What Belugames does

Belugames is a French social-and-solidarity company founded in 2016 in Redon, France by Isabelle Bapteste and Guillaume Lenoble. It designs, publishes, and distributes cooperative board games and collective intelligence workshops that address organizational challenges including D&I awareness, team cooperation, meeting effectiveness ("réunionite"), change management, and Quality of Life at Work (QVT). The core team comprises 6 people working fully remote, supported by a network of roughly 200 independent certified facilitators in France and approximately 900 facilitators trained within organizations internationally — over 1,200 trained facilitators in total. The flagship product, the Fresque de la Diversité, was co-created with ESSEC Business School's Centre Diversité et Inclusion and has reached 50,000+ participants across 9 languages since its 2021 launch.

The company's core technology is a portfolio of 30+ proprietary serious games built around experiential, body-based learning rather than digital platforms. Catalog products include the Fresque de la Diversité (and its Junior adaptation for ages 14–17, released open source in 2026), Mission Coopération, Pizza Rush (retail-distributed via Matagot), Making Of, Y'a Moyen!, Mission QVT, and Moteur!. Belugames also develops bespoke ("sur-mesure") games for specific client challenges, such as Situ'actions for La Banque Postale (deployed to 38,000 employees) and a workplace safety game for OPPBTP construction apprentices. Underlying methodology integrates physical movement, card-based mechanics, group debriefs, and post-workshop impact measurement (e.g., a 2025 study showing 94% of participants reconsider behaviors and 84% understand cognitive mechanisms underlying discrimination).

Belugames operates a hybrid revenue model. Professional services revenue comes from direct facilitation of workshops and certification training for facilitators (1–2 day programs). One-time licensing revenue comes from physical game retail sales, primarily Pizza Rush through Matagot. Licensing and customization revenue comes from bespoke game development for large enterprises and NGOs (e.g., Croix-Rouge française, Emmaüs France). Go-to-market combines direct enterprise sales, community-led distribution through the certified facilitator network, event-driven public workshops (scheduled via Billetweb), and retail distribution. Customers span financial services (La Banque Postale, Société Générale, AXA), manufacturing (Saint-Gobain, Limagrain), construction (Bouygues Construction, OPPBTP), automotive (Renault Trucks, ACC), technology (Salesforce, Magellan Partners), energy (Engie, Enedis), government and education (Région Île de France, Ministry of Education, ESSEC, CNAM), FMCG (Danone), and NGOs (Croix-Rouge française, Emmaüs France, Télémaque). The company has grown organically with no external funding.

Name

Belugames

Legal name

Belugames

Website

https://belugames.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Belugames is a French company that designs cooperative board games and collective intelligence workshops for organizations, addressing D&I, team cooperation, meeting effectiveness, and Quality of Life at Work. It serves large enterprises, government bodies, and NGOs through direct facilitation, a network of 1,200+ certified facilitators, and retail game distribution.

Ownership category

akta.pro rank

Product category

Organizational learning and development (cooperative games and facilitation services)

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

akta.pro secondary industries

Family/Party Board Games Retail (CRALALAB), Strategy/Euro Board Games Retail (CRALALAC)

Keywords

• Cooperative serious games
• Collective intelligence workshops
• Diversity inclusion training
• Organizational facilitation services
• Team building games

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Workshop and facilitation services: Belugames delivers facilitated workshops and training sessions (e.g., Fresque de la Diversité, Mission Coopération) directly to client organizations. Sessions are priced per participant or per event, with public inter-organization sessions and private intra-organization deployments.
2. Training and certification programs: Belugames trains individuals and organizations to become certified facilitators of its games (e.g., Fresque de la Diversité animator training, Mission Coopération training). Training is offered in-person and online, typically over 1–2 days.
3. Physical game sales: Belugames-designed games such as Pizza Rush are sold through retail distributors (e.g., Matagot) and directly. The game is available in game stores, allowing individuals and families to purchase.
4. Game licensing and customization: Belugames licenses its proprietary games and develops customized (sur-mesure) game solutions for specific client organizations, such as Situ'actions for La Banque Postale.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Belugames designs, publishes and distributes cooperative board games and collective intelligence workshops used by organizations to address diversity & inclusion, team cooperation, meeting effectiveness, change management, and Quality of Life at Work (QVT). It sells a 30-game catalog (e.g. Fresque de la Diversité, Mission Coopération, Pizza Rush, Making Of), trains and certifies a network of independent facilitators, and develops bespoke on-demand games for enterprise clients (e.g. Situ'actions for La Banque Postale).

