Farmdata Management Systems

What Farmdata Management Systems does

Farmdata Management Systems is a UK-based provider of farm management software, operating as a division of Landmark Systems Ltd (which is owned by French-headquartered agricultural software group Isagri). Founded in the mid-1970s in Aberdeenshire, Scotland, Farmdata designs, sells, and supports software covering livestock record-keeping (Cattledata for cattle, Sheepdata for sheep, Dairydata for dairy), farm financial and payroll administration (Paydata, Cashdata, Financialdata), and crop recording, with an expanded portfolio including Landmark's KEYPrime accounting range (Intro, Accounts, Advanced) and Geofolia crop recording with mobile app following the February 2019 acquisition.

The underlying technology stack is differentiated by its long-running Xenix/Unix environment expertise, described in source material as unique within the agricultural software market, combined with modern mobile app capabilities such as the RHASS-commended Cattledata Mobile App. The platform integrates with UK national statutory systems including ARAMS (Animal Recording and Movement System), EID readers, pedigree societies, and accounting systems, and is supported via TeamViewer/AeroAdmin remote support tools. Products are available on a one-time license purchase or recurring rental basis, supplemented by an annual User Club membership that bundles free upgrades, unlimited telephone support, and data recovery, plus on-site, web-based, and group training services.

Farmdata serves UK livestock farmers (cattle and sheep), arable farmers, dairy operations, and farm employers handling payroll. The go-to-market is direct sales to SMB farms UK-wide, with a sales-led motion and post-sale retention driven by User Club membership and training services. Headcount is reported at 1–10 employees, with the registered office in Pulborough, West Sussex, and operational headquarters in Rothienorman, Aberdeenshire. Revenue is generated through a combination of perpetual software licenses, recurring rental subscriptions, User Club annual fees, and professional services/training, with no published pricing.

Name

Farmdata Management Systems

Legal name

Landmark Systems Ltd

Website

https://farmdata.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmdata Management Systems is a UK-based division of Landmark Systems/Isagri that provides farm management software for livestock, financial, payroll, and crop record-keeping to SMB farms across the United Kingdom, available on purchase or rental basis with training and User Club support.

Ownership category

akta.pro rank

Product category

Farm Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

akta.pro secondary industries

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Farm Financial Management & Recordkeeping Services (AFACAJAC), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Farm management software
• Livestock recording software
• Agricultural accounting software
• Crop recording software
• Farm payroll software

Headquarters

HQ city

Pulborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Sales (Purchase): Farm software available for one-time purchase, allowing customers to own the software outright.
2. Software Rental: Farm software available on rental basis, with User Club membership included in the rental fee.
3. User Club Membership: Annual membership providing free software upgrades, unlimited telephone support during office hours, data recovery assistance, and input into future development. For purchased programs, charged annually on purchase anniversary.
4. Training Services: On-site training, web-based training, and annual group training courses available at reasonable rates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Farmdata Management Systems develops and sells farm management software for UK farms, covering livestock recording (cattle and sheep), farm payroll, accounts, and crop recording. All software is available on either a one-time purchase or a rental/subscription basis with telephone support and training services included, and is backed by a User Club membership that delivers upgrades and unlimited support.

Product overview

Farmdata offers a platform-plus-modules architecture of farm management software covering livestock, financial, and crop management. The core products include Cattledata for cattle record management with a mobile app, Sheepdata for sheep flock records, and Paydata for farm payroll. Following the 2019 acquisition by Landmark Systems, the portfolio expanded to include KEYPrime accounting software (Intro, Accounts, and Advanced tiers) and Geofolia crop recording software with mobile app. Additional products include Dairydata for dairy herd control and User Club for support services. All software is available on purchase or rental basis with training and telephone support.

