Midwest Volleyball Warehouse

What Midwest Volleyball Warehouse does

Midwest Volleyball Warehouse (MVW) is a privately held, volleyball-only specialty retailer headquartered in Burnsville, Minnesota that serves individual volleyball players, families, and—most centrally—junior volleyball clubs, high school and collegiate teams, and coaches across the United States. Founded in 1979 and operating under the brand shorthand "MVW," the company runs a full-spectrum catalog of volleyball apparel, footwear, equipment, training aids, novelties, and team packages, sourced as an authorized multi-brand dealer from more than 15 major athletic and volleyball-specific brands including Mizuno, Adidas, Nike, Under Armour, Asics, Champion, Molten, Baden, Wilson, Mikasa, and Tachikara.

The core technology stack is a SquirrelCart-powered e-commerce storefront supplemented by a physical facility supporting curbside pickup, plus an in-house screen printing and embroidery operation and an in-house art department that produces custom t-shirt and apparel designs for teams, camps, corporate events, fundraisers, and similar group orders. Distribution runs through the company's own website, the physical store/warehouse, a three-person inside-sales team (Kari, Steve, Lisa) handling B2B club and team package orders by phone and email, and an affiliate relationship with MyUS.com for international shipping.

MVW monetizes across five revenue streams: (1) direct-to-consumer retail e-commerce of catalog items, (2) B2B team/club bulk packages (Smart Buy Packages for Adidas, Mizuno, Under Armour, and Champion), (3) custom apparel design and screen printing/embroidery services priced by quote, (4) clearance and closeout inventory moved through tiered warehouse-sale pricing ($5, $10, $15, $20 jerseys and a "50 items under $3" novelty tier), and (5) the proprietary "Diggin For A Cure™" breast cancer awareness line. Pricing is a hybrid of unit pricing on retail SKUs and quote-based pricing for team/B2B and custom orders, with no subscription or recurring billing. Social login via Facebook OAuth is the only third-party integration, and there is no public API.

Name

Midwest Volleyball Warehouse

Legal name

Midwest Volleyball Warehouse

Website

https://midwestvolleyball.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Volleyball Warehouse is a Minnesota-based, volleyball-only specialty retailer that sells apparel, footwear, equipment, and custom team packages from 15+ major brands to individual players and junior volleyball clubs across the U.S., operating a SquirrelCart e-commerce store, a physical curbside-pickup facility, and an in-house screen-printing operation.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail (Volleyball Specialty)

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Volleyball Equipment Retail (CRAMAEAG)

Keywords

• Volleyball specialty retail
• Team sports apparel
• Volleyball equipment sales
• Custom screen printing
• Athletic footwear retail

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct online sales of volleyball apparel, shoes, equipment, and novelties to individual consumers via the SquirrelCart storefront. Includes catalog of women's, men's, equipment, novelties, and closeout items.
2. Team/Club Bulk Sales: B2B sales of team packages (Smart Buy Packages) to volleyball clubs and teams via dedicated inside sales team. Includes branded team packages from Adidas, Mizuno, Under Armour, Champion, etc. Pricing typically quote-based.
3. Custom Apparel & Design Services: Custom t-shirt and apparel design service for sports teams, camps, corporate events, fundraisers, bachelorette parties, etc. Includes in-house art department assistance. Pricing by quote.
4. Screen Printing & Embroidery Services: Custom screen printing and embroidery decoration services offered to add logos/names to apparel for teams and individuals.
5. Clearance/Closeout Sales: Discounted sales of clearance jerseys ($5/$10/$15/$20 tiers), warehouse sale items, blowout shoe sales, and weekly internet specials to move inventory.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Core offering

Midwest Volleyball Warehouse is a volleyball-only specialty retailer that sells volleyball apparel, footwear, equipment (volleyballs, ball carts, nets, training aids), and novelties across women's, men's, youth, and team-package categories through its own SquirrelCart e-commerce storefront, a physical Minnesota facility with curbside pickup, and a dedicated inside-sales desk. It also provides in-house custom t-shirt design, screen printing, and embroidery services for clubs, teams, and event organizers, and operates a proprietary "Diggin For A Cure™" breast cancer awareness product line.

Differentiator

Problem solved

Functional benefit

Brands

• Diggin for a Cure: Proprietary breast cancer awareness product line featured in the Pink Gear / DigPink category (e.g., 'Diggin for a Cure' ribbon words t-shirts and headbands).

