Formax Direct
Formax Direct is an independent, family-owned New England office-technology dealer selling and servicing mailing systems, MFPs/copiers, VoIP communications, and print finishing equipment from Sharp, Quadient, Sangoma, and Brother across NH, ME, MA, RI, and CT for 1,500+ SMB, mid-market, and enterprise customers.
- Company typePrivate
- Founded1994
- HeadquartersDover, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Formax Direct does
Formax Direct (also operating as Formax Northern New England) is an independent, family-owned office-technology dealer founded in 1987 and headquartered in Dover, New Hampshire. The company sells and services a broad portfolio spanning four core product categories: business solutions (MFPs/copiers, printers, digital displays, shredders, managed print services) primarily from Sharp and Brother; mailing and shipping systems (mailing machines, inserters, folder-inserter systems, pressure sealers, envelope openers/sealers, high-speed inkjet addressing, and shipping software) primarily from Quadient/Neopost; VoIP communications (cloud and hybrid unified communications platforms) powered by Sangoma; and print finishing equipment (hydraulic guillotine cutters, digital die-cutters, laminators, creasers, perforators, booklet finishers, and specialty inkjet printers). Technical capabilities extend up to industrial-scale production — for example, mailing systems processing up to 13,000 mixed-weight pieces per hour and up to 40,000 pressure-sensitive mailers per hour, with Sharp OSA cloud integration on the MFP platform.
The company operates a direct field-sales and on-site-service go-to-market, with account executives performing customer-environment consultations and a service network providing same-day or next-business-day on-site response across five New England states (NH, ME, MA, RI, CT). Revenue is generated through three streams: equipment and supplies sales (transactional hardware), service agreements (annual subscription covering parts, labor, and preventative maintenance), and managed print services (monthly recurring fleet-optimization programs). Pricing is quote-based and not publicly disclosed; MPS is positioned as delivering up to a 30% reduction in print costs. The customer base of 1,500+ organizations is horizontally diversified across SMB, mid-market, enterprise, education, and nonprofit segments, with named logos spanning payroll, electrical, energy/retail, hospitality, labor union, construction, healthcare, education, museum, food wholesale, marketing, and manufacturing industries.
Strategic positioning emphasizes independent regional dealer status, multi-vendor authorized partnerships (Sharp, Quadient, Sangoma, Brother, Greenwave), and service quality — evidenced by the 2024 Sharp Platinum Level Service Provider award. The company does not disclose revenue, has no institutional investors or parent company, and has not pursued external funding or M&A per the available data.
Formax Direct firmographics
Firmographics- Name
- Formax Direct
- Legal name
- Formax Direct
- Website
- https://formaxdirect.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Formax Direct is an independent, family-owned New England office-technology dealer selling and servicing mailing systems, MFPs/copiers, VoIP communications, and print finishing equipment from Sharp, Quadient, Sangoma, and Brother across NH, ME, MA, RI, and CT for 1,500+ SMB, mid-market, and enterprise customers.
- Ownership category
- akta.pro rank
Formax Direct industry classification
Industry- Product category
- Office Equipment Sales and Services
- NAICS
- Printing and Related Support Activities (323), Printing (32311)
- SIC
- Computer & Office Equipment (3570), Printing Trades Machinery & Equipment (3555), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)
- akta.pro secondary industries
- Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL), Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)
Keywords
Where Formax Direct is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Formax Direct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Equipment Sales: Sales of MFPs/Copiers, mailing systems, VoIP equipment, print finishing solutions, and related hardware
- Service Agreements: Comprehensive maintenance programs providing optimal performance and longevity for equipment, covering parts, labor, and preventative maintenance calls
- Managed Print Services: Fleet management programs that reduce print costs up to 30% through optimization of printers, scanners, faxes and copiers
- Supplies Sales: Same-day shipping of OEM supplies for all equipment sold
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Service Agreement with complete equipment maintenance |
| Hybrid | Monthly | Managed Print Services Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Formax Direct product offering
Product offeringCore offering
Formax Direct sells, installs, and services office technology solutions for organizations across New England, spanning four core areas: Business Solutions (MFPs/Copiers, Printers, Digital Displays, Shredders), Mailing & Shipping Solutions (Quadient/Neopost mailing systems, inserters, folders, pressure sealers, shipping tracking), VoIP Communications (Sangoma-powered cloud and hybrid phone systems), and Print Finishing (Cut-True guillotine cutters, laminators, die-cutters, creasers). The company also delivers Managed Print Services for print fleet optimization, backed by on-site service coverage and same-day/next business day response across NH, ME, MA, RI, and CT.
