Linguise
Linguise is an automatic website translation SaaS that uses neural machine translation and a proprietary LLM layer to localize websites into 85+ languages, serving SMBs, e-commerce stores, and web agencies via 40+ CMS integrations.
- Company typePrivate
- Founded2019
- HeadquartersDana Point, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Linguise does
Linguise is an automatic website translation service that operates as a B2B SaaS platform, translating website content into 85+ languages using neural machine translation. Founded in 2019 and publicly launched in 2021, the company is operated by DXT ONE, a California corporation headquartered in Dana Point with a team of 11 employees. Linguise targets website owners, e-commerce businesses, web agencies, and SMBs seeking to localize their digital presence without the cost or complexity of manual translation, with named customers spanning beauty, pet food, vacation rentals, and digital agency verticals.
Linguise firmographics
Firmographics- Name
- Linguise
- Legal name
- DXT ONE
- Website
- https://linguise.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Linguise is an automatic website translation SaaS that uses neural machine translation and a proprietary LLM layer to localize websites into 85+ languages, serving SMBs, e-commerce stores, and web agencies via 40+ CMS integrations.
- Ownership category
- akta.pro rank
Linguise industry classification
Industry- Product category
- Website Translation SaaS
- NAICS
- Translation and Interpretation Services (541930), Translation and Interpretation Services (54193)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Machine Translation & Multilingual NLP (HDAAADAD)
- akta.pro secondary industries
- Content Localization, Translation & Transcreation (BPAFAIAH), Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD)
Keywords
Where Linguise is headquartered
LocationHeadquarters
- HQ city
- Dana Point
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Linguise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (SaaS): Three-tier subscription model (Start, Pro, Large) providing translation quota measured in words per month. Each plan and its quota is associated with one domain. Subscriptions auto-renew via Stripe. Annual billing available at a discounted rate (2 months free). Educational and non-profit discounts offered.
- Linguise AI Translation Add-on: Premium prepaid AI translation package using proprietary LLM models for higher quality translations. Sold separately from base subscription plans.
- Affiliate Referrals: 20% recurring commission on referred subscription sales for up to 12 months. Top affiliates earn thousands per month. Commission credited after trial period and purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start Plan: Entry-level translation subscription for single domain |
| Subscription | Annual | Start Plan: Annual billing |
| Subscription | Monthly | Pro Plan: Mid-tier translation subscription with higher quota |
| Subscription | Annual | Pro Plan: Annual billing |
| Subscription | Monthly | Large Plan: Unlimited translation quota for high-volume websites |
| Subscription | Annual | Large Plan: Annual billing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Linguise product offering
Product offeringCore offering
Linguise provides an automatic website translation SaaS that translates website content into 85+ languages (10,000 language pairs) using Neural Machine Translation powered by Google Cloud AI, with a proprietary Linguise AI Translation layer using Large Language Models for higher-tier quality. The service delivers translations in approximately 10ms via a multilingual caching system, includes SEO optimization (hreflang, sitemaps), and is deployed through native plugins for WordPress, Shopify, Squarespace, Webflow, Wix, Joomla and 35+ other CMS platforms, plus a PHP/JS script for custom sites. Customers subscribe on tiered plans (Start/Pro/Large) with monthly/annual word quotas and can purchase premium LLM-powered translation as a prepaid add-on.
Product overview
Linguise is a website automatic translation service consisting of a core translation platform with multiple integration modules. The main Linguise Translation Service provides neural machine translation for websites with 85+ language support. This core is supplemented by the premium Linguise AI Translation add-on using LLMs for enhanced quality. Linguise offers native CMS plugins for WordPress, Joomla, and 40+ other platforms, plus a PHP/JS script for custom integration on any PHP-based website. Additional modules include the Front-end Live Editor for on-site translation editing, Text Replacement Rules for global terminology management, Human Translator Recommendations for custom work, and an Affiliate Program for partners. The service uses Google Cloud AI as the default translation engine with Linguise AI (LLM-based) as a premium upgrade option.
Differentiator
Problem solved
Functional benefit
Products and services
- Linguise Translation Service SaaS automatic website translation service that translates website content into 85+ languages (10,000 language pairs) using neural machine translation powered by Google Cloud AI. Includes SEO-optimized output with automatic hreflang tags and multilingual sitemaps, multilingual caching (~10ms processing), live frontend editor, browser language redirect, dynamic AJAX content translation, and text replacement rules. Sold via three subscription tiers (Start, Pro, Large) with monthly/annual word quotas; targets e-commerce, SaaS, travel, education, and international business websites built on 40+ CMS platforms.
- Linguise AI Translation (LLM-based) Premium AI translation add-on for Linguise that uses Large Language AI Models (LLMs) optimized for translation to deliver higher translation quality than standard Google Cloud AI NMT. Sold as a separate prepaid package applied selectively or across an entire website, with a 'Force retranslate with AI' option and integration into the Linguise live editor for higher-tier projects where translation quality is paramount.