Product overview

Belugames is a cooperative game and collective intelligence workshop company that creates impacting games for organizations that generate engagement and develop better understanding of self and others. Their portfolio includes catalog products (Fresque de la Diversité, Making Of, Mission Coopération, Pizza Rush, Y'a Moyen!, Mission QVT, Moteur!) and custom on-demand workshops. The products work as standalone tools or as part of comprehensive training programs. They also offer facilitator training, certifications, and ongoing workshops. Their approach uses experiential learning through games and intelligence collective techniques rather than technology platforms.

Differentiator

Problem solved

Functional benefit

Brands

• La Fresque de la Diversité: Flagship collective intelligence workshop co-created with ESSEC to raise awareness about cognitive mechanisms leading to discrimination and promote inclusion. Available in 9 languages.
• Mission Coopération
• Pizza Rush
• Y'a moyen!
• Making Of
• Moteur!
• Mission QVT

Products and services

• Fresque de la Diversité A 3-hour collective intelligence workshop enabling participants to experience cognitive mechanisms that lead to unintentional discrimination. Co-created with ESSEC Centre Diversité et Inclusion. Used by enterprises, governments and NGOs to raise D&I awareness. Available in 9 languages, in-person and online.
• Making Of A modular serious game in 4 modules for effective meetings, where players embody a team running a film production. Designed for 6+ players, scalable from 1 to 4 half-days. Targets organizations suffering from 'réunionite aiguë' (excessive or unproductive meetings).
• Mission Coopération A cooperative board game for 6 players (scalable to 36+ across simultaneous tables) where players manage a post-tsunami island evacuation and experience the accelerators and brakes of cooperation. Used with AXA talents, Bouygues Construction, and other enterprise audiences.
• Pizza Rush A cooperative team-building board game where teams optimize pizza-restaurant operations under time pressure. Available through Matagot retail distribution. Tested with 400+ people at Limagrain, Région Île-de-France and Ministry of Education.
• Y'a Moyen! A cooperative game in which players position themselves on initiatives and commit to actions before guessing the group's response. Designed to take the pulse on engaging topics, share representations and debate initiatives for collective engagement.
• Mission QVT A cooperative game focused on Quality of Life at Work (QVCT) commitments, helping teams explore and improve workplace conditions through interactive tools.
• Moteur! A cooperative game founded on the theory of forces, with 18 challenges to identify collective strengths. Deployed in middle schools and high schools through the Moteur! association partnership.
• Fresque de la Diversité Junior An open-source (Creative Commons BY-ND) version of the Fresque de la Diversité adapted for adolescents aged 14-17, designed to deconstruct prejudices and reinforce allyship behaviors.
• Belugames x Cogito Two co-developed experiential formats (a 3-hour ludo-pedagogical workshop and a 1.5-hour participatory conference) on critical thinking and mental judgment. Co-created with the Cogito team and delivered by Cogito-trained facilitators.
• Bespoke / on-demand enterprise games Tailored collective intelligence workshops and games developed sur-mesure for client organizations (e.g. Situ'actions card game for La Banque Postale's 38,000 employees, the OPPBTP safety game for building apprentices, the DINNO Santé change-management workshop, and the Magellan Partners AI visualization).
• Facilitator training and certification programs 1–2 day training and certification programs (in-person and online) that authorize individuals or in-house teams to animate Belugames games such as the Fresque de la Diversité, Mission Coopération, and other catalog titles. Underpins the 1,200+ facilitator community.

