Roar Wines
ROAR Wines is a family-owned boutique winery in California's Santa Lucia Highlands producing premium estate-sourced Pinot Noir, Chardonnay, and Rhône varietals, sold primarily through a DTC allocation model and supplemented by wholesale distribution across 20+ US states and four international markets.
- Company typePrivate
- Founded2002
- HeadquartersSoledad, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roar Wines does
ROAR Wines is a family-owned boutique winery operating from the Santa Lucia Highlands appellation in California's Central Coast, producing estate-sourced premium wines including Pinot Noir, Chardonnay, and Rhône varietals (Syrah, Viognier, Grenache). The winery draws fruit from six estate vineyards — Rosella's, WindRock, Garys', Soberanes, Sierra Mar, and Pisoni — with the Franscioni family in their fourth generation of farming the region for over 100 years. Winemaker Scott Shapley leads production, and the company is privately held with no external institutional ownership.
The business is organized around a Direct-to-Consumer allocation model in which customers must join a mailing list to access bi-annual Spring and Fall wine releases, transacted through the members.roarwines.com platform built on Offset Commerce with Stripe payment processing. Pricing is not publicly disclosed and the model is membership-gated. Wholesale distribution is operate across 20+ US states via regional distributors, and internationally through four named partners: Wild Rose Country Wines (Canada), Erik Sorensen Vin (Denmark), Iconic Wine (Japan), and West Coast Wines (Norway). Customer acquisition relies on email marketing, wine industry event participation (Motorlux, Pebble Beach Food & Wine, World of Pinot Noir, Passion4Pinot), and organic social media presence.
The company operates with a staff of 1-10 employees, consistent with a boutique family winery scale, and maintains a single general office at 11005 Commercial Parkway in Castroville, California. ROAR Wines is structured as a California corporation and has been continuously operating under family ownership, with family members Gary, Nick, and Adam Franscioni active in tastings, festivals, and dinners to drive brand visibility among wine enthusiasts and collectors.
Roar Wines firmographics
Firmographics- Name
- Roar Wines
- Legal name
- ROAR Wines
- Website
- https://roarwines.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROAR Wines is a family-owned boutique winery in California's Santa Lucia Highlands producing premium estate-sourced Pinot Noir, Chardonnay, and Rhône varietals, sold primarily through a DTC allocation model and supplemented by wholesale distribution across 20+ US states and four international markets.
- Ownership category
- akta.pro rank
Roar Wines industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Roar Wines is headquartered
LocationHeadquarters
- HQ city
- Soledad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roar Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct-to-Consumer Wine Sales: Wines are sold primarily through a membership/allocation model where customers join a mailing list to gain access to purchase wines during seasonal release windows (Spring and Fall allocations). This is a direct-to-consumer model typical of boutique wineries.
- Wholesale/Distribution Sales: ROAR Wines sells to wholesale distributors across the United States and internationally, who then resell to restaurants, retailers, and other wine outlets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wines available exclusively through seasonal allocation/membership releases |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Roar Wines product offering
Product offeringCore offering
ROAR Wines produces and sells handcrafted, estate-sourced wines from the Santa Lucia Highlands of California, with a portfolio centered on Pinot Noir, Chardonnay, and Southern Rhône varietals (Syrah, Viognier, Grenache). The winery sells these wines primarily through a direct-to-consumer mailing-list allocation program with Spring and Fall release windows, supplemented by a wholesale distribution network across the United States and select international markets.
Product overview
ROAR Wines is a family-owned, estate-focused winery operating exclusively from the Santa Lucia Highlands appellation of California's Central Coast. The portfolio centers on three core wine categories—Pinot Noir, Chardonnay, and Rhône varietals (Syrah, Viognier, Grenache)—sourced primarily from the Franscioni family's six estate vineyards: Rosella's, Garys', Soberanes, Sierra Mar, Pisoni, and WindRock. With the exception of Pisoni and Clos Pepe Vineyards, all fruit is estate-sourced. ROAR sells wines exclusively through a Direct-to-Consumer allocation model, requiring consumers to join a mailing list to access bi-annual release purchases. The wines are distributed domestically across select U.S. states and internationally to Canada, Denmark, Japan, and Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- Pinot Noir Estate Pinot Noir sourced from ROAR's family vineyards in the Santa Lucia Highlands, including Rosella's, Garys', Soberanes, Sierra Mar, and Pisoni Vineyards; the flagship varietal representing the region's cool-climate terroir. Targeted at premium wine consumers and collectors.
- Chardonnay Estate Chardonnay from Santa Lucia Highlands vineyards, showcasing the region's ability to produce balanced, terroir-expressive white wines with natural acidity and texture. Targeted at premium wine consumers.
- Rhône Varietals (Syrah, Viognier, Grenache) Southern Rhône varietals including Syrah, Viognier, and Grenache sourced from estate vineyards in the Santa Lucia Highlands, representing the region's warmer-climate wine portfolio. Targeted at premium wine enthusiasts.
- Wine Membership / Allocation Program DTC (Direct-to-Consumer) wine club offering bi-annual allocations (Spring and Fall releases) exclusively for mailing-list members, granting access to purchase ROAR Wines during seasonal release windows.