Differentiator

Problem solved

Functional benefit

Brands

• Cattledata: Cattle records software with mobile app for tracking animals from birth to departure, includes RHASS Commended mobile app.
• Sheepdata
• Paydata
• Cashdata
• Financialdata
• Cropdata
• Dairydata
• NVZdata

Products and services

• Cattledata Cattle recording software that maintains detailed birth, death, movement and medical records for individual animals, supports the Cattledata Mobile App, and integrates directly with national databases and pedigree societies; designed for UK cattle farmers managing suckler, beef and dairy enterprises.
• Sheepdata Sheep records software that manages individual or batch animal records, monitors breeding performance, maintains a digital medicine book, and connects to EID readers and the ARAMS national database for flock record management.
• Paydata Farm payroll software that automatically calculates PAYE, National Insurance contributions, Tax Credits, Student Loan repayments, variable Scottish and Welsh tax rates, and Auto Enrolment Pension Scheme contributions for farms ranging from a single employee to multi-departmental operations.
• KEYPrime Intro Entry-level farm accounts software from the KEYPrime accounting range, providing basic accounting functionality for farm businesses.
• KEYPrime Accounts Mid-tier farm accounts software from the KEYPrime accounting range, offering expanded accounting features for farm businesses.
• KEYPrime Advanced Advanced farm accounts software from the KEYPrime accounting range, providing full-featured accounting capabilities for complex farm business requirements.
• Dairydata Dairy herd management software for recording and controlling dairy replacements and youngstock, with optional integration to NMR and CIS milk recording services.
• Geofolia Crop recording and mapping system with mobile app, integrated with the KEYPrime accounting range for arable farmers; available through Farmdata following its 2019 combination with Landmark Systems and parent company Isagri.

Quantifiable outcome

• Compliance management and traceability for livestock records
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Landmark Systems LtdcoreStrategic or Co-development Partner · 1 February 2019In February 2019, Landmark Systems purchased the assets of Farmdata. Farmdata became a division of Landmark Systems Ltd, combining over 70 years of rural software experience. Farmdata clients maintain the same Aberdeenshire contacts with access to greater shared resources, particularly in R&D, and an extended product range including KEYPrime accounting and Geofolia crop recording software.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trimble Ag (Trimble Agriculture): Global incumbent offering a broad portfolio of precision agriculture and farm management tools; overlaps thematically with Farmdata's crop recording (Geofolia) and livestock modules but at vastly greater scale.
• Granular (Corteva): Large, venture-backed farm management software suite owned by Corteva, offering financials, crop planning and operations tools; overlaps with Farmdata's broader portfolio but at much greater scale.

Direct peers

• Farmplan: UK-headquartered farm management software provider offering livestock, accounts and crop recording tools to British farms; the closest direct peer to Farmdata in geography, customer base and product scope.
• KisanHub: UK-based crop and farm management SaaS serving arable farmers with field recording, traceability and supply chain tools; comparable modern competitor to Farmdata's Geofolia crop offering.
• Agriwebb: Livestock-focused farm management platform (cattle and sheep record keeping, EID integration, paddock management) competing in the same niche as Cattledata/Sheepdata, primarily in Australia and the UK.
• Figured: Cloud farm financial management software (budgeting, livestock tracking, Xero integration) serving farmers and accountants; competes with Farmdata's Paydata and KEYPrime accounting offerings.
• AgriDigital: Cloud-native farm and supply chain management platform with livestock and grain modules; an emerging direct competitor to Farmdata's combined livestock and crop offering.
• Kingswood Agri Software: Irish farm management software vendor with cattle, sheep and accounts modules sold to UK and Irish livestock farmers; competes with Farmdata on livestock record keeping and farm accounts.
• Landmark Systems: Sister company within the Isagri group, providing KEYPrime accounting and related farm software to UK farms; since 2019 it has owned the Farmdata assets and shares customers, R&D and product lines.

Emerging players

• Agrimaster: Specialist farm financial and budgeting software for livestock and mixed farmers; comparable to Farmdata's Paydata and KEYPrime accounting modules with a niche, focus-driven product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/farmdata-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmdata Management Systems