What Woodfin-Your Home Team does

Woodfin-Your Home Team is a privately held, family-owned home services contractor founded in 1977 and headquartered at 1823 North Hamilton Street, Richmond, Virginia. The company installs, repairs, and maintains residential HVAC (furnaces, heat pumps, boilers, central AC, ductless mini-splits), plumbing (water heaters including tankless, drain and sewer lines, gas lines, water treatment, bathroom remodeling), and electrical (panel upgrades, wiring, EV charging, whole-home generators, lighting) systems, and provides heating-oil and propane fuel delivery through an online ordering portal.

The company's underlying technology stack is conventional services infrastructure rather than proprietary software: a website with location-specific landing pages for SEO, a Tech Connect customer-account portal, a fuel-ordering portal, a Paw Points loyalty platform, an online shop for filters, a credit-check application portal, and a Carrier Factory Authorized Dealer relationship for HVAC equipment supply. Differentiated commercial offerings include the Woodfin Legacy Series heating line, Laundry Pro 3.0, subscription membership plans across HVAC, plumbing, electrical, and a bundled 'Whole Home' plan, and a 7-Star Customer Service standard operating on a 24/7 dispatch model.

Woodfin makes money primarily through time-and-materials professional services billed on a per-job basis, supplemented by transaction-priced fuel delivery (heating oil and propane), recurring annual membership subscription revenue, and a smaller commercial services arm (commercial boring, grease trap cleaning, commercial plumbing and electrical). Customers reach the company through phone (804-552-6295), website scheduling, and community-driven referrals; there is no retail, app-store, or third-party reseller channel. Since 1977 the company has served more than 225,000 homeowners across Henrico, Chesterfield, and Hanover counties and holds a 4.9-star Google rating across 11,000+ reviews and a BBB A+ rating.

Name

Woodfin-Your Home Team

Legal name

Woodfin - Your Home Team

Website

https://askwoodfin.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Woodfin-Your Home Team is a family-owned Richmond, VA home services contractor founded in 1977, providing HVAC, plumbing, electrical, fuel delivery, and indoor air quality services to residential homeowners across Henrico, Chesterfield, and Hanover counties, supplemented by subscription membership plans and a small commercial services arm.

Ownership category

akta.pro rank

Product category

Residential Home Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Electrical Work (1731)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

Keywords

• Residential HVAC services
• Home plumbing services
• Electrical contracting
• Heating fuel delivery
• Indoor air quality

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. HVAC Services: Heating, ventilation, and air conditioning installation, repair, and maintenance services for residential customers. Includes furnace installation/repair/maintenance, heat pumps, boilers, ductless mini-splits, AC installation/repair/maintenance, evaporator coils, refrigerant leak repair, air handlers, thermostat installation. Revenue is generated on a per-service/job basis with pricing based on the specific service rendered. Membership plans provide recurring maintenance revenue.
2. Plumbing Services: Comprehensive plumbing services including drain cleaning (including hydro jetting), faucet repair, kitchen/bathroom repair, garbage disposal installation, gas leak detection and line repair, house repiping, sewer line repair, slab leak repair, sump pumps, tankless and traditional water heaters, water filtration/purification/softening, water leak detection, toilet installation/repair. Job-based service revenue.
3. Electrical Services: Full electrical services including panel upgrades, wiring, outlets, switches, indoor/outdoor/LED lighting, ceiling fans, chandeliers, EV charging station installation, surge protectors, smoke/carbon monoxide detectors, fire alarm installation, dedicated circuits, code compliance, generator installation and repair. Job-based service revenue.
4. Fuel Delivery: Delivery of heating oil and propane to residential customers. Customers can order online through the fuel portal, sign up for budget plans, and schedule automatic delivery. Revenue per delivery based on fuel volume consumed.
5. Membership Plans (AC, Plumbing, Electrical, Whole Home): Annual subscription-based membership plans providing preventive maintenance, priority scheduling, and discounts on repairs. These plans generate recurring subscription revenue and deepen customer lock-in.
6. Pressure Washing Services: Pressure washing services for residential exteriors including driveways, siding, walkways, decks, and outdoor surfaces.
7. Indoor Air Quality Services: Air duct cleaning and repair, air cleaner filtration, crawlspace encapsulation, humidifiers, dehumidifiers, and dryer vent cleaning services.
8. Commercial Services: Commercial boring for utilities and infrastructure projects, commercial plumbing, and electrical services for business customers, in addition to grease trap cleaning services for commercial kitchens.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Woodfin-Your Home Team is a Richmond, VA-based home services contractor that installs, repairs, and maintains residential HVAC (heating, air conditioning, heat pumps, boilers), plumbing (water heaters, drain cleaning, sewer lines, gas lines, water treatment), electrical (panels, wiring, EV chargers, generators, lighting), and indoor air quality systems, alongside heating oil and propane fuel delivery. Services are delivered 24/7 by licensed, certified technicians across Henrico, Chesterfield, and Hanover counties, supported by annual subscription membership plans (AC, Electrical, Plumbing, Whole Home) and the Woodfin Legacy Series branded equipment line.