Companies that use Roar Wines
Customer profileSegments1 record
Ideal customer profiles1 record
Roar Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Roar Wines partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- Astoria Wine GroupcoreNorthern California distribution partner handling wine distribution in the Northern California territory. Contact: [email protected]
- Mosaic Wine AlliancecoreSouthern California distribution partner. Contact: [email protected]
- J & L WinescoreCentral California distribution partner. Contact: [email protected]
- Maverick Beverage CocoreArizona distribution partner. Contact: [email protected]
- Vintage Imports LLCcoreColorado distribution partner based in Denver. Contact: 303-831-6130
- Ultimate DistributorscoreGeorgia distribution partner based in Atlanta. Contact: [email protected]
- Lagniappe BeveragecoreIllinois distribution partner based in Chicago. Contact: [email protected]
- Ruby WinescoreMassachusetts distribution partner based in Avon. Contact: [email protected]
- Paustis WinecoreMinnesota distribution partner based in Plymouth. Contact: [email protected]
- Pinnacle ImportscoreMissouri distribution partner based in St. Louis. Contact: 314-995-6822
- Behind the Cellar DoorcoreMichigan distribution partner based in Bloomfield Hills. Contact: [email protected]
- T. Edward WinescoreNew York distribution partner based in New York City. Contact: [email protected]
- Cellar CraftcoreNevada distribution partner based in Las Vegas. Contact: [email protected]
- Curated Wine GroupcoreNorth Carolina distribution partner. Contact: [email protected]
- Plaza CellarscorePuerto Rico distribution partner based in Guaynabo. Contact: [email protected]
- Morales Beverage GroupcoreTexas distribution partner based in Houston. Contact: [email protected]
- D&V DistributingcoreTennessee distribution partner based in Knoxville. Contact: 865-584-0181
- Wild Rose Country WinescoreCanada distribution partner based in Calgary, AB. Contact: [email protected]
- Erik Sorensen VincoreDenmark international distribution partner based in Kokkedal. Contact: [email protected]
- Iconic WinecoreJapan international distribution partner based in Tokyo. Contact: [email protected]
- West Coast WinescoreNorway international distribution partner based in Nesoya. Contact: [email protected]
- StripecoreThird-party payment processor handling all payment collection and processing for wine purchases on the website. Accepts American Express, Discover, MasterCard, and Visa.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Roar Wines competitors and assessment
Company assessmentDirect peers
- Pisoni Vineyards: Family-owned estate winery in the Santa Lucia Highlands that sources Pinot Noir, Chardonnay, and Syrah from the same appellation as ROAR. Pisoni Vineyards is one of ROAR's named vineyard partners, making it a directly comparable producer with similar terroir-driven, allocation-style distribution.
- Lucia Vineyards: Pisoni family's estate label producing Pinot Noir, Chardonnay, and Syrah from Santa Lucia Highlands vineyards. Lucia shares viticultural sources and appellation focus with ROAR and is positioned in the same premium, allocation-driven DTC segment.
- Kosta Browne: Highly regarded California Pinot Noir specialist operating an allocation/mailing-list DTC model with estate and vineyard-designate wines. Closely comparable to ROAR in product category (premium Pinot Noir), customer segment (collectors/allocation members), and distribution approach.
- Williams Selyem: Iconic boutique Russian River Valley Pinot Noir producer with a strict allocation/mailing-list DTC model. Comparable to ROAR in premium positioning, scarcity-driven distribution, and high-end collector customer base.
- Belle Glos: Premium California Pinot Noir brand focused on single-vineyard designate wines from notable coastal AVAs. Comparable to ROAR in varietal focus, vineyard-designate branding, and premium price-point positioning.
- Siduri Wines: Pinot Noir specialist sourcing from premier California vineyards across multiple AVAs. Comparable to ROAR in varietal focus and premium positioning, with broader geographic sourcing rather than a single estate.
- Morgan Winery: Family-owned Santa Lucia Highlands winery producing estate Pinot Noir, Chardonnay, and Rhône varietals. Direct geographic and varietal peer to ROAR, with similar DTC and wholesale distribution.
- Testarossa Winery: California Pinot Noir and Chardonnay producer with strong DTC/wine club presence. Comparable to ROAR in varietal focus, premium positioning, and reliance on a club/allocation customer base.
- Ken Wright Cellars: Oregon family-owned Pinot Noir specialist producing single-vineyard designate wines from Willamette Valley. Comparable to ROAR in family-ownership structure, vineyard-designate focus, and terroir-driven premium positioning.
Broad incumbents
- Hahn Estate: Larger Monterey County/SLH producer with a broader varietal portfolio (Pinot Noir, Chardonnay, Cabernet) and wider retail distribution. Comparable to ROAR in region and varietal but with substantially greater scale and broader product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roar Wines social profiles
Digital presenceRoar Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roar Wines leadership team
Management profileNumber of profiles
Profiles3 records
Roar Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roar Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roar Wines
What does Roar Wines do?
ROAR Wines produces and sells handcrafted, estate-sourced wines from the Santa Lucia Highlands of California, with a portfolio centered on Pinot Noir, Chardonnay, and Southern Rhône varietals (Syrah, Viognier, Grenache). The winery sells these wines primarily through a direct-to-consumer mailing-list allocation program with Spring and Fall release windows, supplemented by a wholesale distribution network across the United States and select international markets.
Is Roar Wines a public or private company?
Roar Wines is a private company. It is classified as family owned and is currently operating.
When was Roar Wines founded?
Roar Wines was founded in 2002. It employs 1 to 10 people.
Where is Roar Wines based?
Roar Wines is headquartered in Soledad, United States, in the North America region.
How does Roar Wines make money?
Two revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wholesale/Distribution Sales.
Who are Roar Wines's main competitors?
Direct peers on record are Pisoni Vineyards, Lucia Vineyards, Kosta Browne, Williams Selyem, Belle Glos, Siduri Wines, Morgan Winery, Testarossa Winery and Ken Wright Cellars. Hahn Estate is listed as a broad incumbent.
Does Roar Wines have an API?
No public API is recorded for Roar Wines.
What industry is Roar Wines in?
Roar Wines's product category is Premium Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.