Adroit Data & Insight

What Adroit Data & Insight does

Adroit Data & Insight is a UK-headquartered data analytics and insights firm serving primarily the nonprofit and third sector. Founded in 2011 and headquartered in Cirencester, with offices in Barcelona and Madrid, the company has built a portfolio of three proprietary products and a sizeable consulting practice around the Apteco marketing technology suite. Its flagship proprietary offering is Indigo, the world's largest Individual Giving benchmarking study, processing over 1 billion donor records from 80-90 million unique donors across 18+ markets and 80-105 organizations, with cumulative donation values exceeding £24 billion. Prophesee, the second proprietary product, applies survival analysis-based statistical modeling to forecast regular giving income for up to 10 years. Recurve AI, launched in September 2025, adds AI-driven audience modeling to the product surface.

The company's revenue model combines (a) recurring subscriptions for Indigo and Prophesee (Prophesee Baseline Module priced at £5,500/year; Indigo 2025-26 starts at £5,627/year or £5,116/year for IFL Forum members), (b) professional services for bespoke analytics, single supporter view development, and forecasting implementations, and (c) Apteco solution implementation fees acting as an authorized partner since 2012. Bespoke projects and consultancy engagements are scoped and priced per engagement. Customer acquisition runs through direct enterprise sales, the IFL Forum referral channel, the Apteco partner network, and a webinar-driven demand engine running approximately 18+ sessions per year.

Adroit's primary commercial focus is on international NGOs and major charities (UNICEF, World Vision, Save the Children, Oxfam, MSF, UNHCR, Amnesty, WWF, Age UK, Macmillan Cancer Support, and others), with a secondary commercial practice serving B2C enterprises including BMJ, BAXI, SSE, Calor, Matalan, and Fitflop. The Indigo study is co-developed with the International Fundraising Leadership Forum, a peer group of 18 senior fundraising directors from major international NGOs. Across its history, Adroit reports serving over 1,000 charity and commercial organizations globally. The firm is privately held under Marketing Data Consulting Ltd (UK) and Adroit Datos y Perspicacia S.L. (Spain), with no disclosed external institutional funding.

Name

Adroit Data & Insight

Legal name

Marketing Data Consulting Ltd

Website

https://adroitinsight.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Adroit Data & Insight is a UK-based data analytics and insights firm serving primarily nonprofits and international NGOs, offering proprietary benchmarking (Indigo), forecasting (Prophesee), AI audience modeling (Recurve AI), and Apteco marketing suite implementation.

Ownership category

akta.pro rank

Headquarters

HQ city

Cirencester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Analytics & Consultancy Services: Adroit delivers bespoke data analytics, statistical modelling, and consultancy projects primarily to nonprofit and commercial clients. Services include data audit, cleansing, engineering, analysis, and strategic recommendations. Pricing is project-specific, with modules and professional services forming the commercial model. Implementation includes data engineering, scenario analysis, and reporting delivered by analysts and fundraising strategists.
2. Prophesee Subscription / Module Licensing: Prophesee is available as a set of selectable modules. The Baseline Module is priced at £5,500 and is mandatory. Additional modules (BAU, Comparison, What-If, Optimism, Sensitivity) and reporting options (Standard, Premium) are add-ons. Bundled packages (Core and Additional) combine modules for different budget levels. The modular structure allows charities to expand insights over time.
3. Indigo Benchmarking Study Participation: Participation in the Indigo global fundraising benchmarking study is priced annually. For the 2025-26 study year, pricing starts at £5,627 per year for non-IFL Forum members and £5,116 per year for IFL Forum members. Multi-market and multi-year pricing models are available. Fees include full-year access to Power BI dashboards, webinar participation, training support, data audit, and project management support.
4. Apteco Implementation & Ongoing Support: Adroit acts as a leading Apteco FastStats and PeopleStage implementation partner. Revenue is generated through consulting engagements for solution specification, data integration, ETL development, Single Customer View construction, digital component integration, hosting in Tier 1 data centres, and post-implementation training and support. FastStats licensing fees are separate and paid to Apteco.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Adroit Data & Insight is a data analytics and insights consultancy that helps nonprofit organisations and commercial enterprises turn supporter and customer data into actionable fundraising and marketing decisions. It sells proprietary products (Indigo benchmarking study, Prophesee regular-giving forecasting, Recurve AI audience modelling) and implements the Apteco marketing suite (FastStats, PeopleStage, Orbit) alongside bespoke data integration and campaign services.

