Bric

What Bric does

Bric Solutions B.V. is a Curaçao-incorporated software company that operates a cloud-based, multi-tenant enterprise software platform with a modular 'building block' architecture. Its core modules cover CRM, document workflows, and management dashboards, supported by add-on modules for inventory management, HRM, project management, invoicing, reservations, correspondence, and workshops & attendance, plus two vertical suites: Bric Insurance Broker Solutions and Bric Compliance Solutions (KYC). The platform is delivered via any modern web browser, supports English, Dutch, Spanish, and Portuguese, and offers API documentation, per-client database isolation, two-factor authentication, one-way password hashing, SSL encryption, and GDPR compliance as both data controller and processor.

Bric was formed in April 2020 as a joint venture between Profound, a digital agency specializing in Caribbean and Latin American digital transformation, and Caag Software, the developer of HQ Rental Software (which serves 250+ customers in 60 countries including Lyft, AVIS, and Hertz). The company's primary customer segment is SMEs in the Dutch Caribbean, with additional deployments across the broader Caribbean, Latin America (including Brazil), Southeast Asia (Indonesia), and select European accounts (Netherlands). It also serves regulated verticals such as insurance brokers, trust and compliance firms, banks, and government agencies. Named enterprise/government customers include the Government of Curaçao (Covid-19 Emergency Fund, Customs, Toelatingsorganisatie @HOME program), the Government of Saba (EHAS COVID-19 containment, Saba Splash water bottling administration), Capital General Insurance, Extura, Avenue Management, Deloitte Dutch Caribbean (performance management partnership), and Flomotion.

Bric monetizes through subscription plans of various durations with automatic renewal and offers a free trial that does not require credit card information. Pricing tiers are not publicly disclosed, payments are accepted via bank transfer or credit card, and no refunds are offered. Distribution combines direct website self-serve for SMBs, direct enterprise sales for government and insurance clients, and channel partners including Deloitte Dutch Caribbean, ONWRD (Bahamas), Caag Software, and Profound. Headcount is reported at 1–10 employees, no funding rounds or institutional investors are disclosed, and ownership remains with the two founding joint venture partners under a Curaçao private limited liability structure.

Name

Bric

Legal name

Bric Solutions B.V.

Website

https://bric.solutions

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bric Solutions B.V. is a Curaçao-based software company operating a modular, cloud-based enterprise platform (CRM, workflows, dashboards, insurance and KYC suites) for SMEs, government, insurance, and compliance clients across the Dutch Caribbean, Latin America, and select international markets.

Ownership category

akta.pro rank

Product category

Enterprise Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Container Platforms (Kubernetes & Container PaaS) (HDABAAAB)

akta.pro secondary industries

Enterprise Content Management (ECM) Suites (HDAEAGAB), Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE)

Keywords

• Enterprise software platform
• Insurance brokerage software
• Compliance management software
• Government authorization system
• Rental property software

Headquarters

HQ city

Willemstad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise Software Subscriptions: Bric provides modular enterprise software solutions to SMEs on a subscription basis. Services are available in Subscription Plans of various durations, with automatic renewal at the end of each subscription period. Payments can be made by bank transfer or credit card.
2. Free Trial: Bric offers a free trial period where users can explore the software before committing to a paid subscription plan. Credit card information is not required during the free trial.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bric develops and sells a modular, cloud-based enterprise software platform aimed at small and medium-sized enterprises in regulated industries. The platform is composed of configurable modules covering banking, insurance brokerage, compliance, government authorizations, rental/real estate, and human resources/payroll, allowing each customer to license only the components relevant to its operations. The product is delivered as a multi-tenant SaaS solution with localization support for the Dutch Caribbean market.

Product overview

Bric is a modular enterprise software platform developed by a joint venture between Profound and Caag Software, based in the Dutch Caribbean. The core platform consists of CRM, Workflow Management, and Management Dashboard as foundational components. These integrate with add-on modules including Inventory Management, HRM, Project Management, Reservations, Invoicing, Correspondence, and Workshops & Attendance. The company also offers two specialized vertical solutions: Insurance Broker Solutions (covering online calculations, client management, document management, sales/CRM, call center, collection, and reporting) and Compliance Solutions (covering KYC, document checklists, risk profiles, and audit logs). The HQ Rental Software sub-brand, developed by Caag Software, extends into the rental industry. All modules function as building blocks that can be linked together based on company requirements. The company has also developed the EHAS (Electronic Health Authorization System) for Saba's COVID-19 containment and a Performance Management Solution in partnership with Deloitte Dutch Caribbean.

