Omni Digital Group

What Omni Digital Group does

Omni Digital Group is a privately held, founder-owned retail marketing agency and software company headquartered in Coralville, Iowa, founded in 2017 by Kody Fitzjerrells. The company exclusively serves brick-and-mortar and omnichannel retailers in the $1M-$25M revenue range, with a concentration in specialty footwear, jewelry, apparel, run specialty, pet food, and multi-location retail chains. Its core product is Omni Lightning, a proprietary attribution platform that connects retailer POS systems (Lightspeed, EDGE, RICS, Shopify) to Meta (Facebook and Instagram) advertising and Klaviyo email/SMS, providing a 28-day in-store attribution window and POS-matched audience building.

The business operates a two-sided model combining managed services and standalone software. Managed services are productized into three tiers (Omni Core, Omni+, OmniX) with increasing campaign volume, dedicated team allocations, and contract structures ranging from a $2,500/month minimum with 12-month commitment to a $5,000 onboarding plus revenue-share model targeting $1.5M+ revenue retailers. Standalone Omni Lightning software is sold per retail location at $99-$199 per store per month across three feature tiers (Visibility, Visibility+, Visibility+ Marketing). Distribution is sales-led through a Calendly-driven 30-minute strategy call, supplemented by co-op and brand-creative partnerships with major footwear brands including Birkenstock, Brooks, Dansko, Hoka, Mephisto, and Taos. The company reports serving 120+ retail brands, tracking $60M+ in Meta and $40M+ in Klaviyo revenue in 2024, and delivering an average 22.89x ROAS across more than 100 retailers.

Name

Omni Digital Group

Legal name

Omni Digital Group

Website

https://omnidigitalgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Omni Digital Group is a privately held retail marketing agency and software company that serves $1M-$25M brick-and-mortar retailers with managed paid media, email/SMS, and creative services, anchored by its proprietary Omni Lightning POS-to-Meta/Klaviyo attribution platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Coralville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Managed Services - Omni Core: Entry-level managed services tier offering Meta Ads (Facebook & Instagram), Klaviyo Email & SMS, graphics & video production, and Omni Lightning attribution software. Includes monthly check-ins with Account Manager + Digital Strategist. 12-month minimum commitment.
2. Managed Services - Omni+: Higher-volume managed services tier with up to 15 Meta campaigns per month, 10-25 Klaviyo emails + SMS per month, 15-50 graphics or video ads per month, monthly creative refresh (bottom 20% killed and replaced), 2-4 photo/video production shoots per year, Omni Lightning included, and quarterly strategic planning sessions.
3. Managed Services - OmniX: Revenue-share partnership model with dedicated team (Account Manager, Digital Strategist, Data Analyst, Designer, Videographer). Includes Meta, Instagram, and LinkedIn advertising, full-service creative, POS/CRM integration, weekly strategy meetings, and monthly planning. Requires $5,000 onboarding fee.
4. Omni Lightning Software (Standalone): DIY software option available in three modules: Visibility ($99/store/month), Visibility+ ($149/store/month), and Visibility+ Marketing ($199/store/month). Sold per retail location with monthly billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Omni Digital Group is a retail-focused marketing agency that helps brick-and-mortar and omnichannel retailers grow through managed paid social advertising (Meta), Klaviyo email and SMS marketing, in-house creative production, and its proprietary Omni Lightning attribution software that connects point-of-sale systems to Meta and Klaviyo to track in-store revenue from digital campaigns with a 28-day attribution window.

Product overview

Omni Digital Group offers a retail-focused marketing platform built around its proprietary Omni Lightning attribution software, which connects retailers' point-of-sale systems to Meta and Klaviyo to track marketing ROI back to in-store sales. The core product is Omni Lightning, available in three subscription tiers: Visibility ($99/store/month) for basic POS data visualization, Visibility+ ($149) adding inventory intelligence, and Visibility+ Marketing ($199) adding full marketing attribution. These software modules can be purchased standalone or are included within three managed service tiers: Omni Core ($2,500/month) for à la carte Meta and Klaviyo services, Omni+ ($10K+ ad spend) for higher-volume retailers with more campaigns and quarterly strategy, and OmniX ($5,000 onboarding + revenue share) for established retailers requiring dedicated teams and full-service execution. Supporting services include Meta advertising management, Klaviyo email and SMS marketing, and in-house creative production including video and graphics. The company exclusively serves brick-and-mortar and omnichannel retailers in the $1M-$25M revenue range across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Omni Lightning: Proprietary retail analytics platform that connects POS systems to Meta and Klaviyo, enabling in-store attribution and customer audience building for retail marketing campaigns.
• Omni Core
• Omni+
• OmniX

Products and services

• Omni Lightning Proprietary retail analytics and in-store attribution software that connects point-of-sale systems to Meta (Facebook/Instagram) and Klaviyo marketing platforms. Enables retailers to track in-store revenue driven by digital campaigns with a 28-day attribution window. Available as standalone subscription in three modules (Visibility, Visibility+, Visibility+ Marketing) or included with managed services.
• Meta Ads Management Managed Facebook and Instagram advertising services targeting new and existing customer audiences. Includes campaign strategy, POS-data-driven audience building, ad creative, and in-store sales tracking through Omni Lightning attribution.
• Klaviyo Email and SMS Marketing Email and SMS marketing services built natively in Klaviyo. Integrates every email and SMS campaign with POS data to track which messages drove in-store revenue, including audience segmentation based on purchase history.
• Creative Services

