Name

Surmesur

Legal name

Boutique Surmesur

Website

https://surmesur.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Custom Tailoring

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

akta.pro secondary industry

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)

Keywords

• Made-to-measure suits
• Custom tailoring services
• Bespoke menswear
• Made-to-measure shirts
• Custom formal wear

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Suits and Jackets: Primary revenue stream from made-to-measure suits, jackets, and waistcoats. Fabrics categorized as Good (wool/polyester blends from $695), Better (100% wool from $1,379), and Best (European luxury fabrics from $1,799). Production time 4-7 weeks.
2. Custom Shirts: Made-to-measure dress shirts and sport shirts with extensive customization options (collar, cuffs, pleats, buttons). Prices range from $110 to $1,100 depending on fabric and options.
3. Trousers, Jeans, and Chinos: Custom-fitted pants including trousers, jeans, and chinos. Trousers from $220-$530, jeans from $165-$275, chinos from $220-$530.
4. Outerwear and Coats: Custom overcoats and outerwear including wool coats, trenchcoats. Prices range from $870 to $3,200.
5. Accessories: Belts, ties, bow ties, cufflinks, pocket squares, socks, suspenders, and handmade shoes from Spain.
6. Gift Cards: E-gift cards and physical gift cards available in denominations of $50, $100, $250, $500, $800, $1,000, and $2,000.
7. Women's Custom Clothing: Made-to-measure women's clothing including suits, dresses, and customized garments. Rust Brown Pinstripe Suit shown at $795 CAD.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Surmesur designs, measures, and produces made-to-measure custom clothing for men and women, including suits, jackets, dress and sport shirts, trousers, jeans, chinos, waistcoats, overcoats, handmade shoes, and accessories. Each garment is built to individual body measurements captured in showrooms or via video conference using a proprietary measurement profile, then manufactured-to-order by overseas partners using premium fabrics from European mills. The offering is sold primarily through 11 company-owned showrooms in Canada, the U.S., and Mexico, supplemented by an e-commerce channel for accessories and repeat customers.

Product overview

Surmesur is a made-to-measure custom clothing company serving men and women through a network of 11 showrooms across Canada (Laval, Mississauga, Montréal, Ottawa, Québec, Toronto, Vancouver, Waterloo), Pittsburgh, and Mexico, plus an e-commerce platform. The core offering is a fully customized tailoring service where garments are produced to individual measurements after an in-showroom or video-conference consultation. The product portfolio centers on made-to-measure suits, jackets, dress shirts, sport shirts, trousers/jeans/chinos, waistcoats, overcoats/outerwear, and accessories (belts, ties, cufflinks, pocket squares, socks, suspenders, bow ties, Oxford shoes), with a growing women's wear collection launched recently. Production is handled through overseas manufacturers in China (Kutesmart for shirts, jackets, pants), Spain (Bespoke Factory for shoes), and Romania (Formens Manufacture for outerwear), using premium fabrics sourced from European mills including Dormeuil, Holland & Sherry, Vitale Barberis Canonico, Thomas Mason, Stylbiella, and Gladson. All purchases include complimentary alterations within specified timeframes. The company also operates a Stylist Consultation Service and a Gift Card program.

