La Base Studio
Argentine architecture and design studio (5 employees, Buenos Aires HQ) that designs and manufactures handcrafted furniture and design objects from native woods, selling via DTC e-commerce, showrooms in Buenos Aires and Barcelona, and wholesale partners in Brooklyn, Phoenix, and Auckland.
- Company typePrivate
- Founded-
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Base Studio does
La Base Studio (legal entity: net productos de diseño s.r.l) is a privately held Argentine architecture and furniture design studio operating with 5 employees from its headquarters and workshop in Buenos Aires (Montenegro 238, CABA). The studio designs and manufactures handcrafted furniture and design objects using native Argentine hardwoods (lapacho, peteribi, pine, lenga) under an in-house artisanal production model that combines architecture, product design, and furniture manufacturing in a single studio. The product portfolio spans chairs, tables, benches and stools, bookshelves, beds, lamps, coat racks, armchairs, and accessories, alongside a secondary "Feria" collection of discounted or second-quality pieces.
The company sells directly to design-conscious consumers through a multi-region e-commerce platform with localized storefronts for Argentina, the USA, and Europe, supported by physical showrooms in Buenos Aires and Barcelona. International reach is extended through three third-party retail partners: BEAM (Brooklyn, NY), For The People (Phoenix, AZ), and HOMAGE (Auckland, NZ). Pricing is per-unit in Argentine Pesos with material and size variants, a 10% cash/transfer discount, 3-installment interest-free plans, and major credit card acceptance. Marketing relies on organic social (Instagram accounts for Argentina, Architecture, and Barcelona; Pinterest) and substantial earned media across international design publications including Dezeen, Designboom, Dwell, Monocle, Elle Decoration, and Arch Daily between 2008 and 2020.
La Base Studio firmographics
Firmographics- Name
- La Base Studio
- Legal name
- net productos de diseño s.r.l
- Website
- https://labasestudio.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Argentine architecture and design studio (5 employees, Buenos Aires HQ) that designs and manufactures handcrafted furniture and design objects from native woods, selling via DTC e-commerce, showrooms in Buenos Aires and Barcelona, and wholesale partners in Brooklyn, Phoenix, and Auckland.
- Ownership category
- akta.pro rank
La Base Studio industry classification
Industry- Product category
- Artisanal Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where La Base Studio is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
La Base Studio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Furniture and Design Product Sales: Direct sales of furniture and design objects through e-commerce platform and physical showrooms. Products include chairs, tables, benches, bookcases, beds, lamps, coat racks, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume/size options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
La Base Studio product offering
Product offeringCore offering
La Base Studio designs and manufactures handcrafted furniture and design objects in-house at its Buenos Aires workshop, using native woods and artisanal joinery techniques. It sells a catalog of chairs, tables, benches/stools, bookshelves, beds, lamps, coat racks, armchairs, and accessories through its own e-commerce platform and physical showrooms in Buenos Aires and Barcelona, with additional distribution via wholesale partners in the US and New Zealand. The studio combines architecture, furniture manufacturing, and product design within a single small (5-employee) operation.
Product overview
La Base Studio is an Argentine architecture and furniture design studio that operates as an e-commerce platform for handcrafted furniture. The company offers a diverse portfolio of furniture products across categories including chairs (Sillas), tables (Mesas), benches/stools (Bancos/Banquetas), bookshelves (Bibliotecas), beds (Camas/Camastros), lamps (Lámparas), coat racks (Percheros), armchairs (Sillones), and accessories (Accesorios). Products are designed and manufactured in Argentina with a focus on native materials, simple forms, and artisanal in-house production. The product lineup includes both regular catalog items and discontinued/second-quality items sold through the Ferias (fairs) collection.
Differentiator
Problem solved
Functional benefit
Companies that use La Base Studio
Customer profileSegments1 record
Ideal customer profiles2 records
La Base Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
La Base Studio partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- BEAMminorWholesale partner in Brooklyn, New York. Stocks and sells La Base Studio furniture products at 272 Kent Ave, Brooklyn, NY 11249. Contact: +1 646 450 1469.