Quantifiable outcome

• Average 22.89x ROAS across 100+ retailers
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta is a core technology partner whose advertising platforms (Facebook and Instagram) Omni Digital Group uses to run retail client campaigns. Omni Lightning integrates with Meta to enable POS-matched attribution, custom audience building from retailer customer data, and tracking of in-store sales driven by ads.
• KlaviyocoreTechnology or IntegrationKlaviyo is a core technology partner for email and SMS marketing. Omni Lightning integrates with Klaviyo to enable POS data segmentation, targeted email/SMS campaigns based on purchase history, and tracking of in-store revenue from marketing campaigns.
• LightspeedcoreTechnology or IntegrationPOS system integration partner. Omni Lightning connects directly to Lightspeed to pull customer purchase data, match records to Meta and Klaviyo profiles, and enable attribution tracking.
• EDGE (POS)coreTechnology or IntegrationPOS system integration partner. Omni Lightning connects directly to EDGE POS to pull customer purchase data for audience building and attribution tracking.
• RICS (POS)coreTechnology or IntegrationPOS system integration partner. Omni Lightning connects directly to RICS POS to enable POS data analytics and in-store attribution for retailers, particularly common in specialty footwear.
• ShopifycoreTechnology or IntegrationPOS and e-commerce platform integration partner. Omni Lightning integrates with Shopify for retailers operating omnichannel (online and in-store) to enable unified customer data and attribution.
• BirkenstockminorStrategic or Co-development PartnerBrand partnership for co-op campaigns and brand creative work. Omni has partnered with Birkenstock on marketing initiatives targeting independent retailers.
• BrooksminorStrategic or Co-development PartnerBrand partnership for co-op campaigns and brand creative work in the run specialty segment. Omni has partnered with Brooks on marketing initiatives targeting independent retailers.
• DanskominorStrategic or Co-development PartnerBrand partnership for co-op campaigns and brand creative work. Omni has partnered with Dansko on marketing initiatives.
• HokaminorStrategic or Co-development PartnerBrand partnership for co-op campaigns and brand creative work in the run specialty segment. Omni has partnered with Hoka on marketing initiatives targeting independent retailers.
• MephistominorStrategic or Co-development PartnerBrand partnership for co-op campaigns and brand creative work. Omni has partnered with Mephisto on marketing initiatives.
• TaosminorStrategic or Co-development PartnerBrand partnership for co-op campaigns and brand creative work. Omni has partnered with Taos on marketing initiatives targeting independent retailers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northbeam: Northbeam provides multi-touch marketing attribution and unified ad-performance analytics for DTC and retail brands. Closely parallels Omni Lightning's value proposition of connecting ad spend to actual revenue outcomes with cross-channel visibility.
• Rockerbox: Rockerbox offers marketing attribution and incrementality measurement for brands and agencies. Comparable to Omni Digital Group on the attribution-tech layer that powers in-platform performance measurement for paid media clients.
• Triple Whale: Triple Whale operates an e-commerce and DTC marketing attribution platform with a dashboard tying ad spend to revenue. Most comparable to Omni Digital Group's Omni Lightning for its closed-loop attribution and audience-building capabilities, though primarily focused on online rather than in-store sales.
• WebFX: WebFX is a large digital marketing agency offering paid social, SEO, email, and analytics for SMB and mid-market clients. Comparable to Omni Digital Group on the SMB-to-mid-market managed-services positioning across digital channels.
• SmartBug Media: SmartBug Media is a digital agency specializing in HubSpot, paid media, email, and lifecycle marketing for B2B and B2C brands. Comparable to Omni Digital Group in offering Klaviyo/email-driven retention and full-service campaign management.
• Hawke Media: Hawke Media is a full-service digital marketing agency serving retail, DTC, and e-commerce brands across paid social, email, SEO, and CRO. Directly comparable to Omni Digital Group's managed services offering and SMB-to-mid-market positioning.
• Power Digital Marketing: Power Digital Marketing is a tech-forward performance marketing agency with strong retail/DTC focus and proprietary analytics (e.g., NOVA). Comparable to Omni Digital Group on integrated agency-plus-attribution software business model serving mid-market retailers.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media (Meta, Google) with built-in attribution and analytics offerings. Similar to Omni Digital Group in combining agency execution with proprietary measurement IP.
• Tinuiti: Tinuiti is a large performance-marketing agency with strong retail and DTC verticals offering paid social, email, and creative services. Closely comparable to Omni Digital Group as a full-funnel retail marketing services competitor with proprietary measurement capabilities.

Others

• Klaviyo (K: Partners Program): Klaviyo is the email/SMS platform Omni Digital Group integrates with and runs campaigns on. Relevant as both a core technology partner and adjacent ecosystem participant; Klaviyo's own agency partner program puts it in ecosystem overlap with Omni's services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OmniDigitalIC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omni Digital Group