Product overview

Woodfin-Your Home Team is a home services contractor offering a comprehensive portfolio of residential services organized around five core service categories: Heating (furnaces, boilers, heat pumps, gas fireplaces, fuel delivery), Air Conditioning (installation, repair, maintenance, ductless systems), Plumbing (drain cleaning, water heaters, sewer lines, bathroom remodeling, gas lines), Electrical (panel upgrades, EV charging, generators, lighting, wiring), and Indoor Air Quality (duct cleaning, encapsulation, ventilation). The company also provides specialty services including pressure washing and fuel delivery. Services are delivered through a network of technicians across the Richmond, VA metropolitan area (Henrico, Chesterfield, Hanover counties) with 24/7 availability. The company offers subscription-based membership plans for each service category plus a bundled Whole Home plan that covers all systems. The Woodfin Legacy Series represents a branded product line within the heating category.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services Comprehensive residential heating services including furnace installation, furnace maintenance, furnace repair, boilers, heat pumps (installation, repair, maintenance), gas log fireplace, and supporting fuel delivery (heating oil and propane) for homeowners in the Richmond, VA area.
• Air Conditioning Services Full residential air conditioning services including AC installation, AC repair, AC maintenance, ductless mini-split systems, evaporator coil services, refrigerant leak repair, air handler services, and thermostat installation for Richmond, VA homeowners.
• Plumbing Services Extensive residential plumbing services including drain cleaning (including hydro jetting), faucet and fixture repair, bathroom remodeling, garbage disposal installation, gas leak detection, gas line repair, house repiping, sewer line repair, slab leak repair, sump pumps, tankless and traditional water heaters, water filtration/purification/softening, water leak detection, water line repair, toilet and sink installation/repair, and commercial boring.
• Electrical Services Complete residential electrical services including panel upgrades, wiring, outlets (including childproof), switches, indoor/outdoor/LED lighting, ceiling fans and chandeliers, EV charging station installation, surge protectors, smoke and carbon monoxide detectors, fire alarm installation, dedicated circuits, code compliance, smart thermostats, and pool/spa/hot tub electrical.
• Fuel Delivery Services Propane and heating oil delivery services for residential customers in the Richmond, VA area, with online ordering, budget plans, and scheduled/automatic delivery managed through the Fuel Delivery Portal.
• Generator Services Residential generator installation and repair services, including whole-home standby generators that provide automatic backup power during outages.
• Indoor Air Quality Services Indoor air quality solutions for homeowners including air duct cleaning and repair, air cleaner filtration, crawlspace encapsulation, humidifiers, dehumidifiers, and dryer vent cleaning.
• Pressure Washing Services Residential exterior pressure washing services for siding, driveways, decks, walkways, and other outdoor surfaces.
• Whole Home Membership Plan Comprehensive annual subscription membership covering HVAC, plumbing, and electrical systems, providing preventive maintenance, priority scheduling, member discounts on repairs, and other bundled benefits for Richmond, VA homeowners.
• Air Conditioning Membership Plan Annual subscription membership plan focused on residential air conditioning systems, providing preventive maintenance tune-ups, priority scheduling, and discounts on AC repairs.
• Plumbing Membership Plan Annual subscription membership plan focused on residential plumbing systems, providing preventive maintenance, priority scheduling, and discounts on plumbing repairs.
• Electrical Membership Plan Annual subscription membership plan focused on residential electrical systems, providing preventive maintenance, priority scheduling, and discounts on electrical repairs and upgrades.
• Woodfin Legacy Series A branded product line of heating and cooling equipment offered as part of Woodfin's heating services portfolio, providing proprietary or branded equipment options installed and serviced by the company's technicians.
• Laundry Pro 3.0 A specialized laundry plumbing solution offered within Woodfin's plumbing services portfolio for residential customers.

