy, Prenatal Chiropractic Care (featuring the Webster Technique), and Personal Injury Chiropractic Care for auto, workplace, and slip-and-fall cases. A supporting therapy stack — Myofascial Therapy, Cupping, Shockwave, E-Stim, KinesioTape, IASTM, Therapeutic Exercises, and Vibration Plate Therapy — is delivered alongside adjustments, with osteoporosis/osteopenia care as a further specialty.
The business model is direct-to-consumer service revenue. Patients self-schedule online or by phone at any of the three clinics, and the practice is in-network with major commercial payors (Blue Cross Blue Shield, Blue Care Network, Priority Health, United Healthcare, Aetna, Cofinity, Meritain Health, select Humana plans) plus Medicare, Michigan Medicaid, and VA/Veterans Benefits; cash-pay options are offered for uninsured or out-of-benefits patients. Wellness/maintenance care provides a recurring visit stream from returning patients. Marketing is content-driven — an educational blog authored by Dr. Westerbeke, location-specific SEO pages, and active social channels on Instagram, TikTok, YouTube, and Facebook — feeding top-of-funnel into online booking. A complementary Online Wellness Store, operated via a referral partnership with FullScript, sells supplements and wellness products. The practice operates under HIPAA-compliant policies (Notice of Privacy Practices in place since 2013), remains privately held with no disclosed external capital, and serves families, pregnant women, athletes, personal injury patients, and patients managing low bone density across West Michigan.
Back To Health Chiropractic firmographics
Firmographics- Name
- Back To Health Chiropractic
- Legal name
- Back To Health Chiropractic
- Website
- https://bthclinics.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Back To Health Chiropractic is a multi-location chiropractic practice in West Michigan operating clinics in Zeeland, Portage, and Muskegon, serving families, pregnant women, athletes, and personal injury patients with 11 doctors under founder Dr. Tonya Westerbeke.
- Ownership category
- akta.pro rank
Back To Health Chiropractic industry classification
Industry- Product category
- Chiropractic Healthcare Services
- NAICS
- Offices of Chiropractors (62131)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro industry
- General Chiropractic CarePrenatal & Postpartum ChiropracticPediatric & Family ChiropracticSports Chiropractic & Performance CarePain Management Chiropractic (Neck/Back/Sciatica)
Keywords
Where Back To Health Chiropractic is headquartered
LocationHeadquarters
- HQ city
- Zeeland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Back To Health Chiropractic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Chiropractic Services: Core revenue from chiropractic adjustments and therapeutic services. Billable to insurance (in-network with major carriers) or cash-pay. Wellness care represents ongoing maintenance phase for returning patients.
- Wellness Products (FullScript): Online store featuring supplements and wellness products through partnership with FullScript dispensary
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Insurance-covered care |
| Unit Pricing | Pay-as-you-go | Cash-pay options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Back To Health Chiropractic product offering
Product offeringCore offering
Back To Health Chiropractic delivers in-person chiropractic adjustment and supportive therapy services across three West Michigan clinic locations. The practice provides family, prenatal, pediatric, sports, and personal-injury chiropractic care, alongside online retail of supplements via a FullScript dispensary partnership.
Product overview
Back To Health Chiropractic operates as a multi-location chiropractic practice with three clinics in West Michigan (Zeeland, Portage, and Muskegon). The core service is the Chiropractic Adjustment, supported by specialized care programs including Spinal Decompression Therapy, Prenatal Chiropractic Care, and Personal Injury Chiropractic Care. Supporting Therapies such as Myofascial Therapy, Cupping, Shockwave, E-Stim, KinesioTape, IASTM, Therapeutic Exercises, and Vibration Plate complement the core adjustment services. The practice also maintains an Online Wellness Store for supplements and wellness products.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Adjustment The primary chiropractic adjustment service involving gentle, precise manual adjustments to realign the spine and restore balance to the nervous system; the core treatment offering at all three clinic locations.
- Spinal Decompression Therapy Non-surgical spinal decompression treatment using a specialized table that gently stretches the spine to create negative pressure between vertebrae, allowing compressed discs to relax and promoting natural healing of spinal conditions.
- Prenatal Chiropractic Care Specialized chiropractic care for pregnant patients using specialized tables and techniques that accommodate growing bellies, including the Webster Technique for pelvic alignment during pregnancy.