Differentiator

Problem solved

Functional benefit

Brands

• Bric Solutions: Enterprise software for banking, compliance, and insurance sectors offering CRM, document workflows, and management dashboards.

Products and services

• Bric Enterprise Software Platform Modular, cloud-based enterprise software platform for SMEs in regulated industries, configurable across banking, insurance brokerage, compliance, government, rental, and HR/payroll workflows.
• Bric Insurance Broker Solutions Software suite for insurance brokers covering policy administration, claims handling, customer records, commissions, and statutory reporting.
• Bric Compliance Solutions Compliance and KYC module supporting customer due diligence, regulatory workflows, audit trails, and reporting for regulated entities.
• EHAS (Electronic Health Authorization System) Electronic authorization system for processing and managing government or health-related authorizations digitally.
• HQ Rental Software Rental and property management software inherited from Caag Software, used to manage rental portfolios, tenants, contracts, and billing.
• Performance Management Solution Performance management module supporting goal setting, evaluation, and tracking of employee or organizational performance metrics.

Quantifiable outcome

• Reduced review and response times from days to minutes through automated systems (EHAS Saba COVID containment)
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Deloitte Dutch CaribbeancoreStrategic or Co-development Partner · 15 December 2022Bric partnered with Deloitte Dutch Caribbean to offer a performance management solution based on Deloitte's proven performance management model. The solution enables organizations to set clear objectives, measure progress, and implement strategies to improve performance. A successful pilot was completed with Gi-Ro Settlement Holding.
• ONWRDcoreGTM or Marketing Partner · 9 February 2021Strategic alliance with ONWRD, a Bahamas-based digital solutions, communications and design agency. This partnership is intended to bring Bric services to new markets and expand partnerships throughout the Caribbean region. ONWRD is a leader in strategic marketing communications and content development in The Bahamas.
• Caag SoftwarecoreStrategic or Co-development Partner · 8 April 2020Caag Software is the developer of the internationally successful HQ Rental Software (serving 250+ customers in 60 countries including Lyft, AVIS, and Hertz). Caag and Profound formed the joint venture Bric in April 2020. Caag brings extensive software development expertise and an international customer base to the partnership.
• ProfoundcoreStrategic or Co-development Partner · 8 April 2020Profound is a digital agency specialized in digital transformation and web development projects, primarily serving companies within the Caribbean and Latin America. Profound and Caag formed the joint venture Bric in April 2020, with Profound bringing regional market expertise and client relationships in the Caribbean.
• BikagominorStrategic or Co-development Partner · 28 June 2017Bric and Bali Bike Rental are partnering up for a joint venture project called Bikago, which will be a worldwide platform to rent motor bikes and scooters. This is a future joint venture in the mobility/rental space.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Odoo: Modular open-source ERP/CRM platform for SMEs with comparable building-block architecture (CRM, workflow, invoicing, inventory, HR). Closest direct competitor in functional scope and SMB target market.
• Zoho: Suite of modular business applications for SMBs and mid-market, including Zoho CRM, Creator, and workflow tools. Mirrors Bric's modular SaaS approach with broader feature depth.
• Bitrix24: Modular collaboration and CRM platform with CRM, workflows, project management, and document management aimed at SMEs — overlaps directly with Bric's core modules.

Emerging players

• Insightly: CRM and project management platform for SMBs with workflow customization — overlapping with Bric's CRM and project management modules in the SME segment.
• Pipedrive: SMB-focused CRM with workflow automation; comparable in customer size but narrower in product breadth than Bric's modular platform.

Broad incumbents

• HubSpot: Leading CRM, marketing, and operations platform purpose-built for SMBs and mid-market; closest 'broad incumbent' in Bric's primary SME segment.
• Freshworks: SMB and mid-market SaaS suite spanning CRM, IT service management, and HR — a comparable full-stack approach targeting similar customer profiles as Bric.
• Salesforce: Dominant CRM and workflow platform with deep enterprise penetration; competes with Bric in CRM, insurance, and government verticals at the higher end of the market.

Regional players

• Conta Azul: Brazilian cloud SaaS for SMBs covering invoicing, financial management, and CRM — comparable in scope to Bric's LatAm-focused SMB offering with deep local market presence.

Others

• Monday.com: Workflow, project, and operations management platform used by SMBs and enterprises; adjacent to Bric's workflow and project management modules rather than direct CRM replacement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BricSolutions
• LinkedInlinkedin.com/company/bric-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bric