Differentiator

Problem solved

Functional benefit

Products and services

• Made-to-Measure Suits Custom-tailored suits built to individual measurements and style preferences, available in three fabric tiers with a 4-7 week production cycle. Designed for grooms, groomsmen, business professionals, and special occasion buyers.
• Made-to-Measure Jackets Custom-tailored jackets sold as standalone garments or as part of suit configurations, with various fabric options and starting prices.
• Custom Dress Shirts Custom dress shirts with configurable collars, cuffs, pleats, buttons, and fabrics (cotton blends to premium Thomas Mason), priced CA$110-CA$1,100.
• Sport Shirts Custom casual and sport shirts tailored to individual measurements, available in various fabrics including linen, cotton, and blends for smart-casual and business-casual looks.
• Trousers, Jeans & Chinos Custom-tailored lower-body garments including trousers (CA$220-CA$530), jeans (CA$165-CA$275), and chinos (CA$220-CA$530), all cut to individual measurements.
• 3-Piece Suits Complete custom suit ensembles including jacket, trousers, and waistcoat, fully customized to the wearer's measurements and style preferences.
• Waistcoats Custom-tailored waistcoats sold as standalone garments or as part of 3-piece suit configurations, with various fabric and design choices.
• Overcoats & Outerwear Custom outerwear including overcoats in wool, wool-cashmere, lambswool, tweed (e.g., Harris Tweed), and duffle, priced CA$870-CA$3,200.
• Custom Handmade Shoes Handmade custom shoes produced in Spain by Bespoke Factory using Italian leather, available in multiple styles including essential, loafers, sneakers, and boots.
• Accessories Curated and custom accessories including belts, bow ties, cufflinks, Oxford shoes, pocket squares, socks, suspenders, and ties sold in showrooms and online.
• Gift Cards Physical and digital gift cards in denominations CA$50, $100, $250, $500, $800, $1,000, and $2,000, valid at Surmesur showrooms within the country of purchase.
• Wedding Group Outfitting Service Wedding-specific styling package that includes free consultations, private in-store design sessions, group measurements, personalization (embroidery, wedding dates), and a 10% discount for orders of four or more suits. Designed for grooms and their wedding parties.
• Personal Stylist Consultation In-showroom or video-conference consultation with expert stylists to design custom garments, capture measurements, and build a personalized wardrobe. Offered free of charge.
• Alterations Service Complimentary alterations included with purchases: shirts and trousers within 3 months, suits/waistcoats/jackets within 6 months, and SELECT suits within 12 months of purchase.
• Women's Custom Clothing Made-to-measure women's clothing including custom suits, dresses, and other garments with the same precision fitting process as the men's line.

Quantifiable outcome

• Trees planted for every purchase: 1 tree (shirts), 2 trees (trousers/waistcoats), 3 trees (jackets), 5 trees (suits)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered key, core, secondary and minor.