- Personal Injury Chiropractic Care Chiropractic rehabilitation services for patients recovering from auto collisions, workplace accidents, and slip-and-fall injuries, including documentation support for personal injury legal claims.
- Supporting Therapies Complementary therapeutic services including Myofascial Therapy, Cupping, Shockwave Therapy, E-Stim (Electrical Stimulation), KinesioTape, IASTM (Instrument-Assisted Soft Tissue Mobilization), Therapeutic Exercises, and Vibration Plate Therapy.
- Online Wellness Store Online store selling wellness products and supplements including probiotics, ergonomic equipment, pain relief items, and health monitoring devices, operated via a FullScript dispensary partnership.
Quantifiable outcome
- Non-invasive alternative to surgery or medication for spinal conditions
- +1 more outcomes
Companies that use Back To Health Chiropractic
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Back To Health Chiropractic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Back To Health Chiropractic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FullScriptminorFullScript is an online dispensary for wellness products and supplements. Back To Health Chiropractic directs patients to FullScript for supplement purchases through links on their website. Patients can access the clinic's storefront through the FullScript platform.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Back To Health Chiropractic competitors and assessment
Company assessmentDirect peers
- The Joint Chiropractic: National chiropractic franchise operating DTC, multi-location clinics with online booking and walk-in visits. Closest direct comparable in business model and customer experience to Back To Health.
- 100% Chiropractic: Chiropractic franchise offering family, prenatal, and pediatric care alongside wellness services. Comparable in target segments (families, prenatal) and integrated wellness retail.
- HealthSource Chiropractic: Chiropractic franchise focused on chiropractic adjustments plus progressive rehab and personal injury care. Overlaps with Back To Health on multi-modality care and PI documentation.
- ChiroOne Wellness Centers: Multi-location chiropractic group in the Midwest with a patient-education and family-care orientation. Comparable in clinic network scale and patient-centric positioning.
Regional players
- Tuck Chiropractic Clinic: Multi-location chiropractic practice in Virginia offering family, sports, and rehabilitative care. Comparable in regional multi-clinic structure and broad patient-segment focus.
- Lifeforce Chiropractic: Multi-doctor chiropractic group with prenatal and family care focus. Comparable in patient mix and Webster Technique offerings, though operates in a different U.S. region.
- Keystone Chiropractic: Multi-clinic chiropractic practice serving families and athletes with diversified service lines. Comparable in operational structure, though geographically distinct.
Broad incumbents
- LifeClinic (Life Time Fitness): National chiropractic and rehab services operating inside Life Time Fitness centers. Comparable as a broad incumbent in the DTC chiropractic space, though embedded in a fitness parent brand.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Back To Health Chiropractic social profiles
Digital presenceBack To Health Chiropractic compliance and trust
Trust signalCompliance1 record
Back To Health Chiropractic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back To Health Chiropractic leadership team
Management profileNumber of profiles
Profiles12 records
Back To Health Chiropractic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back To Health Chiropractic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back To Health Chiropractic
What does Back To Health Chiropractic do?
Back To Health Chiropractic delivers in-person chiropractic adjustment and supportive therapy services across three West Michigan clinic locations. The practice provides family, prenatal, pediatric, sports, and personal-injury chiropractic care, alongside online retail of supplements via a FullScript dispensary partnership.
Is Back To Health Chiropractic a public or private company?
Back To Health Chiropractic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Back To Health Chiropractic founded?
Back To Health Chiropractic was founded in 2006. It employs 11 to 50 people.
Where is Back To Health Chiropractic based?
Back To Health Chiropractic is headquartered in Zeeland, United States, in the North America region.
How does Back To Health Chiropractic make money?
Two revenue lines are on record. Chiropractic Services are the primary driver. The others are wellness Products (FullScript).
Who are Back To Health Chiropractic's main competitors?
Direct peers on record are The Joint Chiropractic, 100% Chiropractic, HealthSource Chiropractic and ChiroOne Wellness Centers. Regional players are Tuck Chiropractic Clinic, Lifeforce Chiropractic and Keystone Chiropractic. LifeClinic (Life Time Fitness) is listed as a broad incumbent.
Does Back To Health Chiropractic have an API?
No public API is recorded for Back To Health Chiropractic.
What industry is Back To Health Chiropractic in?
Back To Health Chiropractic's product category is Chiropractic Healthcare Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAD, Prenatal & Postpartum Chiropractic. Its NAICS code is 62131 and its SIC code is 8011.