Product overview
Formax Direct is an independent family-owned business serving New England that offers a comprehensive portfolio of office technology solutions across four core areas: Business Solutions (MFPs/Copiers, Printers, Digital Displays, Shredders from Sharp and Brother), Mailing & Shipping Solutions (Quadient/Neopost mailing systems, inserters, pressure sealers, folders, envelope processing, and shipping solutions), VoIP Communications (Sangoma-powered cloud and hybrid phone systems), and Print Finishing (guillotine cutters, laminators, die-cutters, and finishing equipment under the Cut-True and FlashGuard brands). The company also provides Managed Print Services for fleet optimization. Products range from compact desktop units to industrial-scale production equipment, serving organizations from small businesses to Fortune 500 companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Solutions (MFPs, Copiers, Printers, Digital Displays, Shredders) A complete line of multi-function peripherals, copiers, printers, scanners, shredders, and digital displays from Sharp and Brother, targeted at small businesses through production environments. Includes installation, operator training, and ongoing maintenance.
- Mailing & Shipping Solutions Complete mailing systems, document processing, and shipping solutions from Quadient/Neopost, including inserters (DS-95i, DS-85i, DS-64i), folders, pressure sealers, envelope sealers/opener, inkjet addressing systems, and shipping tracking software. Built for organizations processing from low-volume daily mail to 13,000 pieces per hour.
- VoIP Communications Cloud, hybrid, and on-premises unified communications solutions powered by Sangoma, combining voice, video, fax, mobile, chat, and presence management with 99.999% uptime. Offered as Business Voice (cloud) and Business Voice Plus (hybrid).
- Print Finishing Solutions On-demand finishing equipment including Cut-True hydraulic guillotine cutters, FlashGuard laminators, digital die-cutters, creasers, perforators, booklet finishers, and card cutters, designed for digital print and in-plant finishing operations.
- Managed Print Services (MPS) A complete print fleet management program that monitors and manages print services (printers, scanners, faxes, copiers) to optimize devices and reduce print costs by up to 30%. Billed monthly on a hybrid pricing model.
- Equipment Service Agreements Comprehensive maintenance programs providing parts, labor, and one or two preventative maintenance calls per year for equipment sold by Formax, with standard service hours 8:00AM-5:00PM Monday through Friday. Billed annually.
- OEM Supplies Sales Same-day shipping of OEM consumables and supplies for all equipment sold by Formax Direct, supporting ongoing customer operations.
Quantifiable outcome
- Reduce print costs up to 30% with Managed Print Services
- +2 more outcomes
Companies that use Formax Direct
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Formax Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Formax Direct partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- SharpcoreFormax is a Sharp Platinum Level Service Provider offering Sharp MFPs/Copiers, Whiteboards, and LED Displays. Sharp's award-winning security platform and customizable user interface are key differentiators.
- SangomacoreVoIP communications powered by Sangoma delivers unified communications including voice, video, fax, mobile, chat, and presence management. Offers Business Voice cloud solution and Business Voice+ hybrid solution with guaranteed 99.999% uptime.
- Quadient (formerly Neopost)coreShipping and mailing solutions including Quadient iX-5 Series and iX-3 mailing systems, DS-95i, DS-85i, and DS-64i folder-inserters. Offers intelligent mail processing with DIM weighing requirements.
- BrothersecondaryHighly reliable network laser printers with long-life print technology delivering high-resolution output with bright color and crisp black and white text and graphics.