Quantifiable outcome

• Over 225,000 Richmond homeowners served since 1977
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Richmond Flying SquirrelscoreStrategic or Co-development PartnerWoodfin-Your Home Team is a founding partner of the Richmond Flying Squirrels, the AA affiliate of the San Francisco Giants minor league baseball team. The partnership includes prominent branding presence — 'The Woodfin Yard' inside CarMax Park. Activities include Home Team Heroes recognition at every home game, Bark in the Park Wednesdays with the Doggy Kiss Cam, and Movies in the Outfield family events. The partnership serves as a primary vehicle for community engagement and local brand visibility, with the company having been the community home team for Richmond for more than 40 years.
• Shalom FarmscoreStrategic or Co-development PartnerWoodfin partnered with Shalom Farms (a Richmond-area food bank and urban farm) to provide 11,000 meals to neighbors across Richmond as part of the company's celebration for reaching 11,000 Google reviews. This reflects the company's community giving-back initiatives and support for food security in the Richmond community.
• Richmond SPCAminorStrategic or Co-development PartnerCommunity partnership with the Richmond SPCA (Society for the Prevention of Cruelty to Animals), supporting the animal welfare organization through community involvement activities.
• VCU BasketballminorStrategic or Co-development PartnerCommunity sponsorship and partnership with Virginia Commonwealth University (VCU) Basketball, supporting university athletics and community engagement programs.
• Carrier CorporationcoreTechnology or IntegrationWoodfin is a Carrier Factory Authorized Dealer, meaning the company is authorized by Carrier Corporation to sell, install, and service Carrier HVAC equipment. This dealer relationship provides access to Carrier's product line, factory training, technical support, and marketing materials.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HomeServe: Public residential home services and warranty provider operating across multiple trades nationwide; broader incumbent with overlapping HVAC/plumbing/electrical repair value proposition though distributed via membership/warranty rather than direct technician delivery.
• Carrier: Global HVAC equipment manufacturer whose products Woodfin sells and services as a Factory Authorized Dealer; comparable as the upstream equipment ecosystem player whose brand Woodfin's service brand extends into the home.
• Neighborly: Multi-trade home services franchise platform aggregating residential service brands across HVAC, plumbing, electrical, and adjacent categories; represents the consolidator archetype that could either acquire or compete with Woodfin at scale.
• Benjamin Franklin Plumbing: National residential plumbing franchise focused on punctual, on-time service; comparable in residential service delivery model and customer-experience positioning to Woodfin's premium service promise.
• Roto-Rooter: National residential plumbing, drain, and water-damage services brand with adjacent HVAC offerings; broader incumbent with overlapping service categories and 24/7 emergency model comparable to Woodfin's positioning.
• Mr. Rooter Plumbing: National residential and commercial plumbing franchise with adjacent HVAC offerings; broader incumbent with overlapping plumbing-heavy service mix and technician-based delivery comparable to Woodfin.

Others

• ServiceTitan: Vertical SaaS platform serving residential and commercial contractors including HVAC, plumbing, and electrical; comparable as the technology backbone many home services contractors — including Woodfin's competitors — use to scale operations.

Direct peers

• Len The Plumber: Mid-Atlantic residential plumbing and drain services company serving the DC/MD/VA region with a multi-trade-adjacent model and similar technician-based direct-to-consumer delivery, making it a strong geographic and operating model peer to Woodfin.
• Horizon Services: Mid-Atlantic home services company offering HVAC, plumbing, and electrical for residential customers — directly comparable in service mix, technician delivery, and Mid-Atlantic geography to Woodfin.
• One Hour Heating & Air Conditioning: National residential HVAC franchise network delivering heating, cooling, and indoor air quality services through branded local operators; closely comparable business model and service-line scope to Woodfin's HVAC core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Woodfin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodfin-Your Home Team