Doohde
Doohde is a Paris-based SaaS company offering an AI-assisted platform, production tracking tools, and a video studio for OOH/DOOH advertising, serving European media operators, agencies, and local advertisers.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Doohde does
Doohde is a Paris-based, privately held SaaS company that builds software and provides services for the out-of-home (OOH) and digital out-of-home (DOOH) advertising market. The company targets two primary customer sets: media operators and advertising agencies (régies and agencies) that manage DOOH spot production for their advertiser clients, and local advertisers or chain brands that lack the in-house creative capacity to produce outdoor advertising. Its offering combines a cloud-based production tracking platform, an AI-assisted creative generation tool, and an in-house video production studio, covering the full content lifecycle from brief through delivery for DOOH campaigns.
The technology stack centers on the afosAIdo AI engine, which performs image generation, background removal (détourage), image quality enhancement, HD file generation, and DOOH animation. All AI capabilities are explicitly stated to run on 100% European AI infrastructure, positioning the product around European data sovereignty. The Doohde Platform digitizes the production workflow from brief to delivery, with collaborative dashboards, revision tools, versioning, ERP integration at the standard tier, and branded client portals for media operators. The Doohde Studio provides professional video production staffed by DOOH-specialist project managers and motion designers, with the company claiming an average 48-hour turnaround at the lowest price in the market.
Doohde monetizes through a tiered per-seat SaaS subscription for the platform (€70/user/month for 1–5 users, €60/user/month for 6+, and €50/user/month for 30+), plus professional services revenue from Doohde Studio. Go-to-market is a hybrid sales-assisted and product-led model with website demo requests as the primary conversion mechanism, targeting European media operators, agencies, and advertisers. The company is bootstrapped with no disclosed funding, ownership, or management information.
Doohde firmographics
Firmographics- Name
- Doohde
- Legal name
- Doohde
- Website
- https://doohde.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Doohde is a Paris-based SaaS company offering an AI-assisted platform, production tracking tools, and a video studio for OOH/DOOH advertising, serving European media operators, agencies, and local advertisers.
- Ownership category
- akta.pro rank
Doohde industry classification
Industry- Product category
- Out-of-Home Advertising Production Software
- NAICS
- Commercial Printing (except Screen and Books) (323111)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), OOH Production, Printing & Installation Services (MPAAAKAJ)
Keywords
Where Doohde is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Doohde business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscriptions (Doohde Platform): Tiered per-user monthly subscription model for the production tracking platform, with three tiers based on user count and storage volume. Includes base functionality, collaboration tools, and premium support options.
- Video Production Services (Doohde Studio): Professional video production services for regies or advertisers without in-house production capabilities. Expert project managers and motion designers create DOOH spots, with advertised turnaround of 48 hours at competitive pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Basic tier for small teams (1-5 users) |
| Per seat | Monthly | Standard tier for mid-sized organizations (6+ users) |
| Per seat | Monthly | Enterprise tier for large organizations (30+ users) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Doohde product offering
Product offeringCore offering
Doohde develops and operates a European SaaS platform that combines AI-assisted creation of out-of-home (OOH) and digital out-of-home (DOOH) advertising materials (afosAIdo) with a cloud-based production tracking and workflow management system (Doohde Platform). It also offers in-house professional video production services (Doohde Studio) staffed by project managers and motion designers who can produce DOOH spots, marketed at an average 48-hour turnaround.
Product overview
Doohde offers a unified SaaS platform combining three core solutions: afosAIdo for AI-powered creation of outdoor advertising materials, DOOHDE Platform for end-to-end production tracking and workflow management, and DOOHDE Studio for professional video production services. These integrated offerings address the complete OOH/DOOH content lifecycle from AI-assisted creation through production management to professional studio output, enabling advertisers to reduce production costs and reallocate budgets to media spending.
Differentiator
Problem solved
Functional benefit
Brands
- Afosaido: AI-assisted OOH and DOOH advertising creation platform for local advertisers and retail chains.