- For The PeopleminorRetail partner in Phoenix, Arizona. Stocks and sells La Base Studio furniture products at 5102 North Central Ave, Phoenix, AZ 85012. Contact: +1 602 954 4009.
- HOMAGEminorRetail partner in Auckland, New Zealand. Stocks and sells La Base Studio furniture products at 254 Richmond Rd, Grey Lynn, Auckland 1021. Contact: 09 360 0616.
Scale indicators1 record
Recent moves9 records
Expansion highlights4 records
La Base Studio competitors and assessment
Company assessmentBroad incumbents
- Design Within Reach (DWR): Design Within Reach (now part of MillerKnoll) is a large-scale retailer and manufacturer of designer furniture; comparable to La Base Studio on selling iconic/authentic designer furniture to design-conscious consumers but at vastly greater scale and breadth.
- Cassina: Cassina is an established Italian high-end furniture manufacturer known for design collaborations; comparable to La Base Studio on artisanal manufacturing and design-led furniture, but operating at industrial scale across a much broader portfolio.
- Knoll: Knoll is a major contract and residential designer-furniture brand; comparable to La Base Studio on design-led home/office furnishings, though Knoll operates globally with much broader product lines and B2B contract distribution.
Direct peers
- The Citizenry: The Citizenry sells artisan-crafted home furnishings and decor via DTC, working with global makers; highly comparable to La Base Studio's positioning as a design-driven, craft-focused home brand combining showroom and e-commerce sales.
- Hem: Hem is a Scandinavian design furniture brand selling through DTC with showrooms; comparable to La Base Studio on designer-collaboration furniture, native-material focus, and multi-channel showroom + e-commerce distribution.
- Floyd: Floyd is a DTC furniture brand focused on durable, design-forward pieces for modern homes; comparable to La Base Studio on channel (own e-commerce + showroom-like experience) and target customer (design-conscious millennials).
- Audo Copenhagen (Menu): Audo Copenhagen curates and sells designer furniture and lighting for residential interiors; comparable to La Base Studio on curated design-led home goods sold through both direct showroom and partner retailers.
- Article: Article is a vertically-integrated DTC furniture retailer offering modern mid-range designs; comparable to La Base Studio on direct-to-consumer model and curated catalog of design-forward home furniture.
Emerging players
- Medley Home: Medley is a small-batch, sustainability-focused DTC furniture maker; comparable to La Base Studio on craft/sustainability positioning and direct-to-consumer distribution, with similar scale and order-based manufacturing model.
- Sticotti: Sticotti is a Buenos Aires-based design brand producing modular wood coat racks and accessories; directly comparable to La Base Studio on Argentine origin, native-wood construction, and overlapping product categories (notably the Perchero Modular line referenced as a "Sticotti classic").
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
La Base Studio social profiles
Digital presenceLa Base Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Base Studio leadership team
Management profileNumber of profiles
La Base Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Base Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Base Studio
What does La Base Studio do?
La Base Studio designs and manufactures handcrafted furniture and design objects in-house at its Buenos Aires workshop, using native woods and artisanal joinery techniques. It sells a catalog of chairs, tables, benches/stools, bookshelves, beds, lamps, coat racks, armchairs, and accessories through its own e-commerce platform and physical showrooms in Buenos Aires and Barcelona, with additional distribution via wholesale partners in the US and New Zealand. The studio combines architecture, furniture manufacturing, and product design within a single small (5-employee) operation.
Is La Base Studio a public or private company?
La Base Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Base Studio founded?
La Base Studio was founded in -1. It employs 1 to 10 people.
Where is La Base Studio based?
La Base Studio is headquartered in Barcelona, Spain, in the Europe region.
How does La Base Studio make money?
One revenue line is on record: furniture and Design Product Sales.
Who are La Base Studio's main competitors?
Broad incumbents on record are Design Within Reach (DWR), Cassina and Knoll. Direct peers are The Citizenry, Hem, Floyd, Audo Copenhagen (Menu) and Article. Emerging players are Medley Home and Sticotti.
Does La Base Studio have an API?
No public API is recorded for La Base Studio.
What industry is La Base Studio in?
La Base Studio's product category is Artisanal Furniture. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 33712 and its SIC code is 2510.