Expert Roofing

What Expert Roofing does

Expert Roofing is a privately held, family-owned roofing and exterior restoration contractor founded in 2005 by CEO Mike Coley, a third-generation roofer. The company is headquartered in Crystal Lake, Illinois with a secondary office in Geneva, and serves residential and commercial customers across Northern Illinois and Southern Wisconsin, including the Chicagoland and Milwaukee metro areas. The firm employs more than 150 professionals, including 24 field crews and 50 experienced staff, and operates as a service-based contractor with no software or platform component.

The company offers a comprehensive suite of services spanning residential roofing, siding, gutters, windows, and storm and fire damage restoration, alongside commercial offerings that include low slope and steep slope roofing systems (TPO, EPDM, Modified Bitumen, PVC, BUR, architectural shingles, metal, tile, slate, Euroshield rubber, and cedar shake), Gaco 100% silicone roof coating systems with a 50-year material warranty, and proactive commercial roof maintenance programs with quarterly or annual inspections. Its technical capabilities include drone and FLIR thermal imaging for moisture detection and insurance documentation, factory-trained certifications from Gaco and Owens Corning Preferred Contractor status that unlock top-tier manufacturer warranties (up to 130 MPH wind protection and lifetime defect coverage), and dedicated insurance claim navigation support. The firm holds Illinois contractor license #104.015429 and Wisconsin license #DC-010700020 and is an NRCA member.

Expert Roofing's revenue model is project-based professional services, with one-time project revenue from roof repair, replacement, and exterior restoration for residential and commercial customers, supplemented by recurring maintenance program contracts on the commercial side. Payment is sourced from direct customer cash/check/credit (with a 3.5% credit card processing fee), Hearth-financed monthly payments, and insurance claim proceeds. Distribution is direct: field sales representatives (e.g., Joe McManaman), an inbound call center (877-766-3341), website quote forms, free in-person inspections, and insurance adjuster referrals, with no third-party dealer or reseller channel and a multi-channel marketing mix spanning organic social (Facebook, Instagram), Google reviews via Trustindex, and community sponsorships.

Name

Expert Roofing

Legal name

Expert Roofing Inc.

Website

https://expertroofinginc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Expert Roofing is a privately held residential and commercial roofing and exterior restoration contractor serving Northern Illinois and Southern Wisconsin from Crystal Lake and Geneva, IL, with services spanning roofing, siding, gutters, windows, and storm and fire damage restoration.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Contracting Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160), Siding Contractors (23817)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Inspection, Maintenance & Cleaning (HSAPAKAC), Storm Damage Exterior Repairs (Wind/Hail-Related Siding & Gutter) (HSAGAIAL), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• Residential roofing services
• Commercial roofing systems
• Storm damage restoration
• Exterior restoration services
• Siding and gutters

Headquarters

HQ city

Crystal Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Roofing Services: One-time professional services revenue from roof repair, replacement, siding, gutters, windows, and exterior restoration for homeowners. Revenue generated through direct customer payment, insurance claims, and financing options.
2. Commercial Roofing Services: Large-scale roofing solutions for commercial and industrial properties including low slope, steep slope, roof coatings, and maintenance programs. Revenue from property managers, developers, and contractors.
3. Storm and Fire Damage Restoration: Emergency restoration services including insurance claim navigation, damage assessment, and full property restoration. Revenue driven by insurance claim settlements.
4. Siding Installation and Repair: Residential siding services including vinyl, fiber cement, and engineered wood siding installation and repair.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Expert Roofing is a licensed, bonded, and insured contractor providing roofing, siding, gutter, and window installation and repair services for residential and commercial properties throughout the Chicagoland and Milwaukee metro areas. The company also delivers storm damage and fire damage restoration with insurance claim assistance, and offers commercial roof coatings and maintenance programs.