Products and services

• Women's Volleyball Apparel and Team Packages Women's volleyball apparel category including women's team packages, jerseys, shorts, shoes, socks, casual wear, warm-ups, coaches gear, closeouts, and accessories sold via the MVW e-commerce storefront. Carries brands such as Mizuno, Adidas, Nike, Under Armour, Asics, Champion, Badger, Augusta, and High Five. Targeted at female volleyball players, women's club teams, and coaches.
• Men's Volleyball Apparel and Team Packages Men's volleyball apparel category including men's team packages, jerseys, shorts, shoes, socks, casual wear, coaches gear, closeouts, and accessories. Carries Mizuno, Adidas, Nike, Under Armour, Asics, Champion, and Badger apparel. Targeted at male volleyball players, men's club teams, and coaches.
• Volleyball Equipment Volleyball equipment category covering volleyballs (Molten, Baden, Wilson, Mikasa, Tachikara), bags and backpacks, kneepads and braces, training aids (Tandem Sport: Set Rite, Precision Trainer, Spike Pal, Pass Rite, Reaction Ball, Agility Ladder), necessities (including Hydro Flask), nets (Park & Sun Spectrum 2000, Deluxe Outdoor Net), storage (ball carts), coach gear, and closeouts. Targeted at volleyball teams, clubs, schools, and individual players needing volleyball-specific equipment.
• Volleyball Novelties and Gifts Volleyball-themed novelties and gifts including apparel, awards, flags, pins, gifts, hair accessories, holiday items, home goods, jewelry, keychains, luggage, note cards, party supplies, signs and stickers, parents gear, and coach novelties. Includes a "50 items under $3" budget tier. Targeted at volleyball players, families, coaches, and gift buyers seeking volleyball-themed merchandise.
• Brand-Specific Team Smart Buy Packages (Adidas, Mizuno, Under Armour, Champion) Multi-tier, quote-based team uniform packages from Adidas, Mizuno, Under Armour, and Champion sold via the dedicated team sales desk (Kari, Steve, Lisa). Each brand has multiple promo tiers (e.g., Smart Buy Promo ONE, TWO, THREE, FOUR) covering women's and men's packages. Targeted at volleyball clubs, school and travel teams, and other B2B team buyers outfitting groups of players.
• Custom T-Shirt Design and Printing Service In-house custom t-shirt and apparel design service for Corporate Events, Summer Festivals, Charities, Camps, Staff Shirts, 5K's, Family Reunions, Fundraisers, Sports Teams, and Bachelorette Parties. Provides an in-house art department that produces multiple design templates (Team Square, Team Circle, Paint, Net, Heavy Hitter, Athletic Crest, Impact, Varsity, Horizon, Pennant, Paint Splatter, Vintage, Custom Design) and accepts fully custom designs. Pricing is unit-based (e.g., Custom Team Square T-shirt Regular $10.99 / Sale $9.29) for templated designs and quote-based for custom designs. Targeted at event organizers, teams, camps, charities, and group buyers.
• Screen Printing and Embroidery Decoration Service In-house screen printing and embroidery service used to decorate apparel with logos, names, numbers, and team branding. Supports team uniforms, club gear, and custom merchandise orders. Quote-based pricing. Targeted at volleyball clubs, teams, and group buyers ordering branded apparel.
• Diggin For A Cure™ Pink Gear / Breast Cancer Awareness Product Line Proprietary "Diggin For A Cure™" branded volleyball apparel and accessories supporting breast cancer awareness (DigPink), including Pink Gear items such as the MVW "Diggin For A Cure™" Ribbon Words Breast Cancer T-Shirt and MVW "Diggin For A Cure™ I Can Fight Cancer T-Shirt", plus related headbands and accessories. Carries Baden Perfection DigPink volleyballs. Targeted at breast cancer awareness supporters, DigPink events, and cause-driven volleyball buyers.
• Closeout, Warehouse Sale, and Weekly Internet Specials Discounted closeout jerseys, blowout shoe sales, warehouse sales, and weekly/bi-weekly internet specials used to move excess inventory across women's, men's, equipment, and novelties categories. Includes tiered $5, $10, $15, and $20 clearance jerseys. Targeted at value-seeking individual volleyball buyers.

Quantifiable outcome

• Carries 15+ major volleyball brands in one catalog
• +3 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

19 partnerships are on record, tiered minor affiliate listing, service partner, service partner — international shipping, flagship brand partner, major brand partner and brand partner.