Products and services
- afosAIdo AI-powered SaaS module that enables local advertisers and retail chain brands to autonomously create outdoor advertising posters and DOOH video spots without graphic design skills. Supports brand-guideline compliance and automatic adaptation across multiple OOH and DOOH format specifications, with all AI capabilities powered by 100% European AI technologies.
- Doohde Platform Cloud-based production tracking and workflow management platform that digitizes the entire DOOH spot production process from brief to delivery. Provides real-time visibility, collaborative client portal, centralized production history, versioning, automated archiving, and ERP integration. Accessible via browser on desktop, tablet, and mobile devices. Sold on tiered per-user monthly subscriptions.
- Doohde Studio In-house professional video production service for media agencies or advertisers lacking production capacity or needing reinforcement. Staffed by DOOH-specialist project managers and motion designers who provide creative consultation and can produce spots from scratch without client-provided visual assets. Marketed with an average 48-hour turnaround at the lowest market price.
Quantifiable outcome
- DOOH spot production completed in 48 hours on average
- +1 more outcomes
Companies that use Doohde
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Doohde technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature8 records
Doohde partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Doohde competitors and assessment
Company assessmentDirect peers
- Place Exchange: Programmatic DOOH marketplace connecting buyers and sellers of out-of-home inventory. Comparable as a platform serving DOOH media operators and agencies with workflow tools.
- Hivestack: DOOH ad exchange and SSP enabling programmatic buying of outdoor inventory. Comparable to Doohde's DOOH-focused workflow tools serving media operators and agencies.
- AdCreative.ai: Paris-based AI-powered ad creative generation platform. Directly comparable to Doohde's afosAIdo offering for AI-assisted creation of advertising assets across formats.
- Vistar Media: DOOH ad serving and programmatic platform for media owners. Comparable as a workflow/ad-serving layer serving similar DOOH media operator customers.
- Creatopy: Ad creative automation and design platform with multi-format adaptation. Comparable to afosAIdo for AI-assisted ad creation and multi-format output generation.
- SundaySky: AI-driven video personalization platform for marketing and advertising. Highly comparable to Doohde Studio's AI-assisted video production services for advertisers and media operators.
- Celtra: Creative automation platform for digital advertising across formats. Comparable to Doohde's multi-format adaptation and AI-assisted creative capabilities for advertising production.
- Broadsign: DOOH CMS and ad-serving platform used by media operators globally. Directly comparable to Doohde Platform's production tracking and workflow digitization for OOH/DOOH media operators.
- Waymark: AI video creation platform purpose-built for advertising and TV/CTV. Comparable to Doohde's AI-assisted video production capabilities for advertising creative.
Broad incumbents
- Smartly.io: Larger creative automation platform primarily focused on paid social advertising. Broader incumbent in ad creative automation with overlapping capabilities to Doohde's SaaS platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Doohde social profiles
Digital presenceDoohde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doohde leadership team
Management profileNumber of profiles
Doohde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doohde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doohde
What does Doohde do?
Doohde develops and operates a European SaaS platform that combines AI-assisted creation of out-of-home (OOH) and digital out-of-home (DOOH) advertising materials (afosAIdo) with a cloud-based production tracking and workflow management system (Doohde Platform). It also offers in-house professional video production services (Doohde Studio) staffed by project managers and motion designers who can produce DOOH spots, marketed at an average 48-hour turnaround.
Is Doohde a public or private company?
Doohde is a private company. It is classified as unknown and is currently operating.
When was Doohde founded?
Doohde was founded in 2020. It employs 1 to 10 people.
Where is Doohde based?
Doohde is headquartered in Paris, France, in the Europe region.
How does Doohde make money?
Two revenue lines are on record. SaaS Platform Subscriptions (Doohde Platform) is the primary driver. The others are video Production Services (Doohde Studio).
Who are Doohde's main competitors?
Direct peers on record are Place Exchange, Hivestack, AdCreative.ai, Vistar Media, Creatopy, SundaySky, Celtra, Broadsign and Waymark. Smartly.io is listed as a broad incumbent.
Does Doohde have an API?
No public API is recorded for Doohde.
What industry is Doohde in?
Doohde's product category is Out-of-Home Advertising Production Software. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 323111 and its SIC code is 7372.