Product overview

Expert Roofing is a residential and commercial roofing and exterior contractor serving Chicagoland and Milwaukee metro areas since 2005. The company offers a comprehensive portfolio of services organized into residential offerings (roofing, siding, gutters, windows, storm damage restoration, fire damage restoration) and commercial offerings (low slope roofing, steep slope roofing, roof coatings, maintenance programs). The company operates as a service-based contractor rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Services Roof repair, replacement, inspection, and ventilation services for single-family homes, townhomes, and multi-unit residential properties throughout the Chicagoland and Milwaukee areas.
• Commercial Low Slope Roofing Flat roofing systems including TPO, EPDM, Modified Bitumen, PVC, BUR, and liquid-applied coating systems for commercial and industrial buildings.
• Commercial Steep Slope Roofing Pitched roofing systems for commercial structures and multi-unit properties, including architectural shingles, metal roofing, tile, slate, Euroshield rubber, and cedar shake.
• Commercial Roof Coatings (Gaco 100% Silicone Systems) Gaco 100% silicone roof coating systems for commercial roof restoration with 50-year material warranty, providing leak sealing, energy efficiency, and extended roof service life.
• Commercial Roof Maintenance Programs Proactive commercial roof maintenance plans with quarterly or annual inspections, photo documentation, repair recommendations, and insurance claim support.
• Residential Siding Services Siding installation and repair including vinyl (Mastic, CertainTeed), insulated vinyl, James Hardie fiber cement, LP SmartSide, and cedar siding.
• Residential Gutter Services Gutter installation, repair, and maintenance including seamless aluminum/steel gutters, gutter guards, leaf protection, and downspout drainage solutions.
• Residential Window Services Window replacement and installation, repair, custom windows (double-hung, casement, bay, bow, sliding, picture), and weatherproofing services.
• Storm Damage Restoration Storm damage restoration including roof and shingle replacement, siding repair, gutter and window repair, and emergency tarping services.
• Fire Damage Restoration Residential fire damage restoration including damage assessment, roof/siding/window replacement, smoke cleanup, interior and structural repairs.

Quantifiable outcome

• Highest available manufacturer warranties in the roofing industry including up to 130 MPH wind protection and lifetime coverage against defects
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Owens CorningcoreTechnology or IntegrationPreferred Contractor status enabling access to highest available manufacturer warranties including up to 130 MPH wind protection and lifetime coverage against defects. Owens Corning logo displayed on website footer as certified installer.
• GacocoreTechnology or IntegrationFactory-trained and certified installer of Gaco 100% silicone roof coating systems. Provides full 50-year material warranty. Territory representative meets on-site for eligibility and system design.
• HearthcoreChannel Partner/ Reseller/ DistributorFinancing partner providing low monthly payments and competitive rates for customers. Link provided to Hearth financing prequalification page (app.gethearth.com/financing/47340/82691/prequalify).
• Make-A-Wish FoundationminorOthersNon-profit charity partnership. Supports the Make-A-Wish Foundation that gives wishes to children with critical illnesses. Logo displayed on Giving Back page.
• Healing Hearts with Hooves and HoundsminorOthersNon-profit charity partnership. Supports survivors of domestic abuse and bullying through animal therapy. Logo displayed on Giving Back page.
• Care4 Breast CancerminorOthersAnnual 5K event sponsor since 2021 supporting breast cancer survivors and Family Health Partnership Clinic for uninsured adults in McHenry County.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deer Park Roofing: Illinois-based residential and commercial roofing contractor serving Chicagoland and surrounding suburbs; competes head-to-head for the same regional customer base with comparable residential and commercial services.
• Feldco: Chicago-area exterior renovation company offering roofing, siding, windows, and doors to homeowners; the closest direct peer given overlapping product set, geography (Midwest), and homeowner GTM.
• Bone Dry Roofing: Midwest-based residential and commercial roofing contractor with multiple offices serving Indiana, Ohio, Kentucky, and surrounding states; directly competes for similar roofing, gutter, and storm restoration work.
• Showalter Roofing Service: Established Chicagoland-area roofing contractor offering residential and commercial roofing, repairs, and maintenance; comparable Illinois-rooted regional player with overlapping service portfolio.

Broad incumbents

• Power Home Remodeling: Large multi-region exterior remodeler (roofing, siding, windows) operating in the Midwest and other major metros; comparable bundled exterior offering with far greater scale and direct-sales infrastructure.
• Tecta America Corporation: One of the largest commercial roofing contractors in the U.S., offering new installation, repair, and maintenance across multiple geographies; broader incumbent competing for the same commercial roof-coatings and maintenance contracts.
• CentiMark Corporation: National commercial roofing and floor-coating contractor with a large service network; comparable commercial-grade competitor on low-slope, steep-slope, and roof-coating work.
• Aspen Contracting: National exterior restoration contractor (roofing, siding, gutters) with strong insurance-claim restoration focus; overlaps heavily with Expert Roofing's storm-damage restoration revenue stream across a much broader footprint.

Others

• Hearth (financing platform): Point-of-sale consumer financing provider for home improvement contractors; listed as a partner and they enable Expert Roofing's monthly-payment offering, so comparable as a financing counterpart rather than a competitor.

Emerging players

• Roofing Corp of America: Roll-up platform acquiring regional residential and commercial roofing contractors; relevant as a potential consolidator or acquirer of Midwest residential roofing operators like Expert Roofing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ExpertRoofing
• Instagraminstagram.com/expertroofinginc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Roofing