Quantifiable outcome

• 94% of participants who became aware of their biases reconsider their behaviors after the Fresque de la Diversité
• +5 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CogitocoreStrategic or Co-development Partner · 1 December 2024Belugames and Cogito co-developed two collective intelligence formats on critical thinking and mental judgment: a 3-hour ludo-pedagogical workshop and a 1.5-hour participatory conference. Design began in late 2024, delivered in early 2026. Cogito's facilitators were trained by Belugames to deliver the formats independently.
• ESSEC Business School (Centre Diversité et Inclusion)coreStrategic or Co-development PartnerESSEC is the co-creator of the Fresque de la Diversité alongside Belugames. The partnership involves joint product development, research on diversity and inclusion, academic credibility, shared deployment through ESSEC networks, and annual joint events such as 'De la Diversité à l'Appartenance'. The relationship is mutual and foundational to the Fresque de la Diversité brand.
• SchoolabminorStrategic or Co-development PartnerSchoolab (Paris) hosts regular Belugames workshops and training sessions, providing venue and promotional support. A long-term programming partnership for public Belugames workshops throughout 2024.
• L'Îlot (Canada)minorGTM or Marketing PartnerL'Îlot is a Quebec-based D&I professional network that invited Belugames to Montreal to conduct exploratory workshops of the Fresque de la Diversité for the Canadian market in October 2024.
• La KoncepterieminorGTM or Marketing PartnerLa Koncepterie is an event agency specializing in transition-focused events that partnered with Belugames for bilingual animations (100 people, 2 languages) and other client projects.
• La Base StudiominorImplementation/ SI/ Consulting PartnerLa Base Studio provides graphic design and illustration for Belugames games (Pizza Rush, Moteur!, Situ'actions, Making Of). Contributes to the distinctive visual identity of Belugames products.
• MatagotminorChannel Partner/ Reseller/ DistributorMatagot is the official distributor for Pizza Rush, making the game available in game stores and through its online platform (matagot-friends.com).
• Comité Coopératif (Guillaume Huyn-Ba, Héloïca Maugars, François Darsy, Olivier Chambert-Loir)minorOthersAn annual cooperative committee that reviews Belugames' activity and strategic projections, providing external perspective on company development and major orientations.
• Floriane Le Roux / Graphic ToolkitminorImplementation/ SI/ Consulting PartnerDesign and web development partner responsible for the artistic direction, web design, and web development of belugames.com.
• OVHminorOthersOVH is the web hosting provider for belugames.com (OVH SAS, 2 rue Kellermann, Roubaix).
• Chaire du Don au Travail, Nantes UniversitéminorStrategic or Co-development PartnerCo-creation of 'Bien vu' game on workplace recognition, with the Chaire du Don au Travail. Belugames presents the game at the Chaire's annual day and the Chaire trains facilitators to animate the game.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• La Fresque du Climat (Association Fresque du Climat): Pioneer of the 'Fresco' collaborative workshop format that Belugames adapted for D&I with Fresque de la Diversité. Same open-workshop, certified-facilitator distribution model, scaled to millions of participants, and directly competes for the same enterprise D&I/sustainability training wallet.

Broad incumbents

• Klaxoon: French collaborative-meeting and workshop platform used for team engagement and facilitation. Competes for the same enterprise 'effective meetings' and team-engagement budgets but as a software-led incumbent rather than a game-design studio.
• Cegos: Large international training and organizational development company. Belugames' experiential game format competes for the same enterprise L&D, D&I, and QVT budgets that Cegos addresses via conventional classroom and e-learning programs.
• United Heroes (Sport Heroes): European employee engagement and well-being platform used by enterprises for QVT and team-cohesion initiatives. Competes for HR/QVT budgets that Belugames addresses via cooperative games like Mission QVT and Pizza Rush.
• Talkspirit: French collaborative and intranet platform with team-engagement features. Overlaps with Belugames' team-cooperation and meeting-effectiveness value proposition but as a software solution rather than physical cooperative games.

Emerging players

• Make.org: French civic-tech platform for large-scale participatory consultation and collective intelligence. Operates in an adjacent facilitation/collective-intelligence niche targeting enterprises and public institutions for engagement and inclusion programs.
• Wecandoo: French B2B experience platform that curates team-building workshops and immersive activities for enterprises. Overlaps with Belugames' team-cooperation and experiential-learning offerings as a distribution competitor for corporate off-site budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/25299030
• Xx.com/belugamesof

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belugames