- GreenwavesecondaryCardboard perforators including Greenwave 432 and 412 models that transform corrugated shipping cartons into eco-friendly packing materials.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Formax Direct competitors and assessment
Company assessmentDirect peers
- EO Johnson Business Technologies: Family-owned regional office technology dealer offering managed print, document solutions, and VoIP across multiple Midwestern states. Comparable to Formax in independent dealer model, vendor partnerships, and recurring service revenue focus.
- Marco Technologies: Regional managed technology services provider offering managed print, document management, and office technology solutions to SMB and mid-market customers. Directly comparable to Formax in scale, go-to-market, and product breadth.
- Gordon Flesch Company: Independent, family-owned office technology dealer providing printers, copiers, managed print, and document solutions across the Midwest. Closely comparable to Formax in business model, customer segments, and reliance on recurring service revenue.
Broad incumbents
- Canon USA: Major manufacturer of office printers, copiers, and multifunction devices with direct and dealer sales channels. Competes with Formax's MFP/copier line and is a common alternative considered by Formax's customers.
- Konica Minolta Business Solutions: Global manufacturer of MFPs and provider of managed print and document management services. Competes with Formax's printer/copier and managed print offerings, particularly in mid-market and enterprise segments.
- Quadient: Provider of mailing, customer communications management, and parcel shipping solutions. Both a core technology partner to Formax and a direct competitor in mailing systems, inserters, and shipping software.
- Pitney Bowes: Provider of mailing, shipping, and mailing equipment solutions to businesses. Competes directly with Formax's Quadient-powered mailing systems and shipping solutions portfolio across enterprise and mid-market customers.
- HP Inc. Global manufacturer of printers, scanners, and imaging peripherals, with a managed print services business. Competes with Formax's printer/MFP offering and provides the market reference price benchmark in imaging hardware.
- Ricoh USA: Major provider of multifunction printers, managed print services, and document workflow solutions. Competes directly with Formax in the MFP and managed print categories across enterprise and mid-market customers.
- Xerox: Global manufacturer and direct seller of MFPs, copiers, and managed print services. Competes with Formax's Sharp-led MFP/copier offering and provides an industry benchmark for managed print pricing and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Formax Direct social profiles
Digital presenceFormax Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formax Direct leadership team
Management profileNumber of profiles
Profiles1 record
Formax Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formax Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formax Direct
What does Formax Direct do?
Formax Direct sells, installs, and services office technology solutions for organizations across New England, spanning four core areas: Business Solutions (MFPs/Copiers, Printers, Digital Displays, Shredders), Mailing & Shipping Solutions (Quadient/Neopost mailing systems, inserters, folders, pressure sealers, shipping tracking), VoIP Communications (Sangoma-powered cloud and hybrid phone systems), and Print Finishing (Cut-True guillotine cutters, laminators, die-cutters, creasers). The company also delivers Managed Print Services for print fleet optimization, backed by on-site service coverage and same-day/next business day response across NH, ME, MA, RI, and CT.
Is Formax Direct a public or private company?
Formax Direct is a private company. It is classified as family owned and is currently operating.
When was Formax Direct founded?
Formax Direct was founded in 1994. It employs 101 to 250 people.
Where is Formax Direct based?
Formax Direct is headquartered in Dover, United States, in the North America region.
How does Formax Direct make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are service Agreements, managed Print Services and supplies Sales.
Who are Formax Direct's main competitors?
Direct peers on record are EO Johnson Business Technologies, Marco Technologies and Gordon Flesch Company. Broad incumbents are Canon USA, Konica Minolta Business Solutions, Quadient, Pitney Bowes, HP Inc., Ricoh USA and Xerox.
Does Formax Direct have an API?
No public API is recorded for Formax Direct.
What industry is Formax Direct in?
Formax Direct's product category is Office Equipment Sales and Services. Its primary akta.pro industry code is BPAEAIAM, Print & Peripheral Services (Managed Print, scanners, peripherals), with a secondary code of BPAAAKAL, Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing). Its NAICS code is 323 and its SIC code is 3570.