AEG Live

What AEG Live does

AEG Live, operating as AEG Presents, is a privately held live-entertainment company founded in 2001 and headquartered in Los Angeles, California, with a workforce of 5,001–10,000 employees. It is a subsidiary of AEG (Anschutz Entertainment Group), the diversified global sports and entertainment conglomerate. The company functions as a vertically integrated live-music promoter: it owns and operates large multi-day music festivals, manages a network of concert venues, promotes concert tours, runs a partnership/sponsorship program for brands, and produces specialized events through its AEG Special Events (AEG SEV) subsidiary.

The portfolio spans marquee festival IP — including co-produced Coachella Valley Music and Arts Festival and owned Stagecoach, Hangout Fest, Cruel World, Rocklahoma, Splash House, BUKU, Born & Raised, Day N Vegas, and Just Like Heaven — alongside arena tours and intimate-venue bookings across genres (country, rock, pop, K-pop, EDM, classical). The platform connects artists with audiences primarily via ticketed events; revenue is generated through ticket sales (transaction-fee model) and ancillary sponsorships, distributed through the company's website (aegpresents.com), venue box offices, and third-party ticketing resellers. Customer acquisition is event-driven, leveraging artist fan bases, festival communities, advance-sale registration, and a presale-code system.

The company reaches audiences through a multi-channel marketing stack (Instagram, Facebook, TikTok, YouTube, Spotify, Snapchat, Reddit, Tumblr, email newsletter), and its product surface covers four core offerings — Festivals, Venues, Tours, and Partners — plus Special Events. No proprietary technology stack, AI/ML capabilities, patents, or licensing arrangements are disclosed in available source material. The business model is essentially media-and-IP-driven rather than software-driven: competitive advantage is anchored in festival and venue IP, artist relationships, and operational scale rather than in differentiated technology.

Name

AEG Live

Legal name

AEG Presents

Website

https://aeglive.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

AEG Presents, the live-music promotion subsidiary of Anschutz Entertainment Group (AEG), produces and operates music festivals (Coachella, Stagecoach, Hangout Fest, Cruel World), concert tours, and venue bookings across multiple genres, serving concert and festival audiences globally through ticketed live events.

Ownership category

akta.pro rank

Product category

Live Entertainment Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industries

Festival Grounds & Fairgrounds Operations (MPAGALAH), Live Music Clubs & Venues (MPAGAIAB), Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Live event promotion
• Concert tour management
• Music festival production
• Venue operations
• Live entertainment services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Live Event Ticketing and Venue Operations: Revenue generated through ticket sales for concerts, festivals, and tours at owned and operated venues. The company promotes and produces live music events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AEG Live (also known as AEG Presents) is a live contemporary music performance and entertainment promotion company that promotes and produces concerts, multi-day music festivals, and concert tours at owned, operated, and partner venues. The company also manages venue bookings, artist tour logistics, and brand partnership programs, operating as the live entertainment arm of the Anschutz Entertainment Group (AEG) conglomerate with a portfolio that includes co-production of the Coachella Valley Music and Arts Festival and ownership of brands such as Stagecoach, Cruel World, Rocklahoma, Hangout Fest, Splash House, BUKU, Born Raised Fest, Day N Vegas, and Just Like Heaven.

Product overview

AEG Presents is a live entertainment company operating as a unified portfolio of event production and promotion services. The company offers four interconnected core offerings: Festivals (large-scale multi-day music events), Venues (concert venue management and booking), Tours (concert tour promotion and artist management), and Partners (brand and venue partnership programs). Special Events services are also provided through AEG Special Events (aegsev.com). The company connects artists with audiences through ticketing, venue operations, and event production across the live entertainment ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Festivals Large-scale multi-day music festivals organized and promoted by AEG Presents, featuring multiple artists across various stages. The portfolio includes owned and co-produced festival brands such as Cruel World, Coachella (co-produced), Stagecoach, Rocklahoma, Hangout Fest, Splash House, BUKU, Born Raised Fest, Day N Vegas, and Just Like Heaven.
• Venues Concert and event venue management and promotion services, encompassing venue booking, scheduling, and event production at AEG-owned and partner venues.
• Tours Concert tour promotion and management services, including artist touring, ticketing coordination, and live event production for major artists across multiple genres including country, rock, pop, K-pop, and classical.
• Partners Partnership programs for brand collaborations, venue partnerships, and promotional relationships within the live entertainment industry.
• Special Events Specialized event production and management services for unique entertainment experiences beyond standard concerts and festivals, operated through the AEG Special Events subsidiary (aegsev.com).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Cruel World FestivalcoreOthersAEG Presents produces the Cruel World Festival, a New Wave/Gothic Rock festival featuring artists like Bauhaus and The Human League. Second date was added due to demand.
• CoachellaflagshipOthersAEG Presents co-produces the Coachella Valley Music and Arts Festival, one of the largest and most influential music festivals globally, held annually in Indio, California.
• Stagecoach FestivalcoreOthersAEG Presents produces the Stagecoach Festival, California's premier country music festival featuring artists like Morgan Wallen and Luke Combs.
• Special Events (AEG SEV)minorOthersSpecial Events subsidiary operated under AEG, handling specialized event production.
• AEG WorldwidecoreOthersParent company AEG Worldwide encompasses all AEG live entertainment operations including AEG Presents.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Live Nation Entertainment: The world's largest live-entertainment company, combining concert promotion, venue operation, and Ticketmaster; it is AEG Presents' primary head-to-head competitor for artists, tours, festivals, and venues globally.
• Goldenvoice: A concert promoter and festival producer (Coachella, Stagecoach) operating within the AEG family; directly comparable as a live-music promoter and festival operator in the same category.
• C3 Presents: Festival producer and concert promoter behind Lollapalooza and Austin City Limits; a direct peer in large-scale festival production and live-event promotion.
• Insomniac Events: Producer of major EDM festivals such as EDC; directly comparable to AEG's festival portfolio (Splash House, BUKU) in dance/electronic live-event promotion.
• Another Planet Entertainment: Independent U.S. concert promoter and venue operator; competes with AEG for tours, festivals, and venue programming, especially on the West Coast.

Broad incumbents

• Madison Square Garden Entertainment: Operates iconic live-entertainment venues and produces live shows; overlaps with AEG's venue-operations and live-event business as a large established incumbent.

Regional players

• Superstruct Entertainment: A large festival-platform operator with a portfolio of festivals concentrated primarily in Europe; comparable in festival ownership but focused on a different core geography.
• TEG (Frontier Touring): Australia/Asia-Pacific live-entertainment, promotion, and ticketing group; comparable business model as a promoter and venue/ticketing operator but centered on a different region.
• DEAG Deutsche Entertainment: European live-entertainment promoter and ticketing company; a comparable concert/festival promoter primarily serving German-speaking and other European markets.

Others

• WME (Endeavor): Talent agency representing musicians and touring artists; adjacent to AEG as an ecosystem participant that supplies and books the artists AEG promotes rather than a direct promoter competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/aegpresents
• Facebookfacebook.com/aegpresents
• YouTubeyoutube.com/aegpresents
• TikToktiktok.com/@aegpresents
• Xx.com/aegpresents
• LinkedInlinkedin.com/company/aeg-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEG Live