Bliss Hammocks

What Bliss Hammocks does

Bliss Hammocks is a US-based, privately-held outdoor recreation products company operating under the legal entity All Season Power, LLC (New Jersey). Founded in 2004 by Victor Sabbagh, the company sells hammocks, zero gravity ("Gravity Free") chairs, hammock stands, accessories, and a broader outdoor lifestyle assortment through three primary channels: a direct-to-consumer e-commerce storefront at blisshammocks.com, the Amazon marketplace, and HSN (Home Shopping Network), supplemented by a wholesale/B2B inquiry flow. The portfolio extends beyond core hammocks into two sub-brands — TrailGear (hiking/camping dry bags, backpacks, water containers, solar shower bags) and Bliss Outdoors (beach chairs, tents, patio umbrellas, swings, solar LED lanterns, outdoor decor) — and offers bundled packages combining hammocks with stands and accessories.

The underlying product technology is rooted in materials engineering and modest mechanical innovation rather than software or AI. Notable elements include patented adjustable tree straps for hammocks, a registered "Hammock in a Bag" trademark, handwoven 3-ply polyester rope construction, baked enamel powder-coated steel and galvanized steel frames, UV-resistant fabrics, and solar-powered LED lanterns with IP44/IP65 ratings and dusk-to-dawn sensors. Pricing spans approximately $6 for entry hardware to $500+ for premium setups, with free standard shipping on orders over $150 within the 48 contiguous US states and a 1-year warranty with a 30-day money-back guarantee.

Revenue is generated entirely through one-time transactional sales (no subscriptions or recurring fees) across consumer and wholesale segments. The primary customer segments are individual residential outdoor/lifestyle consumers and outdoor adventurers/campers, with a secondary wholesale/retail buyer channel. Marketing relies heavily on Instagram-led UGC (the #FindYourBliss campaign), email/SMS newsletters, customer reviews, and marketplace promotional placements. The company is bootstrapped (no external funding disclosed) and operates with 11-50 employees.

Name

Bliss Hammocks

Legal name

All Season Power, LLC

Website

https://blisshammocks.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bliss Hammocks is a US-based, privately-held outdoor recreation brand selling hammocks, zero gravity chairs, hammock stands, and broader outdoor lifestyle products (camping gear, beach, lighting) directly to consumers via e-commerce, Amazon, and HSN, plus a wholesale channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales (E-commerce): The primary revenue stream is direct-to-consumer sales of outdoor recreational products through blisshammocks.com. Products are sold at one-time purchase prices ranging from approximately $6 to $500+. Products include hammocks, gravity free chairs, stands, accessories, outdoor gear, and bundles. No subscription or recurring revenue model is indicated.
2. Marketplace Sales (Amazon, HSN): Bliss Hammocks sells through third-party marketplaces including Amazon and HSN, reaching customers through these retail channels in addition to the company's own e-commerce site.
3. Wholesale/B2B Distribution: A wholesale inquiry page exists on the website, indicating the company also generates revenue through B2B/wholesale orders to retailers or commercial buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bliss Hammocks designs and sells a broad range of outdoor recreational products including hammocks, hammock chairs, stands, zero gravity (gravity free) recliners, camping gear, beach accessories, solar lanterns, swings, and patio decor. Products are sold direct-to-consumer through its own e-commerce site as well as marketplaces like Amazon and HSN.

Product overview

Bliss Hammocks is an outdoor recreational products company offering a diversified portfolio centered around hammocks and relaxation furniture. The core product lines include traditional and camping hammocks, hammock chairs, and stands, complemented by Gravity Free Chairs (zero gravity recliners). The Bliss Outdoors sub-brand extends the portfolio to camping gear (TrailGear), beach accessories, outdoor lighting (solar lanterns and pathway lights), swings, and patio decor. The company also offers various accessories, replacement parts, and bundled packages combining multiple products. All products are designed for indoor/outdoor use with weather-resistant features and various weight capacities.

Differentiator

Problem solved

Functional benefit

Brands

• Bliss Outdoors: Outdoor recreational products including beach gear, patio umbrellas, swings, lanterns, bird feeders, and outdoor decor.
• TrailGear

