Established Property
Established Property is a privately held residential real estate agency in Melbourne's western suburbs, providing sales, property management and leasing services to home buyers, sellers, landlords and tenants across the Wyndham region from offices in Point Cook and Sanctuary Lakes.
- Company typePrivate
- Founded1997
- HeadquartersPoint Cook, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Established Property does
Established Property is a privately held, full-service residential real estate agency operating in Melbourne's western suburbs. Founded in 1997 and headquartered in Point Cook, Victoria, the firm is legally organised as a unit trust (The Trustee for Sinsaa Unit Trust, ABN 39 429 966 204) and trades under the names Established Property and Est Property. It is led by four directors — Rob Sinni, Fadi Saad, Alex Sherwin and Kristy Wang — and operates from two offices: a headquarters at 1 Adelphi Boulevard, Point Cook, and a regional office at 300 Point Cook Road, Sanctuary Lakes. Headcount is reported in the 11-50 range, consistent with a mid-sized independent agency.
The company's core offerings are residential sales (buying and selling agency services, auctions, and open-home campaigns), property management (tenant screening, rent collection, inspections, maintenance coordination, and compliance for landlords), and rental/leasing (tenant placement, supported by the 1form.com online application platform). Underlying technology is third-party and conventional: PropertyMe provides the owner and tenant portal (24/7 financial access, inspection reports, and a chat-style maintenance request workflow), 1form.com handles rental applications, and the company's own website powers property search across 60+ suburbs, appraisal requests, and lead capture. There is no disclosed proprietary platform, AI/ML capability, or data flywheel.
The business model is a hybrid of transaction-fee and recurring revenue. Residential sales generate commission per transaction, property management earns monthly management fees of 5-7% of weekly rent, and tenant placement is charged as a one-time letting fee of 1-2 weeks of rent. The customer base is a long tail of individual home buyers, sellers, landlords and tenants primarily in the Wyndham region, with self-reported cumulative outcomes of 6,500+ properties sold and 3,000+ rentals leased. No external funding, parent company, subsidiaries, patents, or M&A activity are disclosed.
Established Property firmographics
Firmographics- Name
- Established Property
- Legal name
- The Trustee for Sinsaa Unit Trust (ABN 39 429 966 204)
- Website
- https://estproperty.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Established Property is a privately held residential real estate agency in Melbourne's western suburbs, providing sales, property management and leasing services to home buyers, sellers, landlords and tenants across the Wyndham region from offices in Point Cook and Sanctuary Lakes.
- Ownership category
- akta.pro rank
Where Established Property is headquartered
LocationHeadquarters
- HQ city
- Point Cook
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Established Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Property Sales Commission: Commission-based revenue from residential property sales across the Wyndham region. Agents handle buying and selling transactions.
- Property Management Fees: Ongoing management fees typically 5-7% of weekly rent for managing rental properties. Letting fees of 1-2 weeks rent for finding tenants.
- Rental Leasing Fees: One-time letting fees for finding tenants for rental properties, typically 1-2 weeks of weekly rent amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Letting Fees - Finding Tenants |
| Subscription | Monthly | Management Fees - Ongoing Property Management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Established Property product offering
Product offeringCore offering
Established Property is a residential real estate agency serving Point Cook, Sanctuary Lakes, and the broader Wyndham region of Melbourne's west. The company provides three core services: residential property sales (buying and selling representation), ongoing property management for landlords (including tenant screening, rent collection, inspections, maintenance coordination, and compliance), and rental/leasing services for tenants. Supporting the core services are free property appraisals, auction campaigns, and open-for-inspection events.
Product overview
Established Property operates as a traditional residential real estate agency offering a unified set of services centered around property sales, property management, and rental leasing. The core offering consists of real estate sales services for buyers and sellers, comprehensive property management for landlords/rental providers, and leasing services for renters. Supporting services include property search via their website platform, property appraisals (both sales and rental), open home inspections, and auction services. The company does not offer a modular software product or platform—their services are delivered through personal agent interactions and their website interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Sales Services
Quantifiable outcome
- Sold 6,500+ properties and leased 3,000+ rentals in Wyndham region
Companies that use Established Property
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Established Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Established Property partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Established Property competitors and assessment
Company assessmentDirect peers
- Barry Plant: Major Victorian-focused residential real estate agency network with offices across Melbourne's western suburbs, including Point Cook and surrounding areas. Directly comparable to Established Property in residential sales, leasing, and property management services for the same target customers.
- OBrien Real Estate: Melbourne-based residential real estate group with strong presence in the city's western growth corridors. Competes head-to-head with Established Property in sales, leasing, and property management across similar suburbs and customer segments.
- Stockdale & Leggo: Long-established Victorian residential real estate network with multiple offices in Melbourne's west, offering sales, rental, and property management services comparable to Established Property's full-service model.
Broad incumbents
- Ray White: Australia's largest real estate franchise network, with extensive coverage across Wyndham and broader Melbourne. Operates at a much larger scale than Established Property and competes on the same residential brokerage and property management services, but as a national incumbent rather than a local specialist.
- Biggin Scott: Established Victorian real estate group with offices across Melbourne, including western suburbs. Provides overlapping residential sales, leasing, and property management services, operating as a broader incumbent rather than a Wyndham-specific specialist.
- Harcourts: International real estate franchise with a substantial Australian network including Melbourne offices. Offers the same residential sales and property management services as Established Property but competes from a national/international platform rather than a single-region base.
- McGrath Estate Agents: Australian residential real estate brand with presence across greater Melbourne, including western suburbs. Overlaps with Established Property in sales and management of residential property, positioned as a premium incumbent rather than a Wyndham-focused local.
- Belle Property: National Australian residential real estate brand with offices across Melbourne's suburbs. Competes in the same residential sales and property management category, with a broader portfolio and brand positioning than Established Property's local model.
- Raine & Horne: Long-standing Australian real estate network active in Melbourne's western suburbs. Provides residential sales, leasing, and property management comparable to Established Property, but as a multi-region incumbent rather than a Wyndham specialist.
Others
- REA Group: Operator of realestate.com.au, Australia's dominant property listings portal. Not a direct competitor but a critical ecosystem participant and channel partner for agencies like Established Property that rely on portal-driven buyer and renter leads.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Established Property social profiles
Digital presenceEstablished Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Established Property leadership team
Management profileNumber of profiles
Profiles4 records
Established Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Established Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Established Property
What does Established Property do?
Established Property is a residential real estate agency serving Point Cook, Sanctuary Lakes, and the broader Wyndham region of Melbourne's west. The company provides three core services: residential property sales (buying and selling representation), ongoing property management for landlords (including tenant screening, rent collection, inspections, maintenance coordination, and compliance), and rental/leasing services for tenants. Supporting the core services are free property appraisals, auction campaigns, and open-for-inspection events.
Is Established Property a public or private company?
Established Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Established Property founded?
Established Property was founded in 1997. It employs 11 to 50 people.
Where is Established Property based?
Established Property is headquartered in Point Cook, Australia, in the Oceania region.
How does Established Property make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Management Fees and rental Leasing Fees.
Who are Established Property's main competitors?
Direct peers on record are Barry Plant, OBrien Real Estate and Stockdale & Leggo. Broad incumbents are Ray White, Biggin Scott, Harcourts, McGrath Estate Agents, Belle Property and Raine & Horne. REA Group is listed as an others.
Does Established Property have an API?
No public API is recorded for Established Property.