What Greys Estate Agents does

Greys Estate Agents is a privately held independent estate agency founded in 1990. It serves homeowners, residential buyers, landlords, and tenants in East Dorset, Purbeck, Poole, and Bournemouth through offices in Parkstone and Upton. Its core offering covers property sales, residential lettings, full landlord management, tenant finding, and valuations, with additional mortgage, conveyancing, and EPC services.

Residential sales are monetized through commission on completed sales under a no-sale, no-fee structure. Full management charges 10% plus VAT of monthly rent, while tenant-find and ancillary services add setup, referencing, inventory, and deposit fees; referrals to mortgage advisers and conveyancing solicitors provide additional revenue streams. Customer acquisition is direct-to-consumer and sales-led, combining local consultants and offices with property-portal, social-media, email, and offline marketing.

The company uses a Homeflow CMS and standard property, analytics, and communications integrations rather than proprietary technology. It has no disclosed mobile app, API, proprietary technology platform, or AI/ML capability, so the business model relies primarily on its local brand, relationships, and access to major property portals.

Name

Greys Estate Agents

Legal name

Greys Estate Agents

Website

https://greysestateagents.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Greys Estate Agents is an independent Dorset estate agency serving residential buyers, sellers, landlords, and tenants through sales, lettings, management, valuations, and related property services from two offices and major property portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Parkstone

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales Commission: Commission on residential property sales, charged on successful completion. Delivered on a no sale, no fee basis. Competitive commission rates.
2. Lettings Management: Full property management service charging 10% plus VAT of monthly rent, payable six-monthly in advance. Includes tenant referencing, inventory management, inspections, and deposit handling.
3. Tenant Find Only (TFO): One-time setup fee of half the first month's rent (minimum £500 plus VAT) to find tenant and draw up tenancy agreement. No renewal fees.
4. Ancillary Lettings Fees: Additional fees including tenant referencing (£95 inc VAT), inventory (£95 inc VAT), and deposit registration (£75 plus VAT).
5. Mortgage Referrals: Referrals to independent mortgage advisers for buyer financing. Service enables comparison of mortgage providers to find suitable packages.
6. Conveyancing Referrals: Panel of locally recommended solicitors for property transaction legalities. Step-by-step guidance through legal process.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Greys Estate Agents provides residential property sales and lettings services across East Dorset, Purbeck, Poole and Bournemouth through two physical offices in Parkstone and Upton. Core services include property sales on a no-sale-no-fee commission basis, full lettings management and tenant-find-only services, property valuations, EPCs, and a specialized Land & New Homes division for development sites and new builds. Ancillary referral services include mortgage and conveyancing introductions to partner firms.

Product overview

Greys Estate Agents is an independent estate agency established in 1990 offering a unified property services platform. The core offering combines Sales Services and Lettings Services (including full management and tenant-find-only options), supplemented by ancillary modules including Valuations, Mortgages, Conveyancing, and EPCs. The company also operates a specialized Land & New Homes division for development sites and new build properties. A premium sub-brand, Greys 'Elite' Range, targets the higher-value property segment (£550,000+). All services are delivered through two prominent offices in Upton and Parkstone, covering the East Dorset, Purbeck, Poole and Bournemouth area.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Competitive commission rates delivered on no sale, no fee basis

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RightmovecoreGTM or Marketing PartnerProperty listing portal partner. Properties published online reaching local buyers as well as regional and national home movers via Rightmove.
• ZooplacoreGTM or Marketing PartnerProperty listing portal partner. Properties listed on Zoopla for additional exposure to property seekers.
• OnTheMarketminorGTM or Marketing PartnerProperty portal listing partner for property exposure.
• PrimelocationminorGTM or Marketing PartnerProperty portal listing partner.
• Client Money Protect (CMP)coreOthersClient money protection scheme membership. Membership number: CMP004329. Provided by Hamilton Fraser. Ensures client funds are protected.
• The Property OmbudsmancoreOthersRedress scheme membership for dispute resolution. Members are bound to follow the ombudsman's code of practice.
• National Landlords AssociationminorOthersIndustry association membership. Affiliated with the National Landlords Association for lettings operations.
• PropertymarkminorOthersProfessional standards membership. CMP membership certificate holder under Propertymark professional standards.
• Local Panel SolicitorscoreImplementation/ SI/ Consulting PartnerLocal panel of personally recommended solicitors for conveyancing services. Help clients choose appropriate solicitor based on cost, parking, or online access requirements.
• Independent Mortgage ProvidersminorOthersPreferred independent financial advisers for mortgage services. Enable comparison of wide range of mortgage providers to find packages suited to individual situations.
• Government Deposit Protection SchemecoreOthersTenancy deposit registration with government-approved scheme. Deposits protected for duration of tenancy.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Connells Group: One of the UK's largest residential estate agency and lettings groups with high street branches nationwide. Comparable because it offers the same sales, lettings, and mortgage referral services that Greys provides, but at vastly greater scale and geographic reach.
• Fox & Sons: National high-street estate agency with branches across southern England including Dorset and Hampshire. Directly competes with Greys for sales and lettings instructions in the same Poole/Bournemouth geography, but as part of a much larger group.
• Savills: Global real estate services firm with a significant prime residential sales presence across southern England. Overlaps with Greys' 'Elite' Range and Land & New Homes sub-brands at the upper end of the Dorset market.
• Hunters Property Group: UK-wide estate agency franchise group with branches throughout southern England. Comparable to Greys in offering residential sales, lettings, and mortgage referrals, but operating at materially larger scale across multiple regions.

Direct peers

• Purplebricks: Hybrid/online estate agency offering residential sales across the UK at a flat fee. Competes with Greys for the same vendor instruction flow, but via a technology-led, low-overhead model rather than a high-street office presence.
• Belvoir Lettings: UK-wide franchise lettings and property management network with a strong tenant-find and full management proposition. Highly comparable to Greys' lettings business model, including the subscription-style full management fee structure.
• Martin & Co: UK-wide lettings and sales agency operating through a franchise network of local offices. Directly comparable to Greys on the lettings management side, with similar fee structures, tenant-referencing services, and landlord relationships.
• Winkworth: UK franchise estate agency specialising in sales and lettings through independently owned offices. Closely comparable business model to Greys, combining a local-office presence with national portal exposure and an emphasis on local market expertise.

Regional players

• Austin & Wyatt: Southern England-focused high-street estate and lettings agency operating across Dorset, Hampshire, and surrounding counties. Directly competes with Greys for sales and lettings instructions in the Poole/Bournemouth catchment.
• Goadsby: Long-established independent estate agency with offices across Dorset, Hampshire, and the wider South Coast. Direct competitor to Greys in the same geographic patch, with a similar independent, locally-rooted proposition and full sales/lettings service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/greysestateagents
• LinkedInlinkedin.com/company/greys-estate-agents

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greys Estate Agents