• Northern Lights Juniorsminor affiliate listingGTM or Marketing PartnerListed under MVW's website footer 'Affiliates' section. Northern Lights Juniors is a junior volleyball club; the affiliate relationship likely drives club-based traffic and customer referrals between the two organizations.
• Quickset Screen Printingservice partnerImplementation/ SI/ Consulting PartnerListed under MVW's website footer 'Affiliates' section. Quickset Screen Printing is a printing/decoration service provider; the affiliate relationship likely supports custom apparel decoration beyond what MVW handles in-house.
• MyUS.comservice partner — international shippingChannel Partner/ Reseller/ DistributorListed under MVW's website footer 'Affiliates' section. MyUS.com provides international shipping/parcel forwarding services enabling MVW to serve customers outside the US.
• Mizunoflagship brand partnerStrategic or Co-development PartnerMizuno is one of the most heavily represented brands in MVW's catalog — volleyball shoes (Wave Momentum 4, Neo Jump, Wave Dimension), apparel, socks, kneepads, bags, and Smart Buy Packages. Multiple Mizuno-branded team package SKUs (MIZSB1-4, MZMSB1-2).
• Adidasflagship brand partnerStrategic or Co-development PartnerAdidas is one of the most heavily represented brands — apparel, footwear (Crazyflight 6, Novaflight), and Smart Buy Packages (Adidas Smart Buy Promo ONE/TWO/THREE for both women's and men's).
• Under Armourflagship brand partnerStrategic or Co-development PartnerUnder Armour is one of the most heavily represented brands — apparel, footwear (HOVR Block City, Ace Low 2, Ace Highlight 2), socks, kneepads, bags, and Smart Buy Packages (UASB1-3).
• Nikeflagship brand partnerStrategic or Co-development PartnerNike is represented across multiple categories — volleyball shoes (Hyperset 2, Hyperquick, Ace 3), apparel, socks, and bags.
• Asicsmajor brand partnerStrategic or Co-development PartnerAsics represented across shoes (Rocket 11, Upcourt 6), apparel, kneepads, bags, and team packages.
• Moltenmajor brand partnerStrategic or Co-development PartnerMolten volleyballs are featured prominently — camp balls, beach outdoor balls, ball carts, mesh ball bags, mini autograph volleyballs, and linesman flags.
• Badenmajor brand partnerStrategic or Co-development PartnerBaden volleyballs featured in Pink Gear (Perfection DigPink), Breast Cancer Awareness line, and Hammock Volleyball Cart Replacement Liner.
• Wilsonbrand partnerStrategic or Co-development PartnerWilson represented with volleyballs and beach carts.
• Mikasabrand partnerStrategic or Co-development PartnerMikasa volleyballs carried including the Glow-in-the-Dark Volleyball.
• Tachikarabrand partnerStrategic or Co-development PartnerTachikara volleyballs (SV-5WSC, Volley-Lite) and ball bags (TV6 Rectangular Ball Bag) carried.
• Championbrand partnerStrategic or Co-development PartnerChampion apparel and Smart Buy Packages carried (CHSB1-3).
• Badger Sportbrand partnerStrategic or Co-development PartnerBadger apparel (B-Core, Tonal Blend, FitFlex, Compression Shorts) carried across categories.
• Augustabrand partnerStrategic or Co-development PartnerAugusta apparel (Attain Wicking, Full Force, Range Pullover) carried, particularly in women's/youth categories.
• High Fivebrand partnerStrategic or Co-development PartnerHigh Five apparel (Truehit jerseys, Color Cross, Evolution, Solid Short Sleeve) carried, especially in women's and youth lines.
• Tandem Sportbrand partnerStrategic or Co-development PartnerTandem training aids and equipment carried: Set Rite Training Aid, Precision Trainer, Spike Pal, Pass Rite, Reaction Ball, Net Extender, Lineman Flags, Agility Ladder, Rope Court Line.
• Park & Sunbrand partnerStrategic or Co-development PartnerPark & Sun portable net systems carried: Spectrum 2000 Net System ($289.99) and Deluxe Outdoor Volleyball Net.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Epic Sports: Multi-sport team apparel and equipment e-commerce retailer with a strong volleyball category — overlaps MVW in serving volleyball clubs with bulk apparel, decoration, and equipment.
• Badger Sport: Team athletic apparel manufacturer and decorator serving volleyball, basketball, and other team sports — directly comparable to MVW in team apparel and custom decoration for volleyball programs.
• Sports Imports: Volleyball equipment specialist (nets, systems, antennas) sold to schools and clubs — adjacent but overlapping competitor in the volleyball equipment category where MVW carries Park & Sun, Molten, and Baden.
• All Volleyball: Volleyball-specialty e-commerce retailer carrying apparel, footwear, and equipment across major brands — direct overlap with MVW in product category, target customer (clubs and individual players), and online GTM.
• The Volley Shop: Volleyball-focused online retailer with team apparel, packages, and accessories — closely comparable business model to MVW, serving club and individual volleyball buyers in the same niche.

Broad incumbents

• Academy Sports + Outdoors: Multi-category sporting goods retailer with national footprint; competes with MVW on general volleyball equipment and apparel but does not match club-level B2B customization or specialty catalog depth.
• Dick's Sporting Goods: Largest U.S. sporting goods retailer carrying volleyball apparel, footwear, and equipment alongside all major sports — competes broadly with MVW on price, assortment, and omnichannel reach but lacks volleyball-specialty depth.
• Decathlon: Global sporting goods retailer with proprietary and branded volleyball gear at value price points — competing threat to MVW's budget and entry-level segments as Decathlon expands its U.S. footprint.
• Amazon: Mass-market online retailer carrying the same volleyball brands MVW distributes; competes on price, selection, and fulfillment speed for individual consumer purchases — the principal e-commerce gravity MVW counter-positions against.

Emerging players

• Net World Sports: Online sports equipment retailer carrying volleyball nets, balls, and team gear — competes with MVW's equipment category from a UK-anchored e-commerce base and serves both individual and club buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mvwvolleyball
• Facebookfacebook.com/midwestvolleyball
• Instagraminstagram.com/mvwvolleyball
• Pinterestpinterest.com/midwestvball
• LinkedInlinkedin.com/company/midwest-volleyball-warehouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Volleyball Warehouse