Products and services

• Hammocks High-quality hammocks available in various colors, patterns, sizes, and styles including Brazilian Style Rope Hammocks, Caribbean Hammocks, Quilted Hammocks, and Hammocks in a Bag for portability. For homeowners and outdoor enthusiasts.
• Hammock Stands Hammock and swing chair stands in various sizes (10-foot, 15-foot) with weather and rust resistant finishes, some with wheel kits for portability.
• Hammock Chairs Outdoor hammock and swing chairs including Macrame Swing Chairs, Fringed Hammock Chairs, and Island Rope Hammock Chairs in various sizes and materials.
• Hammock Accessories Replacement parts and accessories including metal chains, S hooks, eye screws, replacement Z hooks, button pins, tree straps, and suspension systems.
• Gravity Free Chairs (Zero Gravity Chairs) Ergonomic outdoor recliners designed to put the body into a natural floating position. Available in various widths (26-45 inches) with options for canopies, drink trays, pillows, and wheel kits.
• Gravity Free Chair Accessories Accessories for gravity free chairs including plastic tube protectors, canopies for rocking chairs, replacement parts, and furniture covers.
• Camping Hammocks Lightweight, portable hammocks designed for camping with features like mosquito nets, tree straps, carry bags, and rain tarps for outdoor use.
• TrailGear Hiking and camping gear sub-brand including waterproof dry bags, backpacks, collapsible water containers, and solar shower bags for outdoor adventures.
• Bliss Outdoors Outdoor living products sub-brand including beach chairs, beach tents, beach wagons, BBQ gazebos, patio umbrellas, umbrella bases, and outdoor decor.
• Lights & Lanterns Solar-powered LED lanterns and pathway lights with various decorative designs, waterproof ratings (IP44/IP65), and dusk-to-dawn features for outdoor illumination.
• Swings Outdoor swings including Tree Gliders (rope and fabric styles), Rope Climber Swings, and Rectangular Tree Gliders for children and adults.
• Outdoor Decor Patio accessories including bird feeders (6-port and 2-in-1 hanging styles) and cast resin stone umbrella bases in various styles and weights.
• Beach Chairs and Tents Beach gear including folding beach chairs with canopies, reclining positions, storage pouches, phone holders, cup holders, and pop-up beach tents.
• Bundles Bundled product packages combining popular items like hammock + stand combos, gravity free chair bundles with covers and wheel kits, and patio bundles.

Quantifiable outcome

• Weight capacity up to 600 lbs for 2-person gravity chairs, 500 lbs for heavy-duty stands, and 450 lbs for premium rope hammocks
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorBliss Hammocks sells through Amazon as a marketplace seller, reaching Amazon's vast online customer base. Products are visible and promoted through Amazon's platform, indicating an established distribution partnership.
• HSN (Home Shopping Network)minorChannel Partner/ Reseller/ DistributorBliss Hammocks products are featured in HSN's special deal promotions and daily deals (e.g., $35 beach chairs, hammock in a bag deals), indicating a product partnership for televised home shopping.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• REI Co-op: Cooperative outdoor retailer selling hammocks, camping gear, and outdoor furniture both DTC and in-store. Comparable broad channel presence and overlapping product categories including hammocks and gravity chairs.
• Sunjoy: Large-scale outdoor furniture brand selling gazebos, patio umbrellas, sets, and related accessories through big-box and online channels. Overlaps with Bliss Hammocks' Bliss Outdoors patio umbrella and gazebo lines, but at much broader scale.

Direct peers

• La Siesta: European hammock specialist offering a broad catalog of fabric and rope hammocks plus stands and accessories. Closest international peer overlapping across Bliss Hammocks' hammock-plus-stand bundle strategy.
• Kammok: Premium outdoor hammock brand with patented suspension systems and a strong DTC + retail presence. Direct overlap on portable/camping hammocks and outdoor textile accessories.
• Vivere: Hammock and hammock-stand bundle brand focused on portable, easy-setup systems sold via Amazon and DTC — comparable to Bliss Hammocks' bundle and 'Hammock in a Bag' positioning.
• Sunnydaze Decor: Outdoor lifestyle brand offering hammocks, hammock stands, swings, and patio furniture with multi-SKU DTC catalog. Most comparable to Bliss Hammocks' bundled horizontal outdoor portfolio (hammocks + stands + swings + decor).
• Yellow Leaf Hammocks: Handwoven rope hammock brand with DTC focus, competing in the premium traditional hammock segment where Bliss Hammocks' Brazilian and Caribbean rope hammocks also compete.
• ENO Hammocks (Eagles Nest Outfitters): The category-defining hammock brand in North America, selling camping and travel hammocks plus accessories through DTC, Amazon, and wholesale. Most direct overlap with Bliss Hammocks' camping hammock and travel hammock lines.

Emerging players

• Trekology: Portable outdoor gear brand selling camping hammocks, ultralight chairs, and hiking accessories direct-to-consumer on Amazon and own site. Overlaps with Bliss Hammocks' TrailGear camping/camping-hammock line at adjacent price points.
• Wise Owl Outfitters: Family-owned hammock and outdoor gear brand selling camping hammocks, tree straps, and accessories through Amazon-heavy DTC. Comparable on durable textile outdoor goods at entry-level price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bliss_hammocks
• Xx.com/bliss_hammocks
• Facebookfacebook.com/BlissHammocks
• LinkedInlinkedin.com/company/bliss-hammocks-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bliss Hammocks