• Les Oeuvres Jean LafrancekeyStrategic or Co-development Partner · 1 January 2017Since 2017, collaboration with organization providing personalized support for young boys. Maison Jean Lafrance helps young people progress personally, professionally, and socially. Surmesur provides custom packages to support youth independence journey.
• Eden Reforestation ProjectcoreStrategic or Co-development PartnerPartnership for carbon offset through tree planting. For every custom purchase, trees are planted to offset carbon impact of production and transportation. 250,000+ trees planted since inception. 1 tree per shirt, 2 per trousers/waistcoat, 3 per jacket, 5 per suit.
• Kutesmart (China)coreOthersManufacturer in Qingdao, Shandong, China producing shirts, jackets, and pants. Promotes ethical business practices, transparent supply chains, and sustainable fabrics. Uses advanced technology and seamless online platform reducing waste.
• Bespoke Factory (Spain)coreOthersManufacturer in Almansa, Spain producing handmade shoes. Uses eco-friendly materials and practices with minimum waste. Adheres to fair labour standards with safe working conditions and fair wages.
• Formens Manufacture (Romania)coreOthersManufacturer in Botosani, Romania producing outerwear. Prioritizes renewable energy and sustainable materials, reducing carbon footprint. Guarantees ethical working practices with fair wages and safe conditions.
• DormeuilkeyTechnology or IntegrationPremium fabric supplier sourcing eco-responsible wool from sustainable farms. Committed to ethical production with transparent supply chains and fair labour practices. Fabrics featured in Best tier suits.
• Holland & SherrykeyTechnology or IntegrationPremium fabric supplier using sustainable materials including organic wool and recycled fibres. Follows ethical manufacturing with fair wages and safe environments.
• Vitale Barberis CanonicokeyTechnology or IntegrationItalian fabric mill prioritizing renewable energy and eco-responsible materials. Strict ethical standards with fair working practices and supply chain transparency.
• Thomas MasonkeyTechnology or IntegrationPremium shirt fabric supplier using sustainable cotton and eco-friendly materials. Adheres to ethical manufacturing ensuring fair treatment and adequate compensation.
• StylbiellasecondaryTechnology or IntegrationFabric supplier using environmentally friendly materials and processes including organic and recycled fibres. Guarantees ethical manufacturing with fair wages and safe conditions.
• GladsonsecondaryTechnology or IntegrationFabric supplier incorporating sustainable practices in production using environmentally friendly materials. Maintains high ethical standards with fair wages and safe conditions.
• Heyward House (Pittsburgh)keyStrategic or Co-development PartnerPittsburgh-based organization providing emotional and financial support to families and children facing hardship. Surmesur dresses children in custom-fitted suits, building confidence. Also supports Craig's Closet providing free formal wear for high school students.
• 104 FoundationkeyStrategic or Co-development PartnerFoundation originally created by Surmesur founders, renamed from Surmesur Foundation to 104 Foundation in 2018. Focuses on youth education and personal success. Donated $75,000+ to prostate cancer research. Awards scholarships to student-athletes, supports soccer fields in Burkina Faso.
• Vide ta sacochesecondaryStrategic or Co-development PartnerNon-profit collecting hygiene products to create gift bags for youth in precarious situations. Surmesur team assembles bags with personal hygiene items.
• St-Malo SchoolminorStrategic or Co-development PartnerQuebec City school where Surmesur volunteers assembled bikes for students in francization class through Echo Sports partnership. Team building activity with community impact.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Generation Tux: Online tuxedo and suit rental service targeting grooms and wedding parties. Partial competitor to Surmesur's wedding occasion business — competes for the same wedding customers but offers rental rather than purchase.
• Hockerty: Online custom menswear brand offering made-to-measure suits at accessible price points. Comparable to Surmesur in custom suiting but operates purely online with self-measurement, representing a different go-to-market approach.

Direct peers

• Suitsupply: Global menswear brand offering tailored suits with in-store alteration services. Competes with Surmesur in the modern professional's custom-tailoring segment, though Suitsupply focuses more on off-the-rack with alterations than fully made-to-measure.
• Knot Standard: Made-to-measure custom menswear brand with showrooms in major US cities. Direct competitor in the custom-tailoring space with overlapping wedding, business, and special-occasion customer segments and similar show-and-measure service model.
• Black Lapel: Online made-to-measure suit company targeting grooms and professionals. Comparable to Surmesur in product (custom suits, shirts, tuxedos) and customer base, but operates primarily online with home try-on rather than showrooms.
• Tom James Company: North America's largest custom clothing company with a mobile tailor/at-home appointment model. Comparable to Surmesur in custom tailoring services for professionals and executives, with similar appointment-based selling motion.
• Indochino: North American made-to-measure menswear brand operating showrooms across the US and Canada. Directly comparable to Surmesur in product offering (custom suits, shirts, trousers), target customer (grooms, professionals), and made-to-measure business model, but at significantly larger scale and with stronger digital marketing.

Broad incumbents

• Bonobos: Premium menswear brand offering better-fitting pants and shirts through online and showroom channels. Overlaps with Surmesur's fit-focused differentiation but offers ready-to-wear with fit categories rather than full custom.
• Men's Wearhouse: Large North American menswear retailer offering suits, tuxedos, and formalwear with in-store alterations. Competes with Surmesur in the wedding and business professional segments at lower price points and broader assortment.
• Kiton: Luxury Italian tailor offering bespoke and made-to-measure suits at ultra-premium price points. Comparable to Surmesur's Best-tier European luxury offering (Dormeuil, Loro Piana fabrics) but at significantly higher price points and stronger brand prestige.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/surmesur
• Pinterestpinterest.ca/SurmesurCustomMenswear
• Xx.com/surmesur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surmesur