Quantifiable outcome
- Increase traffic from Google, Baidu, or Yandex search engines by 40%
- +3 more outcomes
Companies that use Linguise
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Linguise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability3 records
Feature8 records
Linguise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- Google Cloud AIcoreGoogle Cloud AI serves as the primary translation engine powering Linguise's automatic neural machine translations, with Linguise applying internal modifications to optimize website content translation quality. Google Cloud AI is listed as an authorized subprocessor under Linguise's Data Processing Agreement.
- StripecoreStripe is used as the primary payment processor for subscription billing and auto-renewals. Card information is stored by Stripe for automatic subscription renewal. Listed as a subprocessor in the Data Processing Agreement.
- PayPalsupportingPayPal is used as an additional payment processing option alongside Stripe. Listed as a subprocessor in the Data Processing Agreement.
- MailjetsupportingMailjet is used for email marketing operations. Listed as a subprocessor in the Data Processing Agreement, operating within the EU.
- BrevosupportingBrevo (formerly Sendinblue) is used for customer data management. Listed as a subprocessor in the Data Processing Agreement, operating within the EU.
- Translations UniverseminorRecommended human translation agency partner for customers seeking custom human translations beyond AI-generated content. Linguise offers to connect customers with verified translators at affordable fees through this partner.
- FirstPromotersupportingFirstPromoter is the affiliate program management platform used by Linguise for tracking referrals, commissions, and affiliate account management.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Linguise competitors and assessment
Company assessmentDirect peers
- TranslatePress: TranslatePress is a WordPress-focused translation plugin offering automatic translation via Google Translate and DeepL alongside manual editing. It directly competes with Linguise's WordPress plugin on translation workflow and pricing.
- WPML: WPML is the most established WordPress multilingual plugin, historically focused on manual translation but increasingly adding automatic translation features. It competes for the same WordPress-based linguise customers.
- Polylang: Polylang is a popular free WordPress multilingual plugin with a Pro tier. It competes with Linguise's WordPress offering, particularly in the lower-priced SMB and personal website segment.
- GTranslate: GTranslate provides website translation across CMSs including WordPress, Shopify, and Joomla using Google Translate and DeepL. It targets the same SMB customer base and product-led motion as Linguise.
- Bablic: Bablic is a website translation and localization SaaS targeting SaaS, e-commerce, and agencies. It overlaps Linguise on automatic translation, CMS integrations (including WordPress and Shopify), and SEO optimization features.
- Weglot: Weglot offers subscription-based automatic website translation for WordPress, Shopify, Webflow, and other CMSs with a no-code setup. It is the closest direct competitor to Linguise, targeting the same SMB e-commerce and agency market with a freemium PLG model.
- ConveyThis: ConveyThis provides drop-in website translation for WordPress, Shopify, Wix, and Squarespace using neural machine translation. It overlaps Linguise on CMS integration breadth, language coverage, and SMB-focused PLG pricing tiers.
Broad incumbents
- Smartling: Smartling is an enterprise translation management system with website, app, and document localization capabilities. It represents the higher end of the website translation market that Linguise's premium LLM tier could target.
- Lokalise: Lokalise is a broader enterprise localization platform covering software strings, marketing content, and websites with developer-grade workflows. It is comparable to Linguise for larger customers who need website translation alongside app and docs localization.
- Crowdin: Crowdin is a localization platform for software, apps, websites, and marketing content. It overlaps Linguise in website translation use cases but serves a broader set of content types and larger enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Linguise social profiles
Digital presenceLinguise compliance and trust
Trust signalCompliance2 records
Linguise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linguise leadership team
Management profileNumber of profiles
Linguise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linguise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linguise
What does Linguise do?
Linguise provides an automatic website translation SaaS that translates website content into 85+ languages (10,000 language pairs) using Neural Machine Translation powered by Google Cloud AI, with a proprietary Linguise AI Translation layer using Large Language Models for higher-tier quality. The service delivers translations in approximately 10ms via a multilingual caching system, includes SEO optimization (hreflang, sitemaps), and is deployed through native plugins for WordPress, Shopify, Squarespace, Webflow, Wix, Joomla and 35+ other CMS platforms, plus a PHP/JS script for custom sites. Customers subscribe on tiered plans (Start/Pro/Large) with monthly/annual word quotas and can purchase premium LLM-powered translation as a prepaid add-on.
Is Linguise a public or private company?
Linguise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linguise founded?
Linguise was founded in 2019. It employs 11 to 50 people.
Where is Linguise based?
Linguise is headquartered in Dana Point, United States, in the North America region.
How does Linguise make money?
Three revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are linguise AI Translation Add-on and affiliate Referrals.
Who are Linguise's main competitors?
Direct peers on record are TranslatePress, WPML, Polylang, GTranslate, Bablic, Weglot and ConveyThis. Broad incumbents are Smartling, Lokalise and Crowdin.
Does Linguise have an API?
No public API is recorded for Linguise.
What industry is Linguise in?
Linguise's product category is Website Translation SaaS. Its primary akta.pro industry code is HDAAADAD, Machine Translation & Multilingual NLP, with a secondary code of BPAFAIAH, Content Localization, Translation & Transcreation. Its NAICS code is 541930 and its SIC code is 7372.