Product overview

Adroit Data & Insight is a data analytics and insights company serving primarily the non-profit sector, offering a portfolio of proprietary products and implementation services. The core proprietary products include Indigo (the world's largest Individual Giving benchmarking study), Prophesee (regular giving income forecasting using survival analysis), and Recurve AI (AI-powered audience modeling). The company also resells and implements the Apteco marketing suite (FastStats for customer data modeling, PeopleStage for campaign automation, and Orbit for data sharing), providing integration, training, and support services. Additional offerings include Development Tracker and Library for development sector research, plus consulting services for Audience Insight, Campaign Services, Data Insight, Data Systems, and Measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigo Fundraising Benchmarking Study The world's largest Individual Giving benchmarking study, processing over 1 billion donor records from 80-90 million individual donors across 18+ markets and 80+ organisations. Provides participants with interactive Power BI dashboards for on-demand analysis of fundraising performance across acquisition, retention, upgrade, reactivation, and Lifetime Value metrics.
• Prophesee

Named customers24 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• International Fundraising Leadership Forum (IFL Forum)coreStrategic or Co-development Partner · 1 January 2017Adroit has partnered with the IFL Forum since 2017 to develop and execute the Indigo benchmarking study — the world's largest individual giving fundraising performance study. The IFL Forum is a peer group of 18 senior fundraising directors from major international NGOs including UNICEF, World Vision, Oxfam, Save the Children, MSF, and others. Adroit co-developed Indigo with the IFL Forum's data leadership team, designing the data schema, audit processes, and Power BI reporting platform. The partnership is ongoing and represents Adroit's flagship product offering in the nonprofit benchmarking space. 18 members currently participate, with Adroit presenting findings through 18+ webinars annually.
• AptecocoreTechnology or IntegrationAdroit is a leading authorized Apteco FastStats and PeopleStage implementation partner, having worked with Apteco since 2012. The company was the first partner to implement social media integrations for Apteco and serves as a product development collaborator. Adroit provides consulting, implementation, data integration, hosting, training, and ongoing support for Apteco's FastStats (data modelling and segmentation), PeopleStage (multi-channel campaign automation), and Orbit (data analytics and sharing platform). Apteco powers Adroit's marketing automation and customer data platform delivery to both nonprofit and commercial clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Funraise: Modern nonprofit fundraising and CRM platform with built-in donor analytics and reporting. Adjacent peer to Adroit — less specialised in forecasting/benchmarking but competing for the same analytics budget inside mid-sized charities.
• Dataro: AI-driven fundraising propensity and churn prediction platform for nonprofits, primarily serving Australian and UK charities. Emerging comparable to Adroit's Recurve AI and Prophesee products, focused narrowly on predictive donor modelling.

Direct peers

• Data Developments: UK-based Apteco FastStats and PeopleStage implementation partner offering marketing analytics, data integration, and campaign automation to UK charities and commercial clients. Directly comparable to Adroit in the Apteco implementation and nonprofit analytics space.
• The Knowledge Base: Long-standing UK Apteco partner providing FastStats, PeopleStage, and Orbit implementation alongside marketing analytics services. Overlaps with Adroit's Apteco-led offering for both nonprofit and commercial clients.
• Pursuant: US-based fundraising agency and analytics firm combining consulting, data, and platform services for nonprofits. Comparable to Adroit in offering fundraising analytics and donor strategy work, though heavier on agency services than benchmarking products.

Broad incumbents

• Blackbaud: Dominant US-listed provider of nonprofit software (CRM, fundraising, analytics, prospect research) including the Target Analytics benchmarking business. Overlaps with Adroit in donor analytics and benchmarking, but as part of a much broader software portfolio.
• Bonterra: Large nonprofit technology platform (formerly Network for Good, Social Solutions, GiveGab) covering fundraising, CRM, and analytics. Comparable to Adroit at the analytics layer but with a much wider product portfolio aimed at US nonprofits.

Others

• DonorSearch: US prospect research and wealth-screening data provider used by nonprofits for major gift and donor identification. Adjacent to Adroit's audience insight work but focuses on prospect identification rather than forecasting or benchmarking.
• WealthEngine: Wealth and capacity-to-give analytics platform serving nonprofits and higher education. Adjacent to Adroit's predictive modelling and audience insight services, providing complementary data inputs into donor scoring workflows.
• Apteco: UK-based vendor of FastStats, PeopleStage, and Orbit — the marketing suite Adroit implements and resells. Apteco is both a strategic partner and an adjacent ecosystem player; competing partner channels also overlap with Adroit's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adroitinsight
• Facebookfacebook.com/AdroitInsightES
• LinkedInlinkedin.com/company/adroit-data-&-insight
• Instagraminstagram.com/adroitinsight_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adroit Data & Insight